Sit & Heat

What Sit & Heat does

Sit & Heat B.V. is a Dutch manufacturer of energy-efficient, infrared-based heated cushions and seating products, founded in 2008 and headquartered in Nijmegen, Netherlands. The company's core technology combines infrared heating elements with rechargeable lithium batteries and an occupancy sensor that automatically activates heating when a person sits and powers down after two minutes of vacancy, claimed to save up to 95% of the energy used by conventional outdoor heaters. The product line spans entry-level plofkussens (Teddy, Velours, ~€105–€110), mid-range seat-and-back cushions (Nimma, Munich, Cannes, ~€195–€266), premium custom-made sofa cushions (Lounge, from ~€1,566), a heated blanket (€150–€190), and a 2023 cargo-bike cushion (Bakfiets Warmtekussen) developed in partnership with Urban Arrow. Accessories include powerbanks, 3,800–10,000 mAh batteries, 150W/300W transformers, and 2m extension cables.

The business operates a hybrid go-to-market: direct-to-consumer e-commerce through a multilingual storefront (Dutch, English, French, German, Swedish), a Dutch B2B field sales team led by a Commercial Account Manager, and commission-based sales agents in Germany, France, Denmark, and Sweden targeting the hospitality segment. Customer segments include residential consumers, hospitality (horeca), churches, stadiums, offices, and corporate gifting, with named enterprise references such as Harrods, Heineken, Church of England, Wynn Resorts, and Wagtail Rooftop Bar (London), alongside numerous Nijmegen-based SMB restaurants. Revenue mechanics are primarily one-time hardware sales (€25–€1,566 unit price band) supplemented by an annual service subscription for cushion cleaning and maintenance, with a quote-request workflow for bulk B2B orders of 10+ cushions. The company is privately held, employs 1–10 people, has no disclosed institutional funding, and is founder/management-controlled.

Name

Sit & Heat

Legal name

Sit & Heat B.V.

Website

https://sitandheat.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Sit & Heat B.V. is a Dutch manufacturer founded in 2008 that designs and sells energy-efficient, infrared-heated cushions for residential, hospitality, church, stadium, office, and cargo-bike use, distributed via D2C e-commerce, Dutch field sales, and international commission agents.

Ownership category

akta.pro rank

Product category

Heated Cushions

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

akta.pro secondary industry

Camping Furniture & Camp Kitchen Retail (CRAMAMAC)

Keywords

• Heated cushions
• Infrared heating
• Outdoor seating heating
• Battery powered cushions
• Energy efficient heating

Headquarters

HQ city

Wijchen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Heated Cushion Hardware Sales: One-time purchase of heated cushions (Teddy, Nimma, Lounge, Munich, Cannes, Bakfiets) with integrated infrared heating technology. Prices range from €104.95 to €1,565.86 depending on product type and customization.
2. Battery and Power Accessories: Rechargeable batteries (10000mAh, 6800mAh, 3800mAh) and power banks priced from €24.95 to €74.95. Transformers and extension cables for wired installations.
3. Service Subscriptions: Annual service subscription providing fresh cleaning and comfortable check-up of Sit & Heat cushions. Includes immediate repair of small problems or damage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sit & Heat designs, manufactures, and sells energy-efficient infrared heated cushions and seating solutions (cushions, lounge sets, cargo bike cushions, heated blankets) for both home and professional use. Products feature cordless rechargeable batteries and occupancy sensors that deliver direct personal warmth of up to 41°C, and are custom-made in the Netherlands with over 100 fabric options. The company serves residential consumers directly via its e-commerce site and B2B clients in hospitality, churches, stadiums, and offices through field sales and international agents.

Product overview

Sit & Heat is a Dutch company offering energy-efficient wireless heated cushions and warming products for chairs, sofas, office chairs, and cargo bikes. The core product line includes seat/back cushions (Nimma, Munich, Cannes, Curved, Oslo), sofa/lounge cushions (Lounge, Bottom), portable cushions (Teddy, Velours), a heated blanket, and a cargo bike cushion (Bakfiets). All products use infrared heating technology that warms the person directly rather than the surrounding air, with smart sensors that activate when someone sits down and auto shut off after two minutes. Products are powered either by rechargeable batteries (3-5 hours runtime depending on model and heat setting) or wired via transformers. Accessories include powerbanks and batteries in various capacities (3800mAh, 6800mAh, 10000mAh), transformers (150W, 300W), and extension cables. Products are handmade in the Netherlands using Agora, Sunbrella, and Acrisol fabrics, available in over 100 different fabric options.

Differentiator

Problem solved

Functional benefit

Products and services

• Teddy Heated Cushion (60x40cm)
• Velours Heated Cushion (60x40cm and 50x50cm)
• Nimma Heated Seat and Back Cushion
• Lounge Heated Sofa Cushion (Custom)
• Munich Heated Outdoor Cushion
• Service Subscription (Annual Serviceabonnement)

Quantifiable outcome

• Energy savings of €500 per year in a 50m2 office
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Cozy Industries: US maker of personal electric warming products including seat cushions and heated apparel. Comparable target buyer (individual seeking personal warmth) and overlapping product form factor.
• Pure Enrichment: US DTC brand selling heated pads, weighted products and personal comfort devices. Comparable go-to-market (DTC e-commerce) and similar value proposition around personal, energy-efficient warmth.

Direct peers

• Stoov: Dutch-founded maker of infrared heated cushions, blankets and rugs with rechargeable batteries — the closest direct competitor to Sit & Heat, addressing the same residential and hospitality use cases with a comparable technology stack.
• Dreamheat: European vendor of heated cushions, throws and warming products. Direct overlap on the heated-cushion category, particularly in the residential and small-business segments.
• Thermrup: Manufacturer of electric heated cushions, pads and pet products. Overlaps with Sit & Heat's indoor cushion line and competes for similar home-comfort buyers across Europe.

Broad incumbents

• Stadler Form: Swiss design-led brand for indoor air quality and heating appliances. Overlaps with Sit & Heat on premium indoor heating but is a broader home appliance player.
• Biddle: Netherlands-based specialist in air curtains, patio heaters and commercial heating. Competes with Sit & Heat for Horeca and outdoor-terrace heating budgets, though with traditional convection/infra-red heater hardware rather than cushions.
• Mill International: Norwegian design brand selling panel heaters, convection heaters and connected heating products. Competes with Sit & Heat's office and residential heating use cases, with greater brand recognition in Scandinavia.
• Sunbeam: Established US maker of heated bedding, throws and warming products. Competes at the consumer end of the heated-cushion market and has the scale to pressure pricing in the category.
• Beurer: Large German manufacturer of health and wellness products including heated blankets, heated pads and heat wraps. Overlaps with Sit & Heat on heated cushion functionality but operates across a much wider category portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sitandheat
• YouTubeyoutube.com/c/SitHeatWijchen
• Facebookfacebook.com/SitandHeat
• LinkedInlinkedin.com/company/sit-&-heat
• Instagraminstagram.com/sitandheat
• Pinterestpinterest.com/sitandheat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sit & Heat