Wfxg Fox 54
WFXG FOX 54 is a privately held local FOX broadcast television station in Augusta, Georgia, owned by Lockwood Broadcast Group, delivering local news, weather, sports, and community programming to the Central Savannah River Area via broadcast, web, and mobile platforms.
- Company typePrivate
- Founded1991
- HeadquartersAugusta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wfxg Fox 54 does
WFXG FOX 54 is a privately held local broadcast television station headquartered in Augusta, Georgia, owned by Lockwood Broadcast Group — a diversified broadcasting conglomerate domiciled in Richmond, Virginia. Founded in 1991, the station serves the Central Savannah River Area (CSRA), covering portions of east central Georgia (including Richmond, Columbia, and Aiken counties across the state line) and central South Carolina. Its core product is locally produced television news, weather, sports, and community programming targeted at the regional audience, with secondary coverage of Georgia, South Carolina, U.S./world, crime, politics, elections, education, military, and health news. The station produces original local programming including the FOX54 Mornings show and the lifestyle/community program Hey Jay! (which also extends into podcasting).
The station operates a multi-platform distribution model combining over-the-air broadcast, cable and satellite carriage, the wfxg.com news website (with live streaming), and native mobile applications for iOS and Android. The digital stack is built on the BLOX Content Management System from BLOX Digital, with social distribution and sharing integrations to Facebook, Twitter/X, YouTube, Instagram, and WhatsApp, plus email newsletters for breaking news and weather alerts. Weather services include interactive radar, tropical tracking, a towercam network, a dedicated weather app, and an educational "Weather University" program. The audience-facing community features vertical (A+ Athlete, Saluting Our Heroes, Up Fur Adoption, Turn Up the V.O.L.U.M.E., county-focused pages, and a local events calendar) is designed to deepen both viewer engagement and local advertiser appeal.
WFXG's revenue is generated primarily through two streams: (1) local advertising sales to Augusta/CSRA area businesses and organizations, with quote-based pricing varying by time slot, program, and campaign duration, typically structured as multi-year contracts; and (2) digital subscription/paywall revenue for premium content access, processed via standard credit card payment rails (Visa, Mastercard, American Express, Discover, JCB, Diners Club). The station serves two primary customer segments — general consumer viewers in the Augusta/CSRA region seeking local news and information, and local businesses seeking to reach that audience through television and digital advertising channels.
Wfxg Fox 54 firmographics
Firmographics- Name
- Wfxg Fox 54
- Legal name
- Lockwood Broadcast Group
- Website
- https://wfxg.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WFXG FOX 54 is a privately held local FOX broadcast television station in Augusta, Georgia, owned by Lockwood Broadcast Group, delivering local news, weather, sports, and community programming to the Central Savannah River Area via broadcast, web, and mobile platforms.
- Ownership category
- akta.pro rank
Where Wfxg Fox 54 is headquartered
LocationHeadquarters
- HQ city
- Augusta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wfxg Fox 54 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising: WFXG generates revenue through local advertising sales, where local businesses and organizations purchase airtime and digital ad placements to reach the Augusta/CSRA television audience.
- Digital Subscriptions: The station operates a subscription/paywall system for certain content, with users able to purchase subscriptions for premium access to news content and services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Advertising rates based on time slot, program, and duration |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Wfxg Fox 54 product offering
Product offeringCore offering
WFXG FOX54 is a local broadcast television station and digital news platform serving Augusta, Georgia and the surrounding Central Savannah River Area (CSRA). The station delivers local news, weather forecasting, sports coverage, and community-oriented programming through over-the-air broadcast, cable/satellite carriage, a website with live streaming, and native iOS/Android mobile applications. Its named programs include FOX54 Mornings and Hey Jay!, with dedicated weather services featuring interactive radar and towercam networks.
Product overview
WFXG FOX54 is a local broadcast television station serving the Augusta, Georgia area with companion digital platforms. The station operates as a multimedia news organization offering broadcast television programming, a comprehensive news website with live streaming capabilities, mobile applications for iOS and Android, and community-focused programming including FOX54 Mornings and Hey Jay!. The core offerings include local news coverage, weather services (with interactive radar and tracking tools), sports content covering local teams and events like the Masters and high school football, and community features. The station uses the BLOX Content Management System for its digital operations and distributes content through social media integrations with Facebook, Twitter, and WhatsApp.
Differentiator
Problem solved
Functional benefit
Products and services
- WFXG FOX54 Broadcast Television Local broadcast television station providing news, weather, sports, and entertainment content to the Augusta, Georgia area and surrounding communities in Georgia and South Carolina. Distributed via over-the-air broadcast and cable/satellite carriage for local viewers.
- FOX54 News Website Digital news platform providing local news, breaking news alerts, weather forecasts, community coverage, and sports content for Augusta/CSRA audiences. Includes interactive features such as live streaming and embedded video content.
- FOX54 Mobile Application Native mobile applications for iOS and Android devices delivering news alerts, weather updates, and on-demand access to WFXG FOX54 content for viewers in the Augusta/CSRA market.
- FOX54 Mornings Morning news and entertainment program featuring local news, weather updates, community stories, and lifestyle content for Augusta/CSRA viewers.
- Hey Jay! Local entertainment and lifestyle program featuring Jay Jefferies with companion segments including Jay's Podcast, People Places Things, and Weather With Jay, targeting Augusta/CSRA audiences.
- Local Advertising Airtime and Digital Placements Local advertising sales product allowing Augusta/CSRA businesses and organizations to purchase broadcast airtime and digital ad placements to reach the WFXG television and online audience. Pricing is quote-based, varying by time slot, program, and duration, with multi-year contract options.
Companies that use Wfxg Fox 54
Customer profileSegments2 records
Ideal customer profiles2 records
Wfxg Fox 54 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
Wfxg Fox 54 partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Wfxg Fox 54 competitors and assessment
Company assessmentDirect peers
- WPGX Fox 28: FOX affiliate in Panama City, FL, part of Lockwood Broadcast Group's portfolio. Sister FOX station in a smaller coastal market, directly comparable in business model.
- WTNZ Fox 43: FOX affiliate in Knoxville, TN, also operated by Lockwood Broadcast Group. Sister FOX-branded station with comparable mid-market positioning, news operation scale, and group-level synergies.
- WJBF NewsChannel 6: ABC affiliate operating in the Augusta DMA. Direct competitor for local news viewers and local ad dollars in the same CSRA market.
- KAKE News: ABC affiliate in Wichita, KS, also owned by Lockwood Broadcast Group. Sister station sharing the same corporate parent, comparable mid-market broadcast model, and likely shared services on ad sales and content.
- WAGT NBC 26: NBC affiliate in Augusta, GA. Competes directly with WFXG for the same local news audience and advertiser base within the Augusta DMA.
- WRDW-TV: CBS affiliate and the legacy #1 station in the Augusta DMA, headquartered in North Augusta, SC. Direct head-to-head competitor sharing the same Augusta/CSRA audience and advertising base across local news, weather, and sports.
Regional players
- WTOC 11: CBS affiliate in Savannah, GA — the nearest larger Georgia DMA to Augusta. Operates a comparable mid-market broadcast news model and competes for some regional advertising spillover.
Broad incumbents
- Nexstar Media Group: Largest US TV station owner (~200 stations). Sets the benchmark for group-level ad sales, digital revenue, and acquisition pricing that directly affects small-market station valuations including WFXG's.
- Sinclair Broadcast Group: Large US broadcast group with hundreds of stations across major and mid-sized markets. Operates the competing regional sports/news content model that influences WFXG's programming and ad pricing context.
- Gray Television: Major mid-market TV station group with deep presence in the Southeast. Comparable in market focus and the consolidator that most actively trades small-market broadcast assets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Wfxg Fox 54 social profiles
Digital presenceWfxg Fox 54 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wfxg Fox 54 leadership team
Management profileNumber of profiles
Wfxg Fox 54 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wfxg Fox 54 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wfxg Fox 54
What does Wfxg Fox 54 do?
WFXG FOX54 is a local broadcast television station and digital news platform serving Augusta, Georgia and the surrounding Central Savannah River Area (CSRA). The station delivers local news, weather forecasting, sports coverage, and community-oriented programming through over-the-air broadcast, cable/satellite carriage, a website with live streaming, and native iOS/Android mobile applications. Its named programs include FOX54 Mornings and Hey Jay!, with dedicated weather services featuring interactive radar and towercam networks.
Is Wfxg Fox 54 a public or private company?
Wfxg Fox 54 is a private company. It is classified as corporate owned and is currently operating.
When was Wfxg Fox 54 founded?
Wfxg Fox 54 was founded in 1991. It employs 11 to 50 people.
Where is Wfxg Fox 54 based?
Wfxg Fox 54 is headquartered in Augusta, United States, in the North America region.
How does Wfxg Fox 54 make money?
Two revenue lines are on record. Advertising is the primary driver. The others are digital Subscriptions.
Who are Wfxg Fox 54's main competitors?
Direct peers on record are WPGX Fox 28, WTNZ Fox 43, WJBF NewsChannel 6, KAKE News, WAGT NBC 26 and WRDW-TV. WTOC 11 is listed as a regional player. Broad incumbents are Nexstar Media Group, Sinclair Broadcast Group and Gray Television.
Does Wfxg Fox 54 have an API?
No public API is recorded for Wfxg Fox 54.