ZN

What ZN does

ZN is a Brussels-headquartered digital communications agency founded in 2003 (with origins traceable to 1998) that specializes in serving European associations, corporations with EU affairs functions, and political groups operating in the EU policy ecosystem. The firm delivers five core service modules — Digital Intelligence (research and strategy), Digital Identity (brand and creative), Digital Development (web, email, social media, technical), Digital Learning (workshops), and Digital Activation (campaign execution and community management) — underpinned by a proprietary methodology called Hyperthinking with named sub-components (HyperLearn, HyperShift, HyperLink, HyperAct). Service offerings are priced on a project basis ranging from €5,000 for small research/audit projects up to €200,000 for complex hybrid events or multi-faceted campaigns, with digital strategy engagements at approximately €8,900 and influencer mapping starting near €6,000.

ZN monetizes through professional-services fees across research/audit, strategy, event production, and campaign execution streams, targeting three primary customer segments: European trade associations, corporate EU affairs/government relations teams (notable logos include Roche, Pfizer, Coca-Cola, Sanofi, UCB, Yara), and European Parliament political groups (EPP Group). Beyond client services, ZN operates two flagship intellectual-property assets: the annual #EUinfluencer rankings and awards event (long-term partnership with EURACTIV) and the ZNLive weekly talk show, both of which function as community-building and demand-generation mechanisms within the Brussels EU bubble. The core Brussels team coordinates with a 150+ expert network spanning 15+ nationalities and 20+ languages, and the firm maintains active organic presence across LinkedIn, X, Instagram, Facebook, YouTube, TikTok, Mastodon, Threads, and Bluesky. The company is privately held (legal entity ZN SPRL in Belgium) with no disclosed external funding, founded and led by Philip Weiss (Founder & CEO) alongside Jesús Azogue (COO).

Name

ZN

Legal name

ZN SPRL

Website

https://znconsulting.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

ZN is a Brussels-headquartered digital communications agency serving European associations, corporate EU affairs teams, and political groups with research, strategy, campaign execution, events, and influencer services, underpinned by its proprietary Hyperthinking methodology and the annual #EUinfluencer community event.

Ownership category

akta.pro rank

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Consulting and Strategy Services: Project-based consulting including digital strategy development, research, and campaign planning. Deliverables include strategy documents, research reports, and campaign roadmaps.
2. Campaign Execution and Management: High-impact digital campaign services including content creation, social media management, advertising, and influencer campaigns. Pricing ranges from 10,000 to 200,000 euros depending on complexity.
3. Event Services: Virtual, hybrid, and traditional event support including moderation, social media activation, and technical production. Ranges from 5,000 euros for virtual events to 200,000 euros for complex large-scale events.
4. Research and Audit Services: Social media audits, website audits, visual identity audits, and competitor analysis. Pricing between 5,000 and 12,000 euros.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

ZN is a Brussels-based digital communication agency that delivers research-driven digital strategy, campaign execution, social media management, event production, web development, and training services to European associations, corporations, and political groups operating in the EU policy ecosystem. Its offering is anchored by a proprietary Hyperthinking methodology and a network of 150+ multilingual digital experts, and is organized around five core service modules: Digital Intelligence, Digital Identity, Digital Development, Digital Learning, and Digital Activation.

Product overview

ZN Consulting is a digital communications agency offering a unified service portfolio organized around five core modules: Digital Intelligence (research and strategy), Digital Identity (creative and editorial), Digital Development (applications, email, social media, technical, and web), Digital Learning (workshops), and Digital Activation (content, monitoring, support). The agency also provides specialized services including social media audits, website audits, visual identity audits, targeting and influencer mapping, campaign strategy, virtual/hybrid events, and high-impact digital campaigns. Their proprietary Hyperthinking methodology underpins all offerings. Notable initiatives include the annual #EUinfluencer rankings and ZNLive talk show.

Differentiator

Problem solved

Functional benefit

Brands

• Hyperthinking: A proprietary methodology developed by ZN for adapting organizations and individuals to the digital age, comprising HyperLearn, HyperShift, HyperLink, and HyperAct components.

Products and services

• Digital Intelligence Research-driven service that helps clients discover their digital landscape and develop effective communication strategies, including research and strategy components for European associations, corporations, and political groups.
• Digital Identity Brand identity and perception service that helps clients crystallize their identity through creative visual design and editorial narrative development, including rebranding projects such as those delivered for BEREC and EPRA.
• Digital Development Technical service providing applications, email marketing, social media setup and management, technical hosting and security, and web landing page development for client organizations.
• Digital Learning Workshop-based service providing social media skills training, storytelling education, CMS management, and SEO strategy development for client teams, including a Social Media Engagement module for the IPA Vaccine Trust Course.
• Digital Activation Campaign execution service including community activation, content creation, monitoring and reporting, and ongoing support tools for sustained audience engagement across social and digital channels.
• Digital Strategy and Campaign Strategy Comprehensive digital communication or campaign strategy development including KPI definition, channel mix planning, messaging, and creative approach guidance; approximately 8,900 EUR per project.
• Social Media Audit In-depth analysis of social media channels examining content, branding, messaging, engagement, consistency, and overall performance using BrandWatch analytics tools.
• Website Audit Comprehensive website evaluation covering UX/UI, traffic, branding, design, content, messaging, accessibility, SEO, and mobile friendliness with target audience testing.
• Visual Identity Audit Brand check-up assessing visual identity expression across all channels including website, social media, logos, presentation decks, and design elements.
• Digital Mapping and Influencer Mapping Keyword and hashtag analysis identifying optimal social media positioning, plus identification of online targets and influencers using conversation analysis, key figures, word clouds, and ranking against interest and reach matrix.
• Digital Competitor Analysis Analysis of competitor digital presence across platforms, target audiences, content formats, hashtags, and outreach strategies.
• High-Impact Digital Campaigns Targeted digital advertising and social media campaigns for B2B, B2G, and B2C audiences with creative content, channel management, and agile advertising; documented outcomes include the #DiscoverEU campaign for EPP Group with 2.7 million views in 3 months and nearly 80 million impressions.
• Influencer Campaign Services Influencer identification, mapping, strategy development, relationship building, and campaign execution including Influencer Days and ongoing collaboration for clients such as AnimalhealthEurope (#PetPower).
• Virtual Events End-to-end virtual event production including speaker preparation, buzz creation, multi-platform audience engagement, and metric-based results reporting, using platforms such as Zoom, Hopin, and Microsoft Teams.
• Hybrid Events Combined physical and digital event production with studio setups, mobile studio deployment, and integrated audience engagement across both formats, including 500+ attendee events.
• Traditional Events In-person conference and congress support with digital enhancement components, logistics management, and cutting-edge digital elements, scaling up to complex large-scale venue events.
• Hyperthinking Methodology Proprietary model developed by founder Philip Weiss for adapting organizations and individuals to the digital age, comprising HyperLearn, HyperShift, HyperLink, and HyperAct components, and published as the book HyperThinking.

Quantifiable outcome

• 2.7 million views in first 3 months and nearly 80 million impressions for #DiscoverEU campaign
• +3 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

One partnership is on record.

• EURACTIVcoreGTM or Marketing Partner · 25 September 2025Long-term partnership organizing the #EUinfluencer event together. EURACTIV is a media partner for this annual gathering of EU policy influencers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Largest independent global PR firm with a long-standing Brussels public affairs practice serving multinationals and associations on EU advocacy and digital engagement. Overlaps with ZN in EU institutional and corporate policy communications, but with global reach.
• Hill+Knowlton: Global public relations firm with deep Brussels public affairs practice serving EU institutions, associations and multinationals. Comparable to ZN on EU policy and digital advocacy, with significantly larger global resources.
• Brunswick Group: Global advisory firm focused on critical issues and corporate communications, with strong European and Brussels coverage. Competes with ZN for corporate EU affairs mandates but with a higher-end financial and crisis communications focus.
• Weber Shandwick: Global public affairs and communications network with significant Brussels presence. Competes with ZN for EU institutional, association and corporate affairs work and offers a comparable digital + policy mix at much larger scale.
• FleishmanHillard: Global public relations and communications agency with a substantial Brussels office covering EU policy, corporate communications and digital. Competes with ZN for the same EU affairs and corporate EU communications budgets, but at significantly greater scale and geographic breadth.
• BCW (Burson Cohn & Wolfe): Global communications agency formed from Burson-Marsteller and Cohn & Wolfe with a strong Brussels public affairs offering. Comparable to ZN in EU association and corporate advocacy, with far broader multi-market capabilities.

Direct peers

• GPlus Europe: Brussels-headquartered public affairs and communications consultancy with deep EU institutional relationships. Comparable to ZN in serving association and corporate EU affairs clients with integrated digital and policy communications.
• EPPA: Brussels-based communications and public affairs consultancy serving EU institutions, associations and corporate clients. EPPA is the most direct comparable to ZN, operating in the same Brussels EU bubble with a similar digital + advocacy offering.
• Fipra International: Independent public affairs network with strong Brussels presence serving multinationals, associations and governments on EU policy and communications. Overlaps with ZN in EU institutional access and digital advocacy for associations.
• Interel (now part of Acumen Public Affairs): EU public affairs and communications consultancy that now operates under Acumen, focused on association and corporate EU affairs clients. Closely comparable to ZN in Brussels-based association servicing and digital communications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ZNConsulting
• YouTubeyoutube.com/user/znteam
• Facebookfacebook.com/ZNConsulting
• LinkedInlinkedin.com/company/zn
• Instagraminstagram.com/zn_consulting
• TikToktiktok.com/@zn.tiktok

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZN