What Century Autogroep does

Century Autogroep B.V. is a privately held Dutch automotive dealership group founded in 1932 and headquartered at Bornholmstraat 29 in Groningen, Netherlands. It operates 16 sales, service, and after-sales locations across the provinces of Groningen and Drenthe, employing 450+ people, and is an authorized dealer for seven Volkswagen Group brands — Volkswagen, Audi, SEAT, Škoda, CUPRA, Volkswagen Bedrijfswagens, and ABT Sportsline — alongside a used-vehicle operation (861 vehicles in listed inventory) and two Century-Velodroom bicycle stores in Roden and Groningen. The company holds BOVAG membership (Dutch Automotive Trade Association) and operates its private lease products under Keurmerk Private Lease certification.

The business runs a multi-revenue model: one-time new and used vehicle sales; subscription-based private and business leasing delivered through a partnership with Volkswagen Pon Financial Services (entry private lease from €309/month for SEAT to €849/month for Audi Q6 e-tron); transactional service and maintenance (workshop, APK/MOT, tires, air conditioning, damage repair, glass repair, parts); financing and insurance; short-term rental (including 7/9-seaters and vacation packages); subscription-based car sharing via the WeGo mobile app and including 100% electric city vehicles; and retail of electric, conventional, and electric cargo bicycles through Century-Velodroom. Its digital surface consists of the Mijn Century customer portal, online inventory browsing, online appointment booking, supported by Microsoft Clarity and Google Analytics for website optimization and Facebook/Google paid acquisition channels.

The customer base is split between private individuals (Particulieren) and business fleet clients (Zakelijke klanten) in the northern Netherlands, with no disclosed geographic expansion, no M&A, no external funding, and no published revenue. Adjacent growth lines include EV-only inventory, EV charging infrastructure via Cube Charging and Shuttel partnerships, bicycle retail, car sharing, subscription-based private lease and shortlease (Century Privé Abonnement), and commercial vehicle modification services (Bedrijfswagens Modificatie Centrum). Upcoming OEM product launches in Century's portfolio — the refreshed Audi Q4 e-tron and the Volkswagen ID.3 Neo, both available to order from April/May 2026 — represent the principal near-term revenue catalyst directly within Century's sales funnel.

Name

Century Autogroep

Legal name

Century Autogroep B.V.

Website

https://century.nl

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

251–500 employees

Short description

Century Autogroep is a privately held Dutch automotive dealership group operating 16 locations across Groningen and Drenthe. It sells and services Volkswagen Group brands and provides private/business leasing, rental, car sharing, bicycle retail, and after-sales services to individual and business customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: New car sales through dealership franchises (Volkswagen, Audi, SEAT, Škoda, CUPRA, Volkswagen Bedrijfswagens, ABT Sportsline) plus used car sales (occasions) and demo vehicles
2. Service and Maintenance: Workshop services including maintenance, repairs, APK (MOT), tire changes, air conditioning, damage repair, and glass repair. Parts department supplying genuine replacement parts
3. Private and Business Lease: Private lease and business lease products offered in partnership with Volkswagen Pon Financial Services. Fixed monthly payments including maintenance, insurance, road tax, and roadside assistance
4. Vehicle Financing and Insurance: Financing solutions and insurance products for vehicle purchases
5. Car Rental: Short-term vehicle rental including premium cars, 7 and 9-seater vehicles, and buses. Also offers vacation rental packages
6. Car Sharing: Car sharing services through app-based platform, including electric vehicles and 100% electric city vehicles
7. Bicycle Sales and Services: Electric bicycles, conventional bikes, electric cargo bikes, with two physical stores (Century-Velodroom) in Roden and Groningen

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Century Autogroep is a multi-brand automotive dealership group in the northern Netherlands selling new and used vehicles across Volkswagen, Audi, SEAT, Škoda, CUPRA, Volkswagen Bedrijfswagens, and ABT Sportsline. It supplements sales with full after-sales services (maintenance, repair, parts, damage repair), private and business leasing, short-term rental, car sharing, financing, insurance, EV charging solutions, and electric bicycle retail through Century-Velodroom, all delivered across 16 locations in Groningen and Drenthe.

Product overview

Century Autogroep operates as a diversified mobility provider built around seven automotive brands (Volkswagen, Audi, SEAT, Škoda, CUPRA, Volkswagen Bedrijfswagens, and ABT Sportsline tuning) supplemented by an extensive services ecosystem. The portfolio spans the full automotive lifecycle: new vehicle sales, used car sales (including outlet offerings), demo vehicles, and electric vehicles across all brands. Mobility services form a major pillar, including private lease and business lease (Century Lease), short-term rental, car sharing (WeGo-powered), and bicycle leasing. After-sales services encompass maintenance, repair, APK inspections, parts supply, car washing, and roadside assistance. Supporting services include financing, insurance, commercial vehicle modification, and EV charging infrastructure solutions. With 16 locations and approximately 450 employees across Groningen and Drenthe, Century positions itself as a comprehensive mobility partner rather than merely an automotive dealer.

Differentiator

Problem solved

Functional benefit

Brands

• Century-Velodroom: Bicycle shops operated by Century in Roden and Groningen, selling electric bikes and bicycles from all top brands.

Products and services

• Volkswagen Passenger Vehicles Official Volkswagen passenger car sales, service, and leasing through Century showrooms for individual and business customers in Groningen and Drenthe.
• Audi Premium Vehicles Sales, servicing, and lease of Audi passenger vehicles and e-tron electric models through Century's Audi showroom.
• SEAT Vehicles Sales, servicing, and lease of SEAT vehicles positioned as youthful and value-oriented.
• Škoda Vehicles Sales, servicing, and lease of Škoda vehicles focused on value, quality, space, and practicality, including electric models.
• CUPRA Performance Vehicles Sales and service of CUPRA performance vehicles, including sporty variants and high-performance models.
• Volkswagen Bedrijfswagens (Commercial Vehicles) Sales, servicing, and lease of Volkswagen commercial vehicles and pickup trucks for business and professional use.
• ABT Sportsline Performance Tuning Authorized ABT Sportsline tuning and customization for Volkswagen Group vehicles, providing aerodynamic and performance enhancements.
• Private Lease Personal all-inclusive leasing of new cars through Century, with fixed monthly payments covering maintenance, insurance, road tax, breakdown assistance, and replacement transport, delivered in partnership with Volkswagen Pon Financial Services under Keurmerk Private Lease certification.
• Century Lease (Business Lease) Operational business leasing, fleet management, bicycle leasing, and mobility budgeting solutions for corporate and SME customers, offered in partnership with Volkswagen Pon Financial Services.
• Shortlease & Century Privé Abonnement Short-term and subscription-based vehicle access for business and private customers needing temporary or flexible mobility, including monthly subscriptions under mobility budgets.
• Auto Rental (Verhuur) Short-term car, van, and bus rental with online booking for holidays, events, and temporary transport needs, including premium and multi-seat vehicles.
• Car Sharing (Deelmobiliteit via WeGo) Shared mobility service using the WeGo mobile app for registration, vehicle booking, location-based access, payment processing, and fleet management including electric vehicles.
• Maintenance and Repair Services Workshop maintenance and repair services for all represented brands, including periodic service, APK inspection, tire changes, air conditioning, software checks and updates, and windshield repair.
• Damage Repair (Schadeherstel) Professional accident damage repair using manufacturer-approved methods and parts to return vehicles to pre-incident condition.
• Financing and Insurance Vehicle financing and insurance products arranged through financial partners for both new and used vehicle purchases.
• Parts Service (Onderdelendienst) Supply of original equipment and aftermarket spare parts across all represented brands to support repairs and maintenance operations.
• Century Car Wash Automated and professional exterior car wash service using modern equipment at Century locations.
• Roadside Assistance (Pechhulp) Round-the-clock roadside and breakdown assistance across Europe for leased and serviced vehicles, with guaranteed Netherlands response within 3 hours.
• Connectivity Services Connected car services such as digital key functionality, remote vehicle control, and integration with manufacturer mobile apps for vehicle status monitoring.
• EV Charging Solutions (Cube Charging and Shuttel) Partnership-based home and business EV charging infrastructure solutions, covering installation, hardware, and ongoing service via Cube Charging and Shuttel.
• Fleet Management (Wagenparkbeheer) Corporate fleet management service helping business clients optimize utilization, control costs, and meet emissions and compliance obligations.
• Commercial Vehicle Modification Center (Bedrijfswagens Modificatie Centrum) Specialized workshop for commercial vehicle conversions including shelving, racking, refrigeration, and other business-specific outfitting for vans and trucks.
• Century-Velodroom Bicycle Shops Two physical bicycle retail stores in Roden and Groningen selling electric bicycles, conventional bikes, electric cargo bikes, and related accessories from leading brands.
• Used Vehicles (Occasions) with Delivery Packages Certified used vehicle sales with tiered delivery packages providing 12-month warranty, maintenance, new APK, fuel, polish, and 24/7 roadside assistance.

Quantifiable outcome

• 861 vehicles available in current inventory

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Volkswagen Pon Financial ServicescoreChannel Partner/ Reseller/ DistributorVolkswagen Pon Financial Services provides private lease and financial services products that Century resells under the Keurmerk Private Lease certification. Products include Volkswagen Private Lease, SEAT Private Lease, Škoda Private Lease, Audi Private Lease, CUPRA Private Lease, and XLEasy. This partnership enables Century to offer all-inclusive lease solutions with maintenance, insurance, and road tax included.
• WeGocoreTechnology or IntegrationWeGo developed the mobile app platform used by Century for its car sharing services. The app handles registration, vehicle booking, location-based services, payment processing, and fleet management for the car sharing operation including electric vehicles and 100% electric city vehicles.
• Keurmerk Private Lease FoundationcoreOthersIndependent quality certification organization for private lease products in the Netherlands. Provides certification that ensures fair terms, consumer protection, 14-day cooling-off period, and independent complaint resolution. Century's private lease offerings carry this certification.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hedin Mobility Group: Large European mobility and dealer group with multi-brand retail, distribution, and fleet services across multiple countries. Comparable as a broader incumbent in the European dealership and EV distribution space.
• Emil Frey Group: Swiss-headquartered European automotive retail group operating multi-brand dealerships, distribution, and services across multiple countries. Comparable as a diversified European incumbent in dealership and mobility services.
• D'Ieteren: Belgian listed group whose automotive arm is one of the largest independent dealer/distributor networks in Europe. Comparable as a multi-country incumbent with broad brand portfolio and integrated services.

Direct peers

• Broekhuis: Large Dutch automotive group operating multiple VW Group brands (Volkswagen, Audi, Škoda, SEAT, CUPRA) plus other marques, with locations throughout the Netherlands. Directly comparable in franchise mix and mobility services scope.
• Stern Groep: Dutch publicly listed automotive retail group with multi-brand dealerships, lease, and service operations nationwide. Comparable in scale, brand portfolio breadth, and integrated mobility services model.
• Wensink: Dutch automotive dealer group with multi-brand dealerships (including VW Group), lease, and fleet services. Comparable in family-owned regional structure and integrated sales-service proposition.
• Amega: Dutch multi-brand automotive dealer group operating across multiple provinces with sales, service, and lease offerings. Comparable regional dealer network structure and customer segmentation.
• Van Mossel: Largest Dutch automotive dealer group, multi-brand across the VW Group, Stellantis, and other OEMs with sales, lease, service, and car sharing across the Netherlands. Closest direct competitor in business model and customer profile.
• Louwman Group: Major Dutch family-owned automotive group with multi-brand dealerships, leasing, fleet management, and used car operations across the Netherlands. Highly comparable in private-fleet structure and integrated service offering.
• Pon Holdings (Pon Automotive): Dutch family-owned conglomerate whose mobility division includes VW Group distribution and dealer operations and which co-owns Volkswagen Pon Financial Services (Century's lease partner). Strategically intertwined with the same OEM ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/centuryautogrp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Century Autogroep