Red Rock Behavioral Health Services

What Red Rock Behavioral Health Services does

Red Rock Behavioral Health Services is a 501(c)(3) nonprofit Community Mental Health Center (CMHC) and one of the first Certified Community Behavioral Health Clinics (CCBHC) in the United States, founded in 1974 and headquartered in Oklahoma City. The organization delivers an integrated behavioral and physical health care platform serving approximately 13,000 consumers annually across 26+ physical sites spanning 16+ Oklahoma counties, supplemented by three Steven A. Cohen Military Family Clinics in Lawton, Oklahoma City, and Colorado Springs. Service lines include crisis stabilization (Adult and Children's Crisis Units, Urgent Recovery Centers, Virtual Response Team, Mobile Crisis), outpatient counseling, Medication-Assisted Treatment (MAT), Planet Rock children's services, court services, housing programs, HIV/Hep C prevention, the NAVIGATE first-episode psychosis program, IPS supported employment, and continuing professional education. The organization holds continuous CARF accreditation since 1992 and was named one of 12 best mental health centers in America in 1991.

The technology stack is anchored on NetSmart's MyAvatar electronic medical records (live since September 2015), early Health Information Exchange connectivity, electronic prescribing, and a Virtual Outpatient Clinic for telepsychiatry — Red Rock was the first US entity to receive Rural Health Care Healthcare Connect Fund telehealth support ($500,000 over 2014–2017) and now delivers 10,000+ telehealth services per year. Differentiated service capabilities include Virtual Reality Therapy for crisis stabilization, PACT community-based psychiatric teams, and Wraparound and Systems of Care programs for children with serious emotional disturbance.

Revenue is driven primarily by Oklahoma Medicaid/SoonerCare (materially expanded in 2020 via State Question 802 to adults 19–64 up to 138% of FPL), Medicare, private insurance, sliding-scale self-pay, ODMHSAS contracts and certification funding, federal grants (SAMHSA, HRSA, CCBHC demonstration, RCORP, Gilead FOCUS), and tax-deductible donations. Red Rock operates a direct-to-consumer go-to-market with referral and court/government channels, functioning as both safety-net provider and CCBHC demonstration site for Oklahoma.

Name

Red Rock Behavioral Health Services

Legal name

Oklahoma Mental Health d/b/a Red Rock Behavioral Health Services

Website

https://red-rock.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Red Rock Behavioral Health Services is a 501(c)(3) nonprofit Certified Community Behavioral Health Clinic headquartered in Oklahoma City, serving roughly 13,000 consumers annually across 26+ Oklahoma sites and three Cohen Military Family Clinics via crisis, outpatient, MAT, and specialized programs.

Ownership category

akta.pro rank

Product category

Community Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220), Other Individual and Family Services (624190), Vocational Rehabilitation Services (62431)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industries

Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Wraparound & Community-Based Behavioral Support (ABA-Adjacent) (EDAKAHAO)

Keywords

• Community mental health services
• Behavioral health treatment
• Crisis intervention services
• Substance use treatment
• Outpatient counseling

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medicaid/SoonerCare: Primary funding source. Accepts Soonercare (Medicaid) for eligible low-income individuals. Oklahoma Medicaid expansion in 2020 extended eligibility to adults 19-64 with income below 138% of federal poverty level.
2. Medicare: Accepts Medicare for eligible individuals including seniors and those with disabilities.
3. Private Insurance: Accepts most private insurance plans for covered behavioral health services.
4. Sliding Pay Scale Self-Pay: Self-pay services based on income and family size using sliding fee scale. No one denied access based on inability to pay.
5. Government Contracts and Grants: Partially funded by Oklahoma Department of Mental Health and Substance Abuse Services. Receives various federal and state grants including CCBHC grants, SAMHSA grants, HRSA grants, and ODMHSAS contracts.
6. Donations: Tax-deductible donations accepted from public. 100% tax deductible contribution to support Oklahomans in need of mental health and substance abuse services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Red Rock Behavioral Health Services is a Certified Community Behavioral Health Clinic (CCBHC) providing integrated behavioral and physical health care across Oklahoma and Colorado through a network of outpatient offices, crisis stabilization units, urgent recovery centers, medication-assisted treatment clinics, children's programs, military family clinics, housing programs, and telemedicine services. It delivers crisis intervention, outpatient counseling, substance use treatment, court services, and specialty programs to approximately 13,000 consumers annually regardless of ability to pay.

Product overview

Red Rock Behavioral Health Services is a Certified Community Behavioral Health Clinic (CCBHC) providing integrated behavioral health and physical health care coordination services through multiple interconnected programs. The organization operates a comprehensive suite of crisis services (Virtual Response Team, Adult and Children's Crisis Stabilization Units, Urgent Recovery Centers), outpatient counseling, Medication-Assisted Treatment (MAT) Clinics, and specialized programs including Planet Rock (children's services), Steven A. Cohen Military Family Clinics (veteran services), Court Services (Drug Court, Mental Health Court, Veterans Court), Wraparound Services, Systems of Care, Housing Programs, HIV/AIDS Prevention, and Pharmacy Services. Additional offerings include Telemedicine/Telehealth (Virtual Outpatient Clinic), PACT teams, NAVIGATE psychosis program, IPS employment support, and Continuing Education/Training. Services are delivered across 26+ locations in Oklahoma and Colorado, serving indigent and insured populations regardless of ability to pay.

Differentiator

Problem solved

Functional benefit

Brands

• Planet Rock: Child outpatient program located in Oklahoma City serving children and adolescents up to 17 years of age with trauma-informed mental health services
• Red Rock Virtual Reality Therapy (VRT)
• Jordan's Crossing
• Achievement House

Products and services

• Virtual Response Team (VRT) / Mobile Crisis A 24/7 crisis intervention team combining therapists and first responders who stabilize consumers in crisis and improve continuity of care; designed to de-escalate individuals experiencing crisis situations and reduce hospital placement in favor of community-based care.
• Adult Crisis Stabilization Units Community-based crisis programs serving adults 18+ with mental health, substance use, or co-occurring disorders requiring immediate evaluation and stabilization, including crisis assessment, intervention, stabilization, medication evaluation/management, and individual, group, and family counseling.
• Children's Crisis Stabilization Unit A 16-bed community-based stabilization unit serving children ages 10-17 with assessment, stabilization, and referral to appropriate level of care; staffed around the clock with mental health technicians, registered nurses, licensed therapists, and a child psychiatrist.
• Urgent Recovery Centers (URC) Walk-in facilities operating like physical-health emergency departments where adults in acute mental health or substance use crisis receive rapid assessment and stabilization with an average length of stay under 24 hours; locations include Norman, Oklahoma City, Shawnee, Weatherford, El Reno, and Elk City.
• Outpatient Counseling Services Individual, group, and family counseling services for adults (16+) and children/adolescents focused on maintaining mental and physical health, adapting to change, and coping with challenges.
• Medication-Assisted Treatment (MAT) Clinics Office-based outpatient therapy programs designed to assist individuals with opioid use disorder recovery through Suboxone medication assistance combined with counseling; available at Chickasha, Elk City, Oklahoma City, Shawnee, Weatherford, and Yukon.
• Planet Rock Child outpatient program in Oklahoma City serving children and adolescents up to 17 years of age with trauma-informed therapy from certified trauma therapists, providing coping skills and knowledge to navigate behavioral health challenges.
• Steven A. Cohen Military Family Clinics Confidential, high-quality, evidence-based mental health therapy and targeted case management for post-9/11 veterans, active duty service members, National Guard, Reserves, and their families using evidence-based modalities such as Cognitive Processing Therapy, EMDR, and CBT, regardless of discharge status or ability to pay; locations in Lawton OK, Oklahoma City OK, and Colorado Springs CO.
• Court Services Treatment-court and court-related services including Drug Court, Mental Health Court, Veterans Court, Family Treatment Court, and Jail Diversion Programs providing an alternative to incarceration with comprehensive care and treatment.
• Wraparound Services Intensive home-based, strength-based services encouraging family voice and choice, developing individualized plans of care for children with complex needs and their families.
• Systems of Care (SOC) A coordinated network of mental health and support services meeting the multiple and changing needs of children, adolescents, and their families with serious emotional disturbance through community-based, family-driven, youth-guided, and culturally competent services statewide.
• Community Housing Programs Housing services for individuals who are homeless and diagnosed with serious mental illness, substance use, or co-occurring disorder, including Parkview Place, Dacotah Village, West Haven Housing, and the Housing First program.
• HIV/AIDS Prevention and Education Prevention and education services targeting individuals at risk for HIV/AIDS and Hepatitis C, including counseling, support, crisis intervention, and employment coordination.
• Red Rock Pharmacy Pharmacy services located at the main office at 4400 N. Lincoln Blvd in Oklahoma City, working with all Red Rock locations to provide medications to consumers to assist in recovery.
• Telemedicine / Telehealth Services (Virtual Outpatient Clinic) Virtual healthcare services offering the full range of CCBHC services via video to consumers in their homes, improving access for those without transportation, with work-schedule conflicts, or needing alternate hours; Red Rock operates one of the largest telepsychiatry programs in rural Oklahoma with over 10,000 services per year.
• Program of Assertive Community Treatment (PACT) A team-based treatment approach providing comprehensive, community-based psychiatric treatment, rehabilitation, and support to persons with serious and persistent mental illness, available 24 hours per day, 365 days per year.
• NAVIGATE Program A national best-practice program designed for adolescents and young adults ages 15-40 who have experienced a first episode of psychosis, helping individuals with psychotic symptoms find psychological and functional well-being through medication and psychosocial rehabilitation.
• IPS (Individual Placement and Support) An outpatient, evidence-based supported employment program helping individuals with mental illness obtain and maintain regular employment and/or educational goals.
• Red Rock Expressions Community Center Community center providing behavioral health services and HIV testing for the LGBTQ population, located at 4420 N. Lincoln Blvd in Oklahoma City.

Quantifiable outcome

• Serves approximately 13,000 consumers per year
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Legal Aid Services of OklahomaminorStrategic or Co-development Partner · 1 January 2021Partnership to provide free legal services to Red Rock clients, addressing legal issues that impact mental health and recovery.
• Cohen Veterans NetworkcoreStrategic or Co-development Partner · 1 January 2020Partnership with Cohen Veterans Network to operate Steven A. Cohen Military Family Clinics serving post-9/11 veterans, service members, and their families. Red Rock operates clinics in Lawton (opened 2020), Oklahoma City (opened 2023), and Colorado Springs (opened 2022). Services provided regardless of insurance or ability to pay. Part of Cohen's $275 million commitment to build 25 clinics nationwide.
• Oklahoma Department of Mental Health and Substance Abuse Services (ODMHSAS)coreOthersPrimary government partner that certifies and partially funds Red Rock as a CCBHC. ODMHSAS selects Red Rock for various contracts and demonstration programs including CCBHC expansion, Health Home services, and Urgent Recovery Centers.
• Norman Regional HospitalcoreStrategic or Co-development PartnerPartnership to operate 16 crisis unit beds on the Norman Regional campus. Collaboration has expanded crisis stabilization capacity in the region.
• NetSmartcoreTechnology or IntegrationTechnology partnership for clinical software implementation. Red Rock implemented NetSmart's MyAvatar electronic medical records system in September 2015. Red Rock has been a leader in CMHC IT systems through this partnership.
• Integrated Behavioral Health (IBH)minorStrategic or Co-development PartnerJoint venture with three healthcare organizations to market and provide services to meet state-managed care standards. Offered complete continuum of mental health services for individuals of all ages.
• Northcare CMHCminorStrategic or Co-development PartnerPartnership formed in 2003 to establish joint-venture medication clinic and pharmacy providing services to consumers of both entities, onsite at Red Rock. Served over 4,200 individuals per month with psychotropic medications through Patient Assistance Programs.
• Health Resources and Services Administration (HRSA)coreOthersHRSA National Health Service Corps partnership. Red Rock was first entity in US to receive funding from Rural Health Care Healthcare Division - Healthcare Connect Fund for telehealth ($500,000 over 3 years). Also received RCORP grant for opioid prevention and treatment.
• Southwestern Oklahoma Development Authority (SWODA)minorStrategic or Co-development PartnerCollaboration to provide Mobile MAT Clinic debuting at Hobart, Elk City, and Weatherford Outpatient Clinics serving Jackson, Kiowa, and Greer counties.
• Oklahoma Health Care Authority (OHCA)coreOthersState partner administering Soonercare (Medicaid). Red Rock is an approved network site providing services to Medicaid recipients. ODMHSAS State Plan Amendment updated in 2019 to allow CCBHC model services.
• Gilead Focus Public Health InitiativeminorOthersAwarded FOCUS program grant ($168,549) to develop Hep C/HIV Opt-Out Screening Program, funding Hep C Navigator and Prevention Programs Coordinator plus required labs.
• WellPathminorStrategic or Co-development PartnerContract to provide medication-assisted treatment to inmates with opioid addiction at Federal Correctional Institution in El Reno, OK.
• National Council for Mental WellbeingminorOthersAffiliation with national organization supporting community mental health centers. Red Rock partnered for CCBHC demonstration programs.
• Alliance of Mental Health Providers of OklahomacoreStrategic or Co-development PartnerRed Rock leaders helped launch Oklahoma's largest and most unified mental health advocacy organization. Active in advocacy efforts including 988 mental health license plate initiative.
• MHCA (Leaders in Community Health Solutions)minorOthersAffiliated organization providing community health solutions and support for mental health providers.

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• NorthCare: Oklahoma City-based nonprofit CMHC explicitly named alongside Red Rock in Oklahoma's CCBHC demonstration and as a 2003 joint-venture partner. Operates the same CCBHC, crisis, and outpatient behavioral health model in overlapping Oklahoma territory.
• Diversus Behavioral Health: Colorado-based nonprofit behavioral health provider operating outpatient, crisis, and child & family services; explicitly named in Red Rock management bios as a comparable employer and prior affiliation. Comparable in scale, service mix, and state Medicaid funding.
• Family & Children's Services: Tulsa-based nonprofit CMHC and one of Oklahoma's largest behavioral health providers. Directly comparable mission, service mix (outpatient, crisis, substance use, children's services), and Medicaid/ODMHSAS funding model.
• Grand Lake Mental Health Center: Northeastern Oklahoma CMHC named alongside Red Rock and NorthCare as one of Oklahoma's first three CCBHC demonstration sites. Direct comparable in service mix, funding model (Medicaid + ODMHSAS), and target population.
• CREOKS Behavioral Health Services: Oklahoma-based CMHC providing outpatient behavioral health, substance use, and crisis services across multiple counties. Comparable nonprofit CMHC peer operating under similar ODMHSAS funding and CCBHC framework.
• Cherokee Nation Behavioral Health: Tribal-operated behavioral health system serving northeastern Oklahoma with outpatient, crisis, and substance use services. Comparable in target population, geographic overlap, and CCBHC-aligned funding, though funded through IHS/tribal channels.

Broad incumbents

• Acadia Healthcare: Large publicly traded behavioral health operator running inpatient psychiatric facilities and outpatient programs across the U.S. Comparable service categories (psychiatric and substance use treatment) at much larger national scale; competes for the same Medicaid contracts and clinician pool.
• Universal Health Services (UHS) Behavioral Health: One of the largest U.S. for-profit behavioral health hospital and facility operators. Provides psychiatric inpatient, residential, and outpatient services overlapping with Red Rock's crisis and outpatient programs, but as part of a much broader multi-state portfolio.

Others

• Cohen Veterans Network: Strategic partner and funder of Red Rock's three Steven A. Cohen Military Family Clinics. Not a competitor but the network parent providing capital, brand, and operational playbook for Red Rock's military-family service line.
• National Council for Mental Wellbeing: National industry association supporting CMHCs and the CCBHC demonstration program. Named as a Red Rock partner for CCBHC demonstration work; comparable as ecosystem/peer-association rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RRBHS
• LinkedInlinkedin.com/company/red-rock-behavioral-health
• Instagraminstagram.com/redrockbhs

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Rock Behavioral Health Services