WRDW News 12 NBC 26

What WRDW News 12 NBC 26 does

WRDW News 12 NBC 26 is a local broadcast television station and NBC affiliate serving the Augusta, Georgia metropolitan area and the broader Central Savannah River Area (CSRA), a multi-county region spanning eastern Georgia and western South Carolina. The station is wholly owned and operated by Gray Television, Inc. (NYSE: GTN) through its Gray Local Media subsidiary, placing it within a portfolio of approximately 113 television stations. Its core offerings are a full-day linear news schedule (newscasts airing roughly from early morning through late night), the "First Alert Weather" forecasting and severe-weather alerting service, and the "12 On Your Side Investigates" investigative journalism franchise. It also produces sports coverage including high school football ("Under the Lights"), Masters tournament coverage and soccer ("Futbol Frenzy"), plus community-oriented programming such as "LawCall," "Grant Me Hope" and "We the People." The underlying platform is a digital broadcast television stack on NBC channel 26, supported by content management systems, weather radar integration and a 24/7 live streaming layer distributed via the station website, mobile apps and connected TV platforms including Roku, Fire TV and Apple TV. Selected content is also syndicated nationally through Gray Television's Local News Live and InvestigateTV streaming properties.

The business model is advertising-led, monetizing audience reach across broadcast, digital and streaming inventory sold primarily to local and regional businesses in the Augusta/CSRA market, supplemented by national advertiser demand routed through Gray Television. A second revenue stream consists of cable and satellite carriage and retransmission consent fees paid by MVPDs under Gray's broader retransmission agreements with providers such as DirecTV and Dish Network. Pricing is quote-based and not publicly disclosed; advertisers contact the station's sales team directly. Advertising terms are governed by Gray Local Media's Standard Terms and Conditions. The station also generates ancillary revenue through branded creative and digital marketing services (gdmaugusta.com and "1226 Creative Marketing") that extend the advertiser relationship beyond traditional spot inventory.

WRDW's customer base is structurally split between end consumers (the viewing audience, which is the indirect economic foundation of the model) and direct B2B advertising customers, specifically local and regional businesses seeking reach into the Augusta DMA. Secondary stakeholders include MVPDs and Gray Television's shared corporate, sales and technology infrastructure. The station's operational footprint centers on its headquarters and studio at 1226 Gray Way, Augusta, GA, and it maintains 101-250 employees covering news, sales, production, technical operations and community programming.

Name

WRDW News 12 NBC 26

Legal name

Gray Local Media, Inc.

Website

https://wrdw.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

WRDW News 12 NBC 26 is the NBC-affiliated local broadcast television station owned by Gray Television that delivers news, weather, sports and investigative journalism to viewers in the Augusta, Georgia metropolitan area and the Central Savannah River Region across Georgia and South Carolina.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local television news
• Broadcast journalism
• Weather forecasting
• Live news streaming
• Investigative reporting

Headquarters

HQ city

North Augusta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Television Advertising: The station generates primary revenue through the sale of television advertising airtime to local businesses, regional companies, and national advertisers targeting the Augusta/CSRA market. Advertising formats include broadcast TV spots, digital display ads, and sponsored content.
2. Digital Advertising: Revenue from digital advertising inventory sold through the station's website and digital platforms, including display advertising, video pre-roll, and native content placements.
3. Cable/Satellite Carriage Fees: Revenue received from cable and satellite providers for carriage of the WRDW/WAGT broadcast signal as part of Gray Television's retransmission consent agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

WRDW News 12 NBC 26 is a local NBC-affiliated broadcast television station serving the Augusta, Georgia metropolitan area and the Central Savannah River Area (CSRA). The station produces and distributes local newscasts, weather forecasting (First Alert Weather), sports coverage, and investigative journalism (12 On Your Side Investigates) via over-the-air broadcast, cable/satellite carriage, and 24/7 digital streaming on web and mobile platforms.

Product overview

WRDW News 12 NBC 26 is a local broadcast television station serving the Augusta, Georgia metropolitan area and the Central Savannah River Area (CSRA). The station operates as an NBC affiliate owned by Gray Television, delivering local news, weather forecasting, sports coverage, and investigative reporting through multiple platforms including traditional broadcast television, live streaming, and on-demand video content. The station's core offerings center around live newscasts at various times throughout the day (News 12 at 11, News 12 at 6 O'Clock, News 12 Live at 5, News 12 First at 4, News 12 Midday, The Morning Mix, and News 12 This Morning @ 6AM), the First Alert Weather service, and specialized investigative journalism through the 12 On Your Side Investigates unit. Additional programming includes sports coverage, community-focused features like LawCall and Grant Me Hope, and 24/7 live streaming capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• WRDW-TV Broadcast Television Local broadcast television station delivering NBC network programming and local news, weather, and sports coverage for the Augusta, GA metropolitan area and CSRA region via over-the-air digital signal (NBC channel 26).
• First Alert Weather

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Gray TelevisioncoreOthersWRDW is owned and operated by Gray Television, Inc. through its Gray Local Media subsidiary. The station operates as part of Gray Television's portfolio of approximately 113 television stations across the United States. Gray Television provides corporate resources, advertising sales infrastructure, news content sharing, technology platforms, and network representation services.
• NBC (National Broadcasting Company)coreChannel Partner/ Reseller/ DistributorWRDW operates as the NBC network affiliate for the Augusta, Georgia market. This affiliation provides access to NBC network programming, national news feeds, major sports events, and network promotional support in exchange for local advertising inventory and audience delivery.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WFXG Fox 54: Fox-affiliated local television station competing with WRDW in the Augusta market for news viewership, sports audiences, and local/regional ad budgets.
• WJBF NewsChannel 6: ABC affiliate serving the same Augusta/CSRA market as WRDW. Direct local competitor for viewers, local news audience, and regional advertising dollars in the same DMA.

Broad incumbents

• Tegna: Major US television station group with local news-focused stations across mid-sized markets. Comparable as a network-affiliate portfolio operator with shared local news, advertising, and retransmission revenue dynamics.
• Nexstar Media Group: Largest US television broadcaster with ~200 stations across major and mid-sized markets. Highly comparable broadcast operating model, including local news, network affiliations, and retransmission consent revenue.
• Sinclair Broadcast Group: One of the largest US TV station operators, owning and operating local broadcast stations across the country. Directly comparable as a multi-station local broadcasting group with overlapping operating model, ad sales infrastructure, and retransmission strategies.
• Hearst Television: Operates a portfolio of local TV stations affiliated with major networks (NBC, ABC, CBS) across US markets. Directly comparable network-affiliate operating model and local news production approach.
• Scripps: Operates local television stations and national networks (ION, Court TV, NewsNation). Comparable as a local broadcast operator with shared ad sales, retransmission, and local news dynamics.
• NBCUniversal Local: Owns and operates NBC-owned local television stations in major US markets. Comparable as the network-side counterpart to WRDW's NBC affiliation, with shared network programming, branding, and affiliate economics.

Emerging players

• NewsNation: National cable/streaming news network with growing emphasis on local and regional news partnerships. Comparable as a competing destination for news audiences and a potential partner/competitor for local news distribution.
• Graham Media Group: Smaller US TV station group operating local network-affiliated stations. Comparable in operating model but smaller scale; useful as a benchmark for mid-market local broadcaster economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wrdw_wagt
• Facebookfacebook.com/wrdwtv
• LinkedInlinkedin.com/company/wrdw-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WRDW News 12 NBC 26