BowlersMart

Name

BowlersMart

Legal name

BowlersMart

Website

https://bowlersmart.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

BowlersMart is a family-owned, multi-channel bowling equipment retailer founded in 2004, selling balls, bags, shoes, apparel, and accessories through its bowlersmart.com e-commerce site and over 50 physical pro shops inside U.S. bowling centers across 10 states.

Ownership category

akta.pro rank

Headquarters

HQ city

Spring Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue generated from direct-to-consumer sales of bowling equipment including bowling balls, bags, shoes, apparel, and accessories through e-commerce and physical retail locations. Products are sold at various price points from budget-friendly options under $50 to high-performance equipment over $200.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

BowlersMart is a direct-to-consumer retailer of bowling equipment that sells bowling balls, bags, shoes, apparel, accessories, and gift items through its own e-commerce website and through pro shop locations embedded inside partner bowling centers. The company carries more than 30 bowling brands including Storm, Hammer, Roto Grip, Motiv, Brunswick, Epic, Columbia 300, Ebonite, and Dexter, and supports customers with a bowling ball finder quiz, drill sheets, and a loyalty rewards program.

Product overview

BowlersMart is a bowling equipment e-commerce retailer operating since 2004, offering a comprehensive product portfolio centered on bowling balls, bags, shoes, accessories, and apparel. The company sells products across multiple price points from over 30 major bowling brands including Storm, Hammer, Roto Grip, Motiv, Brunswick, and Epic Bowling. Beyond retail products, BowlersMart provides complementary services including an interactive bowling ball finder quiz, a loyalty rewards program, and educational content including drill sheets and research centers for bowling ball cores and coverstocks. The company operates both as an online retailer with nationwide shipping and maintains physical pro shop locations across multiple U.S. states.

Differentiator

Problem solved

Functional benefit

Products and services

• Bowling Balls High-performance, mid-performance, and entry-level bowling balls from major brands including Storm, Hammer, Roto Grip, Motiv, Brunswick, Columbia 300, and Epic, organized by performance level, coverstock type (urethane, plastic, reactive resin), and core type (symmetrical, asymmetrical). Sold to bowlers across all skill levels for casual, league, and tournament play.
• Bowling Bags Roller bags and tote bags in capacities from 1-ball to 6-ball for transporting bowling equipment, including branded options from Epic, Hammer, Storm, KR Strikeforce, and BowlersMart's own line. Sold to bowlers who need to carry multiple balls and accessories to the bowling center.
• Bowling Shoes Men's, women's, and youth bowling shoes with various performance levels including adjustable soles, left-handed options, wide width options, and rental-style shoes. Brands include Epic, Dexter, KR Strikeforce, Hammer, Brunswick, and Linds. Sold to bowlers needing performance or rental-grade footwear.
• Bowling Accessories Comprehensive range of bowling accessories including Abralon surface management products, cleaners and polishes, gloves and wrist supports, grip tapes, shoe soles and heels, towels, finger grips, and thumb inserts. Sold to bowlers for ball maintenance and performance customization.
• Bowling Apparel Bowling jerseys (CoolWick and Rocket brands), t-shirts, hoodies, polo shirts, hats, jackets, and performance wear, including team jersey customization options (semi-custom, fast-track, quick-ship, xpress-ship). Sold to individual bowlers and league teams needing customized uniforms.
• Gifts and Gift Cards Bowling-themed gifts including tumblers, novelty items, Disney/Star Wars/Marvel/NFL themed bowling balls and pins, and BowlersMart gift cards ranging from $5 to $250. Sold to bowlers and gift purchasers looking for bowling-themed presents.

Quantifiable outcome

• Over 158,000 five-star verified customer reviews with 4.8/5 average rating

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bowlerstore.com: Online bowling equipment retailer offering bowling balls, shoes, bags, and accessories from major brands. Directly competes with BowlersMart in the bowling equipment e-commerce space with similar product selection, pricing tiers, and target customers across all skill levels.
• ProBowlerShop.com: Online bowling retailer affiliated with the Professional Bowlers Association, selling equipment, apparel, and pro shop supplies. Directly competes with BowlersMart across bowling e-commerce, particularly for league and competitive bowlers seeking PBA-affiliated product offerings.
• Bowling.com: Online bowling equipment and accessories retailer offering balls, bags, shoes, and pro shop supplies. Directly competes with BowlersMart in bowling e-commerce, with similar product breadth and DTC fulfillment model targeting bowlers at all skill levels.

Broad incumbents

• Storm Products: Major bowling equipment manufacturer (Storm, Roto Grip, 900 Global brands) with its own DTC e-commerce site. While BowlersMart is an authorized Storm dealer, Storm's growing direct channel represents both a key supply partnership and a competitive threat on premium product sales.
• Brunswick Bowling Products: Major bowling equipment manufacturer and bowling center operator (Brunswick Zone). Brunswick is both a key supplier to BowlersMart (bowling balls, shoes) and a competitor through its own pro shops at Brunswick Zone centers and DTC channels.
• Dick's Sporting Goods: Largest sporting goods retailer in the US with broad bowling equipment selection. While not specializing in bowling, Dick's competes on price, convenience, and store footprint, and benefits from significant scale advantages in sourcing, marketing, and customer reach.
• Academy Sports + Outdoors: Major US sporting goods retailer with strong presence in the South and Midwest, overlapping with BowlersMart's pro shop geography. Carries bowling equipment and benefits from scale, brand recognition, and broad assortment across many sporting categories.
• Hibbett (now JD Sports US): Multi-brand sporting goods retailer with locations across mid-sized US markets. Recently acquired by JD Sports. Carries bowling equipment and competes for general sporting goods discretionary spend, particularly in smaller markets where BowlersMart's pro shops operate.
• Amazon: Global e-commerce marketplace carrying extensive bowling equipment selection from multiple brands and third-party sellers. Represents the largest competitive threat on price, selection, and convenience for non-expert casual bowlers, though lacks specialized bowling expertise.

Others

• Bowlero Corporation: Largest operator of bowling centers in the US (AMF, Bowlero, Brunswick Zone brands). Functions primarily as a host/partner for BowlersMart's pro shop locations rather than a direct retailer, but represents a critical channel relationship and an industry consolidator whose acquisition strategy shapes BowlersMart's expansion opportunities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/bowlersmart
• Facebookfacebook.com/BowlersMartOnline
• LinkedInlinkedin.com/company/bowlersmart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BowlersMart