Grand Lake Mental Health Center

What Grand Lake Mental Health Center does

GRAND Mental Health, founded in 1979 as Grand Lake Mental Health Center and rebranded in 2021, is a private nonprofit Certified Community Behavioral Health Clinic (CCBHC) operating 27–31 clinic locations across 13 counties in northeastern and northcentral Oklahoma. With 2,100+ employees as of 2024, GRAND delivers a continuum of behavioral-health services including 24/7 crisis intervention (mobile crisis teams, Urgent Recovery Centers, a 24/7 crisis line), outpatient counseling, addiction recovery (via the GRAND Addiction Recovery Center acquired through the 2022 merger with 12&12, Inc.), specialty programs such as the GRAND Infusion Center for Treatment-Resistant Depression using Spravato (Esketamine), and the Brief Stay Therapeutic Home — described as the first of its kind in the nation for family-centered treatment. Target populations include adults with mental health and substance use disorders, children and adolescents (including infant mental health), families, veterans, and rural/underserved Oklahoma communities, with embedded services in schools, colleges, and law enforcement partnerships.

GRAND's core technology stack centers on the MyCare telehealth application loaded on iPads distributed to clients, providing HIPAA-compliant 24/7 video access to licensed clinicians, paired with an Electronic Health Records system for clinical documentation. A newly launched 2026 mobile app extends this digital surface, and AI-enhanced treatment planning is referenced for personalizing care plans and predicting outcomes, though evidence of proprietary AI/ML depth is limited. Distribution runs through a hybrid physical-and-digital model: 27+ brick-and-mortar clinics, the Care-A-Van mobile outreach unit, telehealth, and embedded therapists in partner schools and colleges, supported by a centralized crisis dispatch infrastructure.

The revenue model is dominated by government and third-party payor sources: partial funding from the Oklahoma Department of Mental Health and Substance Abuse Services (ODMHSAS), Medicaid reimbursement under CCBHC prospective payment, insurance billing across major carriers, and free/sliding-scale services for those unable to pay. The 2026 CCBHC contract awards for Tulsa County and 12 additional counties materially expand this Medicaid-reimbursement geography. Marketing and demand generation run through community partnerships, an in-house podcast ("We Don't Talk About That"), social media, the FY2025 Impact Report, and earned media in Tulsa-area outlets, positioning GRAND as a quasi-public utility rather than a discretionary healthcare consumer brand.

Name

Grand Lake Mental Health Center

Legal name

Grand Mental Health Center, Inc.

Website

https://glmhc.net

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

GRAND Mental Health is a nonprofit Certified Community Behavioral Health Clinic operating 27–31 clinics across 13 Oklahoma counties, serving 10,000+ clients with 2,100+ employees through 24/7 crisis services, outpatient counseling, addiction recovery, and telehealth.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220), Psychiatric and Substance Abuse Hospitals (62221)

SIC

Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Crisis Stabilization Units & Psychiatric Emergency Services (HLAFACAH), Residential Mental Health Treatment Centers (HLAFACAC)

Keywords

• Community mental health services
• Behavioral health treatment
• Substance use recovery
• Crisis intervention services
• CCBHC certified clinic

Headquarters

HQ city

Nowata

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Government Funding (ODMHSAS): GRAND is certified and funded in part by the Oklahoma Department of Mental Health & Substance Abuse Services (ODMHSAS), which provides core funding for mental health services across Oklahoma.
2. Medicaid/CCBHC Reimbursement: As a Certified Community Behavioral Health Clinic (CCBHC), GRAND receives Medicaid reimbursement for services provided to eligible clients, including crisis services available 24 hours a day, 7 days a week.
3. Insurance Billing: GRAND accepts most major insurance plans for services rendered, with flexible payment options available for those without insurance coverage.
4. Sliding Scale/Free Services: GRAND does not discriminate in the provision of services because an individual is unable to pay. Services are provided regardless of payment ability, with some services offered free of charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Grand Lake Mental Health Center (GRAND Mental Health) is a nonprofit Certified Community Behavioral Health Clinic providing integrated mental health, substance use, and crisis services across 13 Oklahoma counties. It operates 27+ clinic locations, mobile crisis teams, and the MyCare telehealth platform to deliver around-the-clock treatment to more than 10,000 clients. Specialized offerings include addiction recovery programs, the Brief Stay Therapeutic Home, school-based behavioral health, and partnerships with first responders.

Product overview

GRAND Mental Health (formerly Grand Lake Mental Health Center) operates as a Certified Community Behavioral Health Clinic (CCBHC) offering a comprehensive suite of mental health, behavioral health, and addiction services. The organization functions as a unified platform with multiple service lines including 27+ clinic locations, Urgent Recovery Centers providing 24/7 crisis care, the GRAND Addiction Recovery Center (formerly 12&12, Inc.) for residential addiction treatment, the GRAND Infusion Center for Treatment-Resistant Depression, Brief Stay Therapeutic Home for family-based therapy, and GRAND Horizons for enhanced residential care. Technology-enabled access is provided through the MyCare telehealth application on iPads enabling 24/7 video connections to clinicians. Mobile outreach is delivered via the GRAND Care-A-Van program. Services span crisis intervention, counseling, addiction recovery, specialty programs, and community support across 13 Oklahoma counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Crisis Intervention Services 24/7 crisis intervention services including a crisis hotline, mobile crisis response teams, and the Care-A-Van outreach unit, available to individuals experiencing mental health or substance use emergencies in northeastern Oklahoma.
• Outpatient Mental Health Services Outpatient mental health services delivered across 27+ clinic locations with walk-in access and no referral required, providing therapy, psychiatric evaluation, medication management, and case management to more than 10,000 clients.
• Addiction Recovery Services Substance use and addiction recovery services integrating mental health treatment with addiction care for individuals across the 13-county service area.
• Brief Stay Therapeutic Home Short-term residential therapeutic program described as a first-of-its-kind offering for individuals needing brief stabilized care as part of their mental health treatment plan.
• School-Based Behavioral Health Services Embedded school-based behavioral health services placing licensed clinicians in schools to deliver on-site mental health support to students.
• First Responder and Fire Department Crisis Partnership Partnership-based crisis response program integrating behavioral health support with fire departments and first responder agencies to provide on-scene crisis intervention.
• MyCare Telehealth Services Telehealth visits and patient engagement delivered through the proprietary MyCare platform, enabling remote access to therapy, medication management, and care coordination.
• Integrated Mental and Physical Health Care Integrated behavioral and physical health care model combining mental health services with primary care support to address whole-person health needs of clients.

Quantifiable outcome

• 88% of individuals at Tulsa Urgent Recovery Center transitioned to clinical addiction treatment
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Oklahoma Caring FoundationcoreStrategic or Co-development Partner · 1 April 2025Partnership featuring a co-branded Caring Van providing free mental health support services including screenings, consultations, Medicaid application assistance, housing and job placement support. The mobile clinic serves youth and adults across 13 counties in Oklahoma.
• Broken Arrow Public SchoolscoreStrategic or Co-development Partner · 9 July 2024Partnership to provide in-school behavioral health support at Early Childhood Development Centers for children ages 4-5, with GRAND therapists and behavioral health coaches embedded in schools. Services extend to elementary and middle schools including family support.
• Northern Oklahoma CollegecoreStrategic or Co-development Partner · 20 June 2024Partnership to deliver on-site behavioral health services to students, faculty, and staff at NOC-Tonkawa. Services include individual therapy, peer support, care coordination, and wellness checks available Monday-Thursday during school year.
• YMCA of Greater TulsacoreStrategic or Co-development Partner · 9 May 2024Partnership to provide mental health support services for Tulsa area kids, families, and YMCA employees. Services include virtual behavioral health crisis services via MyCare app at all 14 YMCA locations, on-site behavioral health support at summer camps, and free walk-in mental health screenings at five Tulsa-area YMCA locations.
• Wings of HopeminorStrategic or Co-development Partner · 25 January 2024Local nonprofit partner in Payne County bringing Safe Babies Court program to Stillwater families, working with legal experts and DHS to support infants facing abuse and neglect.
• MyCare TechnologiescoreTechnology or Integration · 10 November 2023Partnership with MyCare Technologies for HIPAA-compliant telehealth platform and MyCare application development. MyCare provides veteran-specific software updates enabling GRAND staff to identify and honor veteran clients during virtual visits and 24/7 crisis calls.
• Healthy Minds Policy InitiativecoreStrategic or Co-development Partner · 25 October 2023Partnership as part of Tulsa Methamphetamine Treatment Continuum to install free naloxone (Narcan) distribution boxes at four Tulsa Fire Department stations in high-risk overdose areas.
• Tulsa Fire DepartmentcoreStrategic or Co-development Partner · 25 October 2023Partnership for naloxone distribution boxes and Overdose Response Team collaboration. GRAND works with TFD to follow up with individuals who have overdosed and refer them for treatment or transportation to GRAND facilities.
• 12&12, Inc. (now GRAND Addiction Recovery Center)coreStrategic or Co-development Partner · 1 July 2022Merger effective July 1, 2022 combining 80+ years of experience. 12&12 now operates as GRAND Addiction Recovery Center offering medically supervised detoxification, intensive residential treatment, transitional living, and sober living for homeless Veterans.

Scale indicators8 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• Universal Health Services (Behavioral Health Division): Large publicly traded health system operating one of the largest behavioral health platforms in the U.S. Comparable in mental health and addiction services, but operates acute psychiatric hospitals rather than community-based CCBHCs.
• Acadia Healthcare: National for-profit behavioral health operator with extensive psychiatric inpatient and residential treatment facilities. Comparable in addiction and psychiatric services, but operates at much larger scale and is publicly traded rather than nonprofit.

Emerging players

• Charlie Health: Virtual-first intensive outpatient program for mental health and substance use, particularly serving adolescents. Comparable in offering intensive outpatient care and addressing rural access, but operates purely virtual rather than via physical clinics.
• Hazelden Betty Ford Foundation: National nonprofit addiction treatment provider with residential and outpatient programs. Comparable in addiction recovery services and nonprofit CCBHC-equivalent model, but specializes in higher-acuity residential treatment rather than community-based CCBHC services.
• Talkiatry: Telepsychiatry practice providing in-network psychiatric care across multiple states. Comparable in mental health service delivery and in-network insurance model, but operates virtual-only while GRAND has a physical clinic footprint.

Direct peers

• Family & Children's Services: Tulsa-based nonprofit behavioral health provider offering outpatient mental health, addiction, and crisis services in the same northeastern Oklahoma market. Comparable service mix, target population, and nonprofit/CCBHC operating model.
• Red Rock Behavioral Health Services: Oklahoma-based CCBHC providing community mental health and substance abuse services across multiple counties. Directly comparable as another large CCBHC operating in the same Oklahoma market with overlapping catchment and similar funding model.
• Counseling & Recovery Services of Oklahoma: Oklahoma CCBHC providing mental health and substance abuse treatment across multiple counties with a focus on underserved populations. Comparable CCBHC model, Medicaid reimbursement structure, and rural outreach approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GRANDMentalHealthOK
• Facebookfacebook.com/grandmhOK
• LinkedInlinkedin.com/company/grandmh
• Instagraminstagram.com/grandmentalhealth
• Xx.com/glmhcok

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Lake Mental Health Center