Celliant
Celliant (Hologenix LLC) is a materials-science company that licenses its proprietary bioceramic infrared textile technology to 60+ brand partners across apparel, bedding, medical, wellness, upholstery, and hospitality, while also selling direct-to-consumer infrared bedding products.
- Company typePrivate
- Founded2002
- HeadquartersSanta Monica, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Celliant does
Celliant is the flagship infrared textile technology brand of Hologenix LLC, a privately held materials-science company founded in 2002 and headquartered in Pacific Palisades, California. The company's core product is a proprietary blend of bioceramic minerals that captures escaping body heat, converts it into full-spectrum infrared energy, and reflects it back into the body. The technology is offered to brand partners in multiple carrier formats: directly embedded into fibers and yarns (including a sustainable viscose variant co-developed with Kelheim Fibres), applied as a topical print/coating, and integrated into recycled, natural, and synthetic substrates. Clinical claims — including increased local circulation, faster fabric drying, and penetration up to 1.5 inches into tissue — are backed by 11 peer-reviewed studies and an independent Science Advisory Board.
The business is structured as a B2B ingredient brand: Hologenix licenses CELLIANT to roughly 60 partner companies that integrate it into finished products across apparel and footwear (Under Armour, Decathlon, Levi's, Tecnica, Xcel, Salewa), mattresses and bedding (PureCare, Bio-San, OBB, Blackroll), medical supplies (Medline CURAD, KT Tape), health and wellness (Sunlighten infrared saunas, HeatHealer), upholstery (Crypton, DesignTex), and hospitality. Revenue mechanics blend undisclosed multi-year B2B licensing/royalty contracts with a smaller direct-to-consumer line launched in 2025–2026 — Infrared Dream Pillow and Celestial Sleep Sheets ($149.99–$169.99) — sold via the celliant365.com Shopify storefront and an Amazon storefront.
Regulatory positioning is central to the operating model. The FDA has determined CELLIANT products are general wellness medical devices under section 201(h) of the FD&C Act, and the technology is designated Class 1 Medical Device in eight jurisdictions (Australia, Canada, EU, Japan, New Zealand, Switzerland, UAE, UK) with additional market clearances in 15+ countries including China, India, Korea, Mexico, Singapore, Saudi Arabia, and South Africa. Company-reported scale signals include 60+ commercial partners, global regulatory reach across roughly 22 countries, and full executive leadership in product, marketing, business development, and regulatory functions, while financial figures (revenue, headcount, funding) are not publicly disclosed.
Celliant firmographics
Firmographics- Name
- Celliant
- Legal name
- Hologenix LLC
- Website
- https://celliant.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Celliant (Hologenix LLC) is a materials-science company that licenses its proprietary bioceramic infrared textile technology to 60+ brand partners across apparel, bedding, medical, wellness, upholstery, and hospitality, while also selling direct-to-consumer infrared bedding products.
- Ownership category
- akta.pro rank
Celliant industry classification
Industry- Product category
- Infrared Textile Technology
- NAICS
- Artificial and Synthetic Fibers and Filaments Manufacturing (32522), Resin, Synthetic Rubber, and Artificial and Synthetic Fibers and Filaments Manufacturing (3252), Textile Product Mills (314)
- SIC
- Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)
- akta.pro primary industry
- Biodegradable Fibers & Nonwovens (industrial textiles, wipes) (IMAEAOAG)
- akta.pro secondary industries
- Bio-based Textiles & Fibers (lyocell/viscose, cellulose filament, nonwovens) (IMAMALAK), Coated, Laminated & Membrane Fabrics (CRAAAMAF)
Keywords
Where Celliant is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Celliant business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations
Revenue model
- Technology Licensing: B2B licensing model where CELLIANT technology is licensed to brand partners who incorporate it into their products. Partners pay licensing fees for the right to use CELLIANT as an ingredient brand in their product lines across various industries.
- Direct Product Sales: Direct-to-consumer sales through celliant365.com Shopify store and Amazon storefront. Products include infrared socks, wristbands, Celestial Sleep Sheets ($149.99-$169.99), and Infrared Dream Pillow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Celestial Sleep Sheets - Queen and King sizes |
| One time/ perpetual license | Pay-as-you-go | Infrared Dream Pillow |
| Other | Multi-year contract | B2B Licensing (Wholesale) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Celliant product offering
Product offeringCore offering
Celliant is a proprietary infrared (IR) textile technology consisting of a blend of natural bioceramic minerals that are embedded into fibers, yarns, and fabrics or applied as coatings. The minerals capture escaping body heat and convert it into full-spectrum infrared energy, which is reflected back into the body. Hologenix LLC, the parent company, licenses this technology as an ingredient brand to 60+ partner brands across apparel, footwear, bedding, wellness, and medical industries, and also sells a small direct-to-consumer product line including infrared pillows and sleep sheets.
Product overview
CELLIANT is an ingredient/technology brand that licenses its infrared textile technology to partner brands across multiple industries. The core offering is CELLIANT® infrared technology—a proprietary blend of natural bioceramic minerals embedded into fibers, yarns, and fabrics. The technology is available in multiple carrier formats including CELLIANT Viscose (sustainable viscose fiber) and CELLIANT Print (surface coating), allowing partner brands to incorporate IR benefits into their products. CELLIANT also sells direct-to-consumer products including the Infrared Dream Pillow and Celestial Sleep Sheets through celliant365.com and Amazon. The technology is backed by 11 peer-reviewed clinical studies and holds regulatory clearances as a Class 1 Medical Device across multiple global markets.
Differentiator
Problem solved
Functional benefit
Products and services
- CELLIANT® Technology Proprietary infrared textile technology consisting of a blend of natural bioceramic minerals that is embedded into fibers, yarns, and fabrics. The minerals capture body heat, convert it into full-spectrum infrared energy, and reflect it back into the body to increase local circulation and cellular oxygenation. Licensed to partner brands across apparel, footwear, bedding, wellness, and medical categories.
- CELLIANT Viscose Nature-based, sustainable viscose fiber variant of CELLIANT technology, produced with Kelheim Fibres, providing in-fiber infrared performance for use in sleepwear, bedding, and apparel applications where a sustainable viscose carrier is preferred.
- CELLIANT Print Topical coating variant of CELLIANT technology in which the proprietary mineral powder is adhered directly to fabric surfaces, enabling infrared performance on additional fabric types and design patterns beyond fiber-core integration.
- Infrared Dream Pillow Direct-to-consumer sleep pillow infused with CELLIANT infrared technology to improve sleep quality and overnight recovery, sold through celliant365.com and Amazon.
- Celestial Sleep Sheets Direct-to-consumer bedding sheets powered by CELLIANT technology, designed to transform body heat into full-spectrum infrared energy for improved sleep quality and overnight recovery. Sold through celliant365.com at $149.99 (Queen) and $169.99 (King).
Quantifiable outcome
- Increase in local circulation and cellular oxygenation measurable within 5-30 minutes of use
- +3 more outcomes
Companies that use Celliant
Customer profileNamed customers21 records
Segments8 records
Ideal customer profiles2 records
Celliant technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Celliant partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered new/ emerging, core, strategic and flagship.
- Dream Recoverynew/ emergingNew partnership with brand redefining rest and recharge. First CELLIANT-powered launch for restorative sleep products.
- AEONcoreLaunch of Topvalu EX CELLIANT recovery wear collection in Japan. Long-time partner with multiple CELLIANT-powered product lines.
- Big Agnesnew/ emergingPartnership for CELLIANT-powered outdoor sleeping products - making sleep outdoors a dream with infrared technology.
- OBBcorePartnership for infrared bedding products enabling faster recovery and comfortable sleep through CELLIANT technology.
- ALDI AustraliacorePartnership with Kirkton House brand for CELLIANT-infused bedding sold through ALDI Australia grocery retailer.
- Cadensenew/ emergingWorld's first Variable Friction adaptive shoe partnering with CELLIANT for Boost sock - enhancing mobility through infrared.
- DAGicoreLeading Turkish underwear/sleepwear brand launching eco-friendly sleep sets using CELLIANT Viscose sustainable infrared solution.
- Bio-SancoreFive-year partnership (since 2020) for infrared sleep solutions. Bio-San creates CELLIANT-powered products for rest and recovery.
- DecathloncorePartnership with Decathlon for Wedze ski socks and expanding into activewear training sets. Growing collaboration across multiple Decathlon brands.
- BlackrollcoreRestful sleep products wherever life takes you - Blackroll incorporating CELLIANT into recovery and sleep product lines.
- iKsnew/ emergingBeauty innovation partner exploring evolving role of infrared in beauty applications at MakeUp in LA 2026.
- Kilde MediccorePartnership since 2022 delivering infrared wellness through Reflexwear brand - standout line of therapeutic apparel.
- MedlinecorePartnership for CURAD Performance line powered by CELLIANT - medical supplies incorporating infrared technology for therapeutic benefits.
- TecnicacoreCELLIANT powers Tecnica high-performance ski boots for 60+ year old ski boot manufacturer known for innovation.
- CryptoncoreLaunch of Crypton CELLIANT - first woven upholstery fabric with infrared technology. Partnership with leaders in performance fabrics and home furnishings (Kravet) for Wellness Textiles collection.
- SunlightencorePartnership with infrared sauna leader to incorporate CELLIANT into sauna heater covers, towels, and body wraps for holistic wellness experience.
- Kelheim FibresstrategicWorld leaders in sustainable viscose fibers. Partnership to produce CELLIANT Viscose - first in-fiber sustainable IR solution.
- Levi'scoreLaunch of +Levi's Energy clothing line featuring CELLIANT - first major denim brand partnership for infrared technology.
- YaasacoreAdjustable furniture company incorporating CELLIANT into popular blankets for recovery and comfort.
- Under ArmourflagshipLong-term partnership with Under Armour for UA RUSH/VA Vanish Energy performance apparel, HOVR Machina 2 and RECOVER Slip Shoes. Also powered Virgin Galactic spacesuit base layers. Partnership includes CELLIANT Print technology in addition to fiber integration.
- SalewacoreTirolWool CELLIANT collection combining Tirolean mountain sheep's wool with CELLIANT performance technology in jackets and vests.
- PureCarecoreNew pillow line Body Chemistry with CELLIANT-powered covers for sleep enhancement products.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Celliant competitors and assessment
Company assessmentDirect peers
- HeiQ Materials: HeiQ is a Swiss specialty textile chemistry company that develops and licenses functional finishes (cooling, antiviral, freshness, thermoregulation) to global apparel and bedding brands — directly competing with CELLIANT for the same ingredient-brand licensing slots.
- Schoeller Textil: Schoeller produces and licenses high-performance textile technologies (e.g., 3XDRY, coldblack, energear) used in outdoor, sportswear, and workwear — a direct peer in the functional-finish/textile-technology ingredient-brand category.
- Outlast Technologies: Outlast is a direct functional-texture peer: it licenses phase-change material (PCM) technology to apparel, bedding, and footwear brands as an ingredient brand — the same B2B ingredient-licensing model CELLIANT uses for infrared bioceramic minerals.
- 37.5 Technology (Cocona): 37.5 Technology embeds activated mineral/carbon-based particles derived from coconut shell into fibers to manage moisture and temperature — the closest direct technology analog to CELLIANT's bioceramic infrared approach in the performance-textile ingredient-brand space.
Broad incumbents
- Invista (Coolmax / Thermolite): Invista's Coolmax and Thermolite specialty fibers compete for performance/thermal-management positioning in apparel and bedding, making Invista a broad incumbent comparable to CELLIANT in the thermoregulation textile category.
- Polartec: Polartec is an established incumbent in performance fabrics, supplying branded performance textiles to apparel and outdoor brands. While it makes fabrics rather than licensing a single mineral, it competes for the same brand-partner shelf space and consumer 'wellness/performance' positioning.
Emerging players
- PurThread Technologies: PurThread embeds antimicrobial and wellness additives directly into fibers for healthcare, athletic, and consumer textile applications — comparable as a specialty fiber-additive ingredient brand targeting the same B2B licensing and clinical-claim angle as CELLIANT.
- Devan Chemicals: Devan is a specialty textile chemical company that develops functional finishes (thermoregulation, wellness, bio-based) for apparel, bedding, and home textiles — a comparable emerging player in the functional-textile-licensing space.
- Lenzing AG: Lenzing manufactures specialty sustainable fibers (TENCEL, Lenzing Viscose) and supplies the viscose fiber used in CELLIANT Viscose via Kelheim Fibres. It is comparable as a sustainable-fiber innovation partner and could itself launch an infrared-adjacent fiber offering.
Others
- Kelheim Fibres: Kelheim Fibres is CELLIANT's manufacturing partner for CELLIANT Viscose and a comparable specialty viscose producer. Included as an ecosystem/partner peer rather than a direct competitor, since the relationship is co-development rather than competitive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Celliant social profiles
Digital presenceCelliant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Celliant leadership team
Management profileNumber of profiles
Profiles7 records
Celliant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Celliant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Celliant
What does Celliant do?
Celliant is a proprietary infrared (IR) textile technology consisting of a blend of natural bioceramic minerals that are embedded into fibers, yarns, and fabrics or applied as coatings. The minerals capture escaping body heat and convert it into full-spectrum infrared energy, which is reflected back into the body. Hologenix LLC, the parent company, licenses this technology as an ingredient brand to 60+ partner brands across apparel, footwear, bedding, wellness, and medical industries, and also sells a small direct-to-consumer product line including infrared pillows and sleep sheets.
Is Celliant a public or private company?
Celliant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Celliant founded?
Celliant was founded in 2002. It employs 1 to 10 people.
Where is Celliant based?
Celliant is headquartered in Santa Monica, United States, in the North America region.
How does Celliant make money?
Two revenue lines are on record. Technology Licensing is the primary driver. The others are direct Product Sales.
Who are Celliant's main competitors?
Direct peers on record are HeiQ Materials, Schoeller Textil, Outlast Technologies and 37.5 Technology (Cocona). Broad incumbents are Invista (Coolmax / Thermolite) and Polartec. Emerging players are PurThread Technologies, Devan Chemicals and Lenzing AG. Kelheim Fibres is listed as an others.
Does Celliant have an API?
No public API is recorded for Celliant.
What industry is Celliant in?
Celliant's product category is Infrared Textile Technology. Its primary akta.pro industry code is IMAEAOAG, Biodegradable Fibers & Nonwovens (industrial textiles, wipes), with a secondary code of IMAMALAK, Bio-based Textiles & Fibers (lyocell/viscose, cellulose filament, nonwovens). Its NAICS code is 32522 and its SIC code is 2820.