Hollywood Tans
Hollywood Tans Limerick is an independently owned, single-location indoor tanning salon in Limerick, PA offering tiered UV bed and booth services (KBL, Ultra, HT60, HT54, High Pressure), Norvell-certified airbrush and auto spray tanning, and tiered monthly memberships serving local retail consumers seeking cosmetic and event-prep tanning.
- Company typePrivate
- Founded-
- HeadquartersBeverly Hills, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hollywood Tans does
Hollywood Tans Limerick is a single-location, independently owned indoor tanning salon operating at 17 Kugler Road, Suite 130, Limerick, PA 19468. The contact page explicitly states that this entity is "not affiliated with any other Hollywood Tans salons," despite the firmographic description referencing the broader brand's nationwide footprint; the analytical unit here is the Limerick, PA legal entity, not a multi-location chain. The business serves individual retail consumers in the greater Limerick, PA area seeking UV or sunless tanning services for cosmetic, event-prep (proms, weddings), and seasonal mood-related use cases.
The core service is organized around a tiered fleet of UV equipment: a KBL laydown bed combining UV with red light therapy, plus stand-up booths at multiple wattage tiers (Ultra, HT60, HT54) and a High Pressure booth for UVA-dominant deep tanning. Sunless services are delivered through Norvell-certified airbrush technicians and self-applied auto spray systems (Clear and Venetian). Supporting offerings include a $100 Starter Package and $20 Starter Kit to onboard new customers, retail tanning lotions (Devoted Creations, Designer Skin, Ed Hardy, Norvell, Hempz), and a structured membership program with five tiers ranging from $17.99/month (HT to Go, 6-month minimum) to $166.99/month (All Inclusive, 3-month minimum). All memberships require 3-6 full monthly payments before cancellation eligibility.
Revenue mechanics blend recurring membership subscriptions with transactional per-session pricing (single sessions and non-expiring 5/10/20 packs), professional airbrush sessions ($50-$65 per tan), and product margin. The GTM motion is entirely direct-to-consumer at the physical storefront, supported by organic social media (Facebook @htlimerick, Instagram @htlimerick), rotating monthly specials, and a review-incentive program that grants 15% off products for social follows and verified reviews. There is no online purchase, delivery, or app-based channel. No funding rounds, M&A, leadership hires, or geographic expansion are disclosed; headcount is stated at 11-50 employees though a single retail salon of this size is unusually labor-intensive for the operational footprint described.
Hollywood Tans firmographics
Firmographics- Name
- Hollywood Tans
- Legal name
- Hollywood Tans Limerick
- Website
- https://hollywoodtans.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hollywood Tans Limerick is an independently owned, single-location indoor tanning salon in Limerick, PA offering tiered UV bed and booth services (KBL, Ultra, HT60, HT54, High Pressure), Norvell-certified airbrush and auto spray tanning, and tiered monthly memberships serving local retail consumers seeking cosmetic and event-prep tanning.
- Ownership category
- akta.pro rank
Hollywood Tans industry classification
Industry- Product category
- Indoor Tanning Salon Services
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- UV Tanning (Tanning Beds/Booths) (HSALAJAA)
- akta.pro secondary industries
- Spray Tanning (Airbrush/Booth) (HSALAJAB), Tanning Packages & Sessions (Single/Bundle) (HSALAJAE), Sunless Tanning Product Retail (Self-Tanners/Branded Products) (HSALAJAH), Indoor Tanning Products (Tanning Bed Lotions) (CRABAHAJ), Professional Tanning (Spray Tan & Salon Systems) (CRABALAI)
Keywords
Where Hollywood Tans is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hollywood Tans business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Membership Subscriptions: Monthly recurring memberships requiring 3-6 full payments. After the commitment period, members can cancel by the 25th of the month. Provides unlimited tanning access in specific booth categories plus discounts on products.
- Individual Tanning Sessions: One-time payments for single tans or bundled packages of 5, 10, or 20 tanning sessions. Packages do not expire and can be shared among customers.
- Spray Tan Services: Airbrush and auto spray tanning services using Norvell products, available as single sessions or multi-session packages.
- Tanning Products: Sale of tanning lotions and products including brands like Devoted Creations, Designer Skin, Ed Hardy, Norvell, and Hempz. 15-20% discounts available for members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All Inclusive Membership - Unlimited UV + 2 Venetian Spray Tans + 20% off lotions |
| Subscription | Monthly | HT54 Membership - Unlimited HT54 booth access |
| Subscription | Monthly | High Pressure/Ultra Membership - All UV stand-up booth access |
| Subscription | Monthly | HT60 Membership - HT60 & HT54 booth access |
| Usage-based | Monthly | HT to Go - Pay-as-you-go tanning |
| Unit Pricing | Pay-as-you-go | KBL Individual Tans - Laydown bed sessions |
| Unit Pricing | Pay-as-you-go | High Pressure/Ultra Individual Tans - Stand-up booth sessions |
| Unit Pricing | One time/ perpetual license | Starter Package - New customer introduction offer |
| Unit Pricing | One time/ perpetual license | Starter Kit - New customer product bundle |
| Unit Pricing | Pay-as-you-go | Airbrush Light/Medium - Professional spray tan |
| Unit Pricing | Pay-as-you-go | Airbrush Dark - Professional spray tan |
| Unit Pricing | Pay-as-you-go | Airbrush Rapid - Quick-rinse spray tan |
| Unit Pricing | Pay-as-you-go | Auto Spray Clear - Self-applied spray tan |
| Unit Pricing | Pay-as-you-go | Auto Spray Venetian - Self-applied spray tan with immediate bronze |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Hollywood Tans product offering
Product offeringCore offering
Hollywood Tans Limerick operates as a physical retail tanning salon providing indoor UV tanning (KBL combination laydown bed with red light therapy plus Ultra, HT60, HT54, and high-pressure stand-up booths) and sunless spray tanning services (certified Norvell airbrushing and Clear/Venetian auto spray). The business also sells professional tanning lotions and runs tiered monthly membership programs.
Product overview
Hollywood Tans Limerick is a physical tanning salon offering UV tanning services (through various beds and stand-up booths with different wattage levels) and sunless spray tanning services (airbrushing and auto spray using Norvell products). The core products include KBL (combination UV and red light therapy laydown bed), Ultra, HT60, HT54, and High Pressure stand-up booths for UV tanning, and airbrushing and auto spray services (Clear and Venetian) for sunless tanning. The company also offers starter packages and kits for new customers, multiple membership tiers (All Inclusive, HT54, High Pressure/Ultra, HT60, and HT to Go) requiring 3-6 monthly payments, and professional tanning lotions from brands including Devoted Creations, Designer Skin, Ed Hardy, Norvell, and Hempz.
Differentiator
Problem solved
Functional benefit
Products and services
- KBL UV Tanning Bed Premium laydown tanning bed combining UV and red light therapy with three UV settings (Basic, Caribbean, Mediterranean) for building and deepening tans. Red light therapy is marketed for inflammation, anti-aging, and other therapeutic benefits. Used by individual salon customers at the Limerick, PA location.
- Ultra Stand-Up Booth Tanning Highest-level stand-up tanning booth with the highest wattage bulbs for faster tanning results. Sold as individual sessions or bundled packages to individual consumers.
- HT60 Stand-Up Booth Tanning Mid-level stand-up tanning booth with moderate wattage bulbs for tanning. Available as individual sessions or session packages for individual consumers.
- HT54 Stand-Up Booth Tanning Entry-level stand-up tanning booth with lower wattage bulbs, suitable for new tanners building a base tan. Available as individual sessions or session packages.
- High Pressure Stand-Up Booth Tanning High-pressure stand-up booth containing more UVA that penetrates deeper into the skin, recommended for customers with an established base tan seeking to deepen and darken their color.
- Norvell Airbrush Spray Tanning Professional airbrush tanning performed by a certified Norvell airbrush technician, available by appointment only, with light/medium, dark, and rapid options. Targets individual consumers seeking sunless tanning.
- Clear Auto Spray Tan Self-applied auto spray tan that goes on colorless, with full color results developing in 6-8 hours. Available as single sprays or multi-spray packages.
- Venetian Auto Spray Tan Self-applied auto spray tan providing an immediate cosmetic bronze with full color results in 6-8 hours. Available as single sprays or multi-spray packages.
- Starter Package $100 bundle for new tanners that includes one tan each in the HT54, HT60, Ultra, KBL, and a spray tan to help new customers determine their preferred tanning method. Optional $12 starter kit add-on.
- Starter Kit $20 starter kit for new tanners that includes goggles, an intensifier lotion packet, a natural bronzer lotion packet, a cosmetic bronzer lotion packet, and a packet clip.
- All Inclusive Membership $166.99/month subscription for unlimited tanning in all UV levels, 2 Venetian spray tans per month, and 20% off all lotions. Requires 3 full monthly payments.
- HT54 Membership $51.99/month subscription providing unlimited tanning in the HT54 booth only. Requires 3 full monthly payments.
- High Pressure/Ultra Membership $81.99/month subscription for unlimited tanning in all UV stand-up booths including high pressure and Ultra. Requires 3 full monthly payments.
- HT60 Membership $61.99/month subscription for unlimited tanning in the HT60 and HT54 booths. Requires 3 full monthly payments.
- HT to Go Membership $17.99/month base pay-as-you-go program with discounted rates on KBL, HP/Ultra, HT60, HT54, and spray tans. Requires 6 full monthly payments with no early cancellation.
- Professional Tanning Lotions Retail sale of professional tanning lotions from Devoted Creations, Designer Skin, Ed Hardy, Norvell, and Hempz to enhance, prolong, and maintain UV or sunless tans. Members receive 15-20% discounts; military and students receive 20% off with valid ID.
Companies that use Hollywood Tans
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Hollywood Tans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hollywood Tans partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NorvellcoreHollywood Tans uses Norvell products exclusively for spray tanning services. The salon employs certified Norvell airbrush technicians and offers professional airbrushing services. Norvell products are also sold as retail items.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Hollywood Tans competitors and assessment
Company assessmentDirect peers
- Beach Bum Tanning: Multi-location indoor tanning salon chain on the East Coast offering UV tanning, spray tanning, and retail lotions with comparable membership and package pricing structures.
- Palm Beach Tan: National indoor tanning salon chain offering UV tanning, spray tanning, and memberships, with a similar tiered service and product retail approach to Hollywood Tans Limerick.
- Sun Tan City: One of the largest U.S. indoor tanning salon chains, offering UV beds, stand-up booths, and spray tanning across hundreds of franchise locations with tiered memberships — the closest direct comparison to a multi-booth, multi-tier tanning salon model.
Broad incumbents
- Planet Fitness: Large low-cost fitness chain that includes tanning as a Black Card member amenity; competes for the same consumer tanning dollar with a subscription model bundled into a broader fitness offering.
Regional players
- Hollywood Tans (corporate brand): The corporate/franchise Hollywood Tans brand operating tanning salons nationwide; relevant as the brand identity the Limerick location references even though it is independently operated and disaffiliated from the corporate network.
Others
- Norvell (sunless brand): Industry-leading manufacturer of professional sunless tanning solutions and equipment; directly comparable as the exclusive product and certification partner powering Hollywood Tans' spray tan services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hollywood Tans social profiles
Digital presenceHollywood Tans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hollywood Tans leadership team
Management profileNumber of profiles
Hollywood Tans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hollywood Tans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hollywood Tans
What does Hollywood Tans do?
Hollywood Tans Limerick operates as a physical retail tanning salon providing indoor UV tanning (KBL combination laydown bed with red light therapy plus Ultra, HT60, HT54, and high-pressure stand-up booths) and sunless spray tanning services (certified Norvell airbrushing and Clear/Venetian auto spray). The business also sells professional tanning lotions and runs tiered monthly membership programs.
Is Hollywood Tans a public or private company?
Hollywood Tans is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hollywood Tans founded?
Hollywood Tans was founded in -1. It employs 11 to 50 people.
Where is Hollywood Tans based?
Hollywood Tans is headquartered in Beverly Hills, United States, in the North America region.
How does Hollywood Tans make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are individual Tanning Sessions, spray Tan Services and tanning Products.
Who are Hollywood Tans's main competitors?
Direct peers on record are Beach Bum Tanning, Palm Beach Tan and Sun Tan City. Planet Fitness is listed as a broad incumbent. Hollywood Tans (corporate brand) is listed as a regional player. Norvell (sunless brand) is listed as an others.
Does Hollywood Tans have an API?
No public API is recorded for Hollywood Tans.
What industry is Hollywood Tans in?
Hollywood Tans's product category is Indoor Tanning Salon Services. Its primary akta.pro industry code is HSALAJAA, UV Tanning (Tanning Beds/Booths), with a secondary code of HSALAJAB, Spray Tanning (Airbrush/Booth). Its NAICS code is 812112 and its SIC code is 2844.