What Loopmasters does

Loopmasters Ltd is a UK-based, privately held digital marketplace and subscription platform for royalty-free music samples, loops, one-shots, and synth presets. Founded in 2008 and headquartered in Eastbourne, the company serves electronic music producers, hip hop and rap producers, DJs, and film/TV/gaming composers globally, offering 4M+ samples across 150+ curated labels spanning virtually every major genre from house and techno to cinematic and world music. The product surface consists of the flagship loopmasters.com e-commerce site (perpetual-license individual pack purchases priced $9–$66), the Loopcloud cloud-based subscription service (plans starting at $7.99/month with up to 600 sounds/month), the DAW-integrated Loopcloud DRUM and PLAY plugins, the Rewards+ loyalty programme, and the Loop+ educational content hub.

The technology stack centres on a cloud-based sample library browser supporting an unusually broad format matrix — WAV, REX2, Apple Loops, Ableton Live Pack, Kontakt, EXS, Halion, NNXT, SFZ, Stylus RMX, Sylenth, Massive Presets, MIDI — with key/BPM-aware auto-tagging and AI-assisted search powered by Jamahook. Samples are curated from third-party labels and independent producers and are sold under a 100% royalty-free licence for commercial use.

Monetisation rests on three streams: (i) one-time pack purchases through the e-commerce site, (ii) recurring Loopcloud subscriptions, and (iii) an affiliate/referral programme. Distribution is fully digital, global, and direct-to-producer via owned channels, with no enterprise anchor customers or institutional investors disclosed. The company is founder-led by Matt Pelling and operates with a staff of 11–50.

Name

Loopmasters

Legal name

Loopmasters Ltd

Website

https://www.loopmasters.com/

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Loopmasters Ltd operates a global digital marketplace and Loopcloud subscription platform selling 4M+ royalty-free music samples, loops and presets to electronic music producers, DJs and media composers, distributed across 150+ labels.

Ownership category

akta.pro rank

Product category

Royalty-Free Music Sample Marketplace

NAICS

Record Production and Distribution (51225)

akta.pro primary industry

Sample Libraries, Loops & Sound Content Platforms (MPAIAIAF)

akta.pro secondary industry

Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM)

Keywords

• Royalty free samples
• Music sample packs
• Audio loop libraries
• DAW plugins
• Music production software

Headquarters

HQ city

Eastbourne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain

Revenue model

1. Individual Sample Pack Sales: One-time purchase of individual sample packs at varying price points (individual packs from $9.17 to $45.95+), with multiple format options per pack. Customers can purchase individual formats or full bundles. Revenue is one-time per pack.
2. Loopcloud Subscription: Monthly subscription service offering access to over 4 million royalty-free samples with download limits based on plan tier (up to 600 sounds per month). Provides a recurring revenue stream from active subscribers.
3. Affiliate Program: Loopmasters operates an affiliate program where partners earn commissions for driving sales, generating referral-based revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Loopmasters operates an online marketplace where music producers can purchase individual royalty-free sample packs across 150+ labels and genres, complemented by Loopcloud — a cloud-based subscription platform providing access to 4M+ samples with AI-powered search, plus cloud-connected plugins (Loopcloud DRUM and PLAY) for DAW integration. All content is 100% royalty-free for commercial use.

Product overview

Loopmasters operates as a digital sample marketplace and subscription platform. The core offering consists of the Loopmasters website for purchasing individual royalty-free sample packs and the Loopcloud subscription service for cloud-based sample browsing and downloading (with plans offering up to 600 sounds/month). Loopcloud integrates AI-powered search technology to help users find sounds. The ecosystem includes two cloud-connected plugins: Loopcloud DRUM for creating basslines and percussive patterns, and Loopcloud PLAY for turning samples into playable instruments. Both plugins integrate with users' DAW projects. Sample packs are available across genres like House, Techno, Drum & Bass, EDM, Hip Hop, World/Cultural, Cinematic, and Jazz, with support for various formats including WAV, REX2, Ableton Live Pack, Kontakt, Maschine, Logic Presets, and more. The platform also features a Rewards+ loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Loopcloud DRUM: Cloud-connected plugin that turns samples into playable drum instruments
• Loopcloud PLAY
• Loop+
• Rewards+

Products and services

• Sample Packs Digital sample libraries containing audio loops, one-shots, sampler patches, synth presets, and MIDI files across diverse genres including House, Techno, Drum & Bass, EDM, Hip Hop, World, Cinematic, and more. Sold as individual downloads or bundles from various third-party labels, with 100% royalty-free licensing for commercial use.
• Loopcloud

Quantifiable outcome

• 4M+ royalty-free samples and loops available through Loopcloud subscription
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Label Samplers (150+ Labels)coreChannel Partner/ Reseller/ DistributorLoopmasters hosts sample packs from over 150 independent labels including Singomakers, IQ Samples, Rewind Samples, House Of Loop, 5Pin Media, Black Octopus, Zenhiser, Big Fish Audio, Wave Alchemy, Industrial Strength, and many more. These labels create and supply sample content that Loopmasters distributes through its platform, making Loopmasters a distribution channel for the sample pack industry.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BandLab (Sounds): BandLab offers a free DAW and integrated sound/sample marketplace targeting amateur and prosumer musicians globally. Competes with Loopmasters for the entry-level and hobbyist producer, especially in emerging markets.
• LANDR: LANDR provides AI-powered mastering, distribution, and music production tools targeting independent producers. Adjacent competitive overlap in serving the same SMB producer persona with subscription-based production tooling.
• Native Instruments: Native Instruments is a broad incumbent in music production software and sound content, with Kontakt-based sample libraries and instrument expansions. Overlaps with Loopmasters in providing production-ready sound content for producers, though at a much larger scale and across instrument/plugin categories.

Direct peers

• Splice: Splice operates the leading subscription-based royalty-free sample marketplace, directly competing with Loopmasters' Loopcloud and individual pack sales. Both target music producers with cloud-delivered samples, DAW integrations, and tiered subscription pricing models.
• Loopcloud (competitor) — Sounds.com by Beatport: Beatport-owned Sounds.com offers subscription and one-off sample packs targeting electronic music producers, with strong overlap in genres, formats, and audience. Directly competes with Loopmasters and Loopcloud in the producer-facing sample subscription space.

Emerging players

• Output: Output produces premium Kontakt instruments and loops for film, TV, and electronic music producers, with overlapping premium sample/instrument offerings. Competes with Loopmasters in producer-facing premium sound content.
• Tracklib: Tracklib is a sample-licensing platform that enables producers to clear and license real recordings for original music, targeting a similar producer audience. While narrower in scope (cleared real recordings rather than royalty-free synth/loop packs), it competes for the same producer wallet share.
• Cymatics: Cymatics sells royalty-free sample packs and presets aimed at hip-hop, EDM, and trap producers, with strong overlap in audience and price points. A direct emerging competitor to Loopmasters' individual pack sales business.
• Spitfire Audio: Spitfire Audio focuses on high-end orchestral, cinematic, and signature artist sample libraries that complement production workflows. While their focus leans film/TV/gaming composers and cinematic content, they compete with Loopmasters' orchestral and cinematic categories.

Regional players

• Plugin Boutique: Plugin Boutique is a UK-based retailer of plugins, samples, and software tools for music producers. Operates in the same regional market as Loopmasters with overlapping producer-customer overlap, though their core differentiator is plugin retail versus Loopmasters' sample-pack focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Loopmasters
• YouTubeyoutube.com/loopmasters
• Facebookfacebook.com/LoopmastersOfficial
• Instagraminstagram.com/loopmastersofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loopmasters