Lullaboo Nursery and Childcare Center
- Company typePrivate
- Founded2008
- HeadquartersAurora, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Lullaboo Nursery and Childcare Center does
Lullaboo Nursery and Childcare Center (legal entity: Lullaboo Nursery and Childcare Centers Inc.) is a privately held Canadian operator of licensed childcare centres founded in 2008 by Irini and Halim Mikhael and headquartered in Richmond Hill, Ontario. The company operates 19 physical campuses across the Greater Toronto Area — spanning Toronto, Vaughan, Richmond Hill, Brampton, Mississauga, Cambridge, Aurora, Bradford, Milton, and Oshawa — serving families with children aged 6 weeks through preschool. Core service lines are segmented by developmental stage: infant daycare (6 weeks to 18 months, 1:3 ratio), toddler daycare (1:5 ratio), and preschool daycare (1:8 ratio), with three embedded extra-curricular programs covering French, physical activity, and STEAM. The company participates in the federal-provincial Canada-Wide Early Learning and Childcare (CWELCC) program, which caps and subsidizes fees for children under age 5.
The company's central technology asset is the proprietary iCare Lullaboo mobile application, custom-developed and available on iOS and Android, which delivers real-time daily reports (meals, naps, diaper changes, activities, photos), direct messaging with educators, classroom calendars, and health screening to enrolled families. Lullaboo also operates on-site kitchens staffed by full-time chefs preparing meals aligned with Canada's Food Guide, and supplies classrooms with branded educational materials from vendors such as Crayola, Melissa & Doug, Hape, and Learning Resources. Ancillary revenue streams include Birthday Experience Packages, a parent-facing catering service, and a branded merchandise shop.
Lullaboo's business model is direct-to-consumer recurring tuition billed monthly to families, supplemented by government CWELCC subsidies and small ancillary service fees. Go-to-market is conducted through campus-level tours booked online, organic social channels (Instagram, TikTok, Facebook, YouTube, LinkedIn), parent testimonials, and a content-marketing blog. The company has grown organically since 2008 with no disclosed M&A and no institutional equity capital — a $0 nominal-value 2023 ESDC funding entry is consistent with government grant funding rather than venture investment. Recent recognition includes the Growth 500 award in 2024, WXN Top 100 in 2024, three consecutive Top Choice Childcare in the GTA awards (2021-2023), and the Vaughan Chamber Business Award in 2024.
Lullaboo Nursery and Childcare Center firmographics
Firmographics- Name
- Lullaboo Nursery and Childcare Center
- Legal name
- Lullaboo Nursery and Childcare Centers Inc.
- Website
- https://lullaboo.ca
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Lullaboo Nursery and Childcare Center industry classification
Industry- Product category
- Childcare Services
- NAICS
- Child Care Services (62441)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Full-Day Childcare Centers (EDACAAAA)
- akta.pro secondary industries
- Infant-Focused Childcare Centers (EDACAAAF), Full-Day Nursery Programs (EDACACAD)
Keywords
Where Lullaboo Nursery and Childcare Center is headquartered
LocationHeadquarters
- HQ city
- Aurora
- HQ country
- Canada
- HQ region
- North America
Offices19 records
Markets served
Lullaboo Nursery and Childcare Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Childcare Tuition Fees: Recurring tuition fees charged to families for childcare services. Participation in CWELCC program provides reduced fees for children under 5 years of age. Fees vary by program type (infant, toddler, preschool) and campus location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Program-based tuition by age group |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Lullaboo Nursery and Childcare Center product offering
Product offeringCore offering
Lullaboo Nursery and Childcare Center operates a multi-campus licensed daycare network providing full-time childcare and early childhood education for children aged 6 weeks through preschool (under 5 years). Core programs include infant, toddler, and preschool daycare with specified teacher-to-child ratios (1:3, 1:5, 1:8), delivered across 19 physical campuses in the Greater Toronto Area. The offering is supported by a proprietary iCare mobile application for real-time parent-teacher communication and daily reporting.
Product overview
Lullaboo Nursery and Childcare Center operates as a multi-campus childcare provider offering a comprehensive suite of early childhood education and care services across the Greater Toronto Area. The core offerings include three developmental programs spanning infant daycare (6 weeks to 18 months), toddler daycare, and preschool daycare (up to age 5), each with specified teacher-to-child ratios. Central to the service offering is the proprietary iCare Lullaboo mobile application, which provides real-time parent-teacher communication and daily reporting on child activities. The portfolio extends to three extra-curricular programs—Bonjour! French Learning, Jump-A-Roo Physical Activity, and STEAM—integrated into the daily schedule at no extra scheduling requirement. Lullaboo participates in the federal-provincial CWELCC program for reduced childcare fees and supplements core care with add-on services including Birthday Experience Packages, Catering, and a branded merchandise shop.
Differentiator
Problem solved
Functional benefit
Brands
- iCare Lullaboo App: Custom-designed mobile application by Lullaboo that allows parents to receive accurate and detailed information regarding their child's day at Lullaboo, including daily routines, diaper changes, meals, sleep times, activities, pictures, and direct messaging with educators.
- CWELCC Program
Products and services
- Infant Daycare Program
Companies that use Lullaboo Nursery and Childcare Center
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Lullaboo Nursery and Childcare Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lullaboo Nursery and Childcare Center partnerships and signals
Strategic signalScale indicators2 records
Recent moves9 records
Expansion highlights5 records
Lullaboo Nursery and Childcare Center competitors and assessment
Company assessmentDirect peers
- Learning Jungle: Early childhood education provider with a multi-campus footprint across Canada, offering similar age-segmented programs and competing for the same GTA family demographic.
- BrightPath Kids: Canadian multi-campus early learning and childcare operator with comparable infant/toddler/preschool programs across multiple provinces. Closest analog in scale and business model to Lullaboo within the Canadian market.
- Kids & Company: Multi-location Canadian childcare chain offering similar infant-through-preschool programming and corporate partnership models; directly comparable in customer base and service offering.
- Childventures Early Learning Academy: Canadian early learning operator with multiple campuses in the GTA region offering infant, toddler, and preschool programs with similar curriculum-driven positioning.
Broad incumbents
- KinderCare Learning Companies: Large U.S.-based early childhood education chain with similar age-segmented programs and parent-communication platforms; competes in adjacent North American markets and represents a scaled competitor threat.
- YMCA Childcare (Ontario): Not-for-profit operator of licensed childcare across the GTA, including before- and after-school programs; competes for the same families with subsidized pricing similar to Lullaboo's CWELCC positioning.
- Tutor Time (KinderCare): Established U.S.-rooted daycare and preschool brand with similar developmental curriculum approach; competes in the broader North American licensed childcare category.
Emerging players
- CEFA Early Learning: Growing Canadian early childhood education chain with a curriculum-led, enrichment-heavy model overlapping with Lullaboo's STEAM and French extra-curricular positioning.
- Imagine Childcare and Early Years: Expanding Ontario-based childcare operator with a similar multi-campus growth profile and focus on full-day infant-through-preschool programs in suburban Ontario markets.
- WeeWatch: Canadian home-based childcare network offering licensed in-home daycare; addresses a similar end-customer need through a different delivery model and represents a competitive alternative for GTA families.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Lullaboo Nursery and Childcare Center social profiles
Digital presenceLullaboo Nursery and Childcare Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lullaboo Nursery and Childcare Center leadership team
Management profileNumber of profiles
Profiles2 records
Lullaboo Nursery and Childcare Center funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lullaboo Nursery and Childcare Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lullaboo Nursery and Childcare Center
What does Lullaboo Nursery and Childcare Center do?
Lullaboo Nursery and Childcare Center operates a multi-campus licensed daycare network providing full-time childcare and early childhood education for children aged 6 weeks through preschool (under 5 years). Core programs include infant, toddler, and preschool daycare with specified teacher-to-child ratios (1:3, 1:5, 1:8), delivered across 19 physical campuses in the Greater Toronto Area. The offering is supported by a proprietary iCare mobile application for real-time parent-teacher communication and daily reporting.
Is Lullaboo Nursery and Childcare Center a public or private company?
Lullaboo Nursery and Childcare Center is a private company. It is classified as family owned and is currently operating.
When was Lullaboo Nursery and Childcare Center founded?
Lullaboo Nursery and Childcare Center was founded in 2008. It employs 101 to 250 people.
Where is Lullaboo Nursery and Childcare Center based?
Lullaboo Nursery and Childcare Center is headquartered in Aurora, Canada, in the North America region.
How does Lullaboo Nursery and Childcare Center make money?
One revenue line is on record: childcare Tuition Fees.
Who are Lullaboo Nursery and Childcare Center's main competitors?
Direct peers on record are Learning Jungle, BrightPath Kids, Kids & Company and Childventures Early Learning Academy. Broad incumbents are KinderCare Learning Companies, YMCA Childcare (Ontario) and Tutor Time (KinderCare). Emerging players are CEFA Early Learning, Imagine Childcare and Early Years and WeeWatch.
Does Lullaboo Nursery and Childcare Center have an API?
No public API is recorded for Lullaboo Nursery and Childcare Center.
What industry is Lullaboo Nursery and Childcare Center in?
Lullaboo Nursery and Childcare Center's product category is Childcare Services. Its primary akta.pro industry code is EDACAAAA, Full-Day Childcare Centers, with a secondary code of EDACAAAF, Infant-Focused Childcare Centers. Its NAICS code is 62441 and its SIC code is 8351.