Xoom Energy
XOOM Energy is a U.S. retail electricity, natural gas, and renewable energy supplier serving residential, small business, and commercial customers across 19 states plus D.C. via 20 state-licensed subsidiaries, operating as a wholly-owned subsidiary of NRG Energy.
- Company typePrivate
- Founded2011
- HeadquartersHuntersville, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Xoom Energy does
XOOM Energy, LLC is a U.S. retail electricity, natural gas, and renewable energy supplier operating exclusively in deregulated energy choice markets. Founded in 2011 and headquartered in Princeton, New Jersey, the company sells commodity supply to residential, small business, and large commercial customers across 19 states plus Washington D.C., spanning more than 90 utility territories — a footprint the company claims is the broadest of any U.S. retail energy supplier. Operations are conducted through 20 wholly-owned state-licensed LLC subsidiaries, with marketing and fulfillment delivered via a direct-to-consumer website (xoomenergy.com), inside sales teams with state-specific phone lines, and the MyXOOM self-service account portal. The company is a wholly-owned subsidiary of NRG Energy, the publicly traded U.S. power generator.
The core product set is straightforward commodity supply: fixed-rate and variable-rate electricity and natural gas plans, renewable energy plans backed by Renewable Energy Credits, and the Big Business Program for commercial customers spending $2,500+ monthly. Differentiation is delivered through value-add modules layered on top of supply — the RescueLock 12 / BizRescueLock 12 plans donating 5% of spend to PetSmart Charities, SimpleFlex airline rewards partnerships with American Airlines AAdvantage and Southwest Rapid Rewards, the Freedom2Connect program covering up to $150 of competitor early termination fees, Budget Billing / Average Billing, and the XOOM Xtras loyalty rewards program. The technology stack is conventional retail energy infrastructure (online enrollment, account portal, automated credit verification via Equifax/Experian/D&B, identity validation via GBG/AU10TIX/LexisNexis), with no disclosed proprietary AI/ML systems, APIs, or developer-facing platform.
XOOM generates revenue primarily through retail electricity and natural gas sales billed monthly on consumption (commodity charge plus base charge), supplemented by affiliate/referral economics from the airline loyalty partnerships. Pricing is not publicly disclosed as rates vary by zip code, utility territory, and plan type; enrollment is offered without enrollment fees. Customer acquisition is driven by SEO-optimized state landing pages, content marketing through The Wire blog, co-branded promotions with airline partners, and direct response via phone sales. No external funding rounds are disclosed; capital and procurement scale are provided by the NRG Energy parent.
Xoom Energy firmographics
Firmographics- Name
- Xoom Energy
- Legal name
- XOOM Energy, LLC
- Website
- https://xoomenergy.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- XOOM Energy is a U.S. retail electricity, natural gas, and renewable energy supplier serving residential, small business, and commercial customers across 19 states plus D.C. via 20 state-licensed subsidiaries, operating as a wholly-owned subsidiary of NRG Energy.
- Ownership category
- akta.pro rank
Xoom Energy industry classification
Industry- Product category
- Retail Energy Supply
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Natural Gas Distribution (2212)
- SIC
- Natural Gas Transmisison & Distribution (4923)
- akta.pro primary industry
- Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)
- akta.pro secondary industries
- C&I Retail Electricity Supply (Full-Service/Load-Serving) (EUAGACAA), C&I Retail Natural Gas Supply (EUAGACAB)
Keywords
Where Xoom Energy is headquartered
LocationHeadquarters
- HQ city
- Huntersville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Xoom Energy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others
Revenue model
- Retail Electricity Sales: XOOM Energy purchases electricity from wholesale markets and resells to residential, small business, and large commercial customers in deregulated energy markets. Revenue is generated through commodity charges plus base charges on monthly bills.
- Natural Gas Sales: Retail natural gas supply to residential and business customers in states with natural gas choice programs. Customers are billed monthly based on consumption.
- Renewable Energy Products: Green energy plans that allow customers to support renewable energy development. XOOM purchases Renewable Energy Credits (RECs) on behalf of voluntary green customers.
- Airline Rewards Programs: Partnership programs with American Airlines (AAdvantage) and Southwest Airlines (Rapid Rewards) where customers earn miles/points on their energy bills, generating referral and brand value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fixed Rate Plans - Rate locked for contract term providing budget predictability |
| Usage-based | Monthly | Variable Rate Plans - Month-to-month flexibility with rate changes |
| Subscription | Monthly | RescueLock 12 - PetSmart Charities partnership plan |
| Usage-based | Monthly | SimpleFlex Airline Rewards - American Airlines AAdvantage miles |
| Usage-based | Monthly | SimpleFlex Southwest Airlines Rapid Rewards |
| Subscription | Monthly | Budget Billing |
| Subscription | Monthly | Freedom2Connect - Early Termination Fee Coverage |
| Subscription | Monthly | Auto Bill Pay |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Xoom Energy product offering
Product offeringCore offering
XOOM Energy purchases electricity and natural gas from wholesale markets and resells them directly to residential, small business, and large commercial customers in deregulated U.S. energy choice markets. Its core offerings include fixed-rate and variable-rate residential electricity plans, residential natural gas plans, small business supply plans, and a Big Business Program for high-volume commercial accounts, complemented by renewable energy plans supported through Renewable Energy Credits (RECs).
Product overview
XOOM Energy is a retail electricity, renewable energy, and natural gas supplier operating in energy choice markets across North America. The company offers a unified product portfolio centered on residential and business energy supply plans, with fixed-rate and variable-rate options for electricity and natural gas. The core offerings include Residential Electricity Plans, Residential Natural Gas Plans, Business Plans, and the Big Business Program for high-volume commercial customers. Add-on modules include charitable programs (RescueLock 12, BizRescueLock 12), airline rewards programs (SimpleFlex with American Airlines AAdvantage or Southwest Rapid Rewards), billing management tools (Budget Billing, Average Billing, Auto Bill Pay, Paperless Billing), the Freedom2Connect early termination fee coverage program, Renewable Energy Plans supported by Renewable Energy Credits, and the XOOM Xtras loyalty program. All services are managed through the MyXOOM Account customer portal, with a dedicated Texas-specific portal. The company operates as a licensed energy supplier in 19 U.S. states plus Washington D.C., serving over 90 energy choice markets without affiliation to local utilities.
Differentiator
Problem solved
Functional benefit
Brands
- MyXOOM: Online customer account management portal allowing customers to pay bills, view billing history, renew services, and update account information.
- XOOM Xtras
- SimpleFlex Airline Rewards
- RescueLock 12
- BizRescueLock 12
- Freedom2Connect
- Budget Billing
- Auto Bill Pay
Products and services
- Residential Electricity Plans Fixed-rate and month-to-month variable-rate electricity supply plans for residential customers in deregulated U.S. energy markets, providing either price stability for the contract term or flexibility with no long-term commitment.
- Residential Natural Gas Plans Fixed-rate and month-to-month variable-rate natural gas supply plans for residential customers in states with retail natural gas choice, providing either rate-lock price stability or month-to-month flexibility.
- Business Plans (Small Business) Electricity and natural gas supply plans designed for small business customers, offering fixed-rate and variable-rate options to fit business budgets and reduce the burden of energy vendor management.
- Big Business Program Customized energy supply program for high-volume commercial customers spending $2,500 or more per month on the commodity portion of their energy bill, providing bespoke quotes for natural gas or electricity.
- RescueLock 12 Residential 12-month fixed-rate electricity or natural gas plan under which XOOM Energy contributes 5% of the customer's monthly energy spend to PetSmart Charities to support pet rescue and adoption efforts.
- BizRescueLock 12 Small-business version of the RescueLock 12 charity-linked plan, offering 12-month fixed-rate pricing with 5% of monthly energy spend donated to PetSmart Charities.
- SimpleFlex Airline Rewards (American Airlines AAdvantage) Variable-rate electricity or natural gas plan that lets customers earn American Airlines AAdvantage miles: 10,000 miles after two months for electric accounts (5,000 for gas), plus 2 miles per $1 on the supply portion of the bill. Available in California, Georgia, Indiana, Kentucky, Michigan, Virginia (gas) and Connecticut, Maine, New Hampshire, Rhode Island (electric).
- SimpleFlex Airline Rewards (Southwest Airlines Rapid Rewards) Variable-rate electricity or natural gas plan that lets customers earn Southwest Airlines Rapid Rewards points: 10,000 bonus points after two months for electric accounts (5,000 for gas), plus 2 points per $1 on the supply portion. Available in Connecticut, Maine, New Hampshire, Rhode Island (electric) and California, Georgia, Indiana, Kentucky, Michigan, Virginia (gas).
- Freedom2Connect Switching-incentive program under which XOOM Energy covers the customer's prior energy provider early termination fees up to $150 (or applies a bill credit in Texas) when they enroll on a XOOM fixed-price plan of 12 months or longer.
- Budget Billing / Average Billing Billing management program that evens out monthly payments across 12 months, either by averaging forward or by using the customer's 12-month billing history to add or subtract a deferred balance, reducing seasonal bill volatility.
- Renewable Energy Plans Green energy supply plans under which XOOM Energy purchases Renewable Energy Credits (RECs) on behalf of voluntary green customers to support renewable energy development, offered alongside standard fixed and variable rate structures.
- XOOM Xtras Loyalty Program Free customer loyalty program that rewards XOOM Energy customers with points redeemable for gift cards, merchandise, and discounts through a dedicated loyalty portal at xoomxtras.com.
- MyXOOM Account Portal Online customer account management portal for bill payment, billing history viewing, plan changes, plan renewal, account updates, deposit payments, and service bundling, with a Texas-specific subdomain (texas.myxoomenergy.com) for Texas customers.
- Auto Bill Pay Automated recurring payment option set up through the MyXOOM account, deducting the bill amount from the customer's checking account or credit card on a scheduled date each billing cycle.
Quantifiable outcome
- No service interruptions during supplier switching
- +3 more outcomes
Companies that use Xoom Energy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Xoom Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature4 records
Xoom Energy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- American Airlines (AAdvantage)coreSimpleFlex Airline Rewards partnership allowing XOOM Energy customers to earn AAdvantage miles on their energy bills. Electric customers earn 10,000 miles after 2 months plus 2 miles per $1 on supply portion. Natural gas customers earn 5,000 miles after 2 months. Available in California, Georgia, Indiana, Kentucky, Michigan, Virginia (gas) and Connecticut, Maine, New Hampshire, Rhode Island (electric).
- Southwest Airlines (Rapid Rewards)coreSimpleFlex Southwest Airlines Rapid Rewards partnership where XOOM Energy customers earn Rapid Rewards points on energy bills. Electric customers earn 10,000 bonus points after 2 months plus 2 points per $1 on supply. Natural gas customers earn 5,000 bonus points. Available in Connecticut, Maine, New Hampshire, Rhode Island (electric) and California, Georgia, Indiana, Kentucky, Michigan, Virginia (gas).
- PetSmart CharitiesflagshipRescueLock 12 program where XOOM Energy contributes 5% of customer's monthly energy spend to PetSmart Charities to support pet homelessness prevention. Available on residential and business (BizRescueLock) fixed-rate plans. This is one of XOOM's most popular product offerings.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Xoom Energy competitors and assessment
Company assessmentDirect peers
- Public Power: Public Power is an independent retail electricity supplier operating across several of the same deregulated states as XOOM (Pennsylvania, New Jersey, Ohio, Maryland, Texas). It competes head-to-head with XOOM in residential and small business supply.
- Green Mountain Energy: Green Mountain Energy is a leading U.S. retail electricity provider specializing in renewable energy plans via RECs, competing directly with XOOM's renewable offerings across many of the same deregulated states (Texas, Pennsylvania, New York, etc.).
- Reliant Energy: Reliant Energy is a major Texas-focused retail electricity provider owned by NRG Energy, competing head-to-head with XOOM in Texas across residential, small business, and commercial segments. Same parent and adjacent product set make it a directly comparable peer.
- ENGIE Resources: ENGIE Resources is a retail electricity and natural gas supplier serving C&I and SMB customers across multiple U.S. deregulated states. It is comparable to XOOM's Big Business Program and commercial supply offerings.
- Gexa Energy: Gexa Energy is another NRG-owned retail electricity provider primarily serving Texas residential and commercial customers. It overlaps with XOOM's Texas product set and customer base and shares the same parent infrastructure.
- Direct Energy: Direct Energy is a large North American retail electricity and natural gas supplier operating across many of the same deregulated U.S. and Canadian markets as XOOM. It is also owned by NRG Energy, making it a direct internal sibling and the closest functional peer in product, customer base, and GTM.
Broad incumbents
- TXU Energy: TXU Energy is one of the largest competitive retail electricity providers in Texas, serving residential and business customers. It competes directly with XOOM in Texas and is a much larger incumbent in the same deregulated market.
- Shell Energy: Shell Energy North America supplies electricity and natural gas to commercial and industrial customers (and increasingly residential) in U.S. deregulated markets. It competes with XOOM's Big Business Program and broader gas supply.
- Constellation: Constellation is a large U.S. energy supplier and generator with retail electricity and natural gas supply operations across multiple deregulated states. It overlaps with XOOM's residential/SMB product set but operates at materially larger scale as a broad incumbent.
Emerging players
- Atlantic Energy: Atlantic Energy is a smaller, digital-first retail electricity supplier serving residential customers in a subset of the same deregulated states XOOM operates in (e.g., New York, New Jersey, Pennsylvania, Maryland). It is an emerging, lower-cost competitor with overlapping target customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Xoom Energy social profiles
Digital presenceXoom Energy compliance and trust
Trust signalCompliance1 record
Xoom Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xoom Energy leadership team
Management profileNumber of profiles
Xoom Energy subsidiaries and ownership
Company hierarchySubsidiaries21 records
Xoom Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xoom Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xoom Energy
What does Xoom Energy do?
XOOM Energy purchases electricity and natural gas from wholesale markets and resells them directly to residential, small business, and large commercial customers in deregulated U.S. energy choice markets. Its core offerings include fixed-rate and variable-rate residential electricity plans, residential natural gas plans, small business supply plans, and a Big Business Program for high-volume commercial accounts, complemented by renewable energy plans supported through Renewable Energy Credits (RECs).
Is Xoom Energy a public or private company?
Xoom Energy is a private company. It is classified as corporate owned and is currently operating.
When was Xoom Energy founded?
Xoom Energy was founded in 2011. It employs 101 to 250 people.
Where is Xoom Energy based?
Xoom Energy is headquartered in Huntersville, United States, in the North America region.
How does Xoom Energy make money?
Four revenue lines are on record. Retail Electricity Sales are the primary driver. The others are natural Gas Sales, renewable Energy Products and airline Rewards Programs.
Who are Xoom Energy's main competitors?
Direct peers on record are Public Power, Green Mountain Energy, Reliant Energy, ENGIE Resources, Gexa Energy and Direct Energy. Broad incumbents are TXU Energy, Shell Energy and Constellation. Atlantic Energy is listed as an emerging player.
Does Xoom Energy have an API?
No public API is recorded for Xoom Energy.
What industry is Xoom Energy in?
Xoom Energy's product category is Retail Energy Supply. Its primary akta.pro industry code is EUAGABAI, Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR), with a secondary code of EUAGACAA, C&I Retail Electricity Supply (Full-Service/Load-Serving). Its NAICS code is 2211 and its SIC code is 4923.