Doosan Magazine

What Doosan Magazine does

Doosan Magazine (두산매거진) is a Seoul-based media company that publishes licensed Korean editions of four globally recognized Condé Nast brands — VOGUE Korea (launched 1996), GQ Korea (March 2001), ALLURE Korea, and W Korea (March 2005) — under exclusive licensing agreements, and operates the digital daily magazine FASTPAPER under a Bustle Digital Group license. The company is a wholly-owned subsidiary of Doosan Corporation (두산), a major South Korean conglomerate, and operates with a headcount of 11-50 employees across its headquarters in Gangnam-gu, Seoul. Its portfolio spans print magazines, four owned websites, brand-specific social media and YouTube channels, and a signature events program (Vogue Leaders, Love Your W, Allure Green Campaign, GQ Night/MOTY), with combined audience reach exceeding 25 million across platforms.

Beyond licensed editorial brands, Doosan Magazine operates two differentiated business units: <The Galleria>, a custom-produced prestige shopping magazine edited and published for Galleria Department Store's VVIP customers since 2016, and SHALLWE, an owned influencer viral marketing platform that connects brand clients with YouTube, Instagram, and blog creators. Revenue is generated through four streams: advertising sales across print and digital (per-brand media kits with dedicated sales contacts), subscription revenue (managed through magazineshop.co.kr), custom branded content and premium custom publishing (The Galleria), and influencer marketing services (SHALLWE). The company sells primarily to luxury brands, fashion houses, beauty companies, and one named enterprise retail client (Galleria Department Store), while serving end consumers through trend-forward fashion, beauty, and lifestyle content.

The business model is a sales-led go-to-market targeting advertisers and brand clients with comprehensive content solutions spanning editorial, digital, social, video, and experiential channels. Core technology is undisclosed; the company's competitive advantage rests on its licensed brand portfolio, multi-platform distribution, and signature event properties rather than proprietary technology or data assets. There are no disclosed AI/ML capabilities, patents, or technology integrations in the source material, and the company has no public funding history, operating as a privately held operating subsidiary within the Doosan conglomerate.

Name

Doosan Magazine

Legal name

두산매거진 (Doosan Magazine)

Website

https://doosanmagazine.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Doosan Magazine is a Seoul-based media company and Doosan Corporation subsidiary that publishes Korean editions of VOGUE, GQ, ALLURE, and W under Condé Nast licenses, plus digital magazine Fastpaper, custom VVIP shopping magazine The Galleria, and influencer platform Shallwe.

Ownership category

akta.pro rank

Product category

Fashion and Lifestyle Media Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industry

Beauty & Grooming Magazines (MPAJAEAE)

Keywords

• Fashion media publishing
• Lifestyle magazines
• Beauty editorial content
• Advertising sales
• Influencer marketing

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: The company sells advertising packages and branded content across its print magazines and digital platforms (websites, social media, YouTube) under its portfolio brands. Ad inquiries are managed per brand with dedicated sales contacts.
2. Custom Content & Publishing: Doosan Magazine produces custom branded content and premium shopping magazines such as <The Galleria> for Galleria department store VIP customers, as well as brand-specific custom publications.
3. Subscription Revenue: The company generates recurring revenue from print magazine subscriptions, with a dedicated subscription inquiry line and subscription management through magazineshop.co.kr.
4. Shallwe Influencer Marketing Platform: The company operates 'Shallwe', an influencer viral marketing platform that connects brand clients with influencers across YouTube, Instagram, and blogs for viral marketing campaigns.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Doosan Magazine publishes Korean editions of globally licensed fashion, beauty, and lifestyle magazines — VOGUE Korea, GQ Korea, ALLURE Korea, W Korea — under licensing agreements with Condé Nast and Bustle Digital Group. It also operates the daily digital magazine FASTPAPER, the prestige VVIP shopping magazine THE GALLERIA for Galleria Department Store, and the SHALLWE influencer viral marketing platform that connects brand clients with YouTube, Instagram, and blog influencers.

Product overview

Doosan Magazine operates a portfolio of magazine and digital media brands. Through license agreements with Condé Nast (Vogue, GQ, Allure, W) and Bustle Digital Group, it publishes Korean editions of globally renowned fashion and lifestyle magazines: VOGUE Korea (fashion authority), GQ Korea (men's lifestyle), ALLURE Korea (beauty & lifestyle), and W Korea (fashion & culture). Additionally, it produces the digital daily magazine FASTPAPER targeting trendy digital insiders, the prestige shopping magazine GALLERIA for Galleria department store VVIPs, and operates the influencer viral marketing platform SHALLWE. The portfolio spans print magazines, websites, social media, and events across fashion, beauty, and lifestyle categories.

Differentiator

Problem solved

Functional benefit

Brands

• 보그 코리아 (Vogue Korea): Korean edition of the globally authoritative fashion media brand Vogue, published by Condé Nast, launched in Korea in 1996. Covers fashion, beauty, culture, art, living, and lifestyle.
• 지큐 코리아 (GQ Korea)
• 얼루어 코리아 (Allure Korea)
• 더블유 코리아 (W Korea)
• 패스트페이퍼 (Fastpaper)
• 더 갤러리아 (The Galleria)
• 쉘위 (Shallwe)

Products and services

• VOGUE Korea (보그 코리아) Korea edition of the globally authoritative Vogue fashion media brand, covering fashion trends, style, beauty, and culture. Targeted at trend-forward and affluent Korean consumers across print, digital, social media, and YouTube platforms.
• GQ Korea (지큐 코리아) Korea edition of the world-renowned GQ men's lifestyle magazine, covering fashion, features, and lifestyle with a progressive editorial voice targeting sophisticated male readers.
• ALLURE Korea (얼루어 코리아) Korea edition of Allure beauty and lifestyle magazine, covering fashion, beauty, wellness, travel, and culture with a focus on expert beauty content targeting health-conscious and intelligent women.
• W Korea (더블유 코리아) Korea edition of W magazine, covering fashion, culture, art, and film with bold and artistic visuals targeting opinion leaders with refined taste.
• FASTPAPER (패스트페이퍼) Daily digital magazine platform providing trending news, breaking stories, and curated magazine-style content to hip, trendy digital insiders in their 20s-30s, targeting 60% female, 70% MZ Generation with 40% Gen Z audience share.
• GALLERIA (더 갤러리아) Prestige shopping magazine covering luxury trends, watches & jewelry, beauty, and art & culture, produced for Galleria Department Store VVIP customers (PSR BLACK top 0.1% and PARK JADE tiers, aged 29-58, high-income households). Also includes Galleria's official digital channels and homepage content management.
• SHALLWE (쉘위) Influencer Marketing Platform Influencer viral marketing platform that matches brand client needs with fashion and beauty creators across YouTube, Instagram, and blogs for targeted viral marketing campaigns. Provides end-to-end influencer campaign services.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, major and minor.

• Shallwe (쉘위)coreGTM or Marketing PartnerShallwe is Doosan Magazine's owned influencer viral marketing platform that matches brand client needs with YouTube, Instagram, and blog influencers for viral campaigns. It is operated as a proprietary channel of Doosan Magazine for serving advertising and brand partnership clients.
• Galleria Department Store (갤러리아 백화점)majorStrategic or Co-development PartnerDoosan Magazine has been editing and publishing <The Galleria>, a prestige shopping magazine for Galleria department store's VVIP customers, since 2016. The partnership also covers Galleria's official digital channels and homepage content, serving the luxury retailer's most affluent customer segment.
• Seoul Jazz FestivalminorGTM or Marketing PartnerGQ Korea serves as the official media partner for Seoul Jazz Festival, producing special editions and promotional content connecting participating brands with festival audiences.
• Various Logistics & Service Providers (WorldPDS, CJ Daejeon, SungmoonDM, NHP, NHN, SureM, Marketing Agencies)minorOthersVarious third-party vendors support subscription fulfillment, logistics, payment processing, SMS/callback messaging, and event services. These are operational service providers listed in the company's privacy policy as data processing entrustees.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hearst Magazines: Global parent of Hearst Magazines Korea (ELLE, Cosmopolitan, etc.) and other lifestyle brands. Operates an analogous licensed-and-direct magazine business at global scale, making it the most direct broad-incumbent comparable.
• Condé Nast: Global licensor and parent equivalent for the core brand portfolio (VOGUE, GQ, ALLURE, W). At the global level, Condé Nast operates a much broader network of titles and digital properties — directly comparable in business model (luxury/lifestyle editorial + advertising + commerce) but at vastly greater scale.

Regional players

• CJ ENM: Korean media and entertainment conglomerate spanning TV, film, and commerce — adjacent competitor for Korean advertiser budgets, branded content production, and event/media sponsorships, although not a magazine specialist.
• Kakao Entertainment: Korean digital content and entertainment platform (Kakao Page, Kakao Talk channels, webtoons) that aggregates large Korean audiences for advertising — competes with Doosan Magazine's owned digital channels for fashion/beauty ad share inside Korea.

Direct peers

• L'Officiel Korea: Korean edition of the French luxury fashion magazine L'Officiel — competes head-to-head with VOGUE Korea and W Korea for premium fashion advertisers and high-income Korean readers.
• Burda Media: Global publishing group whose Korean operations include Marie Claire Korea and other fashion/lifestyle titles licensed to local partners — comparable business in the same value chain (international brand licensing + localized editorial + advertising sales).
• Jungang Magazine Group: Established Korean magazine publisher (Women's JoongAng, JoongAng Ilbo magazine portfolio) competing for the same advertising budgets and consumer-lifestyle audience in Korea.
• Hearst Magazines Korea: Publishes Korean editions of ELLE, Cosmopolitan, Harper's Bazaar, and Esquire under license from Hearst — the most direct competitor with the same licensed-magazine business model targeting the same Korean fashion/beauty/lifestyle advertisers and readers.

Others

• Naver: Dominant Korean portal and digital content platform that aggregates fashion/beauty traffic and competes for digital advertising revenue. Not a magazine publisher but a structural competitive force for digital audience share and ad inventory pricing in Korea.

Emerging players

• DAZED Media: Digital-first fashion and culture publisher with growing Asia/Korea presence — overlaps on younger MZ/Gen Z trend-forward audiences and competes for digital-native fashion advertisers that Doosan Magazine targets through FASTPAPER and social channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/VogueKorea
• YouTubeyoutube.com/user/VogueKorea
• Facebookfacebook.com/VOGUEkr
• Instagraminstagram.com/VOGUEKOREA
• LinkedInlinkedin.com/company/doosanmagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doosan Magazine