Lixil Group Corporation

What Lixil Group Corporation does

LIXIL Corporation (formerly LIXIL Group Corporation and before that JS Group Corporation) is a publicly listed Tokyo-headquartered holding company (TSE:5938) that manufactures and sells water and housing products through a portfolio of global brands organized into two core segments: Water Technology (sanitary ware, faucets, toilets, and bathroom fixtures via GROHE, American Standard, and INAX) and Housing Technology (windows, doors, and exterior materials via TOSTEM, plus LIXIL Japan). The company also operates a social business division, SATO, which sells affordable toilet and handwashing systems in 59 countries and territories through partnerships with UNICEF ('Make a Splash!'), JICA ('Sanitation Economy'), and USAID, having improved sanitation access for an estimated 103 million people.

The product portfolio spans premium European water technology (GROHE), North American fixtures (American Standard), Japanese sanitary ware and kitchens (INAX), Asian housing exteriors (TOSTEM), and entry-level sanitation for emerging markets (SATO i-Trap twin-pit toilets, SATO Tap handwashing stations, and the 'bathtope' complete-room bathroom system in Japan). Technology centers on physical product engineering — water-saving fixtures, hygienic sanitation design, and energy-efficient doors and windows — rather than on software platforms; AI and digital tools are limited to internal sales enablement and IT system modernization.

LIXIL's business model is predominantly hardware sales through a multi-channel distribution architecture: flagship brand showrooms, large-scale experience centers (e.g., LIXIL Experience Center Hanoi, 1,000 sqm at Lotte Mall Tay Ho), authorized dealer and retail networks worldwide, and the Japan-domestic Fiace Home Company franchise system. Revenue is generated across residential consumers, commercial builders/contractors, and (within SATO) government/NGO institutional buyers. Pricing is not publicly disclosed and varies by brand and channel. H1 FYE2026 revenue was ¥735.9 billion, with core earnings up 60% YoY to ¥16.9 billion and net profit of ¥3.4 billion.

Name

Lixil Group Corporation

Legal name

LIXIL Corporation

Website

https://lixil.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

LIXIL Corporation is a Tokyo-listed global manufacturer of water and housing products, selling sanitary ware, faucets, bathrooms, windows, and doors through premium brands GROHE, American Standard, INAX, TOSTEM, and SATO to residential, commercial, and institutional customers across 59+ countries.

Ownership category

akta.pro rank

Product category

Sanitary Ware & Housing Products

NAICS

Toilet Preparation Manufacturing (32562), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

akta.pro secondary industry

Restroom Hygiene & Odor Control Distribution (CRAOAGAF)

Keywords

• Sanitary ware products
• Bathroom fixtures
• Water technology products
• Housing technology materials
• Kitchen and bath solutions

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Water Technology Products: Revenue from manufacturing and selling water-related products including faucets, sanitary ware, toilets, and bathroom fixtures through multiple global brands (GROHE, American Standard, INAX)
2. Housing Technology Products: Revenue from doors, windows, housing materials, and construction-related products through brands like TOSTEM and LIXIL Japan
3. SATO Sanitation Products: Social business division selling affordable toilet and hygiene products in developing markets, combined with public-private partnership initiatives

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

LIXIL Group Corporation manufactures and sells water and housing products globally through multiple premium brands. Its core offerings span sanitary ware, faucets, toilets, bathroom fixtures, windows, doors, exterior building materials, and affordable sanitation systems for developing markets. The company serves residential consumers, commercial construction projects, and global sanitation initiatives through brands including GROHE, American Standard, INAX, TOSTEM, and SATO.

Product overview

LIXIL Group Corporation is a global leader in water and housing products, operating as a multi-brand portfolio company. The core offerings are organized into two main business segments: Water Technology (including sanitary ware, faucets, toilets, and bathroom fixtures) and Housing Technology (including windows, doors, insulation, and building materials). The portfolio includes five primary brands: GROHE (premium water technology for global markets), INAX (water and housing products for Japan), American Standard (water products for North America), TOSTEM (housing technology including windows and doors), and SATO (affordable sanitation products for developing countries). Key products include the SATO toilet and handwashing systems for emerging markets, premium GROHE spa collections, and comprehensive housing solutions. The company also operates experience centers and showrooms globally to showcase its product offerings to professionals and consumers.

Differentiator

Problem solved

Functional benefit

Brands

• GROHE: Premium European water technology brand including GROHE SPA products
• INAX
• American Standard
• TOSTEM
• SATO
• Make a Splash!

Products and services

• SATO Sanitation Systems Affordable toilet and hygiene products designed for consumers in developing countries and remote areas, including the SATO Pan toilet, SATO Tap handwashing station, and SATO i-Trap twin-pit toilet conversion system for safe on-site sanitation.
• GROHE Water Technology Products Premium European brand specializing in water technology products including faucets, showers, and bath systems, positioned in the high-end market segment globally.
• INAX Bathroom and Kitchen Products Japanese brand offering water and housing products including sanitary ware, faucets, and bathroom fixtures for the Japan domestic market.
• American Standard Bathroom Fixtures Brand offering water products including toilets, faucets, and bathroom fixtures primarily for the North American market.
• TOSTEM Windows and Doors Brand specializing in housing technology products including windows, doors, and exterior materials for residential construction.
• GROHE SPA Aqua Sanctuary Premium spa and bathroom collection unveiled at Milan Design Week 2026, representing GROHE's high-end bathroom offerings.
• bathtope Complete Bathroom System Complete bathroom system encompassing the entire room including floor, wall, ceiling, bath, shower tap, and lighting, with professional installation service provided by designated contractors in Japan (Japan domestic only).

Quantifiable outcome

• 103 million people improved with sanitation and hygiene access globally
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• JICA (Japan International Cooperation Agency)coreStrategic or Co-development Partner · 1 June 2026JICA and LIXIL signed MOU to launch 'Sanitation Economy' in Africa targeting 500,000 people, initially in Kenya and Malawi. Partnership combines JICA's institutional expertise with LIXIL's SATO business model to create self-sustaining local ecosystems for sanitation infrastructure.
• Sankyo TateyamaminorStrategic or Co-development Partner · 1 January 2026Partner in Tokyo Metropolitan Environmental Bureau accelerator program focused on insulation renovation services innovation.
• YKK APminorStrategic or Co-development Partner · 1 January 2026Partner in Tokyo Metropolitan Environmental Bureau accelerator program focused on insulation renovation services innovation.
• Tokyo Metropolitan Environmental Bureau and EiiconminorStrategic or Co-development Partner · 1 January 2025Accelerator program pairing LIXIL with startup Futsupa to develop innovative insulation renovation services, supporting Tokyo's goal to achieve zero CO2 emissions by 2050.
• UNICEFcoreStrategic or Co-development Partner · 1 January 2018LIXIL and UNICEF partnership 'Make a Splash!' builds sustainable sanitation markets in Ethiopia, Kenya, Tanzania, India, Indonesia, and Nigeria. The partnership combines LIXIL's product development with UNICEF's sanitation programming expertise, improving sanitation and hygiene for millions of people.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Toto Ltd. Japan-based global manufacturer of toilets, faucets, and bathroom fixtures with overlapping product portfolio and competitive overlap with LIXIL's INAX and GROHE brands across Japan, Asia, and global markets.
• Geberit AG: Swiss sanitary technology leader specializing in installation systems, piping, and bathroom ceramics; competes directly with LIXIL's GROHE and American Standard in European and global commercial/institutional plumbing.
• Kohler Co. US-headquartered premium kitchen and bath brand with global manufacturing scale; directly competes with LIXIL's American Standard and GROHE in faucets, sanitary ware, and luxury bathroom.
• Masco Corporation: US building products company owning Delta Faucet, Behr Paint, and other home improvement brands; overlaps with LIXIL's plumbing and housing product portfolio, particularly via faucet and bath categories.
• Roca Sanitario SA: Spanish global bathroom fixtures manufacturer with strong emerging-market presence; competes with LIXIL in sanitary ware and bathroom ceramics across Europe, Latin America, and Asia.
• Villeroy & Boch AG: German premium bathroom and tableware manufacturer with significant sanitary ware business; comparable to LIXIL in European premium bathroom positioning and design-led branding.
• Hansgrohe SE: German premium shower and faucet specialist; directly comparable to GROHE within LIXIL's portfolio and competes head-to-head in European premium water technology markets.
• Duravit AG: German sanitary ceramics manufacturer focused on designer bathroom products; competes with LIXIL brands in mid-to-premium ceramic sanitary ware segments globally.

Broad incumbents

• Fortune Brands Innovations: US diversified home and security products company with Moen (faucets) and other building products; competes with LIXIL in water products while also operating adjacent security/outdoor categories.

Emerging players

• Jaquar Group: India-headquartered bath and lighting products company with growing global presence; emerging competitor to LIXIL in South Asian and Middle Eastern sanitary ware markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lixilgroup
• LinkedInlinkedin.com/company/lixil-global/?viewAsMember=true

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lixil Group Corporation