Team Wendy
Team Wendy manufactures advanced ballistic and bump helmet systems for military, law enforcement, search and rescue, and outdoor professionals. A wholly-owned subsidiary of UK-listed Avon Technologies plc, the company leverages proprietary Zorbium foam and Ceradyne Seamless Shell UHMWPE technology to serve global defense and tactical markets.
- Company typePrivate
- Founded1997
- HeadquartersCleveland, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Team Wendy firmographics
Firmographics- Name
- Team Wendy
- Legal name
- Team Wendy, LLC
- Website
- https://teamwendy.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Team Wendy manufactures advanced ballistic and bump helmet systems for military, law enforcement, search and rescue, and outdoor professionals. A wholly-owned subsidiary of UK-listed Avon Technologies plc, the company leverages proprietary Zorbium foam and Ceradyne Seamless Shell UHMWPE technology to serve global defense and tactical markets.
- Ownership category
- akta.pro rank
Team Wendy industry classification
Industry- Product category
- Tactical Protective Headgear Systems
- NAICS
- Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)
- SIC
- Sporting & Athletic Goods, Nec (3949), Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)
- akta.pro primary industry
- Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)
- akta.pro secondary industries
- Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)
Keywords
Where Team Wendy is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Team Wendy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Helmet Sales: Team Wendy generates revenue primarily through the sale of tactical and protective helmets including ballistic helmets (EXFIL, EPIC, RIFLETECH), bump helmets (RECON, SAR, ADVENTURER), and associated accessories. Products are sold direct-to-consumer via e-commerce and through authorized dealer/distributor networks for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct-to-consumer e-commerce pricing available through shop.teamwendy.com |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Team Wendy product offering
Product offeringCore offering
Team Wendy manufactures and sells advanced protective helmet systems, including rifle-rated ballistic helmets (RIFLETECH), tactical ballistic helmets (EXFIL, EPIC), and bump helmets (RECON, SAR, ADVENTURER, M-216) for military, law enforcement, search and rescue, and outdoor recreation markets. The company complements its helmets with proprietary Zorbium foam liner systems, CAM FIT retention systems using BOA technology, and a modular Rail 3.0 accessory ecosystem compatible with major third-party lighting, communications, and camera brands.
Product overview
Team Wendy is a manufacturer of helmet systems for military, law enforcement, search and rescue, and outdoor recreation. The product portfolio centers on four helmet lines: RIFLETECH (rifle-rated ballistic protection), EXFIL (ballistic and bump helmets), EPIC (tactical ballistic helmets), and SAR/RECON (search and rescue and tactical bump helmets). These helmets are complemented by liner systems (EXFIL Air FIT, EPIC Air Fit, ZAP), retention systems (CAM FIT with BOA technology), and extensive accessories including rail systems, visors, face shields, communication adapters, and camera mounts. The architecture is modular, allowing customers to configure helmets with accessories tailored to their mission requirements.
Differentiator
Problem solved
Functional benefit
Brands
- EXFIL: Helmet product line including ballistic, SL ballistic, carbon, LTP, maritime rescuer, and rescuer models for defense, law enforcement, and outdoor use.
- EPIC
- RIFLETECH
- SAR
- RECON
- ZORBIUM
- Headstrong
- CAM FIT
- ADVENTURER
- M-216
Products and services
- RIFLETECH Rifle-Rated Ballistic Helmet Rifle-rated ballistic helmet providing NIJ Level III protection against rifle rounds, fragmentation, and high-velocity impacts. Features patented Ceradyne Seamless Shell Technology, UHMWPE construction, and RIFLETECH AIR FIT liner system. Weighs 2.78 lbs in smallest size. Designed for military, defense, and tactical operators facing rifle threats.
- EXFIL Ballistic Helmet Ballistic helmet providing protection against pistol rounds, shrapnel, and blunt force trauma. Features Ceradyne Seamless Shell technology and is compatible with the EXFIL Rail 3.0 accessory system. Designed for defense, law enforcement, and security professionals.
- EXFIL SL Ballistic Helmet Lightweight streamlined version of the EXFIL ballistic helmet with enhanced mobility profile for tactical and special operations use.
- EPIC Specialist Tactical Ballistic Helmet Lightweight tactical ballistic helmet available in Full-Cut, Mid-Cut, and High-Cut configurations. Features Ceradyne UHMWPE fiber composite shell, EPIC Air Fit liner system, CAM-FIT BOA retention, and reverse dovetail accessory rails. Provides NIJ IIIA ballistic protection for defense and law enforcement operators.
- EPIC Protector Tactical Ballistic Helmet Tactical ballistic helmet designed for law enforcement with enhanced protection features and Ceradyne Seamless Shell construction.
- EPIC Responder Plus Ballistic Helmet Ballistic helmet optimized for first responders requiring rapid deployment and protection in emergency response scenarios.
- RECON Tactical Bump Helmet Next-generation bump helmet with carbon fiber crown, CAM FIT retention system, BOA dial feature, and Zorbium foam pads. Features military-standard interfaces for headsets, lights, goggles including NVG shroud, bungee cords, side rails, and external Velcro panels. Designed for military, special operations, rescue, and law enforcement missions.
- EXFIL Carbon Bump Helmet Carbon fiber bump helmet for outdoor enthusiasts requiring lightweight protection with accessory compatibility.
- EXFIL LTP Bump Helmet Bump helmet with EXFIL Rail 3.0 system for tactical and outdoor use with enhanced accessory mounting capabilities. Modified variant supplied to U.S. Coast Guard rescue swimmers in Rescue Yellow with custom chinstrap for snorkel use.
- EXFIL Maritime Rescuer Bump Helmet Specialized bump helmet designed for maritime rescue operations with flotation and visibility features.
- EXFIL Rescuer Bump Helmet EMS-optimized bump helmet for emergency medical services and rescue operations.
- SAR Tactical Search and Rescue Helmet Search and rescue tactical helmet meeting NFPA 1951 standards for technical rescue operations. Features CAM FIT retention with four Cam Locks and Fidlock magnetic buckle.
- SAR Backcountry Search and Rescue Helmet Backcountry search and rescue helmet with FIDLOCK magnetic buckle and sport-style retention. Meets EN 12492:2012 mountaineering standards.
- ADVENTURER Outdoor Recreation Helmet Outdoor recreation helmet for climbing, hiking, and whitewater activities with modular design. Features glass-reinforced polycarbonate shroud for mounting lights and action cameras, Zorbium foam comfort liner, and sport-style retention system.
- M-216 Ski Search and Rescue Helmet Ski-specific SAR helmet for winter sports with mountaineering and whitewater helmet compliance.
- EXFIL Air FIT Liner System Air circulation liner system for EXFIL ballistic helmets featuring Zorbium foam technology and integrated air channels for impact absorption, comfort, and cooling.
- EPIC Air Fit Liner System Liner system for EPIC helmets utilizing Zorbium foam technology with integrated air channels for cooling and impact protection.
- ZAP Liner System Advanced liner system for military and tactical applications, offered in ZAP Airborne Pad, ZAP Liner, ZAP NSN Liner, and ZAP SOF Liner variants.
- CAM FIT Ballistic Retention System Ballistic retention system featuring BOA Fit System technology for EPIC and RIFLETECH helmets. Hand-built in Cleveland, Ohio with asymmetric strap design and comfort-lined chin cup. Enables precise one-handed adjustment.
- CAM FIT H-Back Retention System H-Back chinstrap retention system for standard helmet fit with one-handed adjustment capability.
- EXFIL Rail 3.0 Accessory Rail System Picatinny-based rail system enabling attachment of lights, communication systems, visors, and face shields. Compatible directly with Princeton Tec, SureFire, Streamlight, Inforce, Olight, and PELTOR COMTAC systems without requiring adapters for most lighting brands.
- EXFIL Ballistic Visor Ballistic-rated face visor for EXFIL helmets providing eye and face protection.
- EXFIL Face Shield Ballistic face shield for full face protection on EXFIL helmets.
- Radio Rig Chest-mounted radio carrier with Fidlock buckles, fold-forward front panel, and touch-screen pocket for electronics, maps, or field notes.
- Shroud Action Camera Adapter Camera mount adapter compatible with Wilcox L4 series and similar helmet shrouds for mounting GoPro and Garmin cameras.
- Unity Platform Adapter for Ops-Core AMP Communication Headset Adapter from Unity Tactical enabling Ops-Core AMP headset integration with Team Wendy EXFIL Rail 2.0 and Rail 3.0 accessory rail systems.
Quantifiable outcome
- RIFLETECH helmet weighs 2.78lbs (1.26kg) in smallest size, compared to typical competitor helmet at 3.5lbs
- +2 more outcomes
Companies that use Team Wendy
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Team Wendy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature6 records
Team Wendy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Theon InternationalcoreTeam Wendy Ceradyne partnered with Theon International on a US Army-funded partnership to develop an Integrated Multi-Threat Headborne System combining ballistic protection with electronic systems. The partnership combines Team Wendy's helmet expertise with Theon's night vision and electro-optical capabilities for next-generation soldier systems. Prototype testing planned by DEVCOM Soldier Center in late 2026.
- Vested Interest in K9s (VIK9)minorTeam Wendy partnered with Vested Interest in K9s, Inc., a non-profit providing protective vests to law enforcement dogs across the United States. Team Wendy donated a protective vest valued between $1,744 to $2,283 for K-9 Merlin of the Grand Junction Police Department. Since 2009, VIK9 has supplied ballistic vests to more than 3,600 dogs.
- Avon Technologies plccoreTeam Wendy is an Avon Technologies plc company, a world leader in mission-critical protective equipment. Avon Technologies is a global group dedicated to protecting people in dangerous environments, providing Team Wendy with corporate backing and integration into a larger protective equipment portfolio.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Team Wendy competitors and assessment
Company assessmentDirect peers
- Gentex Corporation: Gentex is a leading U.S. manufacturer of advanced combat helmets, retention systems, and tactical helmet components, directly competing with Team Wendy's EXFIL, EPIC, and RIFLETECH lines for defense and law enforcement customers.
- Ops-Core (Gentex): Ops-Core produces modular ballistic helmets, bump helmets, and integrated headborne systems for military and law enforcement, and is one of the most direct competitors to Team Wendy in the tactical helmet category.
- Revision Military: Revision designs and manufactures military helmets, ballistic eyewear, and head-borne protective equipment, overlapping with Team Wendy across defense soldier systems and tactical accessories.
- Point Blank Enterprises: Point Blank manufactures body armor, ballistic helmets, and protective systems for U.S. military and law enforcement, competing with Team Wendy on government helmet contracts.
- Highcom Security Solutions: Highcom Security produces ballistic helmets, body armor, and armor plates for defense and law enforcement, with product positioning and customer base closely aligned to Team Wendy's helmet lines.
Broad incumbents
- MSA Safety: MSA Safety supplies a broad portfolio of industrial and tactical protective headgear, including ballistic helmets for defense and first responders, competing with Team Wendy in safety-focused procurement.
- 3M Personal Safety Division: 3M (including legacy Ceradyne and Peltor brands) sells ballistic helmets, hearing protection, and integrated communications for defense and law enforcement, overlapping with Team Wendy's helmet and accessory lines.
- Avon Protection: Avon Protection, the parent-aligned business under Avon Technologies plc, designs CBRN masks, respiratory protection, and head systems for defense and security, making it a sister-company competitor in adjacent headborne categories.
- BAE Systems (Soldier Systems): BAE Systems is a major defense prime delivering integrated soldier systems including helmets and headborne electronics, competing with Team Wendy for large U.S. and allied headborne system programs.
Emerging players
- Petzl: Petzl designs helmets and headlamps for climbing, rescue, and work-at-height, overlapping with Team Wendy's SAR and outdoor product lines in technical search and rescue markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Team Wendy social profiles
Digital presenceTeam Wendy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team Wendy leadership team
Management profileNumber of profiles
Profiles4 records
Team Wendy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team Wendy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team Wendy
What does Team Wendy do?
Team Wendy manufactures and sells advanced protective helmet systems, including rifle-rated ballistic helmets (RIFLETECH), tactical ballistic helmets (EXFIL, EPIC), and bump helmets (RECON, SAR, ADVENTURER, M-216) for military, law enforcement, search and rescue, and outdoor recreation markets. The company complements its helmets with proprietary Zorbium foam liner systems, CAM FIT retention systems using BOA technology, and a modular Rail 3.0 accessory ecosystem compatible with major third-party lighting, communications, and camera brands.
Is Team Wendy a public or private company?
Team Wendy is a private company. It is classified as corporate owned and is currently operating.
When was Team Wendy founded?
Team Wendy was founded in 1997. It employs 101 to 250 people.
Where is Team Wendy based?
Team Wendy is headquartered in Cleveland, United States, in the North America region.
How does Team Wendy make money?
One revenue line is on record: helmet Sales.
Who are Team Wendy's main competitors?
Direct peers on record are Gentex Corporation, Ops-Core (Gentex), Revision Military, Point Blank Enterprises and Highcom Security Solutions. Broad incumbents are MSA Safety, 3M Personal Safety Division, Avon Protection and BAE Systems (Soldier Systems). Petzl is listed as an emerging player.
Does Team Wendy have an API?
No public API is recorded for Team Wendy.
What industry is Team Wendy in?
Team Wendy's product category is Tactical Protective Headgear Systems. Its primary akta.pro industry code is CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow), with a secondary code of CRAMANAC, Protective Armor & Impact Protection Retail (Body/Back/Chest). Its NAICS code is 332994 and its SIC code is 3949.