ICL Growing Solutions

What ICL Growing Solutions does

ICL Growing Solutions is the specialty plant nutrition business unit of Israel-based ICL Group, operating through the legal entity Everris International B.V. (Heerlen, Netherlands) and affiliate Dead Sea Works Ltd. The company produces and sells specialty fertilizers, biostimulants, and plant nutrition solutions to three primary segments: Agriculture, Ornamental Horticulture, and Turf & Landscape. It serves farmers, professional ornamental growers, golf courses, sports turf facilities, and landscaping professionals across more than 50 countries in Europe, the Americas, Asia/Oceania, Africa, and the Middle East through a global network of 500+ agronomists and dedicated field representatives.

The portfolio spans 850+ products organized around four technology platforms: controlled-release fertilizer (CRF) coatings including the Osmocote brand and the new eqo.x and eqo.s biodegradable coatings (the first certified for EU biodegradability regulations); water-soluble fertilizers (Peters, Universol, Nova MAP, Nova PeaK, Nova PeKacid); natural fertilizers including Polysulphate (from the world's only polyhalite mine at Boulby, UK) and ICL Potash (from solar evaporation at the Dead Sea); and biostimulants such as the BIOZ line using amino acid-based chelation technology. Manufacturing is supported by 21 production locations globally and 4 R&D centers, including the newly established R&D Bio Hub in Ness Ziona, Israel, which houses a proprietary microbial AI platform and a 150,000+ bacterial strain library for biostimulant discovery. Notable technical differentiators include the phosphate recycling process at Amfert (first site worldwide to close the phosphorus life cycle using Sewage Sludge Ash) and a patented Nova PeKacid formulation.

Revenue is generated through one-time product sales of specialty fertilizers, potash, polysulphate, and biostimulants distributed via direct field sales with agronomist support, regional distribution through port terminals (Teesport, Escombreras, Santos), inland waterway networks, and country-specific websites. The 2024 acquisition of Custom Ag Formulators (Fresno, CA) expanded US capacity, and 2024 EU organic certification for ICL Potash opened new addressable markets. The company is privately held as a wholly-owned subsidiary of publicly listed ICL Group (Tel Aviv Stock Exchange: ICL).

Name

ICL Growing Solutions

Legal name

Everris International B.V.

Website

https://icl-growingsolutions.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ICL Growing Solutions is the specialty plant nutrition arm of ICL Group, producing controlled-release, water-soluble, natural (Polysulphate, potash), and biostimulant fertilizers for farmers, ornamental growers, and turf professionals across 50+ countries through 21 production facilities and 500+ agronomists.

Ownership category

akta.pro rank

Product category

Specialty Fertilizers

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870), Industrial Organic Chemicals (2860)

akta.pro primary industry

Controlled-Release & Stabilized Fertilizers (Inhibitors/Coatings) (IMAEAEAN)

akta.pro secondary industries

Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery) (AFABACAL), NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD), Micronutrient & Secondary-Nutrient Fertilizers (IMAEAEAE), Custom Blending & Private-Label Specialty Fertilizers (AFABACAN)

Keywords

• Specialty fertilizers
• Controlled-release fertilizers
• Plant nutrition solutions
• Water-soluble fertilizers
• Biostimulant products

Headquarters

HQ city

Summerville

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Specialty Fertilizers: ICL generates revenue primarily through the sale of specialty fertilizers including controlled-release fertilizers (Osmocote, Agrocote, Agromaster, Agroblen), slow-release fertilizers, water-soluble fertilizers, and conventional fertilizers. The company serves agriculture, ornamental horticulture, and turf & landscape sectors with tailored plant nutrition solutions.
2. Polysulphate and Potash Products: Production and sale of Polysulphate (natural polyhalite fertilizer from Boulby mine) and ICL Potash (from Dead Sea Works), serving agricultural markets globally. Potash production of approximately 3.7 million tons annually, with most exported for global agriculture use.
3. Biostimulant Products: Production and sale of biostimulant products including BIOZ line using amino acid-based chelation technology, supporting improved nutrient uptake and plant development. Expansion of biostimulant production at Suzano 1, Fresno, and other facilities.
4. Phosphate-Based Fertilizers: Production and sale of phosphate-based fertilizers including Nova PeaK (MKP), Nova PeKacid, Nova MAP, Nova HiPeaK, and Nova MagPhos from Rotem facility, plus commodity and specialty fertilizers from YPH China operations.
5. Industrial Chemicals: Production of industrial chemicals including ammonia, caustic soda, sodium hydroxide, urea, and nitric acid for local industry markets from the Haifa facility.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

ICL Growing Solutions manufactures and sells specialty plant nutrition products — including controlled-release fertilizers, water-soluble fertilizers, natural multi-nutrient fertilizers (Polysulphate, potash), biostimulants, and phosphate-based fertilizers — for agriculture, ornamental horticulture, and turf & landscape customers worldwide. Sales are delivered through a global direct field sales force supported by 500+ agronomists who design customized plant nutrition plans for end users.

Product overview

ICL Growing Solutions is a global provider of specialty fertilizers and plant nutrition solutions operating across three main segments: Agriculture, Ornamental Horticulture, and Turf & Landscape. The company offers a comprehensive portfolio organized around core fertilizer technologies including Controlled-Release Fertilizers (CRF) — featuring the Osmocote line (Osmocote 5, Osmocote Exact Standard, Osmocote Exact High K, Osmocote Pro) for horticulture, and brands like Sierrablen, Sierraform GT, Sportsmaster, and Greenmaster for turf — Water-Soluble Fertilizers (Peters, Universol, Nova MAP, Nova PeaK, Nova PeKacid), and Biostimulants (BIOZ, MTU). The company also produces natural fertilizers including Polysulphate (mined from polyhalite at Boulby, UK) and ICL Potash (from Dead Sea solar evaporation). Key technology platforms include proprietary biodegradable coating technologies eqo.s and eqo.x. The product portfolio spans over 850 products across controlled-release, slow-release, granular, liquid, and water-soluble formulations, supported by a network of 21 production facilities and 4 R&D centers globally.

Differentiator

Problem solved

Functional benefit

Brands

• Osmocote: Leading controlled-release fertilizer brand for horticulture sector, including Osmocote 5, Osmocote Exact, Osmocote Pro.
• Peters
• Universol
• Sierraform GT
• Greenmaster Pro
• Landscaper-Pro
• Sportsmaster
• H2Pro
• ProTurf
• Sierrablen Plus
• Vitalnova
• Polysulphate
• ICL PKpluS
• Puraloop
• ICL PotashpluS
• ICL Potash
• Nova PeaK
• Nova PeKacid
• Nova MAP
• Nova HiPeaK
• Nova MagPhos
• BIOZ
• Kellus
• Profol
• Helper
• eqo.x
• eqo.s
• Nutri Liquid
• CHALLENGE
• Nova ELEVATE
• Boron X-TRA
• Formula 1

Products and services

• Osmocote 5 Advanced controlled-release fertilizer for horticulture with precision nutrient delivery technology, for professional ornamental growers.
• Osmocote Exact Standard Reliable controlled-release fertilizer with consistent performance for horticultural applications, for professional growers.
• Osmocote Exact High K High-potassium controlled-release fertilizer for crops requiring enhanced potassium nutrition, for ornamental horticulture.
• Osmocote Pro Professional-grade controlled-release fertilizer for commercial horticulture operations, for professional growers.
• Peters Water-soluble fertilizer range for precision nutrition in ornamental horticulture.
• Universol Water-soluble fertilizers for ornamental plant cultivation, for professional growers.
• Sierraform GT Controlled-release fertilizer for professional turf management, for golf courses and sports turf facilities.
• Sportsmaster Sports turf fertilizer for athletic fields and sports pitches, for professional turf managers.
• Sportsmaster CRF Controlled-release sports turf fertilizer for sustained nutrient delivery, for sports field managers.
• Greenmaster Liquid Advance Liquid fertilizer launched in 2025 for turf applications, for professional turf managers.
• Sierrablen Plus Advanced controlled-release fertilizer for professional turf with improved nitrogen efficiency, for golf courses and sports turf.
• Polysulphate Premium Premium uniform fertilizer with robust spheres of Polysulphate (polyhalite) providing sulfur, potassium, calcium and magnesium with season-long nutrient availability, for commercial farmers.
• Polysulphate Standard Standard grade Polysulphate fertilizer for agricultural applications, providing sulfur, potassium, calcium and magnesium.
• ICL PotashpluS Granular fertilizer product consisting of an equal blend of Polysulphate and ICL Potash, for commercial farmers.
• ICL Potash High-purity potassium chloride produced from Dead Sea mineral-rich waters, approved for organic farming under EU regulation EU 2018/848, for agricultural markets.
• Puraloop Double-action phosphorus fertilizer produced using Sewage Sludge Ash, representing phosphate recycling innovation, for agricultural use.
• Nova PeaK (MKP) Monopotassium phosphate (MKP) water-soluble fertilizer for precision agriculture, for fertigation and foliar applications.
• Nova PeKacid Unique patented fully soluble phosphorus and potassium fertilizer for drip irrigation systems, for specialty agriculture.
• Nova MAP Monoammonium phosphate water-soluble fertilizer for agriculture, for fertigation and foliar feeding.
• Nova HiPeaK High-analysis water-soluble phosphorus and potassium fertilizer for specialty agriculture applications.
• Nova MagPhos Magnesium-enhanced phosphate fertilizer for specialty agriculture, addressing magnesium deficiency.
• BIOZ Family of biostimulant products using amino acid-based chelation technology for improved nutrient uptake and plant development, for agricultural use.
• eqo.s Fully biodegradable controlled-release fertilizer coating technology certified for EU regulations, applied to coated fertilizer products.
• eqo.x Fully biodegradable controlled-release fertilizer coating technology certified for EU regulations, applied to coated fertilizer products.
• Agrocote Controlled-release fertilizer for agriculture applications, providing season-long nutrient release.
• Agromaster Controlled-release fertilizer for professional agriculture applications with extended nutrient release.
• MTU Methionine-based biostimulant technology for turf applications that significantly increases rooting and reduces disease incidence under drought stress.
• CHALLENGE Specialty fertilizer brand for the US agriculture market, including liquid and water-soluble fertilizers produced at the Fresno facility.
• ICL Potash (Spain) High-quality potassium chloride (KCl) produced from Spain's only potash mine in Catalonia, for agricultural markets in Spain and export.
• Nutri Liquid Range Liquid fertilizer range produced at the Totana (Spain) production center, with on-site ICL Iberia laboratory and R&D support.
• H2Gro Wetting agent for improved water management in growing media, particularly effective with peat substitutes, for ornamental horticulture.
• Micromax Premium Premium micronutrient blend for addressing trace element deficiencies in ornamental plants, for professional growers.
• ICL PKpluS Phosphate and potassium compound fertilizer for balanced crop nutrition, produced at Amfert facilities.

Quantifiable outcome

• Polysulphate reduces carbon footprint to just 0.0029 kg CO2e per kg of product
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Yunnan Phosphate Chemicals Group / YHTcoreStrategic or Co-development PartnerYPH China is a joint venture between ICL and YHT (Yunnan Phosphate Chemicals Group), creating a fully integrated phosphate mining and processing platform in Yunnan Province, China. The partnership combines extensive natural phosphate reserves with large-scale industrial processing capabilities.
• Science & Technology Facilities Council (STFC)minorStrategic or Co-development PartnerBoulby Underground Laboratory is a multi-disciplinary deep underground science facility operated by the UK's STFC in partnership with ICL UK. Located within the Boulby mine, it represents a unique research collaboration leveraging the mine's underground environment.
• IMI-TAMI Research CentercoreStrategic or Co-development PartnerRotem facility works in partnership with ICL's IMI-TAMI research center for new product development, advanced process systems, and continuous innovation in phosphate fertilizer production technologies.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Yara International: Global crop nutrition leader offering specialty fertilizers, NPKs, and digital agronomy. Directly comparable to ICL Growing Solutions across agriculture and specialty fertilizer categories, with broader nitrogen exposure and stronger digital agronomy tooling.
• SQM (Sociedad Química y Minera): Chile-based specialty plant nutrition and iodine/lithium producer. Comparable in specialty plant nutrition and water-soluble fertilizers, with stronger presence in lithium but a closely aligned specialty crop nutrition portfolio.
• K+S AG: European potash and salt producer with growing specialty fertilizer exposure. Overlaps with ICL Growing Solutions in potash and broad-spectrum crop nutrition, though more commodity-weighted and less specialized in CRF.
• Nutrien Ag Solutions: World's largest crop input retailer with proprietary Loveland specialty fertilizer brands. Comparable retail-distribution and specialty fertilizer capabilities, with stronger North American retail footprint than ICL Growing Solutions.
• Mosaic Company: Global phosphate and potash producer with growing specialty fertilizer business. Overlaps with ICL Growing Solutions on phosphate-based and potash-based fertilizers but with heavier commodity weighting and limited CRF exposure.

Direct peers

• Haifa Group: Israel-based specialty fertilizer producer focused on water-soluble fertilizers, controlled-release fertilizers, and foliar nutrition. Direct competitor to ICL Growing Solutions in Ornamental Horticulture and Agriculture segments with overlapping product lines (CRF, water-soluble).
• Compo Expert: German specialty fertilizer company with strong CRF and slow-release fertilizer portfolio serving horticulture, turf, and agriculture. Direct competitor to ICL Growing Solutions in Osmocote's core categories and a key rival in European CRF markets.

Others

• ICL Group: Publicly traded parent company of ICL Growing Solutions on the Tel Aviv Stock Exchange. Provides consolidated context for the segment's financial footprint and overall strategic positioning.

Emerging players

• Kingenta Ecological Engineering: Chinese specialty fertilizer company with strong CRF and slow-release fertilizer portfolio serving agriculture. Emerging competitor in Asia-Pacific markets with growing international ambitions, directly comparable to ICL Growing Solutions' CRF strategy.

Regional players

• OCI Global (Iowa Fertilizer): Global nitrogen and methanol producer with North American fertilizer operations. Comparable in industrial-agricultural fertilizer manufacturing but less specialized in CRF and ornamental horticulture where ICL Growing Solutions is differentiated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcKpM-jGnO4hQ-KORnm8KGA
• Facebookfacebook.com/ICLGrowingSolutions
• LinkedInlinkedin.com/company/icl-growingsolutions
• Xx.com/icl_turf

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICL Growing Solutions