Prosenio

What Prosenio does

Prosenio (operating as proSenio Pflegebox / Pflegebox) is a German for-profit company founded in 2009 and headquartered in Augsburg that supplies consumable home-care products — disinfectants, disposable gloves, FFP2 and medical masks, protective aprons, and bed protectors — directly to individuals with a recognized care level (Pflegegrad 1-5) in Germany. The service operates under §40 SGB XI of the German statutory long-term care insurance framework, which entitles eligible customers to receive up to €42/month in care consumables fully covered by their Pflegekasse with no out-of-pocket cost; Prosenio bills the insurer directly. Distribution is exclusively direct-to-consumer via an online self-service portal (box.pflegebox.de), a customer management portal (portal.pflegebox.de), and a phone consultation hotline (030 863 235 450), with nationwide free shipping.

The underlying technology is a logistics and service platform that aggregates consumer demand, curates product boxes based on individual care needs, and handles direct-to-Pflegekasse claims processing to eliminate paperwork for the end customer. Beyond the core Pflegebox subscription, Prosenio has extended its offering to include a Hausnotruf (24/7 emergency call system) bundled via a partnership with deinePflege, as well as online services assisting customers with initial care-grade applications (Pflegeantrag) and care-grade upgrades (Höherstufung), positioning the company across the full customer lifecycle from eligibility acquisition to recurring fulfillment.

Revenue is generated through a monthly recurring subscription model where each customer's revenue is hard-capped at €42 by statute; the business is therefore a subscriber-volume play rather than an ARPU-expansion play. The company holds TÜV Saarland certifications (IDs 46313 and 46314, 2025), is a registered DIMDI distance seller for medical devices, and self-describes as "Deutschlands führender Service" (Germany's leading service) in the home-care supply category. Headcount is reported at 1-10 employees, indicating a lean, automation-driven operation, and the company is privately held with no disclosed funding rounds.

Name

Prosenio

Legal name

Pflegebox (operating as proSenio Pflegebox)

Website

https://prosenio.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Prosenio operates proSenio Pflegebox, a German direct-to-consumer subscription service delivering monthly home-care consumables (disinfectants, gloves, masks, aprons, bed pads) to Pflegegrad 1-5 recipients at no cost under §40 SGB XI statutory insurance.

Ownership category

akta.pro rank

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Care Consumables Supply Service: Prosenio generates revenue by supplying consumable care products (disinfectants, gloves, masks, protective aprons, bed pads) to home care recipients. Under § 40 SGB XI, statutory long-term care insurance (Pflegekasse) covers products up to €42/month for customers with a recognized Pflegegrad, making the service effectively free at point of use. The company bills the insurance provider directly, with the customer receiving products with no co-payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Prosenio operates the Pflegebox service, a monthly subscription that delivers a curated selection of consumable home care supplies (hand and surface disinfectants, single-use nitrile/latex/vinyl gloves, FFP2 and medical masks, disposable and reusable protective aprons, bed pads) to individuals in Germany with a recognized Pflegegrad (care level 1–5). The cost, up to €42 per month as of January 2025, is covered directly by the statutory long-term care insurance (Pflegekasse) under §40 SGB XI, so eligible customers pay nothing out of pocket, with no co-payment or shipping fees. Supporting services include a partnered Hausnotruf emergency call system and assistance with Pflegeantrag (care grade application) and Höherstufung (care grade upgrade) requests.

Product overview

Prosenio operates Pflegebox as a unified home care supply service focused on consumable nursing aids (Pflegehilfsmittel zum Verbrauch). The core product is the Pflegebox subscription, which delivers a curated selection of disposable and reusable care supplies directly to insured individuals with a registered care grade. The offering includes four product categories: hand and surface disinfectants (Schülke and Maimed brands), protective equipment (nitrile/latex/vinyl gloves, FFP2 and medical masks, single-use and reusable aprons), and bed protection (disposable and washable bed pads). Supporting services include a Hausnotruf emergency call system (partnered with deinePflege), online care grade application assistance, and care grade upgrade applications. All Pflegebox supplies are provided at no cost to the recipient, covered by statutory long-term care insurance (§40 SGB XI) up to €42 monthly.

Differentiator

Problem solved

Functional benefit

Products and services

• Pflegebox

Quantifiable outcome

• €42/month in care supplies covered by insurance — zero out-of-pocket cost for eligible customers with Pflegegrad 1-5

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• deinePflegecoreStrategic or Co-development PartnerdeinePflege is a premium partner providing emergency call systems (Hausnotruf) to Pflegebox customers. Customers with Pflegegrad 1 and above receive the Hausnotruf service at no additional cost through this partnership. The emergency call system provides 24/7 assistance at the push of a button, enhancing safety for home care recipients. The partnership extends Pflegebox's service offering beyond consumable supplies to include safety technology.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Pflege.de: Pflege.de is a German care information and services platform helping families navigate Pflegegrad applications and related benefits. While broader in scope than Prosenio, it overlaps on the care-administration journey and represents a potential funnel or competitive touchpoint for the same Pflegegrad audience.

Broad incumbents

• Medpex: Medpex is a German online pharmacy offering prescription, OTC, and medical supply products with home delivery. It serves a similar digitally-engaged health consumer base and competes for the same household care-spend wallet.
• DocMorris: DocMorris operates one of Germany's largest online pharmacies with a broad portfolio of health and care products. Its scale, brand recognition, and existing logistics footprint make it a credible adjacent incumbent that could expand into Prosenio's subscription category.
• Sanicare: Sanicare is a German mail-order pharmacy distributing medications and medical supplies nationally. It overlaps with Prosenio on home-delivered medical consumables and represents a potential competitor or wholesale supplier in the Pflegehilfsmittel category.
• Shop Apotheke (Redcare Pharmacy): Shop Apotheke is a leading German online pharmacy selling OTC, medical, and care products directly to consumers. It has far larger logistics scale and customer reach than Prosenio and could extend its assortment into Pflegehilfsmittel subscriptions to compete in the same category.

Direct peers

• Curabox: Curabox is a German Pflegehilfsmittel subscription service delivering monthly care consumables to Pflegegrad recipients, funded through Pflegekasse reimbursement. It targets the same eligible customer base with the same insurance-billed monthly box model as Prosenio.
• Sanubi: Sanubi is a German direct-to-consumer subscription service delivering Pflegehilfsmittel to home care recipients under §40 SGB XI. It is already referenced as Prosenio's compliance partner (TÜV certification intermediary) and operates in the same regulatory niche with the same insurance-billing model.

Others

• deinePflege: deinePflege is Prosenio's strategic partner providing Hausnotruf emergency call services to Pflegebox customers. While not a direct competitor in supplies, it is a comparable participant in the German home-care ecosystem and signals adjacent service categories Prosenio could expand into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnzZoXxIowlDjJ-y46ZuIPA
• Facebookfacebook.com/Pflegebox

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prosenio