Beround

What Beround does

Beround is a privately held Dutch IT consultancy founded in 2012 by Joeri Kraaijestein and headquartered in Deil, Netherlands, with a delivery office in Ahmedabad, India. The firm operates three core practice areas — AI, Testing & Quality, and Transition & Transformation — serving mid-market and enterprise organizations that want to adopt AI practically, ensure software reliability, and manage change. Beround reports having guided 100+ organizations over 12+ years and employs a small team of AI strategists, test consultants, transformation specialists and relationship managers (headcount cited as both 35+ and 50+ across sources).

The company's offering is structured around two proprietary methodologies — the AI-fication model (Co-Intelligence, Co-Creation, Co-Flow, Co-Adoption) and the 5-step Beround AI Framework (Assess, Educate, Strategize, Build, Scale) — that wrap consulting, training and custom AI solution delivery into a repeatable engagement pattern. AI capability is delivered through agentic engineering, vibe coding and integration work, grounded in the firm's stated 'testing DNA' which it positions as a quality differentiator for AI outputs. Standardized AI education products (Inspiration Sessions at €1,500, Foundations at €1,895/person, AI Leadership at €2,750, plus a 90-minute AI Quick-Fix Desk) provide a productized entry point, while AI Solutions and Transition & Transformation projects are quote-based bespoke engagements.

Commercially, Beround runs a direct, consultative sales motion with no channel partners or external investors disclosed. Founder Joeri Kraaijestein remains CEO and Owner, supported by a small CXO bench (CTO, CFO/AI Enterprise Architect, AI Director, COO India). Revenue is not publicly disclosed, pricing for solutions and transformation work is opaque, and customer logos are limited (Royal Kuijpers is the only named public client). The firm differentiates on a 'happiness ecosystem' culture, community events (#Happytoshare), and a human-centred, co-creation-led delivery model.

Name

Beround

Legal name

Beround

Website

https://beroundgroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Beround is a Dutch-founded IT consultancy (HQ Deil, Netherlands; delivery in Ahmedabad, India) that helps mid-market and enterprise clients adopt AI, run software testing and quality assurance, and manage digital transformation through a proprietary AI-fication methodology and co-creation delivery model.

Ownership category

akta.pro rank

Product category

IT Consulting & Professional Services

NAICS

Computer Systems Design and Related Services (54151), Educational Support Services (61171)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAEAMAA

Application Outsourcing (AO)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Outsourcing & Offshoring Services

SECONDARYEDAAAIAJ

AI & Emerging Technology Literacy

Education/Adult & Continuing Education/Digital Literacy & Technology Skills for Adults

Keywords

• AI consultancy services
• Software testing
• Quality assurance
• Digital transformation
• AI training programs

Headquarters

HQ city

Deil

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. AI Education & Training: Revenue from AI training programs including Inspiration Sessions (€1,500 for teams), Foundations (€1,895 per person, 9-week blended learning cohort), and AI Leadership (€2,750 for leaders). Also includes custom group training on demand with pricing upon request.
2. AI Consultancy: Consulting revenue from AI Jam Sessions (5-hour intensive working sessions), assessment, strategy, and roadmap development. Delivered by multidisciplinary teams including AI strategists, enterprise architects, and implementation managers.
3. AI Solutions & Implementation: Custom AI solution development, agentic engineering, integration, and adoption services. Builds tailored AI solutions based on client processes, data and systems.
4. Testing & Quality Assurance Services: Testing services including manual testing, test automation, test consultancy, and Testing as a Service. Revenue from strategic quality analysis, test strategy development, and flexible test capacity.
5. Transition & Transformation: Change management and transformation consulting covering cloud, CRM, data and AI adoption with focus on culture, leadership and workable implementation. Includes bottleneck analysis, roadmap development, and phased implementation.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Beround is a global IT consultancy that helps organisations adopt AI, improve software quality, and execute digital and cultural transformations. It delivers AI education, AI consultancy (including AI Jam Sessions and roadmaps), custom AI solutions and agentic engineering, software testing and quality assurance services, and transition & transformation consulting for cloud, CRM, data and AI adoption.

Product overview

Beround is a global IT consultancy offering a portfolio of AI, testing, and transformation services organized as three core practice areas. The AI practice encompasses AI Education (Inspiration Session, Foundations, AI Leadership training programs), AI Consultancy (AI Jam Sessions, roadmaps), AI Solutions (custom agentic engineering), and the AI-fication methodology (Co-Intelligence, Co-Creation, Co-Flow, Co-Adoption). Testing & Quality provides manual testing, test automation, consultancy, and Testing as a Service. Transition & Transformation covers change management for cloud, CRM, data and AI adoption. The Beround AI Framework provides a unified 5-step methodology (Assess-Educate-Strategize-Build-Scale) that connects all AI engagements. An AI Quick-fix Desk service offers rapid 90-minute implementation sessions for specific work tasks.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Education AI training programs for teams, individuals and leaders designed to build AI literacy and practical working knowledge. Includes Inspiration Sessions, Foundations cohort program, AI Leadership Practitioner training, and custom on-demand group training.
• AI Quick-fix Desk A standalone 90-minute compact session that delivers a first working AI solution for a specific work task. Designed as a fast, focused entry point for organisations not yet ready for a full programme.
• AI Consultancy Consulting services covering AI Jam Sessions (5-hour intensive working sessions), AI assessments, strategy formulation and 30-60-90 day roadmaps. Delivered by multidisciplinary teams including AI strategists, enterprise architects and implementation managers.
• AI Solutions Custom AI solution development including agentic engineering, build, integration and adoption services. Solutions are tailored to client processes, data and systems, with reliability and usability testing embedded from the start.
• Testing & Quality Assurance Software testing and quality assurance combining craftsmanship with smart automation. Covers strategic quality analysis, agile and CI/CD test guidance, UX/usability, regression, compatibility, accessibility, and cloud/performance testing, plus test automation and Testing as a Service.
• Transition & Transformation Change management and transformation consulting guiding adoption of cloud, CRM, data and AI with emphasis on culture, leadership and workable implementation. Includes bottleneck analysis, roadmap and change approach, adoption and leadership development, and phased implementation.

Quantifiable outcome

• 75% reduction in repetitive work (from 20 hrs/week to 5 hrs/week)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Xebia: Dutch-headquartered IT consultancy with practices in software engineering, AI, cloud, and quality assurance, serving European enterprise clients. Directly comparable in size, geography (Netherlands HQ with India delivery), and service mix spanning testing and AI enablement.
• Incentro: Netherlands-based digital transformation consultancy focused on cloud, data, and customer experience, with strong change-management and adoption capabilities. Comparable to Beround's Transition & Transformation and AI-fication offerings for European mid-market enterprises.
• Sogeti: Part of Capgemini, Sogeti is a Netherlands-rooted technology and engineering services firm with deep practices in software testing, AI, and cloud. Highly comparable in its testing DNA plus AI consulting mix, though scaled within the larger Capgemini portfolio.
• Itility: Dutch Managed Services and IT consultancy focused on cloud, automation, and modern workplace. Comparable as a mid-sized Netherlands-headquartered IT services firm serving European organisations with a similar enterprise-buyer go-to-market.
• Netguru: European software development and AI consultancy delivering custom AI/ML solutions, modern application development, and digital transformation. Comparable as a Europe-headquartered (Poland) AI-and-software-services competitor serving enterprise clients.

Emerging players

• Tredence: Global AI consultancy focused on data engineering, analytics, and industry-specific AI solutions for enterprises. Overlaps with Beround's AI Solutions and AI-fication offerings, though Tredence operates at a larger scale with deeper data/analytics specialization.

Broad incumbents

• Capgemini: Global IT services and consulting leader with extensive AI, cloud, testing, and digital transformation practices. Competes for the same enterprise AI-transformation RFPs as Beround, but at vastly greater scale and geographic reach.
• Accenture: Global professional services firm with massive AI, cloud, testing, and change-management practices. The most aggressive Big Tech-adjacent competitor chasing enterprise AI adoption budgets that Beround is also targeting.
• Deloitte: Big Four professional services firm with global AI/GenAI, digital transformation, and technology consulting practices. Competes with Beround's AI Strategy and Transformation consulting, especially for mid-market European enterprises.

Regional players

• Mphasis: India-headquartered IT services firm with applied AI, cloud, and application services, including a strong testing heritage. Comparable in India-based delivery and testing+AI service mix, but Beround serves primarily European clients while Mphasis is globally distributed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beround

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beround