Amega Groep
Amega Groep is a privately held Dutch automotive dealerholding operating 20 subsidiaries across 45 locations in South Holland and Brabant, representing 20 vehicle brands and providing new/used vehicle sales, fleet management, leasing, damage repair, and commercial vehicle customization to B2B and B2C customers.
- Company typePrivate
- Founded1950
- HeadquartersDordrecht, Netherlands
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Amega Groep does
Amega Groep B.V. is a privately held Dutch automotive dealerholding headquartered in Dordrecht, Netherlands, operating 20 subsidiary businesses across 45 physical locations in South Holland and North Brabant. The holding represents 20 automotive brands through dealer subsidiaries (Ames, Mulder Van Mill, Van der Burgh, De Waard, H-Point, SvensCar, Vos Autobedrijven, Van Roosmalen) covering Volkswagen Group brands, Stellantis brands (Peugeot, Opel, Citroën, Fiat Professional), Ford, Kia, Volvo, Lynk & Co, and Leapmotor, with cumulative experience of 75+ years. The group has approximately 920 employees and reported revenue of €864 million in FY2025.
Revenue is generated through five streams: one-time new and used vehicle sales through the dealer network, recurring aftermarket services (maintenance, APK inspections, accident/damage repair via Schadenet), recurring fleet management and operational leasing through Amega Fleet and AA Lease, commercial vehicle customization via PSB Bedrijfswageninrichting, and recurring charging/mobility platform services through Mobilitics. The business is asset-light at the holding level but capital-intensive at the dealership level due to showroom infrastructure, vehicle inventory, and workshop facilities. The core platform technology is not disclosed as proprietary AI or software; the group operates primarily as a regional physical retail and services consolidator rather than a technology company, with Mobilitics representing the most digitized product surface (integrated charging, fueling, parking, and carwash access via partnerships such as MultiTankCard).
The go-to-market is direct and enterprise-field-sales driven, combining 45 retail showrooms serving B2B and B2C buyers, dedicated B2B fleet channels (Amega Fleet, AA Lease, Captive Finance), and government framework agreements (notably the multi-year Ministry of Defence mobility partnership covering Belastingdienst and Douane Nederland). Pricing is unit-based for vehicle sales with example transaction prices including a Volkswagen Caddy Cargo from €24,950 (excl. VAT) and Skoda Elroq Cargo from €29,995 (incl. conversion, excl. VAT), with BPM tax advantages up to €18,500 on commercial vehicles; aftermarket and leasing contracts are subscription-based with multi-year terms.
Amega Groep firmographics
Firmographics- Name
- Amega Groep
- Legal name
- Amega Groep B.V.
- Website
- https://amega.nl
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Amega Groep is a privately held Dutch automotive dealerholding operating 20 subsidiaries across 45 locations in South Holland and Brabant, representing 20 vehicle brands and providing new/used vehicle sales, fleet management, leasing, damage repair, and commercial vehicle customization to B2B and B2C customers.
- Ownership category
- akta.pro rank
Where Amega Groep is headquartered
LocationHeadquarters
- HQ city
- Dordrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Amega Groep business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Vehicle Sales: Sale of new and used vehicles across 20 automotive brands through dealer network
- Aftermarket Services: Vehicle maintenance, repair, accident damage repair, APK inspections through Schadenet and dealer workshops
- Fleet Management: Fleet and wagenparkbeheer services through Amega Fleet, including operational leasing via AA Lease
- Business Vehicle Customization: Vehicle customization and fitting through PSB Bedrijfswageninrichting for commercial vehicles
- Charging Solutions: Electric charging solutions and charging passes through Mobilitics and laadpalen services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New vehicle sales - varying prices per brand and model |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Amega Groep product offering
Product offeringCore offering
Amega Groep is a Dutch automotive dealerholding operating 20 companies across 45 locations in South Holland and Brabant, representing 20 automotive brands including Volkswagen, Audi, Škoda, SEAT, CUPRA, Peugeot, Opel, Kia, Volvo, and Lynk & Co. The group sells new and used vehicles, provides fleet management and operational/financial leasing, commercial vehicle outfitting, collision repair, and a digital mobility platform integrating charging, fueling, parking, and car wash services.
Product overview
Amega Groep is a Dutch automotive dealerholding operating a multi-brand, multi-service mobility platform. The company encompasses 20 businesses with 45 locations and represents 20 automotive brands. Its portfolio consists of dealer brands (Ames, Mulder Van Mill, Van der Burgh, De Waard, H-Point, SvensCar, Vos Autobedrijven, Van Roosmalen) selling new vehicles across Volkswagen, Audi, Škoda, SEAT, CUPRA, Opel, Peugeot, Citroën, Fiat Professional, Ford, Kia, Volvo, and Leapmotor; fleet and leasing services (Amega Fleet, AA Lease, AA Rental, Amega Financiële Diensten/Captive Finance); digital mobility platform (Mobilitics integrating charging, fueling, parking, and carwash); commercial vehicle customization (PSB Bedrijfswageninrichting); collision repair (Schadenet, operating under Schadenet brand); trading (Amega Trade); bicycle mobility solutions (Groeneveld Fietsen); and universal service points (ServiceOnly, Autoservice Lekkerland).
Differentiator
Problem solved
Functional benefit
Brands
- Amega Fleet: Fleet and mobility management services for business customers
- Amega Trade
- Mobilitics
- Captive Finance
- Ames Autobedrijf
- Schadenet
- PSB Bedrijfswageninrichting
- AA Lease
- AA Rental
Products and services
- Multi-Brand New Vehicle Sales (Ames, Mulder Van Mill, Van der Burgh, De Waard, H-Point, SvensCar, Vos Autobedrijven, Van Roosmalen) Sale of new passenger and commercial vehicles across 20 automotive brands including Volkswagen, Audi, Škoda, SEAT, CUPRA, Peugeot, Opel, Citroen, Fiat Professional, Ford, Kia, Volvo, and Lynk & Co, offered through 8 dealer companies and 45 showrooms in South Holland and Brabant.
- Pre-owned Vehicle Sales (Occasions) Sale of used passenger and commercial vehicles across Amega's dealer brands, accessible through the group's occasions portal and individual dealer locations.
- Amega Fleet (Fleet and Mobility Management) Corporate fleet mobility management services for business customers, providing vehicle leasing, fleet operations, and selected as mobility partner for the Dutch Ministry of Defence under a multi-year framework agreement.
- AA Lease (Vehicle Leasing) Vehicle leasing services including operational and financial leasing for business customers, partner of FC Dordrecht and Energiek Dordt, supplying electric vehicles including Volkswagen ID.3.
- AA Rental (Vehicle Rental) Vehicle rental services under Amega, providing short and long-term vehicle rental solutions.
- PSB Bedrijfswageninrichting (Commercial Vehicle Outfitting) Commercial vehicle customization and fitting service with 40 years of experience, providing complete turn-key delivery with custom fittings, route registration, and branding for all commercial vehicle brands. Collaborated with Ames to develop the Skoda Elroq Cargo.
- Schadenet (Collision Repair Network) Vehicle damage repair and collision recovery services operating under the Schadenet brand across multiple Amega locations, including Schadenet Ames, Schadenet De Koning, and Schadenet De Kade.
- Mobilitics (Digital Mobility Platform) Digital mobility platform for business users integrating electric charging, fueling, parking, and car wash services into a single platform, with charging passes, charging stations, and mobility services.
- Amega Financiële Diensten (Captive Finance) Captive financial services offering vehicle financing and leasing solutions to automotive customers of the Amega dealer network.
- Groeneveld Fietsen (Bicycle Sales and Services) Bicycle company providing electric and regular bicycles, including Gazelle Paris C7 models with Bosch mid-motors used as sustainable replacement transport across Amega businesses.
- Amega Trade (Vehicle Trading) Vehicle trading services within Amega dealerholding, handling vehicle trade-in and remarketing activities.
- ServiceOnly (Vehicle Maintenance) Universal automotive service point providing vehicle maintenance, APK inspections, and repair services for all brands.
- Autoservice Lekkerland (Vehicle Maintenance) Automotive service center providing maintenance and repair services, operating jointly with ServiceOnly in Nieuw Lekkerland.
- Škoda Elroq Cargo (Electric Commercial Vehicle Conversion) Fully electric Škoda Elroq converted into a commercial vehicle featuring modular interior, smart cargo fixation, and reversible conversion, with starting price of 29,995 euros incl. conversion and excl. VAT.
Quantifiable outcome
- Revenue growth from 625 million euros (2023) to 864 million euros (2025)
- +1 more outcomes
Companies that use Amega Groep
Customer profileNamed customers5 records
Ideal customer profiles1 record
Amega Groep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amega Groep partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Ministerie van DefensiecoreAmega Fleet selected as mobility partner within multi-year framework agreement. Supplies vehicles to various government agencies including Belastingdienst and Douane Nederland. Defensie acts as contract manager. Agreement signed at Kromhoutkazerne with representatives Jacob Huijser and Alexandra Severijn present.
- Quooker B.V.minorSupplied and equipped 11 commercial vehicles for Quooker. Ames Autobedrijf provided vehicles, PSB Bedrijfswageninrichting handled complete turn-key delivery with custom fittings from bott Nederland BV including route registration and Quooker branding.
- Hyundai Motor Europa & Hyundai Motor NederlandminorHyundai visited Amega premises to learn about their approach to commercial vehicle market. Amega presented their vision and provided tour of facilities including PSB Bedrijfswageninrichting. Discussions focused on exploring possibilities for Hyundai in commercial vehicle segment.
- Stichting Maatschappelijk Betrokken Ondernemen DrechtstedenminorAmes Autobedrijf participates in advisory group for Zwijndrecht and Heerjansdam, working with other entrepreneurs on concrete societal issues. Initiative launched at De Pieterman venue.
- Energiek DordtminorPartnership aimed at creating new energy for Dordrecht region. Ames Autobedrijf and AA Lease are partners, working on sustainable mobility initiatives with FC Dordrecht, local government, and other organizations.
- PSB BedrijfswageninrichtingcorePSB provides commercial vehicle customization and fitting services. With 40 years of experience, PSB works closely with Amega dealer companies (Ames, Mulder Van Mill, Van der Burgh) to provide complete vehicle solutions. Developed Skoda Elroq Cargo conversion.
- De Waard (Kia dealership)coreAmega established De Waard to take over Kia dealership in Sliedrecht from Piet van der Linden (who had operated it for 30 years). Rob de Groot leads the new dealership, leveraging Van der Linden's extensive Kia knowledge and experience.
- FC DordrechtcoreFour-year partnership (until 2025-2026 season) focused on sustainable mobility for club, city, and region. Goals include reducing CO2 emissions, traffic congestion, and parking pressure while promoting health. Ames and AA Lease guide FC Dordrecht's transition to electric driving. Partnership includes Energiek Dordt initiative.
Scale indicators15 records
Recent moves11 records
Expansion highlights6 records
Amega Groep competitors and assessment
Company assessmentDirect peers
- Pon Holdings: Major Dutch mobility and automotive group; Pon Automotive imports Volkswagen Group, Porsche and other brands into the Netherlands and was the awarding body for Amega's 2026 Dealer of the Year awards - both upstream brand principal and adjacent dealer operator.
- Hedin Mobility Group: European automotive dealer group with operations across Sweden, Germany, Belgium, Switzerland and the Netherlands, including a similar multi-brand dealership and aftermarket service model.
- Emil Frey Group: Swiss-headquartered European automotive dealer and distributor with operations across multiple European countries - one of the largest independent multi-brand dealer groups in Europe, structurally analogous to Amega at continental scale.
- Stern Groep: Major Dutch automotive dealerholding operating a multi-brand portfolio across passenger cars, commercial vehicles, and services - similar in scale and structure to Amega and one of only three other Dutch dealers to achieve Erkend Duurzaam Premium alongside Amega.
- Van Mossel Automotive Group: One of the largest Dutch automotive dealerholdings with a comparable multi-brand, multi-service model across sales, leasing, fleet management, and aftersales - directly competing with Amega in the Dutch automotive services market.
- D'Ieteren Group: Belgian automotive group operating the largest dealer network in Belgium with multi-brand sales, financing, and aftersales services - the closest geographic and structural Benelux analog to Amega's dealerholding model.
- Harrie Arendsen Groep: Dutch automotive dealer group operating multi-brand sales, leasing, and aftersales - cited alongside Amega as one of the four Erkend Duurzaam Premium-certified automotive companies in the Netherlands.
- Van Poelgeest: Dutch automotive dealer group with multi-brand dealership operations - cited alongside Amega as one of the four Dutch automotive companies to achieve Erkend Duurzaam Premium certification.
Broad incumbents
- Inchcape PLC: London-listed global automotive distributor operating multi-brand distribution and retail across Europe, Asia, Africa and the Americas - overlapping automotive retail capabilities but at much larger and broader geographic scale than Amega.
Others
- Cox Automotive Europe: European arm of Cox Automotive operating digital platforms and mobility services - adjacent rather than direct, providing the technology and ecosystem logic (dealer platforms, EV enablement) that dealers like Amega increasingly depend on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Amega Groep social profiles
Digital presenceAmega Groep compliance and trust
Trust signalCompliance1 record
Amega Groep financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amega Groep leadership team
Management profileNumber of profiles
Profiles3 records
Amega Groep subsidiaries and ownership
Company hierarchySubsidiaries21 records
Amega Groep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amega Groep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amega Groep
What does Amega Groep do?
Amega Groep is a Dutch automotive dealerholding operating 20 companies across 45 locations in South Holland and Brabant, representing 20 automotive brands including Volkswagen, Audi, Škoda, SEAT, CUPRA, Peugeot, Opel, Kia, Volvo, and Lynk & Co. The group sells new and used vehicles, provides fleet management and operational/financial leasing, commercial vehicle outfitting, collision repair, and a digital mobility platform integrating charging, fueling, parking, and car wash services.
Is Amega Groep a public or private company?
Amega Groep is a private company. It is classified as family owned and is currently operating.
When was Amega Groep founded?
Amega Groep was founded in 1950. It employs 101 to 250 people.
Where is Amega Groep based?
Amega Groep is headquartered in Dordrecht, Netherlands, in the Europe region.
How does Amega Groep make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are aftermarket Services, fleet Management, business Vehicle Customization and charging Solutions.
Who are Amega Groep's main competitors?
Direct peers on record are Pon Holdings, Hedin Mobility Group, Emil Frey Group, Stern Groep, Van Mossel Automotive Group, D'Ieteren Group, Harrie Arendsen Groep and Van Poelgeest. Inchcape PLC is listed as a broad incumbent. Cox Automotive Europe is listed as an others.
Does Amega Groep have an API?
No public API is recorded for Amega Groep.