Sanubi

What Sanubi does

Sanubi is a Berlin-based, private German provider of monthly care aid subscriptions (Pflegebox) targeting individuals with a recognized care degree (Pflegegrad 1-5) receiving home-based care. The company operates a self-serve digital platform (box.sanubi.de) where eligible beneficiaries customize and order a monthly box of consumable Pflegehilfsmittel — disinfectants, disposable gloves, bed pads, medical masks, and FFP-2 masks — capped at €42 per month per statutory regulation, plus a reusable Bettschutz available up to four times per year.

The business model is built on the German statutory long-term care insurance (Pflegekasse) reimbursement framework rather than direct consumer payment. Sanubi holds an official Leistungsvertrag (service contract) with the GKV-Spitzenverband, the central association of statutory health insurers, which authorizes it to bill all Pflegekassen nationwide (AOK, DAK, Barmer, and others) and to handle all administrative formalities on behalf of beneficiaries. Revenue is therefore a recurring reimbursement stream, not consumer-collected payment, and the customer experiences zero co-payment. The company is a subsidiary of Schülke & Mayr, a German manufacturer of disinfection and hygiene products, which supplies product quality and brand credibility; Sanubi also offers a Hausnotruf (home emergency alert) service in cooperation with deinePflege and bundles a free monthly Leb-Magazin with each box.

Go-to-market is product-led and digital: customers self-onboard through the web portal, with phone support (Mo-Fr 8:00-16:00) and an SEO-driven Ratgeber content hub driving top-of-funnel demand. The company markets nationwide in Germany, holds a TÜV Saarland customer satisfaction certification rated 'Sehr gut' (verified 08/2025), and is structured with 1-10 employees, indicating a small operational team within a much larger corporate parent. No external funding rounds, revenue figures, or valuation are disclosed.

Name

Sanubi

Legal name

Sanubi

Website

https://sanubi.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Sanubi is a German subsidiary of Schülke & Mayr that delivers a monthly box of consumable care aids (disinfectants, gloves, masks) to Pflegekasse-insured home care recipients, handling all statutory insurance billing nationwide via a self-serve digital platform.

Ownership category

akta.pro rank

Product category

Home Care Supplies Delivery

NAICS

Home Health Care Services (62161)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Services-Home Health Care Services (8082)

akta.pro primary industry

Wound Care, Ostomy & Enteral Nutrition Supplies (HSABAKAI)

Keywords

• Home care supplies
• Nursing care aids
• Care insurance billing
• Monthly care box
• Hygiene products delivery

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pflegekasse-funded Pflegehilfsmittel subscription: Sanubi provides Pflegehilfsmittel zum Verbrauch (consumable nursing aids) to eligible care recipients. The monthly allowance of up to €42 per beneficiary is paid directly by the Pflegekasse (statutory long-term care insurance). Sanubi handles all billing and administrative formalities with the Pflegekasse, eliminating out-of-pocket costs for the customer. Revenue is therefore a reimbursement stream from statutory health/pflege insurance carriers, not direct customer payment. Additional services such as reusable Bettschutz and Hausnotruf devices are also covered by the Pflegekasse.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sanubi delivers a free monthly Pflegebox of consumable nursing care aids (Pflegehilfsmittel zum Verbrauch) — including disinfectants, disposable gloves, bed protectors, and FFP-2/medical masks — to individuals with a recognized care level (Pflegegrad 1–5) receiving home-based care in Germany. Sanubi handles the entire application and billing process with the customer's statutory Pflegekasse, so the customer pays nothing out of pocket. Complementary offerings include a Hausnotruf home emergency alert system and reusable Bettschutz bed protection, all delivered nationwide.

Product overview

Sanubi is a provider of care aids and home care services in Germany, operating as a subsidiary of Schülke & Mayr. The core product is the Sanubi Pflegebox, a customizable monthly box of consumable care supplies (disinfectants, gloves, masks, bed pads) provided at no cost to individuals with Pflegegrad 1-5, funded through care insurance (Pflegekasse) coverage up to €42/month. The product portfolio includes the Pflegebox as the primary offering, supplemented by a Hausnotruf (emergency call system) offered in partnership with deinePflege, reusable bed protection, and the Leb-Magazin. Sanubi handles all administrative paperwork with care insurance providers and offers nationwide delivery with no minimum contract term.

Differentiator

Problem solved

Functional benefit

Products and services

• Sanubi Pflegebox

Quantifiable outcome

• Pflegehilfsmittel zum Verbrauch provided free of charge up to €42/month for Pflegegrad 1+ beneficiaries (2025 rate)
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• deinePflegeminorGTM or Marketing PartnerSanubi partners with deinePflege for the Hausnotruf (emergency call/alert system) product offering. The Hausnotruf is described as 'In Kooperation mit deinePflege' and enables 24/7 direct connection to an emergency response center. deinePflege provides the hardware/device infrastructure and monitoring center services, while Sanubi handles customer acquisition and distribution through its platform. This partnership allows Sanubi to offer a broader home care product suite beyond consumable Pflegehilfsmittel.
• Schülke & MayrcoreStrategic or Co-development PartnerSanubi is a company of Schülke & Mayr (operates as part of the Schülke family). Schülke is a leading manufacturer of disinfection and hygiene products. This relationship provides Sanubi with a supply of high-quality products (e.g., Schülke disinfectants featured in the Pflegebox) and access to Schülke's quality standards, manufacturing expertise, and brand reputation in infection protection. The partnership is a core differentiator for Sanubi's product quality and trustworthiness.
• GKV-SpitzenverbandcoreStrategic or Co-development PartnerSanubi holds an official Leistungsvertrag (service contract) with the GKV-Spitzenverband (National Association of Statutory Health Insurance Funds). This institutional agreement enables Sanubi to work with all Pflegekassen (long-term care insurance funds) nationwide — including AOK, DAK, Barmer, and all other statutory insurers — and to bill them directly for Pflegehilfsmittel zum Verbrauch provided to eligible beneficiaries.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Deutsche Pflegebox: One of the largest German Pflegehilfsmittel subscription providers, operating on the same GKV-Spitzenverband framework with nationwide delivery. Directly comparable business model, customer segment (Pflegegrad 1+ beneficiaries), and product offering to Sanubi.
• Hilfsmittel Profi: German provider of Pflegehilfsmittel and care aids with Pflegekasse billing. Comparable product offering, statutory reimbursement framework, and target customer segment to Sanubi.
• Careline (Zur Rose Group): German home-delivery medical supplies brand owned by the Zur Rose Group, offering Pflegehilfsmittel and care consumables to Pflegekasse beneficiaries. Comparable subscription model and reimbursement-driven distribution.
• Bären-Pflegebox: German Pflegebox subscription provider serving Pflegegrad beneficiaries with consumable nursing aids. Directly competes in the same monthly box + Pflegekasse reimbursement model.
• Pflegebox.de: Established German Pflegebox subscription provider offering monthly consumable nursing aids to Pflegekasse beneficiaries nationwide. Directly competes in the same monthly subscription + Pflegekasse reimbursement model as Sanubi.
• Cura Box: German provider of monthly Pflegehilfsmittel boxes with direct Pflegekasse billing, customizable product selection, and nationwide delivery. Closely comparable D2C subscription model targeting Pflegegrad 1+ households.
• MemoBox: German Pflegebox provider offering consumable nursing aids via monthly subscription funded by Pflegekasse reimbursement. Comparable product catalog, customer acquisition model, and statutory framework to Sanubi.

Others

• Schülke & Mayr: Sanubi's parent company and a leading German manufacturer of disinfection and hygiene products. Provides product supply, brand backing, and quality standards that underpin Sanubi's Pflegebox offering.
• deinePflege: Sanubi's GTM partner for the Hausnotruf emergency call offering. Provides hardware and 24/7 monitoring center infrastructure that Sanubi distributes to Pflegegrad households through its digital channel.

Broad incumbents

• DocMorris: Major European online pharmacy and healthcare platform selling medical supplies and OTC products D2C in Germany. Represents a broader incumbent with pharmacy infrastructure that could expand into Pflegehilfsmittel distribution at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCMGRMGXrD4JabR9atECMk6w
• Facebookde-de.facebook.com/sanubi.de
• Xx.com/sanubi_de
• LinkedInlinkedin.com/company/sanubi-cariwelt-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanubi