Label
Label is a Lisbon-based branding agency that provides brand strategy, visual and verbal identity design, and brand experience services to enterprise clients across banking, insurance, telecommunications, energy, tourism, and education sectors in Portugal and select international markets.
- Company typePrivate
- Founded2002
- HeadquartersLisboa, Portugal
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Label does
Label is a Lisbon-based branding agency operating under the positioning 'Human Brands,' delivering brand strategy, creative development, and communication services to enterprise and institutional clients. Founded in 2002 and headquartered at Av. 24 de Julho n.92c in Lisbon, the firm employs between 11 and 50 people and operates as a privately held professional services company with no disclosed external funding. The service offering is organized into three pillars: Strategy & Brand Consulting (brand audit, positioning, purpose, architecture, communication planning), Creative Development (visual identity, verbal identity, motion design, packaging, digital, exhibition, and retail environment design), and Communication & Brand Experience (brand activation, branded content, social management, advertising).
The agency's client roster spans banking (Banco Montepio), consumer goods (Delta Q, Revigrés), insurance (N Seguros), telecommunications (CVT Group/Alou in Cape Verde), green energy (Fusion-Fuel), tourism (Terra Nostra Park), and higher education (ISCSP), demonstrating a horizontal segmentation approach across diverse sectors rather than vertical specialization. The business model is sales-led B2B professional services delivered through direct project engagements, with pricing not publicly disclosed and typically structured as bespoke project quotes. Distribution is direct (enterprise field sales plus referrals), and marketing is conducted through a content-led portfolio presence on the label.pt website, LinkedIn, Instagram, Facebook, and Behance. The firm has also announced a partnership with Sovos on CARF reporting solutions for digital asset platforms, indicating exploratory activity beyond its traditional branding remit. No technology platform, software product, or proprietary tooling underpins the offering.
Label firmographics
Firmographics- Name
- Label
- Legal name
- Label
- Website
- https://label.pt
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Label is a Lisbon-based branding agency that provides brand strategy, visual and verbal identity design, and brand experience services to enterprise clients across banking, insurance, telecommunications, energy, tourism, and education sectors in Portugal and select international markets.
- Ownership category
- akta.pro rank
Label industry classification
Industry- Product category
- Brand Strategy & Design Services
- NAICS
- Advertising Agencies (54181), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Strategy & Positioning (BPAFAEAA)
- akta.pro secondary industries
- Brand Guidelines, Governance & Brand Management (BPAFAEAF), Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where Label is headquartered
LocationHeadquarters
- HQ city
- Lisboa
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Label business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Branding Services: Professional branding agency services including brand strategy, visual identity design, verbal identity, brand experience, communication planning, and brand implementation for enterprise clients and organizations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Label product offering
Product offeringCore offering
Label is a Lisbon-based branding agency founded in 2002 that builds, refreshes, and activates brands for enterprises and institutions. Its offering is organized into three service pillars: Strategy & Brand Consulting (brand strategy, positioning, and architecture), Creative Development (visual identity, naming, and creative concepts), and Communication & Brand Experience (campaigns, activations, and experiential touchpoints). Clients include organizations in banking, energy, education, mobility, retail, and culture.
Product overview
Label is a branding agency (Human Brands) offering a comprehensive suite of brand strategy, creative development, and communication services. The agency operates across three core service pillars: Strategy & Brand Consulting (including brand audit, positioning, purpose, and architecture), Creative Development (visual identity, verbal identity, motion design, packaging, digital, and exhibition design), and Communication & Brand Experience (brand activation, content, social media management, and advertising). Rather than a unified software product, Label delivers bespoke branding projects for clients across diverse sectors including banking, energy, insurance, telecommunications, hospitality, education, and consumer goods, with recent notable projects for Banco Montepio, Fusion-Fuel, N Seguros, Alou, Revigrés, ISCSP, Delta Q, and Terra Nostra Park.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy & Brand Consulting Strategic consulting covering brand strategy, positioning, and brand architecture for organizations needing to define or redefine their market positioning.
- Creative Development Creative production covering visual identity, naming, design systems, and creative concepts that translate strategy into tangible brand assets.
- Communication & Brand Experience Activation services covering communication campaigns, brand experiences, and touchpoints that bring the brand to life across customer and stakeholder interactions.
Companies that use Label
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
Label technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Label partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SovosstrategicPartnership between Sovos and Label to deliver comprehensive CARF (Crypto Asset Reporting Framework) reporting solutions for digital asset platforms. This partnership combines Sovos' tax compliance expertise with Label's branding capabilities to serve the digital asset industry.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Label competitors and assessment
Company assessmentBroad incumbents
- Landor & Fitch: Global branding and design firm with established presence in Europe. Competes with Label for enterprise branding mandates and offers broader research, design, and experience capabilities.
- Interbrand: Global brand consultancy with a network of offices offering strategy, naming, identity, and brand valuation. Represents the incumbent alternative for large enterprise rebrands that Label may compete against in pitches.
- Pentagram: Independent design firm with partner-led structure and global presence. Comparable creative-led culture and project portfolio, but significantly larger scale and global reach than Label.
- FutureBrand: Interpublic-owned global brand consultancy with offices in Europe. Competes with Label in brand strategy and identity work, particularly for multinational and regional enterprise clients.
Emerging players
- Saffron Brand Consultants: Independent brand consultancy with offices in London, Mumbai, and other locations, focused on strategy-led identity work for global brands. Similar founder-led culture and creative philosophy to Label, with broader international reach.
Direct peers
- Morillas Brand Consultants: Barcelona-based independent brand strategy and design agency serving enterprise clients across Iberia. Directly comparable to Label in size, scope (strategy, visual identity, packaging), and Iberian market focus.
- Summa Branding: Spanish branding and design consultancy with offices in Barcelona and Madrid offering brand strategy, identity, and packaging. Operates in a similar Iberian market with comparable service breadth.
- Mucho: Barcelona and San Francisco design and branding studio focused on visual identity, brand strategy, and digital design for global clients. Comparable boutique scale and creative-led positioning to Label.
- Brandient: Romanian brand strategy and design consultancy operating across Eastern Europe with a similar service model. Direct peer in scale, methodology, and focus on strategy-led identity work.
- Anagrama: Mexico-based branding and design agency with a similar boutique scale and full-service offering across strategy, visual identity, and packaging. Comparable founder-led creative positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Label social profiles
Digital presenceLabel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Label leadership team
Management profileNumber of profiles
Profiles1 record
Label funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Label M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Label
What does Label do?
Label is a Lisbon-based branding agency founded in 2002 that builds, refreshes, and activates brands for enterprises and institutions. Its offering is organized into three service pillars: Strategy & Brand Consulting (brand strategy, positioning, and architecture), Creative Development (visual identity, naming, and creative concepts), and Communication & Brand Experience (campaigns, activations, and experiential touchpoints). Clients include organizations in banking, energy, education, mobility, retail, and culture.
Is Label a public or private company?
Label is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Label founded?
Label was founded in 2002. It employs 11 to 50 people.
Where is Label based?
Label is headquartered in Lisboa, Portugal, in the Europe region.
How does Label make money?
One revenue line is on record: branding Services.
Who are Label's main competitors?
Broad incumbents on record are Landor & Fitch, Interbrand, Pentagram and FutureBrand. Saffron Brand Consultants is listed as an emerging player. Direct peers are Morillas Brand Consultants, Summa Branding, Mucho, Brandient and Anagrama.
Does Label have an API?
No public API is recorded for Label.
What industry is Label in?
Label's product category is Brand Strategy & Design Services. Its primary akta.pro industry code is BPAFAEAA, Brand Strategy & Positioning, with a secondary code of BPAFAEAF, Brand Guidelines, Governance & Brand Management. Its NAICS code is 54181 and its SIC code is 7311.