Purity Wholesale Grocers

What Purity Wholesale Grocers does

Purity Wholesale Grocers, Inc. (PWG) is a privately held wholesale distributor founded in 1982 and headquartered in Boca Raton, Florida. The company operates as an "alternative source wholesaler," buying and reselling name-brand grocery, frozen, dairy, health and beauty care (HBC), and general merchandise products at below-wholesale prices to retailers nationwide on a truckload and less-than-truckload (LTL) basis with no minimum order requirements. PWG serves over 700 customer locations weekly across grocery chains, drug store chains, convenience retail and wholesale, e-commerce, and specialty retail, reaching all 48 contiguous states via 350+ trucks weekly and 100+ outbound loads.

The business is structured as a platform-plus-divisions model. The core PWG entity handles wholesale distribution, supported by four wholly owned operating subsidiaries: Purity Solutions Inc. (PSI), a third-party logistics (3PL) arm providing warehousing, e-commerce fulfillment, LTL consolidation, and custom packaging; Supreme Distributors Co., which distributes 1,200+ HBC and general merchandise product lines; American Wholesale Grocers (AWG), which runs flip sales of grocery, frozen, and dairy products from Memphis and Chicago offices; and Super Marketing, an outsourcing division handling secondary sourcing and diverting business. Real estate is held through two related entities — SOHM, LLC (500,000 sq ft warehouse in Lebanon, IN, completed January 2014) and ZNT, LLC (160,000+ sq ft of office space in Boca Raton). The technology backbone is a proprietary in-house-developed software suite comprising Inventory Management (IMS), Transportation Management (TMS), Warehouse Management (WMS), and Merchandise Reporting Software (MRS), with custom EDI integration and bespoke programming capabilities for customer enterprise systems. The company is founder-controlled (Jeff Levitetz), with no disclosed institutional investors, no public listing, and no recent funding rounds.

Name

Purity Wholesale Grocers

Legal name

Purity Wholesale Grocers, Inc.

Website

https://puritywholesale.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Short description

Purity Wholesale Grocers is a privately held, alternative-source wholesale distributor of name-brand grocery, frozen, dairy, HBC, and general merchandise products, serving 700+ retail customer locations weekly across all 48 contiguous states via owned distribution centers and proprietary logistics software.

Ownership category

akta.pro rank

Product category

Wholesale Grocery Distribution

NAICS

General Line Grocery Merchant Wholesalers (42441), Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Shelf-Stable Packaged Foods Wholesale (Canned, Dry, Snacks) (AFAIABAB)

akta.pro secondary industry

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

Keywords

• Wholesale grocery distribution
• Third-party logistics
• Health and beauty distribution
• LTL freight consolidation
• E-commerce fulfillment

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Wholesale Grocery Distribution: PWG buys, sells, and ships name brand grocery products at below wholesale prices to retailers nationwide on a truckload and LTL basis. Revenue is generated through product markups on bulk purchases, serving over 700 customer locations weekly.
2. Third-Party Logistics (3PL) Services: Purity Solutions Inc (PSI) provides outsourced warehousing and distribution services including e-fulfillment, LTL consolidation, and custom packaging. Revenue generated from service fees for storage, handling, and logistics management.
3. Specialty Product Distribution: Supreme Distributors, a division of PWG, specializes in health and beauty care (HBC) and general merchandise product lines with over 1,200 product lines distributed from Lebanon warehouse.
4. Flip Sales Operations: American Wholesale Grocers (AWG) handles flip sales of grocery, frozen food, and dairy products nationwide through sales and buying offices in Memphis and Chicago.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Purity Wholesale Grocers buys, sells, and ships name-brand grocery, frozen, and dairy products at below-wholesale prices to retailers nationwide via truckload and LTL shipments, serving over 700 customer locations weekly across 48 contiguous states. Through its divisions (Purity Solutions Inc., Supreme Distributors, American Wholesale Grocers, and Super Marketing), the company also provides third-party warehousing, LTL consolidation, e-commerce fulfillment, custom packaging, and health and beauty care product distribution.

Product overview

Purity Wholesale Grocers operates as a multi-faceted wholesale grocery distribution company with a platform-plus-divisions architecture. The core PWG business provides nationwide distribution of non-perishable grocery, frozen, and dairy products at below wholesale prices. The company offers proprietary technology systems including Inventory Management Software (IMS), Transportation Management Software (TMS), Warehouse Management Software (WMS), and Merchandise Reporting Software (MRS) that form the backbone of their data services. Operating divisions include Purity Solutions Inc (PSI) for third-party logistics, Supreme Distributors Co. for health and beauty care products, American Wholesale Grocers for flip sales, and Super Marketing for secondary sourcing. Services include LTL freight consolidation, custom packaging, piece pick fulfillment, and EDI capabilities. All divisions leverage shared infrastructure including the 478,000 sq ft Lebanon, IN distribution center and the proprietary software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Purity Wholesale Grocers (PWG) Wholesale Distribution Core wholesale grocery distribution service selling name-brand grocery, frozen, and dairy products at below-wholesale prices to retailers nationwide via truckload and LTL shipments with no minimum order requirement. Serves grocery chains, drug stores, convenience retailers, and specialty retail.
• Purity Solutions Inc (PSI) Third-Party Logistics

Quantifiable outcome

• Serving over 700 customer locations weekly
• +3 more outcomes

Named customers1 record

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core, supporting and minor.

• SOHM, LLCcoreOthers · 1 January 2014Separately owned Real Estate holding company owning 500,000 sq. ft. of warehouse space in Lebanon, IN. This newly constructed, state-of-the-art facility serves as the central Distribution Center for Purity Wholesale Grocers, Supreme Distributors, and PSI.
• ZNT, LLCcoreOthersSeparately owned Real Estate holding company owning over 160,000 sq. ft. of office space between two buildings in Boca Raton, FL. Home to PWG, Supreme Distributors, and PSI corporate headquarters. Portion leased to third parties.
• Super MarketingsupportingStrategic or Co-development PartnerOutsourcing division used by customers to handle secondary sourcing aspect of their business. Uses innovative technology working in conjunction with customer staffs to facilitate every segment of the diverting business.
• Levitetz Family FoundationminorOthersNon-profit organization founded by PWG founder Jeff Levitetz providing funding for children's and other charitable organizations. PWG employees participate in community giving including disaster relief, clinic support, and donations of time, money, water, canned goods, diapers, and more.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• C&S Wholesale Grocers: One of the largest U.S. wholesale grocery distributors serving grocery chains, independent retailers, and food service customers with a broad-line assortment — directly comparable to PWG's general-line grocery and HBC distribution model.
• Associated Wholesale Grocers (AWG): Member-owned cooperative wholesaler supplying grocery, HBC, and general merchandise to independent retailers across multiple U.S. regions — directly comparable to PWG's grocery and HBC distribution across grocery chains, drug stores, and specialty retail.
• McLane Company: National wholesale distributor serving convenience stores, drug stores, and grocery retailers with grocery, frozen, and HBC products — closely aligned with PWG's customer segments and product mix.
• Core-Mark International: Wholesale distributor to convenience stores across the U.S. and Canada with a broad assortment including grocery, HBC, and frozen — directly comparable to PWG's convenience store and drug store customer segments.

Broad incumbents

• SpartanNash: Food distributor and grocery operator with a wholesale food distribution segment serving independent grocers, military, and food service customers — broader than PWG, but directly comparable in grocery wholesale and HBC distribution.
• Sysco: Largest U.S. foodservice distributor with broad food, frozen, and HBC categories; an incumbent with overlapping distribution capabilities to PWG's grocery/frozen/dairy distribution, though primarily foodservice rather than retail.
• US Foods: Major U.S. foodservice distributor with national distribution, private label, and broad product lines; comparable in scale and distribution capabilities to PWG, with overlap in grocery, frozen, dairy, and HBC categories.
• United Natural Foods (UNFI): North America's largest publicly traded wholesale distributor of natural, organic, and conventional grocery and HBC products to retailers — comparable in grocery/HBC distribution model, though with a different customer base.
• SuperValu (now part of United Natural Foods): Historical wholesale grocery distribution business with national reach and broad-line assortment, now integrated with UNFI — historically a direct comparable in scale and product mix to PWG.

Others

• Dollar General (DG Supply Chain): Major discount retailer with significant owned/operated distribution centers serving thousands of stores with grocery and HBC assortments — an adjacent operator and potential large customer, not a direct competitor to PWG's wholesale model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purity Wholesale Grocers