Snowday
Snowday is a free, AI-powered discovery platform aggregating 2,100+ extracurricular and enrichment programs (summer, school-year, competitions) for US and international high school students, supplemented by expert-curated lists from independent college counselors and community reviews.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Snowday does
Snowday is a New York-based, privately-held discovery platform that aggregates 2,100+ extracurricular and enrichment opportunities for US and international high school students, spanning summer programs, school-year programs, and competitions across more than 30 categories (STEM, Business, Humanities, Research, etc.). The product is built as a self-service, web-based search and filtering experience powered by AI-based ranking, with supplementary editorial surfaces including Expert Lists curated by independent college counselors, Mastery Lists for themed learning pathways, program video previews, Snowday Ratings for quality and cost evaluation, and a Discounts feature for financially accessible offerings. The platform is explicitly built by teens and educators for the same audience, and is structured around community contribution: students, parents, and counselors leave reviews, build lists, and flag inaccurate information. The company's business model is currently free-to-user with no disclosed monetization; programs are paid to providers directly, and Snowday derives no evident fee, ad revenue, or subscription income from its user base. Founded in 2022 with 1–10 employees, Snowday is led by founder Lloyd Nimetz and has not disclosed any institutional funding, enterprise customers, or revenue to date. Its geographic footprint is broad but lightweight — the database contains programs from the US, Canada, the UK, Germany, Spain, South Korea, Australia, and New Zealand, signaling intent to serve international applicants alongside its US core.
Snowday firmographics
Firmographics- Name
- Snowday
- Legal name
- Snowday
- Website
- https://snow.day
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Snowday is a free, AI-powered discovery platform aggregating 2,100+ extracurricular and enrichment programs (summer, school-year, competitions) for US and international high school students, supplemented by expert-curated lists from independent college counselors and community reviews.
- Ownership category
- akta.pro rank
Where Snowday is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Snowday business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Free Access Model: Snowday provides free access to all users for browsing and discovering opportunities. The platform is designed to remove barriers to educational access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Access - Core Platform |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Snowday product offering
Product offeringCore offering
Snowday operates a free, AI-powered discovery platform that aggregates 2,100+ extracurricular learning opportunities—including summer programs, school year programs, competitions, internships, and online learning—for high schoolers in the U.S. and internationally. The platform enables students and parents to search, filter by location/date/cost/program type, save opportunities, and access expert-curated lists, mastery lists, and community reviews. The platform also surfaces exclusive discounts and ranks programs through an unbiased algorithm highlighting Experts' Choice and Financial Accessibility.
Product overview
Snowday is a comprehensive platform for discovering high school learning opportunities, featuring a core search platform powered by AI with over 2,100 programs including 200+ competitions, 700+ school year programs, and 1,200+ summer programs. The platform complements its search functionality with Expert Lists (curated program collections by college counselors) and Mastery Lists (structured learning pathways), along with Snowday Ratings for quality and cost evaluation. The platform emphasizes financial accessibility through its Discounts feature and provides video content for program exploration.
Differentiator
Problem solved
Functional benefit
Products and services
- Snowday Search Platform
- Expert Lists
- Mastery Lists
Quantifiable outcome
- 2,100+ opportunities searchable through one platform
Companies that use Snowday
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Snowday technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Snowday partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Snowday competitors and assessment
Company assessmentEmerging players
- Polygence: Polygence pairs high school students with research mentors and lists enrichment opportunities for college-bound teens — overlapping in audience and program-discovery content.
- Maia Learning (Naviance successor): Maia Learning is a college, career, and life readiness platform serving high schoolers with discovery and planning tools — adjacent in target user and platform-driven program discovery.
- PrepScholar: PrepScholar offers test prep, admissions consulting, and program recommendations for college-bound high schoolers; overlapping audience but focused on exam prep rather than program discovery.
- Lumi Education: Lumi Education provides AI-powered program discovery and application support for ambitious high schoolers, closely mirroring Snowday's AI-search value proposition for the same demographic.
Direct peers
- TeenLife: TeenLife is a discovery database of summer programs, summer camps, community service, and educational opportunities for teens — directly comparable to Snowday's core high-school extracurricular discovery use case.
- Niche.com (College Confidential): Niche aggregates K-12 and college-related information including rankings and reviews from students and parents, overlapping with Snowday's community-reviewed directory model for high schoolers.
- College Vine: CollegeVine provides college admissions data, opportunity discovery, and counseling services aimed at high school students — comparable target audience and enrichment-program content scope as Snowday.
Broad incumbents
- BigFuture (College Board): BigFuture is the College Board's free college and career planning platform for high schoolers, providing program and scholarship discovery at massive scale — a broad incumbent with overlapping functionality.
- Common App: Common App is the dominant college application platform used by high schoolers; not a discovery layer itself, but a downstream funnel Snowday users eventually rely on, making it an ecosystem incumbent.
Regional players
- Cialfo: Cialfo is a college and career planning platform popular across international high schools, comparable as a discovery layer for extracurricular opportunities among globally distributed teens.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Snowday social profiles
Digital presenceSnowday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snowday leadership team
Management profileNumber of profiles
Profiles1 record
Snowday funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snowday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snowday
What does Snowday do?
Snowday operates a free, AI-powered discovery platform that aggregates 2,100+ extracurricular learning opportunities—including summer programs, school year programs, competitions, internships, and online learning—for high schoolers in the U.S. and internationally. The platform enables students and parents to search, filter by location/date/cost/program type, save opportunities, and access expert-curated lists, mastery lists, and community reviews. The platform also surfaces exclusive discounts and ranks programs through an unbiased algorithm highlighting Experts' Choice and Financial Accessibility.
Is Snowday a public or private company?
Snowday is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Snowday founded?
Snowday was founded in 2022. It employs 1 to 10 people.
Where is Snowday based?
Snowday is headquartered in New York, United States, in the North America region.
How does Snowday make money?
One revenue line is on record: free Access Model.
Who are Snowday's main competitors?
Emerging players on record are Polygence, Maia Learning (Naviance successor), PrepScholar and Lumi Education. Direct peers are TeenLife, Niche.com (College Confidential) and College Vine. Broad incumbents are BigFuture (College Board) and Common App. Cialfo is listed as a regional player.
Does Snowday have an API?
No public API is recorded for Snowday.