True Health Initiative
- Company typePrivate
- Founded2015
- HeadquartersChesterfield, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What True Health Initiative does
True Health Initiative (THI) is a US-based non-profit global coalition founded in 2015 by Dr. David L. Katz, MD, MPH, and headquartered in Chesterfield, United States. The organization unites over 500 world-renowned health experts — physicians, scientists, nutritionists, journalists, policymakers, and environmentalists — from 40 to 50-plus countries to combat diet-health misinformation and promote lifestyle as medicine. Its core deliverables are content-based rather than software-based: a curated Endorsed Resources library, a Resources Under Scrutiny database flagging questionable references, daily and monthly news coverage (News & NOTeD, Fighting Falsehoods), a podcast, a media response service for journalists, and annual symposiums on health misinformation. The December 2024 webinar symposium and the 2nd Annual Global Health Misinformation Symposium (December 9-10, 2025) function as flagship convening events accredited for CPD/CEU credits.
True Health Initiative firmographics
Firmographics- Name
- True Health Initiative
- Legal name
- True Health Initiative
- Website
- https://truehealthinitiative.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
True Health Initiative industry classification
Industry- Product category
- Public Health Advocacy and Health Education
- NAICS
- Business, Professional, Labor, Political, and Similar Organizations (8139), Social Advocacy Organizations (8133)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Membership Organizations (8600)
- akta.pro primary industry
- Global Health Research, Evidence & Technical Assistance Organizations (HLAJAKAN)
- akta.pro secondary industries
- Public Health & Health Equity Organizations (BPAGACAL), Health Promotion & Public Health Education (Community Workshops) (EDAAAFAG), Healthcare & Life Sciences PR (MPAAADAD)
Keywords
Where True Health Initiative is headquartered
LocationHeadquarters
- HQ city
- Chesterfield
- HQ country
- United States
- HQ region
- North America
Markets served
True Health Initiative business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Donations and Charitable Contributions: True Health Initiative is a non-profit organization funded primarily through donations. The organization solicits charitable contributions via PayPal and other channels to support ongoing research, advocacy, and education efforts. All administration is handled by The Health Sciences Academy.
- CPD/CEU Certificate Fees: The organization offers optional continuing professional development (CPD) and continuing education (CEU) certificates for its symposium events, certified by the global CPD Certification Service and The Health Sciences Academy. Certificate fees support event administration and logistics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership and newsletter access |
| Subscription | Annual | Optional CPD/CEU certificates for symposium attendees |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
True Health Initiative product offering
Product offeringCore offering
True Health Initiative is a non-profit global coalition of over 500 world-renowned health experts from 40+ countries that combats diet and health misinformation through evidence-based education, advocacy, and media engagement. It produces vetted content including newsletters, a podcast, endorsed and scrutinized resource libraries, professional trainings, and annual symposia to inform healthcare professionals, journalists, policymakers, and the general public. The organization operates as the non-profit arm of The Health Sciences Academy and is funded primarily through donations.
Product overview
True Health Initiative (THI) is a global non-profit coalition of over 500 health experts united to combat health misinformation. Rather than a unified software product, THI operates as an educational and advocacy organization offering a portfolio of resources including news content (News & NOTeD), expert-approved reference materials (Endorsed Resources), curated professional trainings, a podcast, monthly newsletters, and annual symposium events. The initiative connects a worldwide network of clinicians, researchers, and policymakers who contribute to fact-checking, research publications, and media response services.
Differentiator
Problem solved
Functional benefit
Products and services
- News & NOTeD Daily news coverage and commentary on health topics including THI News, COVID-19 updates, the Fighting Falsehoods series, and NOTeD (News of the Day) interviews with health experts, designed for clinicians, journalists, and informed consumers.
- Monthly Newsletters Free monthly e-newsletters delivering evidence-based insights and the latest research from THI's expert consensus, distributed via Mailchimp to free subscriber members worldwide.
- THI Podcast Audio content featuring discussions on health topics, expert interviews, and commentary on nutrition and wellness issues for the general public and professionals.
- Trainings (Lifestyle Medicine) Curated evidence-based training programs focused on Lifestyle Medicine, delivered in partnership with The Health Sciences Academy and covering Clinical Nutrition, Dietetics, Research Techniques, Behaviour Coaching, Diabetes Health, Mental Health, Plant-Forward Nutrition, and Sleep Management for healthcare professionals.
- Endorsed Resources Library Curated library of health and wellness references reviewed by THI's expert council and sourced from authoritative institutions, designed to help academics, professionals, and health enthusiasts access reliable, peer-reviewed information.
- Resources Under Scrutiny Database Database of health references flagged by THI's subject-matter experts as containing questionable areas that may compromise reliability, providing critical analysis to help professionals and the public evaluate health information.
- Media Response Service Rapid-response service providing journalists with expert quotes, research insights, interviews with THI council members, and fact-checking support for accurate health reporting.
- Council Member Network A growing coalition of over 500 world-renowned health experts including physicians, scientists, nutritionists, journalists, and authors from over 40 countries, offering expertise across specialties such as Behavioral Science, Cardiology, Nutrition, and Planetary Health.
- Annual Global Health Misinformation Symposium Annual online symposium series bringing together international leaders in misinformation research, medicine, nutrition, psychology, communication, policy, and data science to examine how harmful distortions originate, evolve, and spread. The 2nd Annual edition was held December 9-10, 2025; previous edition was held in December 2024. CPD/CEU certificates (up to 15 hours / 1.5 CEU) are available from The Health Sciences Academy.
Quantifiable outcome
- Over 500 specialists from 40+ countries united under a common evidence-based consensus on lifestyle as medicine
- +2 more outcomes
Companies that use True Health Initiative
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
True Health Initiative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
True Health Initiative partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Health Sciences AcademycoreTrue Health Initiative operates as the non-profit arm of The Health Sciences Academy, an independent UK-based leader in science-based health and nutrition education. THSA handles THI's administrative functions (including donation processing via PayPal) and serves as the primary platform for distributing professional certifications and CPD/CEU programs. Both organizations share the mission of advancing evidence-based health and nutrition education globally.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
True Health Initiative competitors and assessment
Company assessmentBroad incumbents
- Academy of Nutrition and Dietetics: Largest US-based professional organization of food and nutrition practitioners, providing evidence-based guidance and credentialing. Comparable in serving nutrition professionals and consumers with vetted information, but operates at significantly larger scale with broader commercial and policy reach.
- Cochrane: Global independent network producing systematic reviews of health evidence, with a broader scope across all medical interventions. Highly comparable as an evidence-synthesis authority whose outputs are used to counter low-quality health claims and inform guidelines.
- World Health Organization: UN specialized agency for global health that produces authoritative guidance on diet, misinformation, and noncommunicable diseases. Comparable authority in setting global evidence-based standards, though vastly larger scale and governmental structure.
- American Heart Association: Large US nonprofit focused on cardiovascular health through research funding, public education, and policy advocacy. Overlapping mission in evidence-based nutrition and lifestyle, with a much larger fundraising footprint and broader programmatic scope.
Direct peers
- Centre for Evidence-Based Medicine: Oxford-based academic unit focused on teaching, practicing, and disseminating evidence-based medicine to clinicians and the public. Directly comparable as an expert coalition that evaluates health claims and counters misinformation.
- Resolve to Save Lives: Global health nonprofit that runs advocacy campaigns and partners with governments on cardiovascular disease prevention and epidemic preparedness. Comparable global coalition model that combines expert networks, policy advocacy, and operational programs.
- American College of Lifestyle Medicine: Professional medical society advancing lifestyle medicine, of which THI founder Dr. David Katz is a past president. Directly aligned mission of using lifestyle interventions to prevent chronic disease, with comparable educational and policy advocacy functions.
- Oldways (Oldways Whole Grains Council / Oldways Nutrition Exchange): Nonprofit food and nutrition organization promoting healthy eating through heritage diets and consumer education programs. Comparable mission of evidence-based nutrition advocacy with consumer and professional outreach channels.
- NutritionFacts.org: Nonprofit founded by Dr. Michael Greger that delivers evidence-based nutrition information to consumers via video content and articles. Comparable mission of countering nutrition misinformation through expert-driven content distributed directly to the public.
Others
- The Health Sciences Academy: Strategic operating partner and administrative home of THI, delivering science-based health and nutrition education globally. Operates the CPD/CEU certification program that THI symposia plug into; comparable educational content focus but as a commercial entity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
True Health Initiative social profiles
Digital presenceTrue Health Initiative financial estimates
Financial estimateRevenue estimate
Valuation estimate
True Health Initiative leadership team
Management profileNumber of profiles
Profiles3 records
True Health Initiative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True Health Initiative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True Health Initiative
What does True Health Initiative do?
True Health Initiative is a non-profit global coalition of over 500 world-renowned health experts from 40+ countries that combats diet and health misinformation through evidence-based education, advocacy, and media engagement. It produces vetted content including newsletters, a podcast, endorsed and scrutinized resource libraries, professional trainings, and annual symposia to inform healthcare professionals, journalists, policymakers, and the general public. The organization operates as the non-profit arm of The Health Sciences Academy and is funded primarily through donations.
Is True Health Initiative a public or private company?
True Health Initiative is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was True Health Initiative founded?
True Health Initiative was founded in 2015. It employs 251 to 500 people.
Where is True Health Initiative based?
True Health Initiative is headquartered in Chesterfield, United States, in the North America region.
How does True Health Initiative make money?
Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are CPD/CEU Certificate Fees.
Who are True Health Initiative's main competitors?
Broad incumbents on record are Academy of Nutrition and Dietetics, Cochrane, World Health Organization and American Heart Association. Direct peers are Centre for Evidence-Based Medicine, Resolve to Save Lives, American College of Lifestyle Medicine, Oldways (Oldways Whole Grains Council / Oldways Nutrition Exchange) and NutritionFacts.org. The Health Sciences Academy is listed as an others.
Does True Health Initiative have an API?
No public API is recorded for True Health Initiative.
What industry is True Health Initiative in?
True Health Initiative's product category is Public Health Advocacy and Health Education. Its primary akta.pro industry code is HLAJAKAN, Global Health Research, Evidence & Technical Assistance Organizations, with a secondary code of BPAGACAL, Public Health & Health Equity Organizations. Its NAICS code is 8139 and its SIC code is 8000.