Trade Indy
SQREEM Technologies (DBA: SQREEM) is a privately held Australian AI company that operates a proprietary Large Behavioral Model (LBM) predicting human intent from real-time behavioral signals across social, web, and media-auction infrastructure, sold via enterprise licensing to Government, Healthcare, Media, Financial Services, and Biotechnology customers including Microsoft, Coca-Cola, Mercedes-Benz, Visa, and Unilever.
- Company typePrivate
- Founded2014
- HeadquartersSaint Kilda, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Trade Indy does
SQREEM Technologies, doing business as SQREEM (the underlying operating entity behind Trade Indy), is a privately held AI company headquartered in St Kilda, Australia, that has built and operates a proprietary Large Behavioral Model (LBM). The LBM is positioned as a new paradigm in AI foundational models distinct from traditional LLMs: rather than processing language, it ingests real-time behavioral signals — social engagement, purchase intent, location, streaming, connected TV, e-commerce, audio, app install, loyalty, browsing, survey, and travel intent data — and predicts human intent and real-world behavior. The model is underpinned by deep integrations across 26 of the world's largest social platforms, traffic patterns from over 5 billion web domains, embedded infrastructure inside the 10 largest global media auctions, and real-time ID resolution from 36 global identity solutions. The architecture is deliberately privacy-by-design: no identity layer, no persistent profiles, no SDKs, cohort-only activation, nothing stored after query, with stated compliance to GDPR, HIPAA, COPPA, and ISO 27001.
The product surface is organized around three modes — Run the Model (prompted interface for outcomes), Integrate the Model (MCP endpoint to power agents, copilots, and fleets including Claude), and Build Your Own Model (custom industry-specific LBM assembly). SQREEM monetizes via licensing of LBM API access and outcome-based subscriptions for applications including identity graph building, first-party data enrichment, research and insights, media buying, and audience design. The company sells exclusively through an enterprise field-sales motion (30-minute operator consultations, quote-based pricing) to customers in Government, Healthcare/Life Sciences, Media, Financial Services, and Biotechnology. Named enterprise customers include Microsoft, Coca-Cola, Mercedes-Benz, Visa, Unilever, Johnson & Johnson, GSK, dentsu, Publicis Groupe, Omnicom, AXA, and UBS. The leadership team comprises Founder & Chairman Rene Raiss, CEO Rob Gilby, CFO & Board Member Michael Marks, and President, North America Adam Herman, with formal market presence in Australia, Japan, and Korea and an active North American buildout. Revenue, funding, headcount growth, and ownership structure beyond the founder-led executive team are not publicly disclosed.
Trade Indy firmographics
Firmographics- Name
- Trade Indy
- Legal name
- SQREEM Technologies
- Website
- https://tradeindy.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SQREEM Technologies (DBA: SQREEM) is a privately held Australian AI company that operates a proprietary Large Behavioral Model (LBM) predicting human intent from real-time behavioral signals across social, web, and media-auction infrastructure, sold via enterprise licensing to Government, Healthcare, Media, Financial Services, and Biotechnology customers including Microsoft, Coca-Cola, Mercedes-Benz, Visa, and Unilever.
- Ownership category
- akta.pro rank
Trade Indy industry classification
Industry- Product category
- AI-Powered Behavioral Analytics
- NAICS
- Software Publishers (51321), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Model Hosting, Serving & Inference Platforms (HDAAACAB)
- akta.pro secondary industries
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Prompt Engineering, Orchestration & LLMOps Tooling (HDAAACAD), Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
Keywords
Where Trade Indy is headquartered
LocationHeadquarters
- HQ city
- Saint Kilda
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Trade Indy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- AI Model API/LBM Access: License access to the Large Behavioral Model (LBM) via API endpoints. Customers can run the model for outcomes, integrate it as an MCP endpoint to power agents and copilots, or build custom LBM applications.
- Outcome-Based Functions: Hundreds of outcome-based functions and applications including powering next-generation research and insights, building identity graphs, enriching customer data, streamlining workflows, powering media buying platforms, and enabling audience design and engineering.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Trade Indy product offering
Product offeringCore offering
SQREEM operates a Large Behavioral Model (LBM), a proprietary AI foundational model that understands people's intent and predicts real-world behavior from real-time signals. The platform ingests data from 26 social platforms, over 5 billion web domains, the 10 largest global media auctions, and 36 global identity solutions, and exposes the model as a library of outcome-based AI functions accessible via direct prompting, MCP endpoint integration for AI agents, or custom LBM assembly.
Product overview
SQREEM is a unified platform built around the Large Behavioral Model (LBM), a proprietary AI foundational model. The platform offers three service modules: (1) Run the Model - direct prompting interface for outcomes, (2) Integrate the Model - MCP endpoint for powering agents and copilots, and (3) Build Your Own Model - custom LBM assembly. The LBM processes real-time behavioral signals from 26 social platforms, 5 billion web domains, and 36 identity solutions to deliver outcome-based functions for audience orchestration, identity graphs, and workflow automation across Government, Healthcare, Life Sciences, Media, Financial Services, and Biotechnology sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- SQREEM Large Behavioral Model (LBM) A proprietary AI foundational model that processes real-time behavioral signals from 26 social platforms, 5 billion+ web domains, and 36 identity solutions to predict real-world behavior. Powers agents, LLMs, in-house OS, and workflows for enterprise clients in Government, Healthcare, Life Sciences, Media, Financial Services, and Biotechnology.
- Run the Model A service module that lets users accomplish any model outcome by prompting SQREEM's interface directly, accessing LBM capabilities for research, insights, and audience design on a consumption basis.
- Integrate the Model A service module that exposes SQREEM as an MCP endpoint to power agents, copilots, and fleets, including Claude agents and other LLM solutions.
- Build Your Own Model A service module that enables assembly of a custom LBM tailored to specific industry needs in Government, Healthcare, Life Sciences, Media, Financial Services, and Biotechnology.
Quantifiable outcome
- Processing billions of privacy-compliant, opted-in third-party IDs in real time
Companies that use Trade Indy
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Trade Indy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature5 records
Trade Indy partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Trade Indy competitors and assessment
Company assessmentBroad incumbents
- Acxiom: Enterprise data and identity infrastructure provider powering audience targeting and marketing services. Comparable as a large-scale identity-resolution and audience data incumbent with cross-vertical enterprise reach.
- Palantir Foundry: Enterprise data integration and AI decisioning platform serving government, healthcare, and financial services. Comparable on the institutional, regulated-vertical use cases SQREEM targets (population analytics, healthcare research, government applications).
- Oracle Advertising (Oracle Data Cloud / Moat): Hyperscaler-adjacent audience data and measurement platform acquired from Grapeshot/AddThis. Comparable on cross-platform audience targeting and data partnerships, embedded inside a much broader cloud and data stack.
- Experian Marketing Services: Large consumer data and identity services provider with audience targeting, fraud, and analytics offerings. Comparable on identity and behavioral data assets, but operates as a broad incumbent across credit, marketing, and risk.
- Salesforce Data Cloud / CDP: Enterprise customer data platform powering identity resolution, audience building, and AI-driven engagement. Comparable on first-party data enrichment, identity graphs, and workflow automation for enterprise customers like those SQREEM serves.
Direct peers
- LiveRamp: Identity resolution and data collaboration platform connecting marketers, platforms, and publishers. Comparable to SQREEM's identity graph building, first-party data enrichment, and 36-identity-solution real-time resolution capabilities.
- The Trade Desk: Global independent ad-tech platform for programmatic media buying with deep integrations into media auctions and identity providers. Highly comparable on the audience orchestration and media-buying side of SQREEM's LBM platform.
- Zeta Global: AI-powered marketing and consumer intelligence platform combining a proprietary data cloud with predictive analytics for enterprise marketers. Comparable as an AI-driven behavioral targeting and audience orchestration vendor targeting similar enterprise clients.
- Lotame: Independent global data collaboration and identity platform powering audience targeting across digital media. Comparable on the data exchange, identity resolution, and cross-platform audience orchestration dimensions of SQREEM's offering.
Regional players
- 4C Insights (acquired by MediaMath/GroupM): Audience and cross-channel marketing platform historically focused on data-driven media planning. Comparable on the advertiser-side audience engineering and media-buying optimization capabilities SQREEM offers through its LBM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Trade Indy social profiles
Digital presenceTrade Indy compliance and trust
Trust signalCompliance4 records
Trade Indy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trade Indy leadership team
Management profileNumber of profiles
Profiles4 records
Trade Indy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trade Indy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trade Indy
What does Trade Indy do?
SQREEM operates a Large Behavioral Model (LBM), a proprietary AI foundational model that understands people's intent and predicts real-world behavior from real-time signals. The platform ingests data from 26 social platforms, over 5 billion web domains, the 10 largest global media auctions, and 36 global identity solutions, and exposes the model as a library of outcome-based AI functions accessible via direct prompting, MCP endpoint integration for AI agents, or custom LBM assembly.
Is Trade Indy a public or private company?
Trade Indy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trade Indy founded?
Trade Indy was founded in 2014. It employs 11 to 50 people.
Where is Trade Indy based?
Trade Indy is headquartered in Saint Kilda, Australia, in the Oceania region.
How does Trade Indy make money?
Two revenue lines are on record. AI Model API/LBM Access are the primary driver. The others are outcome-Based Functions.
Who are Trade Indy's main competitors?
Broad incumbents on record are Acxiom, Palantir Foundry, Oracle Advertising (Oracle Data Cloud / Moat), Experian Marketing Services and Salesforce Data Cloud / CDP. Direct peers are LiveRamp, The Trade Desk, Zeta Global and Lotame. 4C Insights (acquired by MediaMath/GroupM) is listed as a regional player.
Does Trade Indy have an API?
Yes. SQREEM's LBM functions as a library of AI functions accessible via prompting the interface. The model serves as an MCP (Model Context Protocol) endpoint to power agents, copilots, and fleets. It can integrate with Claude agents and other LLM solutions. SQREEM can be integrated by calling model outcomes, with data sourced from 26 social platforms, over 5 billion web domains, and 36 global identity solutions.
What industry is Trade Indy in?
Trade Indy's product category is AI-Powered Behavioral Analytics. Its primary akta.pro industry code is HDAAACAB, Model Hosting, Serving & Inference Platforms, with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 51321 and its SIC code is 7372.