Incentro
Incentro is a Netherlands-headquartered digital consultancy founded in 1995 with about 370 employees across Europe, Africa, and Asia Pacific, delivering Agentic AI, AI Readiness, Process Automation, App Development, and E-commerce services to mid-market and enterprise organizations through vendor-agnostic implementation partnerships.
- Company typePrivate
- Founded1995
- HeadquartersUtrecht, Netherlands
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Incentro does
Incentro is a Netherlands-headquartered digital consultancy founded in 1995 and operating across offices in the Netherlands, Spain, Kenya, South Africa, Rwanda, Singapore, and Indonesia with approximately 370 employees. The firm delivers strategy-plus-engineering services to mid-market and enterprise customers, organized around an "Autonomous Enterprise" vision in which AI agents collaborate with humans as a single workforce. Its core service lines are Agentic AI, AI Readiness, Process Automation, App Development, and E-commerce, delivered through a vendor-agnostic, architecture-led approach across 23+ technology partners including Bloomreach (Platinum since 2017), commercetools (Benelux Partner of the Year, March 2025), Camunda, UiPath, Workato, OutSystems, Mendix, Thinkwise, Snowflake, Google Cloud, and AWS.
The technical stack combines process orchestration engines (BPMN on Camunda) with LLM-based agents capable of reasoning, document interpretation, and system-to-system integration. Notable implementations include AI agents for order intake at Woodvision (reducing errors by 35% and cutting processing from 4 minutes to under 1 minute), internal-support ticket routing at Youforce (YARA), sales/service/pricing agents at BAS World built in 3 months, and cloud logistics automation for Cargonaut at Schiphol Airport. AI modalities span text, structured data extraction via Amazon Textract, and multimodal document handling, with on-device AI explored through Chrome's Gemini Nano APIs.
Commercially, Incentro operates on professional services engagement economics: custom multi-year contracts, quote-based pricing, and revenue from long-term technology partnerships rather than licensed products. Customer concentration sits in enterprise accounts across wholesale and distribution, manufacturing, transport and logistics, agriculture and food, and utilities, with named references such as GrandVision (7,000+ optical stores in 40+ countries), Nieuwkoop Europe (B2B horticulture e-commerce in 20+ countries), TKB (banking legacy modernization), and Van Ameyde (insurance claims). The company is privately held through Dutch B.V. entities (Incentro Nederland B.V., Incentro Business Acceleration B.V., Incentro International B.V., Incentro Software & Licensing B.V.) plus a Spanish subsidiary, holds ISO 27001 certification, and operates under the Eckart Wintzen cellular organization model with no disclosed external funding rounds.
Incentro firmographics
Firmographics- Name
- Incentro
- Legal name
- Incentro Nederland B.V.
- Website
- https://incentro.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Incentro is a Netherlands-headquartered digital consultancy founded in 1995 with about 370 employees across Europe, Africa, and Asia Pacific, delivering Agentic AI, AI Readiness, Process Automation, App Development, and E-commerce services to mid-market and enterprise organizations through vendor-agnostic implementation partnerships.
- Ownership category
- akta.pro rank
Incentro industry classification
Industry- Product category
- Digital Transformation Consulting
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB), Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)
Keywords
Where Incentro is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
Incentro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services and Consulting: Digital consultancy providing strategy and engineering services for digital transformation projects. Long-term technology partnership model for enterprise organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Incentro product offering
Product offeringCore offering
Incentro is a digital consultancy that designs and deploys AI-driven digital transformation solutions for mid-market and enterprise organizations. It delivers five core service lines — Agentic AI, AI Readiness, Process Automation, App Development, and E-commerce — built on partner platforms such as Camunda, Workato, UiPath, OutSystems, Mendix, Thinkwise, Commercetools, and Bloomreach, organized around the "Autonomous Enterprise" vision in which people and AI agents collaborate as one workforce.
Product overview
Incentro is a digital consultancy offering professional services organized around the Autonomous Enterprise vision - where people and AI agents work together as one workforce. The core service portfolio includes Agentic AI (intelligent AI agents for task execution and decision support), AI Readiness (data maturity and governance assessment), Process Automation (end-to-end automation via Camunda, UiPath, Workato), App Development (custom business applications via OutSystems, Mendix, Thinkwise), and E-commerce (headless commerce solutions via Commercetools, Bloomreach, Intershop). These services are delivered through partnerships with 23 technology platforms and are applied across industries including wholesale, manufacturing, transport & logistics, agriculture & food, and utilities. The company operates globally with offices in the Netherlands, Spain, Kenya, South Africa, Rwanda, Singapore, and Indonesia.
Differentiator
Problem solved
Functional benefit
Products and services
- Agentic AI Services Design and deployment of intelligent AI agents that execute tasks, support decision-making, and operate within orchestrated enterprise workflows, enabling people and AI agents to collaborate as one digital workforce.
- AI Readiness Preparing organizations for responsible and scalable AI adoption through data maturity assessment, governance frameworks, and technical architecture evaluation.
- Process Automation End-to-end business process automation using orchestration platforms (Camunda, UiPath, Workato), iPaaS solutions, and low-code technologies to automate operational and administrative processes.
- App Development Custom business applications built on scalable, modular architectures using low-code platforms (OutSystems, Mendix, Thinkwise) that align with operational processes.
- E-commerce Building commerce ecosystems that integrate seamlessly with backend systems using headless commerce platforms (Commercetools, Intershop, Shopware) and DXP solutions (Bloomreach) for connected customer experiences.
- Order Intake Agent AI agent that automatically reads incoming emails with attachments, interprets information regardless of format using Amazon Textract and LLM extraction, matches products via ID or semantic search, and prepares orders for review or direct ERP integration.
Quantifiable outcome
- 35% reduction in order processing errors
- +3 more outcomes
Companies that use Incentro
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles1 record
Incentro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability8 records
Feature3 records
Incentro partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core.
- CommercetoolscoreHeadless composable commerce platform partner. Incentro is the first Commercetools partner in the Netherlands and was named Benelux Partner of the Year in March 2025. Delivered one of the first large-scale replatforming and white-labeling projects with GrandVision.
- BloomreachcorePlatinum Partner since 2017, long-standing collaborator and subject-matter expert. Helps organizations maximize potential of Bloomreach Experience's custom solutions, strategic content management and more.
- CamundacoreProcess orchestration platform partner. Camunda is used as the orchestration engine combined with Incentro's custom AI agents for intelligent workflows.
- UiPathcoreAutomation platform partner for RPA and process automation solutions.
- WorkatocoreiPaaS (Integration Platform as a Service) partner for enterprise integration and automation.
- MendixcoreLow-code development platform partner for business application development.
- OutSystemscoreLow-code development platform partner for business application development.
- ThinkwisecoreLow-code platform partner for legacy modernization projects.
- Google CloudcoreCloud platform partner for cloud infrastructure and services.
- Amazon Web ServicescoreCloud platform partner for cloud infrastructure and services, used for Amazon Textract integration.
- SnowflakecoreData and analytics platform partner.
- GleancoreKnowledge management and search platform partner for building context layers connecting relationships and decision-making.
- ContentfulcoreHeadless CMS partner for content management solutions.
- StoryblokcoreHeadless CMS partner for content management solutions.
- ContentstackcoreHeadless CMS partner for content management solutions.
- IntershopcoreE-commerce platform partner for B2B and B2C commerce solutions.
- ShopwarecoreE-commerce platform partner for commerce solutions.
- LarkcoreOfficial Lark partner for high-performance workspace solutions in Singapore and Southeast Asia region.
- Alibaba CloudcoreCloud platform partner for BFSI sector digital transformation in Indonesia.
- Google WorkspacecoreGoogle Workspace partner for digital workspace solutions in Asia Pacific.
- monday.comcoreMonday.com partner offering Work Management, CRM, Dev, and Service solutions in Asia Pacific.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Incentro competitors and assessment
Company assessmentDirect peers
- Valtech: Global digital transformation consultancy combining strategy, creativity and technology engineering with deep partnerships (Salesforce, Adobe, Sitecore). Closely comparable to Incentro in offering a strategy + engineering model across commerce, data and experience platforms.
- Mirabeau: Dutch digital agency under Cognizant specializing in customer experience, e-commerce and digital innovation. Closest head-to-head peer given shared Dutch origin, similar enterprise-mid-market focus, and comparable Commercetools/Bloomreach ecosystem orientation.
- Dept Agency: European digital agency combining creative, technology and data services with global scale across marketing, commerce and engineering. Comparable in offering integrated digital transformation services to enterprise clients across multiple European geographies.
- Thoughtworks: Global technology consultancy focused on software engineering, platform modernization and AI/GenAI delivery for enterprise. Closely comparable in emphasizing production-grade engineering over pure strategy work and serving enterprise digital transformation programs.
- EPAM Systems: Global digital engineering services firm delivering product development, platform and data engineering, and AI solutions to enterprise clients. Comparable in scale (multi-thousand engineers), delivery model and emphasis on complex transformation programs.
- Reply S.p.A. European digital services group with a network of specialized boutique agencies focused on commerce, integration, IoT and AI. Comparable as a federation model with deep technology partnerships and enterprise digital transformation focus.
Regional players
- Xebia: Dutch-origin IT consultancy with global delivery focused on Agile, DevOps, cloud, data and AI engineering. Highly comparable to Incentro in Benelux heritage, culture emphasis and technology partnership stack, but with broader India delivery scale.
Broad incumbents
- Capgemini Invent: Digital transformation arm of Capgemini combining strategy, technology and design at large enterprise scale. Competes for similar digital transformation mandates from large enterprises, though at significantly larger scale and breadth.
- Deloitte Digital: Digital transformation practice of Deloitte offering strategy, creative, technology and implementation services to global enterprises. Comparable in selling enterprise digital transformation programs but with much broader consulting portfolio.
- Accenture Song: Digital, marketing and commerce arm of Accenture delivering end-to-end customer experience and commerce transformation for the world's largest enterprises. Comparable in targeting enterprise digital/commerce transformation mandates but at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Incentro social profiles
Digital presenceIncentro compliance and trust
Trust signalCompliance1 record
Incentro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Incentro leadership team
Management profileNumber of profiles
Profiles11 records
Incentro subsidiaries and ownership
Company hierarchySubsidiaries1 record
Incentro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Incentro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Incentro
What does Incentro do?
Incentro is a digital consultancy that designs and deploys AI-driven digital transformation solutions for mid-market and enterprise organizations. It delivers five core service lines — Agentic AI, AI Readiness, Process Automation, App Development, and E-commerce — built on partner platforms such as Camunda, Workato, UiPath, OutSystems, Mendix, Thinkwise, Commercetools, and Bloomreach, organized around the "Autonomous Enterprise" vision in which people and AI agents collaborate as one workforce.
Is Incentro a public or private company?
Incentro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Incentro founded?
Incentro was founded in 1995. It employs 251 to 500 people.
Where is Incentro based?
Incentro is headquartered in Utrecht, Netherlands, in the Europe region.
How does Incentro make money?
One revenue line is on record: professional Services and Consulting.
Who are Incentro's main competitors?
Direct peers on record are Valtech, Mirabeau, Dept Agency, Thoughtworks, EPAM Systems and Reply S.p.A.. Xebia is listed as a regional player. Broad incumbents are Capgemini Invent, Deloitte Digital and Accenture Song.
Does Incentro have an API?
No public API is recorded for Incentro.
What industry is Incentro in?
Incentro's product category is Digital Transformation Consulting. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 541512 and its SIC code is 7373.