What Altro does

Altro Limited is a UK-headquartered manufacturer of commercial safety flooring and hygienic wall cladding systems, founded in 1919 and based in Letchworth Garden City, Hertfordshire. The company produces vinyl safety floors, luxury vinyl tiles (LVT), PVC wall cladding sheets (principally the Altro Whiterock system), and specialised transport flooring, serving customers across healthcare, education, hospitality and food service, transport, hospitality venues, and residential segments in more than 35 countries across Europe, North America, Asia Pacific, and the Middle East, North Africa and India regions. Named end users include Warrington Hospital, McDonald's Finland, Reading Bus, and SSB (Schmidt + Buchmann GmbH). Manufacturing is anchored in the UK with additional production capacity in Germany for the Ensemble LVT line.

The product portfolio is built on proprietary materials technologies rather than disclosed patents: ShieldGrip sustained-slip-resistance formulation, Easyclean smooth-touch cleanability, an adhesive-free installation system that reduces install time by up to 50%, and acoustic/thermal Transflor variants engineered for zero-emission buses (up to 24 dB airborne sound reduction and 21% lighter than alternatives). The Whiterock wall system carries HACCP approval, CE marking, EN 13501-1 B-s3,d0 / BS 476 Class 0 fire ratings, and product guarantees of up to 30 years. Distribution combines direct sales via customer care centres and regional offices with a trained and audited Premier Installer network, complemented by digital specification channels — BIM components via BIMStore, NBS Create/Building/Plus integration, and the MyAltro customer portal.

The business model is predominantly one-time product sale of safety flooring, wall cladding, and transport flooring to contractors, specifiers, and end users through a direct-sales enterprise GTM motion, with free technical services (specification writing, BIM, CPD training, technical site visits) bundled into the sales process. Pricing is quote-based and not publicly disclosed, with tiered ranges in product lines such as Tegulis and ShowerKit. Altro Limited is privately held; the company received disclosed investment from RF Investment Partners in September 2024, alongside a transaction covering Amici Pharmaceuticals. Revenue and headcount are not publicly disclosed in the source material, though documented operating footprint materially exceeds the 51–100 employee band reported in firmographics.

Name

Altro

Legal name

Altro Limited

Website

https://altro.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

51–100 employees

Short description

Altro Limited is a UK-based manufacturer (founded 1919) of commercial safety flooring, hygienic wall cladding, and transport flooring sold across 35+ countries to healthcare, education, hospitality, transport, and residential customers via direct sales and an audited Premier Installer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Letchworth

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Safety Flooring Sales: Direct sale of safety flooring products including vinyl safety floors, adhesive-free options, and luxury vinyl tiles. Sold to contractors, specifiers, and end users through direct sales teams and customer care centres.
2. Wall Cladding Systems: Sale of Altro Whiterock PVC wall cladding systems, Altro Whiterock Satins, Altro Vantage, and related accessories including trims, adhesives, and sealants.
3. Transport Flooring: Specialized flooring products for buses, coaches, and other transport vehicles including Altro Transflor Sonis, Metris, and Artis ranges.
4. Professional Services - Specification Writing: Technical specification services for building projects including NBS Create and NBS Building specifications, at no cost to customers as part of the sales process.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Altro manufactures and sells commercial safety flooring, hygienic wall cladding systems, and specialized transport flooring for buses and coaches. Its product portfolio includes vinyl safety floors, luxury vinyl tiles (LVT), adhesive-free flooring options, PVC wall sheets, and related accessories (adhesives, sealants, nosings). Products are sold to contractors, specifiers, healthcare operators, hospitality and food service chains, education institutions, and transport OEMs/operators across more than 35 countries.

Product overview

Altro is a flooring and wall cladding manufacturer offering a comprehensive portfolio of products organized into transport flooring, floors, wall cladding, and support services. The transport flooring range includes Altro Transflor Sonis and Altro Transflor Metris, designed for buses with acoustic and thermal insulation properties. The flooring portfolio spans safety floors (Altro Stronghold 30 adhesive-free, Altro Wood, Altro Illustra), luxury vinyl tiles (Altro Ensemble), and adhesive-free options. The wall cladding portfolio centers on the Altro Whiterock system, including Altro Whiterock White, Altro Whiterock Satins (27 colours), Altro Whiterock wall designs (nature-inspired effects), Altro Whiterock Vantage, Altro Whiterock Whiteboard, Altro Walls ShowerKit, and Altro Tegulis (tile-effect). Supporting services include technical services, training centres, BIM components from BIMStore, specification writing assistance, and a MyAltro customer portal. The company operates globally across Europe, North America, Asia Pacific, and Middle East regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Altro Transflor Sonis Full-acoustic transport flooring combining optimised acoustic (up to 19dB impact and 24dB airborne sound reduction) and thermal insulation benefits with sustained, easy-to-clean slip resistance. Designed for zero emission buses, up to 21% lighter than alternative acoustic floor coverings. Sold to bus OEMs, operators, and transport fit-out contractors.
• Altro Transflor Metris Lightweight compact-acoustic transport flooring offering sustained slip resistance and 23dB airborne acoustic performance. Designed for buses requiring acoustic and thermal insulation without excess weight. Sold to bus manufacturers, fleet operators, and transport interior fit-out specialists.
• Altro Whiterock 2.5mm thick, CE marked, 100% watertight and impervious PVCu wall sheet made from virgin-grade food-safe polymer. HACCP approved, handles temperatures up to 60°C. Used in commercial kitchens, healthcare, and critical hygiene areas. Up to 30-year system guarantee.
• Altro Whiterock Satins PVC wall cladding sheet with satin finish available in 27 colours. Easy to clean, impact-resistant, suitable for healthcare, kitchens, and bathrooms. 30-year guarantee.
• Altro Whiterock wall designs Stylish, durable wall coverings with nature-inspired effects including wood, minerals, weaves, concretes, and marble. Designed for public areas, bathrooms, and wet environments. 10-year guarantee.
• Altro Whiterock Vantage 2.5mm thick co-extruded PVC wall cladding sheet for interior spaces providing easy-to-clean and hygienic surfaces. Suitable for kitchens, bathrooms, labs, and laundries. 20-year guarantee.
• Altro Whiterock Whiteboard Whiteboard made from Altro Whiterock wall sheet with smooth gloss surface allowing dry erase pens to be wiped away effectively. Available in 2.5m or 3m sheets. 5-year guarantee.
• Altro Walls ShowerKit Wall system designed for residential and light commercial wet areas. Modern alternative to ceramic tiles with fast installation, durability, hygiene and visual appeal. Suitable for bathrooms, wet rooms and shower areas. 10-year guarantee.
• Altro Tegulis Tile-effect wall cladding system replicating ceramic tiles with superior hygiene, durability and ease of maintenance. Features etched grout lines and contemporary colour palette. Available in Essence, Deluxe, and Custom tiers. 10-year guarantee.
• Altro Stronghold 30 adhesive-free 3mm thick adhesive-free safety floor designed for commercial kitchens. Provides safety underfoot against fats, grease, flour, and water spillages without need for full adhesion. Reduces installation time by up to 50%. 10-year guarantee.
• Altro Illustra 2mm compact safety floor available in three designs and 13 colours. Provides 36+ sustained slip resistance in areas where design matters.
• Altro Illustra adhesive-free 2.4mm adhesive-free floor with 14dB impact sound resistance, available in three designs and 18 colours. Offers carbon, time and cost saving benefits.
• Altro Wood 2mm safety floor designed to cope with medium to heavy traffic with sustained slip resistance for the lifetime of the floor.
• Altro Wood adhesive-free 2.8mm adhesive-free product with 14dB sound reduction and 10-year guarantee. Offers high comfort underfoot with safe, durable, and decorative solution. Can be welded and walked on the same day.
• Altro Ensemble Luxury vinyl tile (LVT) modular flooring system manufactured by Altro in Germany. Features 15dB impact sound reduction, 0.55mm wear layer, and 2.6mm thickness. Available in wood, stone and concrete-effect designs in multiple plank/tile sizes. A+ BRE Generic Green Guide Rating for Smooth Vinyl Flooring.
• Altro Training Centre Hands-on, practical training for flooring installers covering subfloor preparation, welding and fitting techniques. Offers floors training, walls training, and resins training at the Letchworth Garden City, Hertfordshire facility.
• Altro Technical Services Technical services including video call triage for virtual troubleshooting, site visits, and test area installations. Provides installation technique guidance and substrate technology expertise to specifiers, contractors, and end users.

Quantifiable outcome

• Installation time reduced by up to 50% using adhesive-free flooring products
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BIMStorecoreTechnology or IntegrationBIM components for Altro flooring and wall cladding available free of charge through BIMStore. Includes Revit components and IFC components for architects and specifiers.
• Premier Installers NetworkcoreChannel Partner/ Reseller/ DistributorSelected network of Altro-trained and audited professional installers who install Altro products. Installers are regularly audited and trained by Altro to ensure high quality standards.
• Floorskills (Approved Training Partner)minorImplementation/ SI/ Consulting PartnerApproved partner training organization based near West Midlands that delivers the same high-quality Altro training courses for flooring installers.
• NBS (National Building Specification)coreTechnology or IntegrationIntegration with NBS Create, NBS Building, and NBS Plus for specification writing. Altro provides model specifications in NBS format for architects and specifiers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Forbo Flooring Systems: Forbo Flooring Systems is a global manufacturer of commercial vinyl and safety flooring, linoleum, and entrance flooring. It is the most direct like-for-like competitor to Altro in commercial safety flooring across Europe and Asia Pacific.
• Polyflor: Polyflor is a UK-based manufacturer of commercial vinyl safety flooring, homogeneous and heterogeneous vinyl, and LVT. It is one of Altro's closest direct competitors in the UK and export markets, with overlapping product ranges and customer segments.
• Interface: Interface is a global commercial modular flooring company (carpet tile, LVT, and nora rubber flooring). Its nora rubber flooring line directly competes with Altro in commercial safety and healthcare applications, and it serves overlapping healthcare and education specification channels.
• Gerflor: Gerflor is a French manufacturer specializing in resilient vinyl flooring (including safety and sports flooring) and wall protection. It directly competes with Altro in commercial safety vinyl, transport flooring, and hygienic wall cladding.
• Mannington Commercial: Mannington Commercial is a US-based manufacturer of commercial resilient flooring, LVT, rubber, and heterogeneous sheet. It directly competes with Altro in North American healthcare, education, and hospitality specification accounts.

Broad incumbents

• Shaw Industries: Shaw Industries is one of the world's largest flooring manufacturers, offering carpet, resilient, LVT, and turf products. It is a broad incumbent that overlaps with Altro in commercial LVT and resilient flooring, though safety flooring is not its primary focus.
• Tarkett: Tarkett is a global flooring manufacturer offering vinyl, LVT, rubber, wood, and sports surfaces to commercial and residential markets. It is a broad incumbent that competes with Altro in commercial safety vinyl and LVT but operates across a much wider product portfolio and geographic footprint.
• Mohawk Group: Mohawk Group is a global flooring conglomerate (carpet, LVT, sheet vinyl) serving commercial and residential markets. It competes with Altro in commercial resilient and LVT categories and has the scale and distribution reach that Altro lacks in North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AltroAmericas
• YouTubeyoutube.com/c/Altro
• Facebookfacebook.com/altro.americas
• LinkedInlinkedin.com/company/altrolimited
• Instagraminstagram.com/altro_limited
• Pinterestpinterest.co.uk/altro/_created

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altro