International Market Management

What International Market Management does

International Market Management (IMM) is a privately held consumer-specialist investment and operating firm founded in 2012 that acquires master franchise rights for international consumer brands and develops them for the Indian market. The firm is headquartered across London and New Delhi, with an operating team that has been active in India since 1996 and has worked together on the IMM platform for over a decade.

IMM's core product is physical restaurant operations delivered through multiple casual dining formats. Its active portfolio is anchored by Dolomite Restaurants, a wholly-owned subsidiary that holds the Jamie Oliver Restaurants India master franchise and operates four live formats — Jamie Oliver Kitchen, Jamie Oliver Kitchen Café, Jamie Oliver's Pizzeria, and Jamie Oliver's Diner — alongside the closed Jamie's Italian premium format. IMM previously operated the Wendy's India master franchise through Sierra Nevada Restaurants, developing a profitable model before exiting the investment in 2023.

IMM makes money by operating restaurants directly and by developing international brands to a stage where they have long-term growth and exit potential. The go-to-market is enterprise-style: the firm partners with experienced international brand owners, secures exclusive India territory rights, adapts menus and operations for Indian consumer preferences and unit economics, and builds out physical retail locations under global best-practice sourcing protocols. The customer base is B2C diners in major Indian metros, while the principal counterparty risk is the master franchise brand partner (currently Jamie Oliver).

Name

International Market Management

Legal name

International Market Management

Website

https://immassociates.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

International Market Management is a privately held consumer-specialist firm that acquires master franchise rights for international brands and operates them in India, currently running four Jamie Oliver casual dining formats through its subsidiary Dolomite Restaurants and previously developing and exiting the Wendy's India business in 2023.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Master Franchise Operations: IMM operates as a master franchisee for international restaurant brands in India. The company generates revenue through restaurant operations, including Jamie Oliver Kitchen, Jamie Oliver Kitchen Café, Jamie Oliver's Pizzeria, Jamie Oliver's Diner, and Jamie's Italian. Revenue comes from food and beverage sales at restaurant locations across India.
2. Franchise Development and Exit: IMM develops and scales international brands in India, having exited its Wendy's India investment in 2023. The company seeks brands with long-term growth and exit potential, suggesting returns are realized through brand development and eventual sale or continued operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

International Market Management (IMM) is a consumer specialist investment and operating firm that acquires master franchise rights for established international consumer brands and develops, launches, and operates them in the Indian market. The company primarily operates casual dining restaurant brands under the Jamie Oliver portfolio in India through its subsidiary Dolomite Restaurants, including Jamie Oliver Kitchen, Jamie Oliver Kitchen Café, Jamie Oliver's Pizzeria, and Jamie Oliver's Diner. It previously operated Wendy's India through Sierra Nevada Restaurants, which it exited in 2023.

Product overview

International Market Management (IMM) is a consumer specialist investment and operating company that builds and manages scalable restaurant brands in India. The company operates a portfolio of sub-brands under international franchise agreements, primarily focused on the Jamie Oliver restaurant brand family including Jamie Oliver Kitchen, Jamie Oliver Kitchen Café, Jamie Oliver's Pizzeria, and Jamie's Italian, managed through Dolomite Restaurants. IMM also previously operated and exited the Wendy's India master franchise through Sierra Nevada Restaurants. IMM's operating team, based across London and New Delhi, has been building consumer businesses in India since 2012, with the team active in the market since 1996.

Differentiator

Problem solved

Functional benefit

Brands

• Dolomite Restaurants: Jamie Oliver Restaurants India master franchise. India's leading casual dining operator specializing in international food offerings, brands, and formats.
• Jamie Oliver Kitchen
• Jamie Oliver Kitchen Café
• Jamie Oliver's Pizzeria
• Jamie Oliver's Diner
• Jamie's Italian
• Sierra Nevada Restaurants

Products and services

• Jamie Oliver Kitchen All-day casual dining restaurant offering accessible food from a diverse menu celebrating Jamie Oliver's culinary journey, with a menu developed especially for Indian audiences. Operated by IMM as the Jamie Oliver Restaurants India master franchisee through Dolomite Restaurants.
• Jamie Oliver Kitchen Café All-day café featuring breakfast classics steeped in the Jamie Oliver ethos, celebrating fresh, thoughtfully sourced ingredients served with care. Operated by IMM in India.
• Jamie Oliver's Pizzeria All-day casual dining brand based on always fresh, handmade menu items served with love, operated by IMM in India as part of the Jamie Oliver Restaurants India portfolio.
• Jamie Oliver's Diner Comfort food casual dining brand featuring burgers and related offerings, operated by IMM in India under the Jamie Oliver Restaurants India portfolio.

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Jamie Oliver RestaurantscoreOEM/ Whitelabel/ Licensing PartnerIMM holds the Jamie Oliver Restaurants India master franchise, operating multiple restaurant formats including Jamie Oliver Kitchen, Kitchen Café, Pizzeria, Diner, and Italian. The partnership allows IMM to develop and operate Jamie Oliver branded restaurants across India.
• Sierra Nevada Restaurants (Wendy's India)minorOEM/ Whitelabel/ Licensing PartnerIMM previously held the Wendy's India master franchise through Sierra Nevada Restaurants, launched Wendy's in India, developed a profitable model, and exited the investment in 2023.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jubilant FoodWorks: Master franchisee for Domino's Pizza in India and operator of other restaurant brands. Directly comparable to IMM as both operate international restaurant brands in India via master franchise agreements.
• Sapphire Foods India: Master franchisee and sub-franchisee for KFC and Pizza Hut across India and Sri Lanka. Comparable multi-brand international franchise operator with Indian market focus.
• Restaurant Brands Asia: Master franchisee for Burger King in India and operator of Popeyes. Directly comparable as international QSR/casual dining master franchisee in India.
• Devyani International: Master franchisee for KFC and Pizza Hut in India, plus Costa Coffee and other international brands. Closest direct peer given multi-brand international master franchise model in India.
• Hardcastle Restaurants: McDonald's India master franchisee for west and south India. Directly comparable international restaurant brand master franchisee operating physical locations across India.

Regional players

• Americana Group: Largest restaurant operator in the Middle East, North Africa, and Kazakhstan, master franchisee for KFC, Pizza Hut, and other international brands. Comparable multi-brand international franchise operator at larger scale.
• Alshaya Group: Middle East master franchisee for dozens of international retail and F&B brands including Pizza Hut, Starbucks, and others. Highly comparable multi-brand international franchise operator in a different geography.

Broad incumbents

• Yum China Holdings: Largest restaurant operator in China, master franchisee for KFC and Pizza Hut. Comparable multi-brand international franchise model at significantly larger scale and in a different geography.

Emerging players

• Wow Momo Foods: Indian-owned casual dining chain operating multiple proprietary restaurant formats across India. Comparable as a multi-format Indian casual dining operator, though operates proprietary rather than franchised brands.
• Barbeque Nation Hospitality: Indian casual dining restaurant chain operating multiple brands including Barbeque Nation and Toscano. Comparable as a multi-brand Indian casual dining operator with multiple restaurant formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/international-market-management
• Xx.com/immassociates
• Facebookfacebook.com/internationalmarketmanagement

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Market Management