No1 Lounges
No1 Lounges Ltd is a UK private operator of pay-to-use airport lounges running 18 venues across five airports under four brands (No1 Lounges, Clubrooms, My Lounge, Club Aspire), serving 2 million+ passengers annually and monetizing direct bookings, cardholder reservation fees, and partner-lounge resales.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What No1 Lounges does
No1 Lounges Ltd is a UK-based, privately held operator of pay-to-use airport lounges, founded in 2006 by Phil Cameron and headquartered in London. The company operates a multi-brand portfolio — No1 Lounges (flagship), Clubrooms (premium adults-only), My Lounge (laid-back self-service), and Club Aspire (comfort-focused) — across 18 lounges at five airports: Heathrow (5 lounges), Gatwick (7), Birmingham (2), Luton (2), and Jersey (1). It employs approximately 470 staff across 31 nationalities and serves more than 2 million passengers annually, with adult pricing ranging from £28 at Jersey to £48 for Clubrooms at Heathrow T3.
The business operates a cloud-based booking platform at book.no1lounges.com with capacity-controlled reservation logic, free cancellation on direct bookings, and a 'Delay Cover' feature that allows guests to remain in the lounge during flight delays. Direct-to-consumer bookings are complemented by partnerships with the three dominant global lounge membership programs — Priority Pass, Lounge Key, and Dragon Pass — through which cardholders can reserve guaranteed entry for £6 per person. The company also resells access to partner-operated Aspire Lounges at five UK regional airports (Edinburgh, Liverpool, Manchester, Belfast, Newcastle) and The Club Lounges at four US airports (Orlando, Las Vegas, Atlanta, New Orleans), giving it pan-UK and selective US distribution without owning those venues.
Revenue is generated almost entirely through per-visit transaction fees across owned-lounge bookings, cardholder reservation fees, and partner-lounge resale. Customer segments are horizontal — general, business, and leisure travelers — with no enterprise contracts or anchor accounts disclosed. The company has historically been backed by NVM Private Equity (2014 investment), continues to be founder-led at the CEO level, and appointed Sharon Jevans as Managing Director in 2025 as part of a professionalization push concurrent with ongoing lounge expansion.
No1 Lounges firmographics
Firmographics- Name
- No1 Lounges
- Legal name
- No1 Lounges Ltd
- Website
- https://no1lounges.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- No1 Lounges Ltd is a UK private operator of pay-to-use airport lounges running 18 venues across five airports under four brands (No1 Lounges, Clubrooms, My Lounge, Club Aspire), serving 2 million+ passengers annually and monetizing direct bookings, cardholder reservation fees, and partner-lounge resales.
- Ownership category
- akta.pro rank
No1 Lounges industry classification
Industry- Product category
- Airport Lounge Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Retail-Eating Places (5812)
- akta.pro primary industry
- Airport Lounges & Premium Passenger Facilities (THABALAA)
- akta.pro secondary industry
- Lounge Bars & Hotel Bars (THAFAEAI)
Keywords
Where No1 Lounges is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
No1 Lounges business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Lounge Entry Bookings: Direct consumer bookings for lounge access at owned lounges. Prices range from £28-£48 per adult depending on lounge brand and location. Children aged 2-11 pay £25, infants under 2 are free.
- Cardholder Reservation Fees: Priority Pass, Lounge Key, and Dragon Pass members can reserve guaranteed lounge entry for £6 per person. This is an additional fee on top of their membership benefits.
- Partner Lounge Access Sales: Sales of access to partner-operated lounges (Aspire and The Club) at UK and US airports. Includes venues in Edinburgh, Liverpool, Manchester, Belfast, Newcastle, Orlando, Las Vegas, Atlanta, and New Orleans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | No1 Lounge - Standard premium lounge experience |
| Unit Pricing | Pay-as-you-go | Clubrooms - Premium adults-only lounge |
| Unit Pricing | Pay-as-you-go | My Lounge - Laid-back self-service lounge |
| Unit Pricing | Pay-as-you-go | Club Aspire - Relaxed lounge experience |
| Unit Pricing | Pay-as-you-go | Cardholder Reservation (Priority Pass, Lounge Key, Dragon Pass) |
| Unit Pricing | Pay-as-you-go | Extra Hours |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
No1 Lounges product offering
Product offeringCore offering
No1 Lounges operates a portfolio of pay-to-use airport lounges across the UK and Jersey under four owned brands (No1 Lounges, Clubrooms, My Lounge, Club Aspire) and resells access to partner lounges (Aspire, The Club) at additional UK and US airports. Customers book 3-hour pre-flight lounge access directly via the company's website or through cardholder programs such as Priority Pass, Lounge Key, and Dragon Pass, with complimentary food, beverages, WiFi, and workspace.
Product overview
No1 Lounges operates a multi-brand portfolio of pay-to-use airport lounges across the UK and sells access to partner lounges internationally. The company owns and manages four distinct lounge brands: No1 Lounges (flagship stylish lounges with buffet dining and tended bars), Clubrooms (premium adults-only lounges with table service and a la carte dining), My Lounge (laid-back self-service lounges with Scandinavian design and entertainment), and Club Aspire (comfortable lounges with buffet dining). These are available across 17 lounges at Birmingham, Gatwick, Heathrow, Jersey, and Luton airports, plus access to partner Aspire Lounges across the UK and The Club Lounges in the US. The company also offers cardholder reservation services for Priority Pass, Lounge Key, and Dragonpass members, and provides delay cover for direct bookings.
Differentiator
Problem solved
Functional benefit
Brands
- My Lounge: A laid-back, self-service lounge brand with Scandinavian-inspired design. Offers hot and cold grazing snacks, self-service bar, games room, family seating options, and relaxed atmosphere at affordable prices.
- Clubrooms
- Club Aspire
Products and services
- No1 Lounges Flagship pay-to-use airport lounge brand offering buffet-style dining, fully-tended bars, runway views, TV lounges, workspaces, WiFi, and a quiet library area for pre-flight relaxation. Available at Heathrow, Gatwick, Birmingham, Luton, and Jersey.
- Clubrooms Premium adults-only (12+) airport lounge with hosted table service, hand-mixed cocktails, extended a la carte food and drink menu, and private seating areas. Fast Track Security is included for Gatwick bookings. Available at Gatwick North and South, Heathrow T3, and Birmingham.
- My Lounge Laid-back self-service lounge brand with Scandinavian-inspired design, self-service bar, buffet-style food, games room, family seating, and outdoor terrace (Gatwick South). Available at Gatwick North and South, Luton, and Heathrow T3.
- Club Aspire Comfort-focused lounge brand offering complimentary hot and cold buffet-style dishes, snacks, and a wide range of beverages from a fully-tended bar. Available at Gatwick South and Heathrow T5.
- Aspire Lounges (Partner Network) Resold access to Aspire-branded partner lounges at Belfast City, Edinburgh, Liverpool, Manchester, and Newcastle airports. Includes 3-hour access with complimentary food, drinks, WiFi, charging points, and digital newspapers/magazines.
- The Club Lounges (Partner Network) Resold access to The Club partner lounges at US airports in New Orleans, Orlando, Las Vegas, and Atlanta. Features local chef-inspired menus and locally sourced ingredients, with 3-hour access including complimentary food, drinks, WiFi, and newspapers/magazines.
- Cardholder Reservation Service Advance reservation service for Priority Pass, Lounge Key, and Dragon Pass cardholders to guarantee lounge entry at No1 Lounges venues for a £6 per-person fee, ensuring availability during peak travel periods.
Quantifiable outcome
- Serving 2 million+ passengers annually
- +2 more outcomes
Companies that use No1 Lounges
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
No1 Lounges technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
No1 Lounges partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Priority PasscorePriority Pass is the world's largest independent airport lounge access program. No1 Lounges accepts Priority Pass members who can reserve guaranteed lounge entry from £6 per person through No1 Lounges' booking system.
- Lounge KeycoreLounge Key membership cardholders can reserve guaranteed lounge entry at No1 Lounges from £6 per person, ensuring availability even during busy periods.
- Dragon PasscoreDragon Pass members can book guaranteed lounge entry at No1 Lounges through the No1 booking platform for £6 per person.
- Aspire LoungescoreNo1 Lounges sells access to Aspire-operated lounges at Belfast City, Edinburgh, Liverpool, Manchester (T1/T3 and T2), and Newcastle airports. These partner lounges provide 3 hours access with complimentary food, drinks, WiFi, and charging points.
- The Club LoungescoreNo1 Lounges sells access to The Club lounges at US airports including New Orleans (MSY), Orlando (MCO), Las Vegas (LAS), and Atlanta (ATL). The Club philosophy emphasizes local culture and ingredients.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
No1 Lounges competitors and assessment
Company assessmentDirect peers
- Plaza Premium Lounge: Global independent airport lounge operator with 250+ locations across 30+ countries, directly competing in the same pay-per-use and walk-in segment as No1 Lounges. Plaza Premium is the most direct competitor at UK and international airports and shares the multi-brand, multi-experience model.
- Aspire Lounges (Swissport): UK-focused airport lounge operator owned by Swissport. Aspire is both a partner (No1 resells its lounges) and direct competitor at UK regional airports including Edinburgh, Manchester, Liverpool, Newcastle, and Belfast.
- Priority Pass (Collinson Group): World's largest independent airport lounge access program with 1,300+ lounges. While a distribution partner, Priority Pass also competes by aggregating competing lounges and increasingly launching proprietary lounge experiences.
- Noor Hidayah / Marhaba Lounge: Operates contract-managed airport lounges in multiple markets; comparable independent lounge operator model. Demonstrates the contract management approach that competes with No1's owned-and-operated model.
Broad incumbents
- The Centurion Lounge (American Express): Premium bank-operated airport lounge network available to Amex cardholders at no incremental cost. While not a UK operator, it represents the bundled-with-payment-card model that is a structural competitor for high-spend travelers.
- British Airways Galleries / Club Lounges: Airline-operated premium lounges at Heathrow and Gatwick. BA Galleries compete for premium cabin, status, and lounge-eligible customers — overlapping with No1's Clubrooms customer base at the same airports.
- Virgin Atlantic Clubhouse: Airline-operated premium lounges at Heathrow and other UK airports. Direct competitor for premium leisure and business travelers, often bundled with upper-class tickets.
- Swissport International: Global airport ground services and lounge operator (parent of Aspire Lounges). Competes at multiple UK airports where No1 Lounges operates or sells access, and represents the larger bundled-services competitive threat.
Others
- Lounge Key (Mastercard): Mastercard-operated lounge access program distributed via World/World Elite cardholders. Functions as a distribution partner for No1 Lounges but also a competing aggregator on bank-issued cards.
- Dragon Pass: Global airport lounge access membership program with 1,000+ lounges. Distribution partner for No1 Lounges and competitor in the aggregator space for cardholders and corporate clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
No1 Lounges social profiles
Digital presenceNo1 Lounges financial estimates
Financial estimateRevenue estimate
Valuation estimate
No1 Lounges leadership team
Management profileNumber of profiles
Profiles2 records
No1 Lounges funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
No1 Lounges M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about No1 Lounges
What does No1 Lounges do?
No1 Lounges operates a portfolio of pay-to-use airport lounges across the UK and Jersey under four owned brands (No1 Lounges, Clubrooms, My Lounge, Club Aspire) and resells access to partner lounges (Aspire, The Club) at additional UK and US airports. Customers book 3-hour pre-flight lounge access directly via the company's website or through cardholder programs such as Priority Pass, Lounge Key, and Dragon Pass, with complimentary food, beverages, WiFi, and workspace.
Is No1 Lounges a public or private company?
No1 Lounges is a private company. It is classified as private equity controlled and is currently operating.
When was No1 Lounges founded?
No1 Lounges was founded in 2006. It employs 101 to 250 people.
Where is No1 Lounges based?
No1 Lounges is headquartered in London, United Kingdom, in the Europe region.
How does No1 Lounges make money?
Three revenue lines are on record. Lounge Entry Bookings are the primary driver. The others are cardholder Reservation Fees and partner Lounge Access Sales.
Who are No1 Lounges's main competitors?
Direct peers on record are Plaza Premium Lounge, Aspire Lounges (Swissport), Priority Pass (Collinson Group) and Noor Hidayah / Marhaba Lounge. Broad incumbents are The Centurion Lounge (American Express), British Airways Galleries / Club Lounges, Virgin Atlantic Clubhouse and Swissport International. Others are Lounge Key (Mastercard) and Dragon Pass.
Does No1 Lounges have an API?
No public API is recorded for No1 Lounges.
What industry is No1 Lounges in?
No1 Lounges's product category is Airport Lounge Services. Its primary akta.pro industry code is THABALAA, Airport Lounges & Premium Passenger Facilities, with a secondary code of THAFAEAI, Lounge Bars & Hotel Bars. Its NAICS code is 72111 and its SIC code is 7011.