Niro Ceramic Group

What Niro Ceramic Group does

Niro Ceramic Group, operating commercially as Niro Granite International, is a privately-held manufacturer of premium surface coverings headquartered in Shah Alam, Selangor, Malaysia. Founded in 1979 in Cresciano, Switzerland as a pioneer of homogeneous porcelain tiles, the company expanded to Malaysia in 1988 and now operates manufacturing facilities across 8 countries (Switzerland, Malaysia, Indonesia, China, Vietnam, Spain, India, Philippines) with more than 100 sales representatives worldwide. Its product portfolio spans five sub-brands: Niro Granite (flagship porcelain tiles), Zirconio (sintered stone and large-format slabs, Spanish heritage), Portino (Italian-inspired tiles, launched 2015), Orin (bathware with proprietary RIMLESS, Nano-Glaze, and Dyna Green Flushing technologies), and Muzze Da (Italian-designed mosaics), offering 326+ products including patented Slip-Stop anti-slip technology and Petra Antiqua natural stone surfaces distributed under partnership.

The company serves both B2B and B2C markets through a multi-channel architecture: dedicated enterprise field sales for large commercial projects (hotels, airports, hospitals, malls), authorized dealer networks, Creative Lab concept showrooms in key Malaysian cities, a Premium Factory Outlet, and an e-commerce storefront at shop.creativelab.com. Pricing is quote-based and not publicly disclosed, varying by material, design, size, and finish. Customer segments are explicitly hybrid — homeowners and commercial developers are primary, with architects/interior designers and tile dealers as secondary — supported by free in-house 3D design services delivered by 100+ designers, AR/photo-overlay visualization tools, and 360-degree virtual galleries. Revenue is generated primarily through one-time product sales of tiles, sintered stone slabs, and bathware, augmented by design and technical services bundled with project sales. The company maintains Swiss quality heritage, ISO certification, Green Label accreditation, and has received regional recognition including the 2025 Asia Pacific Enterprise Awards and Malaysia Good Design Award.

Name

Niro Ceramic Group

Legal name

Niro Granite International Berhad

Website

https://nirogranite.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Niro Ceramic Group (operating as Niro Granite International) is a Malaysia-headquartered, Swiss-heritage manufacturer of premium porcelain tiles, sintered stone surfaces, and bathware across 5 brands, serving residential, commercial, and public-sector projects globally through 8-country manufacturing operations, showrooms, dealers, and e-commerce.

Ownership category

akta.pro rank

Product category

Building Materials & Surface Coverings

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Porcelain tiles
• Ceramic floor tiles
• Sintered stone surfaces
• Bathware sanitaryware
• Mosaic tiles

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tile and Surface Product Sales: Primary revenue from manufacturing and selling porcelain and ceramic tiles, elegant stone surfaces, wood laminates, mosaic tiles, and polymer composites for residential, commercial, and public spaces
2. Bathware Product Sales: Revenue from Orin brand bathware including toilets, urinals, basins, faucets, and bathroom accessories
3. Design and Technical Services: Free 3D drawings for homeowners, technical crew support for pre-and post-installation assistance, site inspections

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

Niro Ceramic Group (operating as Niro Granite International) manufactures and sells premium surface coverings including porcelain and ceramic tiles, sintered stone slabs, mosaic tiles, and bathware fixtures. The multi-brand portfolio spans five brands — Niro Granite, Zirconio, Portino, Orin, and Muzze Da — serving residential, commercial, and public spaces globally through showrooms, dealer networks, and direct enterprise sales.

Product overview

Niro Ceramic Group (operates as Niro Granite International) is a global leader in premium surface coverings offering a multi-brand portfolio. The core offering includes Niro Granite porcelain tiles (flagship brand since 1979 with Swiss heritage), Zirconio Spanish-crafted porcelain and sintered stone slabs, Portino Italian-inspired tiles (established 2015), Orin bathware combining smart technology with European design, and Muzze Da Italian mosaic tiles. The product range spans floor and wall tiles in porcelain, ceramic, stone, and mosaic materials across various designs including marble, stone, wood, cement, and travertine effects. The company also offers digital tools including 3D visualization (Let's Visualize) and 360 Virtual Gallery, alongside services such as free 3D design consultations and technical support. Bathware products under Orin include toilets, basins, faucets, and accessories featuring proprietary technologies like RIMLESS bowls, Nano-Glaze, and Slip Stop anti-slip surfaces. The portfolio serves residential, commercial, and public spaces through showrooms, Creative Lab outlets, and factory outlets across Malaysia and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Niro Granite: Primary brand of high-quality porcelain tiles, originating from Switzerland in 1979, known for durable, innovative designs and wide range of applications in both residential and commercial spaces.
• Zirconio
• Portino
• Orin
• Muzze Da

Products and services

• Niro Granite (Flagship Brand) Flagship brand of high-quality porcelain tiles originating from Switzerland in 1979, known for durable innovative designs and wide range of residential and commercial applications. Includes an extensive collection of tile series such as Troy, Bergamo, Marmo, Lux 2.0, and Lux 4.0.
• Zirconio Premium porcelain and ceramic tiles brand founded in Spain in 1965, now also offering sintered stone surfaces in large-format slabs for walls, floors, countertops, and custom features.
• Portino Tile brand established in 2015, inspired by Portofino, Italy, offering timeless natural-colored porcelain and ceramic floor and wall tiles for residential and commercial spaces.
• Orin Bathware
• Muzze Da Mosaic Tiles
• Zirconio XO Slab Large-format sintered stone slabs for countertops, tabletops, and custom-built features. Available in 160x320cm, 120x240cm, and 80x260cm sizes.
• Free 3D Design Service
• Creative Lab E-Shop Online shopping platform with 326+ products available with filtering by area, color, design, size, surface, and brand. Direct-to-consumer e-commerce channel.
• Let's Visualize Tool 3D visualization tool allowing customers to see how tiles fit into their space using room photography and tile overlay technology.
• New Mosaic Collection (2025) New Launch Collection featuring multiple tile collections including Bijou, Gravity, Vogue Grande, Posh, Dash & Alloy, Monolith, Clay Art, and New Mosaic Collection with Sleek & Minimalist Vibes.
• Orin Bathware New Collection (2025) Bathroom bathware collection featuring new Orin bathware products with Comfort, Style & Innovation themes, including Eudora, Bordrum-N, Foxton, Chara, Bordrum, Orin Aella, and Aurora-N.

Quantifiable outcome

• 45+ years of industry experience with global presence
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Petra AntiquacoreChannel Partner/ Reseller/ DistributorNiro Granite International is a proud distributor of Petra Antiqua products, bringing to market exquisite natural stone surfaces including marble and granite, celebrated for their timeless elegance. This partnership enhances their portfolio of premium surface coverings.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• RAK Ceramics: One of the world's largest ceramic tile and sanitaryware manufacturers, headquartered in the UAE with global distribution. Directly comparable to Niro Ceramic Group in product portfolio (tiles, bathware), multi-country manufacturing footprint, and premium/mass-market positioning.
• Kajaria Ceramics: India's largest manufacturer of ceramic and vitrified tiles with extensive distribution. Directly comparable in scale, multi-brand tile portfolio, and Asian market focus, serving both residential and commercial segments.
• Iris Ceramica: Italian manufacturer of premium ceramic and porcelain tiles with strong design credentials. Comparable to Niro's premium tile positioning, large-format and sintered stone offerings, and European design heritage (Zirconio brand).
• Somany Ceramics: Major Indian ceramic tile and bathware company with manufacturing and distribution across South Asia. Comparable product mix (tiles, sanitaryware), dealer-driven GTM, and focus on aesthetic-driven porcelain offerings.
• Florim: Italian ceramic tile manufacturer producing large-format porcelain slabs and traditional tiles globally. Comparable in premium tile manufacturing, large-format sintered stone slabs, and B2B commercial project focus.
• Marazzi Group: Italian ceramic tile manufacturer (part of Mohawk Industries) with strong design heritage and global reach. Comparable to Niro's premium positioning, design-led collections, and sintered stone/large-format tile categories.

Broad incumbents

• LIXIL Group: Global Japanese homebuilding and sanitaryware company (GROHE, INAX, American Standard), with broad bathware and tile exposure. Comparable in bathware product lines and Asian market presence; broader in scope than Niro's Orin brand.
• Mohawk Industries: World's largest flooring manufacturer including ceramic tiles (Marazzi, Daltile, American Olean). Comparable in tile manufacturing scale, multi-brand portfolio, and global distribution; much broader product and geographic reach than Niro.
• Roca Sanitario: Global Spanish bathware and sanitaryware leader with broad product portfolio across toilets, basins, faucets, and bathroom furniture. Directly comparable to Niro's Orin bathware brand on product offerings and technology-driven sanitation (RIMLESS-style bowls, water-saving flushes).

Regional players

• Ceramica Cleopatra: Egyptian ceramic tile manufacturer with strong Middle East and Africa distribution. Comparable in porcelain tile manufacturing and emerging-market premium positioning; primarily regional where Niro is Asia-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/niro_granite
• YouTubeyoutube.com/@nirogranite_niroceramic
• Facebookfacebook.com/nirogranite.niroceramicgroup
• LinkedInlinkedin.com/company/niro-granite-malaysia
• Instagraminstagram.com/niro_granite

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niro Ceramic Group