RIZEUP MEDIA

What RIZEUP MEDIA does

RizeUp Media is a full-service digital marketing agency founded in fall 2019 in Aliso Viejo, California, that exclusively serves U.S. law firms. The company offers five core service lines — Search Engine Optimization, Web Design, Local Service Ads (LSA), Social Media Marketing, and Pay-Per-Click (PPC) advertising — delivered as integrated 'done-for-you' packages or standalone solutions. Its target market is small to midsize law firms across practice areas including personal injury, criminal defense, family law, immigration, and general practice, with services scaled via monthly budget tiers ranging from $500 to $5,000+. The company has grown to 51-100 employees and reports 150+ law firm clients, with cumulative outcomes of 14,000+ calls delivered, 5,490+ first-page Google rankings, and 120+ five-star reviews.

The business model is a mix of recurring monthly subscriptions for ongoing marketing management and one-time fees for custom website design projects (50% upfront, remainder within 7 days of service start). RizeUp operates a sales-led go-to-market motion combining direct sales (Business Development Consultants, account managers) and inside sales, supported by a 30-minute discovery call followed by a tailored growth roadmap proposal. The company runs a no-long-term-contract policy as a differentiator, and its marketing channels span content/SEO, eight social platforms, a podcast ('The Legends at The Bar'), video testimonials, and a partner/referral program. Revenue surpassed $2 million in its first full calendar year (2020), doubled in 2022, and the company has appeared on the Inc. 5000 list of fastest-growing private companies for three consecutive years (2022-2024).

The technology stack is built on third-party marketing and analytics platforms — Google Ads, Bing/Microsoft Advertising, Google Analytics, Google Tag Manager, Hotjar, Microsoft Clarity, CallRail, Segment, Zoho (PageSense, Marketing Hub, SalesIQ), ZoomInfo, Facebook Pixel, Cloudflare, Juvo Leads, and RB2B — with no proprietary marketing software publicly promoted. AI tooling is used for content drafting (ChatGPT-assisted blog and webpage copy), client-side intake chatbots, and referenced NLP platforms for legal research, but AI is an operational assist rather than a core product differentiator. RizeUp is bootstrapped and founder-owned by CEO Travis Hoechlin and co-founders Bo Bryant and George Kaganovich, with no disclosed institutional investment, M&A activity, or external funding rounds.

Name

RIZEUP MEDIA

Legal name

RizeUp Media

Website

https://rizeupmedia.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

RizeUp Media is a bootstrapped, full-service digital marketing agency founded in 2019 that exclusively serves small to midsize U.S. law firms across practice areas such as personal injury, criminal defense, family, and immigration law. It delivers SEO, web design, Local Service Ads, social media, and PPC services via monthly subscriptions without long-term contracts.

Ownership category

akta.pro rank

Product category

Legal Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

Keywords

• Law firm marketing
• Legal SEO services
• Attorney digital marketing
• Law firm web design
• Legal PPC advertising

Headquarters

HQ city

Aliso Viejo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Recurring monthly service fees for ongoing digital marketing management including SEO, PPC, Local Service Ads, and social media marketing. Clients pay monthly in advance for service packages. Revenue model is subscription-based with monthly billing.
2. Website Design and Development: One-time fees for custom law firm website design projects. For fixed price projects, 50% is charged upfront with the remaining half due within 7 days of service commencement. Website projects are typically one-time with potential for ongoing maintenance contracts.
3. Marketing Strategy and Consulting: Professional services for marketing strategy development, competitor analysis, and campaign planning tailored to law firms. Included as part of done-for-you digital marketing service packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

RizeUp Media is a full-service digital marketing agency that exclusively serves law firms in the United States. Its core offering is a done-for-you digital marketing package combining search engine optimization, custom law firm website design, Google Local Service Ads management, social media marketing, and pay-per-click advertising. Services are sold as monthly recurring subscriptions with tiered budgets, plus one-time website design projects, and are delivered without long-term contracts.

Product overview

RizeUp Media is a law firm digital marketing agency offering a comprehensive suite of integrated marketing services. The core offering consists of five primary service lines: Law Firm SEO Services, Web Design for Lawyers, Local Service Ads (LSA), Social Media Marketing, and Pay Per Click (PPC) advertising. These services are offered as standalone solutions or as an integrated 'done-for-you' digital marketing package. Additional offerings include a free Competitor Analysis tool and a Partner Program for industry referrals. The company also produces educational content through a blog and podcast. All services are specifically designed for law firms with a focus on client generation, lead capture, and practice growth without requiring long-term contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• Law Firm SEO Services Search engine optimization services specifically designed for law firms, helping attorneys rank higher on Google through keyword strategy, on-page and off-page optimization, and content built for legal audiences. Intended for small to midsize US law firms seeking more organic traffic and client inquiries.
• Web Design for Lawyers Custom, responsive law firm website design built with SEO at the core, producing modern sites intended to drive traffic, generate leads, and reflect attorney branding. Sold as fixed-price projects primarily to law firms seeking to launch or refresh their primary online presence.
• Local Service Ads (LSA) Management for Lawyers Management of Google Local Service Ads specifically for lawyers, positioning law firms prominently in local search results when prospective clients seek legal help nearby. Targets law firms that want to capture high-intent local case leads through Google's screened-advertiser LSA program.
• Social Media Marketing for Lawyers Social media marketing services designed to help law firms build brand awareness, manage their online reputation, and engage prospective clients across platforms such as Facebook, Instagram, LinkedIn, TikTok, X, and YouTube. Intended for law firms seeking a managed social presence without in-house resources.
• Pay Per Click (PPC) for Lawyers Google PPC advertising management services optimized for maximum return on ad spend, with campaign setup, bid management, conversion tracking, and reporting. Designed for law firms seeking immediate, measurable lead flow through paid search advertising.

Quantifiable outcome

• 14,000+ calls delivered to clients as a result of increased traffic
• +4 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability4 records

Partnerships

One partnership is on record.

• Best LawyersminorGTM or Marketing Partner · 25 February 2026RizeUp Media is referenced as a service provider in Best Lawyers' affinity partner program launched to connect recognized attorneys and law firms with marketing, legal practice management, and litigation support solutions. This provides access to Best Lawyers' network of recognized attorneys as potential clients.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• FindLaw: Part of Thomson Reuters, FindLaw is a long-established legal marketing and website services provider serving law firms with SEO, websites, and paid advertising. It is a broad incumbent offering overlapping capabilities to RizeUp's law firm marketing stack, but bundled into a much larger legal information portfolio rather than a focused niche agency.

Direct peers

• Scorpion: Scorpion is a technology-enabled marketing agency with a strong legal vertical offering websites, SEO, PPC, and client engagement tools to law firms. It is one of the most directly comparable competitors to RizeUp given the dedicated legal practice, similar done-for-you service mix, and mid-market law firm focus.
• Rankings.io: Rankings.io is an SEO agency exclusively serving personal injury law firms, offering done-for-you SEO services with a results-driven pitch. It competes head-to-head with RizeUp in the same personal injury niche and uses a similar no-contract or short-term engagement model.
• Juris Digital: Juris Digital is a digital marketing agency focused specifically on law firms, providing SEO, web design, PPC, and content marketing. Its vertical-only positioning and similar service stack make it a directly comparable competitor for mid-sized U.S. law firms.
• LawRank: LawRank is a law firm SEO agency specializing in helping personal injury and criminal defense attorneys rank in search results. Its narrow vertical focus and SEO-first offering are highly comparable to RizeUp's core SEO and LSA service lines.
• Foster Web Marketing: Foster Web Marketing is a digital marketing agency serving law firms and medical practices with website design, SEO, and content marketing. It competes with RizeUp in the legal vertical and shares a similar service mix and SMB-to-mid-market law firm customer base.
• Custom Legal Marketing: Custom Legal Marketing is an SEO and digital marketing firm dedicated to law firms, particularly personal injury attorneys. Its vertical specialization, SEO-first offering, and SMB law firm focus make it a close direct competitor to RizeUp.
• LawLytics: LawLytics provides websites and digital marketing tools specifically designed for law firms, including compliance-aware website design and SEO. It is a directly comparable peer in the law firm digital marketing niche, with comparable target buyers.
• On The Map Marketing: On The Map Marketing is a digital marketing agency offering SEO, web design, and PPC across multiple verticals including legal. Its legal vertical practice overlaps with RizeUp's offering and competes for similar mid-market law firm clients.

Emerging players

• Blueprint Digital: Blueprint Digital is a digital marketing agency with a legal practice that offers SEO, web design, and lead generation for law firms. It is a smaller, emerging competitor with meaningful but partial overlap with RizeUp's law firm marketing stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/rizeupmedia
• YouTubeyoutube.com/@rizeupmedia
• Facebookfacebook.com/rizeupmedia
• LinkedInlinkedin.com/company/rizeupmedia
• Instagraminstagram.com/rizeupmedia
• TikToktiktok.com/@rizeupmedia
• Pinterestpinterest.com/rizeupmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RIZEUP MEDIA