LeClair Group

What LeClair Group does

LeClair Group is a privately held Field Marketing Organization (FMO) founded in 1932 and headquartered in Woodbury, Minnesota (Twin Cities metro). The company provides infrastructure, support, and resources to independent insurance agents operating across the United States, serving as an intermediary between major insurance carriers and thousands of independent agents who sell health, Medicare, life, and ancillary products. Its core proposition is delivering "national infrastructure with personal presence" — combining back-office scale (carrier access, technology, compliance, training, marketing) with relationship-driven account management.

The company's product surface is organized as five internal platforms: Medicare Mastery (plan comparison, matching, enrollment submission, compliance); ACA Agility (Affordable Care Act marketplace intelligence, subsidy evaluation, unified enrollment); a Group Benefits platform (multi-carrier quoting, census management, dynamic proposal building, renewal modeling); an Asset Protection platform (needs-analysis workflows, visual roadmaps for life insurance conversations); and an Ancillary Insurance Products platform (coverage identification and submission). These are accessed through the Benngi agent portal. Distribution is supported by over 100 carrier partnerships, including UnitedHealthcare, Aetna, Humana, BlueCross BlueShield Minnesota, Medica, Mutual of Omaha, Allianz, Nationwide, Lincoln Financial, and Athene. The Redlbl subsidiary provides in-house boutique marketing services, and the HAP (Healthapalooza) conference functions as the company's flagship community and acquisition event.

The business model is a managed-services FMO: LeClair earns revenue through carrier partnerships and overrides on agent-placed policies, supplemented by training programs, technology subscriptions, and marketing services via Redlbl. Go-to-market is sales-led and event-driven, targeting independent agents who need carrier appointments, compliance support, and operational tooling that they could not individually afford. Pricing is not publicly disclosed and is handled through direct partnership arrangements on an annual cadence. The company operates with 11-50 employees organized into leadership (CEO Emily Raspante, President Tom Esselman, CFO Jennifer Jacobson), operations, sales (segmented by Medicare, Group Benefits, Asset Protection), and training functions.

Name

LeClair Group

Legal name

LeClair Group

Website

https://leclairgroup.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

LeClair Group is a privately held insurance Field Marketing Organization founded in 1932 that provides infrastructure, technology, carrier access, and marketing services to thousands of independent insurance agents across the United States, operating across Medicare, ACA, Group Benefits, Asset Protection, and Ancillary Insurance lines.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. FMO Services to Independent Agents: LeClair Group provides infrastructure, support, and resources to independent insurance agents, earning revenue through partnerships with insurance carriers. The company acts as an intermediary providing agents access to carrier contracts, training, technology platforms, and marketing resources.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

LeClair Group is a Field Marketing Organization (FMO) that provides infrastructure, support, and resources to independent insurance agents. The company offers access to carrier contracts, integrated quoting and enrollment platforms (Medicare, ACA, Group Benefits, Asset Protection, Ancillary), training and CE credits, compliance support, back-office operations, and marketing services through its Redlbl creative agency. It serves as a bridge between major insurance carriers and independent agents operating across the United States.

Product overview

LeClair Group is a Field Marketing Organization (FMO) providing infrastructure, support, and resources to independent insurance agents. Rather than a single unified software product, it offers a suite of five internal platforms: Medicare Mastery for Medicare plan comparison and enrollment; ACA Agility for Affordable Care Act marketplace operations; a Group Benefits platform for multi-carrier quoting and census management; an Asset Protection platform for needs analysis and planning workflows; and an Ancillary Insurance Products platform for coverage identification. These platforms collectively support quoting, enrollment, compliance management, and client relationship management across Medicare, individual, group, and ancillary insurance markets.

Differentiator

Problem solved

Functional benefit

Brands

• Redlbl: A boutique marketing agency focused on the insurance industry, built to deliver content and experiences for moments where business and customer lives intersect.
• HAP (Healthapalooza)

Products and services

• Medicare Mastery
• ACA Agility
• Group Benefits Platform
• Asset Protection Platform
• Ancillary Insurance Products Platform Coverage identification and product matching tool for ancillary insurance products, enabling streamlined submission processes for independent agents.
• FMO Partnership and Support Services Field Marketing Organization services providing independent insurance agents with carrier access, training, technology platforms, compliance support, back-office operations, and marketing resources.
• Redlbl Marketing Agency Boutique marketing agency focused on the insurance industry, providing differentiated content, creative services, and experiences for independent insurance agents ready to scale their marketing.

Quantifiable outcome

• Midwest's largest agent conference (HAP)

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core.

• BlueCross BlueShield MinnesotacoreChannel Partner/ Reseller/ DistributorMajor health insurance carrier partner providing Medicare, ACA, and group benefits products through LeClair's agent network
• MedicacoreChannel Partner/ Reseller/ DistributorRegional health insurance carrier partner offering health plans through LeClair's independent agent network
• UnitedHealthcarecoreChannel Partner/ Reseller/ DistributorMajor national health and wellness company providing comprehensive insurance products through LeClair's agent distribution
• AetnacoreChannel Partner/ Reseller/ DistributorCVS Health company offering health insurance products including Medicare and commercial plans through LeClair agents
• Mutual of OmahacoreChannel Partner/ Reseller/ DistributorFinancial services company offering life insurance, Medicare supplement, and retirement products through LeClair network
• AthenecoreChannel Partner/ Reseller/ DistributorAnnuity and life insurance carrier partner providing retirement and protection products
• AllianzcoreChannel Partner/ Reseller/ DistributorGlobal insurance company offering life insurance and asset protection products through LeClair agents
• NationwidecoreChannel Partner/ Reseller/ DistributorDiversified insurance and financial services company providing coverage and protection products through LeClair network
• Lincoln FinancialcoreChannel Partner/ Reseller/ DistributorFortune 250 company focused on retirement and protection solutions offered through LeClair's agent channel
• HumanacoreChannel Partner/ Reseller/ DistributorHealth and wellness company offering Medicare Advantage and health insurance products through LeClair agents
• RedlblcoreStrategic or Co-development PartnerBoutique marketing agency focused on the insurance industry, built to provide differentiated content and experiences for moments where agent business and customer lives intersect. Part of LeClair Group ecosystem for agents ready to scale their marketing.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Integrity Marketing Group: Large insurance distribution and FMO consolidator owning multiple FMOs and agent-support platforms (including MedicareCRM). Comparable as a scaled, diversified FMO platform serving independent agents across Medicare and adjacent lines.
• GoHealth: Public Medicare-focused health insurance marketplace and agency operating at significantly larger scale. Competes in the same Medicare distribution space as LeClair but with a much larger technology and marketing footprint.
• eHealth: Long-standing online health insurance marketplace offering Medicare, ACA, and ancillary products with both consumer-direct and agent-assisted channels. Adjacent to LeClair's FMO model with overlapping carrier relationships and product categories.
• SelectQuote: Public senior-focused distribution platform for Medicare, life, and auto/home insurance. Overlaps with LeClair in Medicare and asset protection distribution but operates at far greater scale and with a more consumer-direct model.

Direct peers

• Benefytt Technologies: Insurance distribution platform offering Medicare and ACA products through digital and agent channels. Comparable to LeClair in the agent-supported health insurance distribution space with overlapping carrier relationships.
• HealthPlanOne: Insurance brokerage and distribution platform focused on Medicare and individual health products, serving both consumers and agents. Comparable to LeClair in distribution-led insurance services across similar product lines.
• Ritter Insurance Marketing: One of the largest FMOs in the U.S. serving independent insurance agents with carrier access, technology, and training across Medicare, ACA, and life lines. Directly comparable to LeClair in business model (FMO supporting thousands of agents) and product mix.
• MedicareCRM (by Integrity): FMO and agent-support platform offering carrier contracts, CRM, and lead tools to Medicare-focused independent agents. Operates in the same FMO/agent-services category as LeClair with overlapping Medicare and ACA focus.

Others

• MediaAlpha: Performance marketing platform specializing in insurance customer acquisition. Operates as an enabling ecosystem player for insurance distribution rather than a direct competitor, but relevant given LeClair's carrier marketing and agent lead flow.

Emerging players

• AgentCubed: Insurance CRM and enrollment technology provider focused on agents selling Medicare, ACA, and life products. Comparable to LeClair's Benngi/Medicare Mastery tooling stack as competing agent-enablement infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LeClairGroup
• Facebookfacebook.com/leclairgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeClair Group