Alliance Catholic Credit Union

Name

Alliance Catholic Credit Union

Legal name

Alliance Catholic Credit Union

Website

https://allianceccu.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Community Credit Union / Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130)

SIC

Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141)

akta.pro primary industry

Faith-Based & Affinity Credit Unions (FSABAEAH)

akta.pro secondary industries

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Consumer banking services
• Credit union lending
• Mortgage financing
• Deposit accounts
• Financial planning services

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Net Interest Income: Primary revenue from spread between interest earned on loans (mortgages, auto, personal, business loans) and interest paid on deposits (checking, savings, CDs, IRAs). Credit union business model focused on member benefit rather than profit maximization.
2. Deposit Account Fees: Fees from overdraft protection services, skip-a-pay programs, wire transfers, and other account services.
3. Credit Card Interchange: Revenue from credit card transaction processing and interchange fees on Mastercard products.
4. Insurance & Protection Products: GAP coverage, mechanical repair coverage, debt protection, life and health insurance, dental insurance offered through partnerships.
5. Financial Planning Services: Referral revenue from investment and financial planning services offered through LPL Financial partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Alliance Catholic Credit Union is a faith-based, member-owned credit union providing retail banking products and consumer/business lending to Michigan's Catholic community. Core offerings include checking and savings accounts, share certificates and IRAs, Mastercard credit cards, mortgages (purchase, refinance, construction, ITIN, HELOC, ARMs, 40-year), auto and recreational loans, and personal loans (AllianceCash, celebration, holiday, helping hand, home improvement), supplemented by digital banking, mobile app, ITMs, Audio Teller, Zelle, mobile wallet, and partner-referred insurance, planning, and educational services.

Product overview

Alliance Catholic Credit Union is a faith-based financial institution serving Michigan's Catholic community with a comprehensive suite of banking products. The organization operates a platform-plus-module architecture centered on core deposit and lending products (Alliance Checking, Share Certificates, Auto Loans, Mortgages, Credit Cards) supplemented by digital banking capabilities (Mobile App, Card Controls, Zelle) and partnered service modules (TruStage Insurance, LPL Financial Planning). Key products include traditional banking services (checking, savings, CDs/IRAs), consumer lending (AllianceCash personal loans, vehicle loans, home equity), mortgage offerings through Member First Mortgage partnership (ITIN Mortgage, Construction Loans, 40-Year Mortgage, ARMs), and Mastercard credit cards (Platinum Rewards with points, standard Platinum). The credit union also provides specialized accounts for target segments (University Checking for students, Teen/Youth accounts, Parish Accounts for Catholic organizations) and ancillary services including CU Rewards member benefits, debt protection products, financial wellness education, and community engagement through the Alliance Catholic Foundation. Services are accessible via online banking, mobile app, ITMs, and branch locations throughout Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Alliance Checking Primary checking account providing members with digital banking access, debit card, and overdraft protection options.
• University Checking Checking account tailored for college students at the University of Detroit Mercy and Madonna University with on-campus branch access.
• Teen Account Checking account designed for teenagers with parental controls and educational features to support first banking experiences.
• Youth Account / AngelSavers Savings Savings account for young members (elementary age and up) currently offering a 5.00% APY promotional rate.
• Parish Account Specialty checking account for Catholic parishes and church organizations, including non-profit account variants.
• Business Checking Commercial checking account for businesses with services including non-profit account options.
• Share Certificates (CDs) Term deposit products with terms ranging from 3 months to 5 years, offering a guaranteed rate for the term. Sample rates include 6-month at 4.17% APY, 13-month flexible at 3.92% APY, and 30-month at 3.44% APY with a $500 minimum opening deposit.
• IRA Certificates Traditional and Roth IRA certificate accounts for retirement savings with tax advantages and NCUA insurance up to $250,000 on combined IRA accounts.
• Money Markets Money market savings account offering competitive rates with limited check-writing access.
• AllianceCash Quick personal loan product for short-term borrowing needs.
• Auto Loans Vehicle financing for new and used automobiles at competitive rates.
• Recreational Loans Loans for RVs, boats, motorcycles, and other recreational vehicles.
• Home Equity Line of Credit (HELOC) Revolving credit line secured by home equity with introductory rates as low as 4.99% APR fixed for 12 months, then variable. Combined loan-to-value up to 80% with an origination fee of $349–$549.
• ITIN Mortgage Mortgage product available to borrowers using an Individual Taxpayer Identification Number instead of a Social Security Number.
• Construction Loans One-time close construction-to-permanent loan allowing borrowers to finance the lot purchase, construction phase, and permanent mortgage with a single approval and closing.
• 40-Year Mortgage Extended-term fixed-rate mortgage with a 40-year amortization providing lower monthly payments. Requires 690+ credit score, 20% down payment (80% LTV max), primary residence only, up to $548,250–$647,200 depending on county.
• Adjustable Rate Mortgages (5/1 and 7/1 ARM) Adjustable rate mortgages with initial fixed periods of 5 or 7 years before rate adjustments. Current rates of 5/1 ARM at 5.25%/5.996% APR and 7/1 ARM at 5.5%/5.989% APR.
• Platinum Rewards Credit Card Mastercard rewards credit card earning 3 points per dollar on spotlighted merchants, 2 points on gas and groceries, and 1 point on all other purchases, with a 3.99% APR balance transfer offer for 18 months and no annual fee.
• Platinum Credit Card Standard Mastercard credit card with lower rates (12.00–21.00% APR), no annual fee, and no rewards program, designed for members seeking lower rates over rewards.
• Business Credit Card Mastercard credit card designed for business owners with spending controls and reporting features.
• Business Loans Commercial lending products including small business loans and commercial loans for business expansion and operations.
• Student Loan Education financing for college students offered through a partnership with cuStudentHelp.
• Celebration Loan Specialty personal loan product for celebrating life events with flexible terms.
• Christmas Loan Seasonal personal loan product for holiday expenses with convenient repayment options.
• Helping Hand Assistance personal loan product designed to help members facing financial challenges.
• Home Improvement Loan Personal loan product financing home renovation and improvement projects.

Quantifiable outcome

• Over $50,000 invested annually in Catholic education through Alliance Catholic Foundation scholarships
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Member First Mortgage, LLCcoreChannel Partner/ Reseller/ DistributorPrimary mortgage partner providing home loans to Alliance Catholic members. Processes purchase, refinance, and construction loans through licensed mortgage consultants. NMLS ID 149532. Located in Grand Rapids, MI with dedicated Alliance Catholic landing pages.
• Alliance Catholic FoundationcoreStrategic or Co-development PartnerSeparate 501(c)(3) foundation launched in 2020 focused on Life & Family, Works of Mercy, and Evangelization. Invests over $50,000 annually in Catholic education scholarships from kindergarten through post-secondary.
• University of Detroit MercyminorStrategic or Co-development PartnerCatholic university with on-campus credit union branch serving students, faculty, and staff.
• Madonna UniversityminorStrategic or Co-development PartnerCatholic university with on-campus credit union branch serving students, faculty, and staff.
• LPL FinancialminorChannel Partner/ Reseller/ DistributorInvestment and financial planning services partner. Provides brokerage and advisory services to credit union members through separate website connection.
• TruStageminorChannel Partner/ Reseller/ DistributorInsurance products partner offering home, auto, life, and other insurance through TruStage program.
• Archdiocese of DetroitminorStrategic or Co-development PartnerCatholic diocese receiving sponsorships for galas and events. Collaboration on parish account services and community programs.
• Banzai (Financial Literacy Platform)minorChannel Partner/ Reseller/ DistributorFinancial literacy content partner providing interactive educational resources for students and members.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Christian Financial Credit Union: Faith-based credit union headquartered in Michigan serving Christian community members with similar deposit, lending, and digital banking products. Direct comparable as another religion-affiliated community CU in the same state.
• Michigan State University Federal Credit Union: University-affiliated Michigan credit union operating campus branches and serving a defined membership community. Directly comparable as a community/affiliation-anchored CU with campus-driven youth pipeline similar to Alliance Catholic's university branch strategy.
• University of Michigan Credit Union: University-affiliated Michigan credit union offering consumer and mortgage products to a defined campus community. Comparable as another affiliation-anchored Michigan CU with a similar member-acquisition model built around institutional relationships.

Broad incumbents

• Lake Michigan Credit Union: Largest credit union in Michigan with a full-service retail and mortgage product suite across multiple branches and digital channels. Comparable as a Michigan-based incumbent CU benchmark for scale, product breadth, and branch network.
• Genisys Credit Union: Michigan-headquartered credit union offering checking, mortgages, auto loans, and digital banking across a multi-branch network. Comparable as a broader Michigan CU peer competing for similar household and small business relationships.
• DFCU Financial: Michigan-based credit union providing consumer and business banking, mortgages, and investment services. Comparable as a geographically overlapping CU competing for the same Michigan consumer and small-business segments.
• Consumers Credit Union: Michigan-based credit union offering full-service consumer and business banking with strong digital and branch delivery. Comparable as another in-state community CU competing for similar member households.
• America First Credit Union: One of the largest U.S. credit unions, providing full-service retail, mortgage, and digital banking across multiple states. Comparable as a large national CU benchmark for digital capabilities, product breadth, and scale economics relevant to Alliance Catholic's growth trajectory.
• BECU: Large member-owned credit union with comprehensive consumer lending, mortgage, and digital banking capabilities. Comparable as a large-cooperative peer benchmarking operating efficiency and member-experience practices.

Regional players

• Connexus Credit Union: Mid-sized regional credit union with multi-state digital reach, broad deposit and lending products, and selective branch presence. Comparable as a regional CU peer operating at a scale and product mix between Alliance Catholic and large national CUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AllianceCatholicCreditUnion
• LinkedInlinkedin.com/company/alliance-catholic-credit-union
• Instagraminstagram.com/alliancecatholiccreditunion
• Xx.com/AllianceCathCU

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Catholic Credit Union