Palm Beach Tan
Palm Beach Tan operates 648 franchised and company-owned indoor tanning salons across 35 U.S. states, offering no-contract monthly memberships, proprietary Premier Collection skincare products, and an expanding wellness services portfolio including red light therapy and infrared sauna.
- Company typePrivate
- Founded1996
- HeadquartersCoppell, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Palm Beach Tan does
Palm Beach Tan, Inc. is a privately held indoor tanning salon chain headquartered in Irving, Texas, operating approximately 648 company-owned and franchise-owned locations across 35 U.S. states as of April 2026. Founded in 1996 with a 30-year operating history, the company delivers sunbed tanning, spray tanning, a proprietary skincare portfolio under the Premier Collection brand (including the L'obsidienneX exosome-based line commercialized with Exotropin), and a growing set of wellness services such as Red Light Therapy and Infrared Sauna. The company serves individual consumers directly through its physical salon network and a direct-to-consumer e-commerce storefront at palmbeachtan.com, and separately sells franchises to entrepreneurs in the personal services space.
The company's revenue model combines a no-contract monthly membership subscription (sun or spray tanning access from $19 per month; wellness membership under $20), product sales of proprietary skincare lines, and a franchise revenue stream consisting of a $30,000 initial franchise fee, phased royalties of 4-6% (years one through ten), and a 5.5% advertising fund contribution. Operational technology assets include the MyPBT mobile application for membership management, the cross-location Premier Rewards loyalty program, and patented X-Cell BioMatrix exosome technology powering the premium L'obsidienneX skincare line. Distribution leverage is reinforced by a partnership with LightStim to sell FDA-cleared LED light therapy devices through the salon network.
Palm Beach Tan executes a multi-channel go-to-market combining company-operated retail, franchise unit expansion, e-commerce, and strategic supplier partnerships. The company employs 501-1,000 people and supports franchisees with centralized purchasing leverage (no franchisor markup on equipment, products, and supplies), marketing resources, and standardized operating systems. Recent strategic activity — including the April 2026 acquisition of 14 Bodyheat Tanning locations in Las Vegas, the launch of wellness services in March 2026, and ongoing category extensions under the "Palm Beach Tan & Wellness" sub-brand — indicates a deliberate repositioning of the franchise platform from pure indoor tanning toward a broader beauty and wellness offering.
Palm Beach Tan firmographics
Firmographics- Name
- Palm Beach Tan
- Legal name
- Palm Beach Tan, Inc.
- Website
- https://palmbeachtan.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Palm Beach Tan operates 648 franchised and company-owned indoor tanning salons across 35 U.S. states, offering no-contract monthly memberships, proprietary Premier Collection skincare products, and an expanding wellness services portfolio including red light therapy and infrared sauna.
- Ownership category
- akta.pro rank
Palm Beach Tan industry classification
Industry- Product category
- Indoor Tanning and Wellness Services
- NAICS
- Personal Care Services (8121)
- akta.pro primary industry
- UV Tanning (Tanning Beds/Booths) (HSALAJAA)
- akta.pro secondary industries
- Tanning Memberships & Subscription Programs (HSALAJAD), Sunless Tanning Product Retail (Self-Tanners/Branded Products) (HSALAJAH), Tanning Salon Franchise Operations (HSALAJAI)
Keywords
Where Palm Beach Tan is headquartered
LocationHeadquarters
- HQ city
- Coppell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Palm Beach Tan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Membership/Subscription Revenue: Monthly tanning memberships starting at $19, providing recurring revenue from sunbed and spray tanning access. No-contract model for easy customer acquisition.
- Skincare Products: Sale of proprietary skincare products under Premier Collection brand including Amethyst, Crystal Sunshine, Emerald, Black Label Sunless, L'obsidienne, and L'obsidienneX lines, plus wellness supplements.
- Franchise Fees: Initial franchise fee of $30,000 plus ongoing royalty payments (phased: 4% year one, 5% year two, 6% years three through ten) and advertising fees (2% to company fund plus 3.5% local market spend).
- Wellness Services: Additional revenue from wellness services including Red Light Therapy and Infrared Sauna treatments, with memberships starting under $20.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Sun or Spray Tanning Membership |
| Subscription | Monthly | Wellness Membership |
| Subscription | Monthly | New Member Promotion |
| One time/ perpetual license | Multi-year contract | Franchise Initial Investment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Palm Beach Tan product offering
Product offeringCore offering
Palm Beach Tan operates a nationwide chain of indoor tanning salons offering sunbed tanning, spray/sunless tanning, and emerging wellness services (red light therapy and infrared sauna) under a no-contract monthly membership model starting at $19. The company also retails its proprietary Premier Collection skincare line, including the L'obsidienneX exosome-based anti-aging range, and licenses its brand and operating system through a franchise program with an initial investment of $624,677 to $927,193 per location.
Differentiator
Problem solved
Functional benefit
Products and services
- Sunbed Tanning Service Access to indoor UV sunbed tanning equipment and professional tanning consultants at Palm Beach Tan salons; available to individual consumers via no-contract monthly memberships starting at $19.
- Spray Tanning Service Sunless spray tan application using proprietary Premier Collection Sunless Bronzer solutions and automated spray booth systems; available to individual consumers via monthly memberships starting at $19 across 648+ salons.
- Wellness Services (Red Light Therapy and Infrared Sauna) Red Light Therapy and Infrared Sauna treatment memberships offered at select Palm Beach Tan locations, with monthly pricing starting under $20 and a 50% promotional discount for new members.
- Premier Collection L'obsidienneX Skincare Line Anti-aging and skin regeneration skincare products featuring patented eXo3 exosome technology, sold through Palm Beach Tan salons and palmbeachtan.com to consumers seeking premium skincare; clinical studies report 100% of users showed a decrease in crow's feet wrinkles and statistically significant wrinkle reduction.
- Premier Collection Crystal Sunshine Bronzer Bronzer skincare product within the Premier Collection, sold to individual consumers through Palm Beach Tan salons and palmbeachtan.com.
- Premier Collection Black Label Sunless Self-tan drops and sunless tanning skincare products within the Premier Collection, sold to individual consumers through Palm Beach Tan salons and palmbeachtan.com.
- Premier Collection Amethyst Bronzer Luxury facial bronzer skincare product within the Premier Collection, sold to individual consumers through Palm Beach Tan salons and palmbeachtan.com.
- Premier Collection Emerald Bronzer Luxurious facial bronzer skincare product within the Premier Collection, sold to individual consumers through Palm Beach Tan salons and palmbeachtan.com.
- Palm Beach Tan Salon Franchise Turnkey franchise opportunity for entrepreneurs to open a Palm Beach Tan tanning salon under the company's brand, with initial investment ranging from $624,677 to $927,193 per location, $30,000 initial franchise fee, financial requirements of $250,000 liquid assets and $500,000 net worth, and ongoing corporate support, training, and purchasing power benefits.
Quantifiable outcome
- 99% of users agreed that skin felt significantly more hydrated after regular use of L'obsidienneX products
- +4 more outcomes
Companies that use Palm Beach Tan
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Palm Beach Tan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Palm Beach Tan partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ExotropincoreExotropin is the developer of L'obsidienneX by Exotropin, providing the patented X-Cell BioMatrix featuring eXo3 exosome technology used in Palm Beach Tan's premium skincare products. The partnership brings advanced exosome-based skincare formulations to the wellness and beauty market.
- Dr. Robin L. SmithminorDr. Robin L. Smith is a trailblazer in regenerative medicine and a global thought leader in healthcare, serving as a Board Certified Anesthesiologist. She is a medical advisor and female medical leader associated with the L'obsidienneX brand.
- Dr. Nicole MartinminorDr. Nicole Martin is a Board Certified Anesthesiologist known for appearing on Bravo's Real Housewives of Miami. She serves as a medical advisor and female medical leader for the L'obsidienneX skincare line.
- LightStimcoreLightStim provides FDA-cleared handheld light therapy devices for acne, pain relief, and wrinkle treatment that are sold through Palm Beach Tan locations. The products use UV-free LED technology for professional-strength light therapy delivery.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Palm Beach Tan competitors and assessment
Company assessmentDirect peers
- Sun Tan City: One of the largest direct competitors to Palm Beach Tan in the U.S. indoor tanning salon category, operating hundreds of franchise and corporate locations with a similar membership-based service model.
- Hand & Stone Massage and Facial Spa: Franchise-based massage and facial services chain with membership-driven recurring revenue and similar unit economics to PBT's wellness-expanded format.
- Glo Tanning: Multi-state indoor tanning salon franchise chain offering sunbed and spray tan memberships with a comparable no-contract pricing model and franchise unit economics.
- European Wax Center: Large U.S. franchise platform in beauty/personal care services (~800+ locations) with membership-based recurring revenue, offering comparable franchise unit economics and consumer base.
- Massage Envy: National franchise platform (~1,200 locations) delivering recurring-revenue wellness and beauty services via memberships, with a comparable operating model and franchise growth playbook.
Emerging players
- Restore Hyper Wellness: Multi-unit franchise concept offering red light therapy, infrared sauna, cryotherapy and related wellness services — directly relevant to PBT's new wellness service expansion.
- Amazing Lash Studio: Specialty franchise beauty brand with recurring membership revenue, focused on a narrower service category but with directly comparable franchise economics and consumer demographic.
- The Lash Lounge: Franchise beauty services brand serving a similar female-skewing consumer base with membership-style recurring revenue and comparable unit economics.
Broad incumbents
- Xponential Fitness: Public franchisor of boutique fitness and wellness brands (Club Pilates, CycleBar, StretchLab, etc.); relevant as a publicly traded benchmark for franchise wellness platform valuation and recurring royalty economics.
- Planet Fitness: Large publicly traded franchise wellness/fitness platform with low-cost memberships and national footprint; broadly relevant as a benchmark for franchise wellness unit economics, though operating in fitness rather than beauty.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Palm Beach Tan social profiles
Digital presencePalm Beach Tan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palm Beach Tan leadership team
Management profileNumber of profiles
Palm Beach Tan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palm Beach Tan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palm Beach Tan
What does Palm Beach Tan do?
Palm Beach Tan operates a nationwide chain of indoor tanning salons offering sunbed tanning, spray/sunless tanning, and emerging wellness services (red light therapy and infrared sauna) under a no-contract monthly membership model starting at $19. The company also retails its proprietary Premier Collection skincare line, including the L'obsidienneX exosome-based anti-aging range, and licenses its brand and operating system through a franchise program with an initial investment of $624,677 to $927,193 per location.
Is Palm Beach Tan a public or private company?
Palm Beach Tan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Palm Beach Tan founded?
Palm Beach Tan was founded in 1996. It employs 501 to 1,000 people.
Where is Palm Beach Tan based?
Palm Beach Tan is headquartered in Coppell, United States, in the North America region.
How does Palm Beach Tan make money?
Four revenue lines are on record. Membership/Subscription Revenue is the primary driver. The others are skincare Products, franchise Fees and wellness Services.
Who are Palm Beach Tan's main competitors?
Direct peers on record are Sun Tan City, Hand & Stone Massage and Facial Spa, Glo Tanning, European Wax Center and Massage Envy. Emerging players are Restore Hyper Wellness, Amazing Lash Studio and The Lash Lounge. Broad incumbents are Xponential Fitness and Planet Fitness.
Does Palm Beach Tan have an API?
No public API is recorded for Palm Beach Tan.
What industry is Palm Beach Tan in?
Palm Beach Tan's product category is Indoor Tanning and Wellness Services. Its primary akta.pro industry code is HSALAJAA, UV Tanning (Tanning Beds/Booths), with a secondary code of HSALAJAD, Tanning Memberships & Subscription Programs. Its NAICS code is 8121.