MaiaLearning

What MaiaLearning does

MaiaLearning, Inc. is a privately held SaaS company founded in 2010 by CEO Satish Mirle (with co-founder Dewan Zeng) and headquartered in Cupertino, California. The company operates a cloud-based college and career readiness platform built on AWS infrastructure, serving middle schools, high schools, school districts, students and parents, and colleges and universities across more than 70 countries. Its core product provides end-to-end education planning tools including college application management, resume building, financial aid guidance, career assessments, micro-credentials, work-based learning tracking, and student digital profiles. The platform serves 2.5 million students and is used by 18,000+ schools, universities, and colleges globally.

The platform is differentiated by deep integrations with The Common Application, Parchment, Slate, and NACAC, and by an expanding AI feature set (MaiaLearning AI) that includes a generative in-browser AI letter writer leveraging student brag sheets. Additional product lines include K-5 Pathfinders (career exploration for elementary students), a School District Platform, and College & University Admissions & Recruiting tools. In 2020, MaiaLearning acquired GuidedPath, extending reach into the Independent Educational Consultants segment. The company maintains enterprise-grade security and privacy certifications including SOC 2 Type 2, ISO 27001/27017/27018, FERPA, COPPA, GDPR, and EU-US Data Privacy Framework compliance.

MaiaLearning generates revenue through quote-based annual SaaS subscriptions sold to schools, districts, and universities via direct enterprise sales. Distribution is primarily field sales targeting counselors and administrators, with secondary self-serve sign-up for university admissions teams. The company is a self-described minority-owned business with team members in eight countries and is largely bootstrapped, having disclosed only $132,000 in seed funding in 2013. Notable customers include the State of California (statewide contract implemented in 2017), German Swiss International School, Mercersburg Academy, Wayzata High School, and Riverside County Office of Education.

Name

MaiaLearning

Legal name

MaiaLearning, Inc.

Website

https://maialearning.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

MaiaLearning is a Cupertino-based SaaS company providing a cloud-based college and career readiness platform to 18,000+ schools, districts, and universities across 70+ countries, serving 2.5 million students with planning tools, AI-powered application support, and deep Common App and Parchment integrations.

Ownership category

akta.pro rank

Product category

K-12 College and Career Readiness Software

NAICS

Software Publishers (513210), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Career & College Readiness Platforms (Guidance, Planning, Scholarships) (EDAJAMAO)

akta.pro secondary industries

Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB), College & Career Counseling (Admissions, Scholarships, Pathways) (EDAJALAE), Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

Keywords

• College planning software
• Career readiness platform
• K-12 education technology
• School counseling platform
• College admissions software

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: School/district licensing model where institutions pay for platform access. Pricing appears to be quote-based and tiered by institution size or features.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MaiaLearning provides a cloud-based SaaS college, career, and life-readiness planning platform for K-12 schools, districts, colleges, and universities. The platform centralizes college and career advising workflows, application management, student profiles, and AI-powered tools for counselors and students. Customers access MaiaLearning via institutional licensing (district/school tiers) or direct subscriptions for universities and independent educational consultants.

Product overview

MaiaLearning is a comprehensive college planning and career readiness SaaS platform serving schools, districts, students, parents, and colleges/universities in 70+ countries. The core MaiaLearning Platform provides personalized resources for education and career planning including college applications, resume building, financial aid guidance, and academic planning tools. The platform includes multiple integrated modules: MaiaLearning AI (generative AI features including an AI letter writer and wellbeing assessments), K-5 Pathfinders (early career exploration), Applying to College, School District Platform, Career Readiness, Micro-credentials, Work Based Learning, Social & Emotional Learning, Student Digital Profiles, and College & University Admissions & Recruiting tools. The company also acquired GuidedPath, a platform for Independent Educational Consultants. The platform serves 2.5 million students tracking towards goals across 18,000+ global universities and schools.

Differentiator

Problem solved

Functional benefit

Brands

• GuidedPath for IEC's: Platform for Independent Educational Consultants
• K-5 Pathfinders

Products and services

• MaiaLearning Platform Cloud-based college, career, and life-readiness planning platform for K-12 schools, districts, colleges, and universities. Centralizes advising workflows, application management, student profiles, and counselor tools. Reaches 2.5 million students across 70+ countries and 18,000+ institutions.
• MaiaLearning AI

Quantifiable outcome

• 2.5 million students tracking towards goals
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• SlatecoreTechnology or IntegrationSlate.org directly links institutions to colleges and universities that use Slate. Each Slate institution determines which applicant data to share with high schools, including application status, decisions, and checklist items.
• Human eSourcescoreTechnology or IntegrationHuman eSources assessments allow students to discover their unique strengths, skills and talents, helping them succeed in school and chart meaningful educational and career paths.
• NACAC (National Association for College Admission Counseling)flagshipStrategic or Co-development PartnerProfessional organization focused on supporting and advancing the field of college admissions counseling. Advocates for ethical practices and policies promoting access to higher education.
• PromptcoreTechnology or IntegrationSimplifies the essay writing process for US applications by automatically creating a list of every essay a student needs based on their application list, making the process less stressful.
• Winward AcademycoreTechnology or IntegrationAward-winning, research-based test prep curriculum offering personalized instruction from basics through advanced skills, building student knowledge and confidence.
• The Common ApplicationflagshipTechnology or IntegrationOne of the first new companies to integrate with the Common App, enabling students to apply to multiple institutions through a single application form.
• ParchmentflagshipTechnology or IntegrationLeading document-sending company enabling secure transmission of millions of student application documents globally. Handles transcripts, diplomas, and other credentials.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Naviance (PowerSchool): PowerSchool's Naviance is the incumbent market leader in K-12 college and career readiness platforms, serving the largest US districts. Directly competes with MaiaLearning on counselor workflows, college application tools, and district-wide deployments.
• SchooLinks: SchooLinks is a modern K-12 college, career, and military readiness platform with similar AI-enabled features. Closely competes with MaiaLearning for mid-market district deals and shares a feature set spanning course planning, college apps, and career exploration.
• Xello: Xello (formerly Career Cruising) provides college and career readiness software to K-12 districts globally. Comparable to MaiaLearning in career exploration scope, SIS integrations, and counselor dashboards.
• SCOIR: SCOIR is a college and career readiness platform focused on high school counselor workflows and college application management. Overlaps directly with MaiaLearning's middle/high school product surface, including application tracking and family engagement.
• Cialfo: Cialfo is a college and career readiness platform with strong international school penetration across 70+ countries. Head-to-head competitor to MaiaLearning's international footprint, particularly in Asia-Pacific and international baccalaureate schools.
• MajorClarity: MajorClarity is a K-12 career exploration and readiness platform with course planning, career assessments, and work-based learning tools. Comparable to MaiaLearning's career readiness and work-based learning modules.
• BridgeU: BridgeU provides university and career guidance software for high schools internationally. Competes directly with MaiaLearning in international school markets and shares predictive matching and counselor analytics features.
• Kuder: Kuder offers career planning and assessment tools to K-12 schools and workforce programs. Comparable to MaiaLearning's career assessments and readiness offerings for district-wide deployments.

Broad incumbents

• Common App: The Common Application is the dominant US college application platform and a flagship integration partner of MaiaLearning. Functions as both a peer in the college admissions ecosystem and a key ecosystem dependency.
• Parchment: Parchment is a credential-sending platform integrated with MaiaLearning. As a complementary incumbent, it sits in the same college application ecosystem and is part of MaiaLearning's workflow value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/maiaLearning
• Facebookfacebook.com/MaiaLearningInc
• LinkedInlinkedin.com/company/maialearning-inc

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaiaLearning