Best At Travel

What Best At Travel does

Best at Travel is a privately-held UK travel agency founded in 1985 and headquartered at 7-9 Whitfield Street, London. The company sells package holidays (flights, accommodation, and transfers) and ancillary travel products primarily to individual UK consumers seeking luxury and premium experiences, serving destinations across the Caribbean, Indian Ocean, Middle East, Asia, Europe, Africa, North America, Central & South America, and Australasia. It is sales-led: customers engage via phone or by submitting online quote requests, and bookings are closed by experienced travel consultants rather than a fully automated e-commerce flow. The firm employs 101-250 staff, has been operating for nearly 40 years, and cites a self-reported 98% customer satisfaction rating on Trustpilot.

The product catalogue is broad and segmented by holiday type rather than technology. Core offerings include all-inclusive, beach, luxury, family, honeymoon, cruise, tailor-made tours, safaris, spa & wellness, rail tours, multi-centre, adults-only, and fly-drive packages. Distribution is anchored by direct partnerships with roughly 15-18 global luxury hotel and resort groups, including Sandals, One&Only, Jumeirah, Rixos, Ikos, Hyatt Inclusive Collection, Banyan Tree, Constance, Atlantis Dubai, Atmosphere Maldives, JA Resorts, Elite Island Resorts, Sani Resort, and Grecotel. The platform is ATOL-protected for flight-inclusive packages and IATA-certified for airline ticketing. No proprietary technology platform, mobile app, AI/ML capabilities, or third-party API/SDK is disclosed in the input data.

Commercially, Best at Travel operates on a transaction-fee / commission model, earning on the sale of bundled holiday packages sold to consumers. Pricing is quote-based, ranging from approximately £1,189 per person for budget options to £3,884 per person for luxury properties such as Sandy Lane Barbados, with board basis, hotel category, season, and add-ons as price drivers. The firm has introduced a Buy Now, Pay Later option and a Holiday Gift List service to broaden accessibility, and markets through content (The Edit), email, paid search, and social media. Ownership is independent and founder-led with no disclosed external investment, parent company, subsidiaries, M&A activity, or funding rounds.

Name

Best At Travel

Legal name

Best at Travel

Website

https://bestattravel.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Best at Travel is a privately-held UK travel agency (founded 1985, London-based, 101-250 staff) that sells luxury package holidays worldwide through a phone- and quote-based sales model, serving individual consumers booking flights, hotels, and transfers to destinations across the Caribbean, Indian Ocean, Middle East, Asia, Europe, Africa, and beyond.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Luxury & Premium Leisure Travel Agencies (THAKABAC)

akta.pro secondary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Luxury holiday packages
• Package holiday booking
• Travel agency services
• Tailor-made tours
• Destination holiday packages

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Package Holiday Sales: Revenue generated through commissions from bundled travel packages including flights, hotels, transfers, and optional add-ons. Customers pay for complete holiday packages with pricing varying by destination, season, hotel category, and duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Best at Travel is a UK travel agency that sells package holidays combining flights, accommodation, and transfers, alongside hotel-only stays, cruises, safaris, rail tours, and tailor-made multi-centre itineraries to luxury destinations worldwide. Customers request personalized quotes by phone or via the website, with pricing tailored to destination, season, hotel category, and duration, and all flight-inclusive packages covered by ATOL financial protection.

Product overview

Best at Travel is a UK-based travel agency offering affordable luxury holidays with nearly 40 years of experience. The core product is a package holiday booking platform combining flights and hotels, supplemented by hotel-only bookings, cruises, tailormade tours, and specialized holiday types. The main product categories include All Inclusive Holidays, Beach Holidays, Luxury Holidays, Family Holidays, Honeymoon Holidays, Cruises, Safaris, Spa & Wellness Holidays, Rail Tours, Multi Centre Holidays, Adults Only Holidays, and Fly Drive Holidays. The company operates through partnerships with major hotel chains and resort collections including JA Resorts, Hyatt Inclusive Collection, Elite Island Resorts, One&Only Resorts, Jumeirah Hotels, Rixos Hotels, Ikos Resorts, Sani Resort, Grecotel Hotels & Resorts, Constance Hotels & Resorts, Sandals Resorts, and Banyan Group. The platform provides ATOL-protected package holidays and offers flexible payment options including Buy Now, Pay Later. The company specializes in destination packages to Caribbean islands (particularly Barbados), Indian Ocean (Mauritius, Maldives, Seychelles), Middle East (Dubai, Abu Dhabi), Asia (Thailand, Bali, Vietnam), Europe (Greece, Spain, Portugal), Africa, USA, Canada, and Australasia.

Differentiator

Problem solved

Functional benefit

Products and services

• All Inclusive Holidays
• Luxury Holidays
• Beach Holidays
• Family Holidays
• Honeymoon Holidays
• Cruises
• Tailor-Made Tours
• Safaris
• Spa & Wellness Holidays
• Rail Tours
• Multi Centre Holidays
• Adults Only Holidays
• Fly Drive Holidays

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• JA ResortscoreChannel Partner/ Reseller/ DistributorPartnership with JA Resorts & Hotels for distributing their hotel inventory. JA Resorts operates properties in Dubai and Oman.
• Hyatt Inclusive CollectioncoreChannel Partner/ Reseller/ DistributorOfficial partner for Hyatt's all-inclusive collection featuring luxury all-inclusive resort properties.
• Elite Island ResortscoreChannel Partner/ Reseller/ DistributorCaribbean-focused resort partnership offering boutique Caribbean hotel properties across multiple islands.
• One&Only ResortscoreChannel Partner/ Reseller/ DistributorPartnership with Kerzner International's luxury resort brand featuring premium properties in Mauritius, Maldives, and other destinations.
• Jumeirah HotelscoreChannel Partner/ Reseller/ DistributorDistribution partnership for Jumeirah's luxury hotel portfolio in Dubai and other Middle East locations.
• Rixos HotelscoreChannel Partner/ Reseller/ DistributorPartnership with Turkish luxury hotel chain offering all-inclusive properties across Turkey and UAE.
• Ikos ResortscoreChannel Partner/ Reseller/ DistributorPartnership for Ikos Resorts' luxury all-inclusive collection in Greece, Spain, and Portugal.
• Sandals ResortscoreChannel Partner/ Reseller/ DistributorCaribbean resort partnership featuring couples-only all-inclusive luxury properties across Jamaica, Bahamas, Barbados, and other Caribbean islands.
• Sani ResortcoreChannel Partner/ Reseller/ DistributorPartnership for Sani Resort's luxury eco-resort collection in Halkidiki, Greece.
• Grecotel Hotels & ResortscoreChannel Partner/ Reseller/ DistributorDistribution partnership for Greek hotel group's portfolio including luxury properties throughout Greece.
• Constance Hotels & ResortscoreChannel Partner/ Reseller/ DistributorPartnership for Constance group featuring luxury properties in Mauritius, Maldives, and Seychelles.
• Banyan GroupcoreChannel Partner/ Reseller/ DistributorPartnership with Banyan Tree Group featuring spa and luxury resort properties across Asia and Indian Ocean.
• Siyam Resorts (Sun Siyam)coreChannel Partner/ Reseller/ DistributorMaldives-focused resort partnership including Siyam World and other luxury properties in the Maldives.
• YTL HotelsminorChannel Partner/ Reseller/ DistributorPartnership for YTL Hotel Group's portfolio featuring properties in Malaysia and Southeast Asia.
• Atmosphere MaldivescoreChannel Partner/ Reseller/ DistributorSpecialized Maldives resort partnership featuring all-inclusive properties in the Maldives.
• Atlantis DubaicoreChannel Partner/ Reseller/ DistributorPartnership for Atlantis resort properties including Atlantis The Palm and Atlantis The Royal in Dubai.
• Marriott Barbados Hotels (Elegant Hotels)coreChannel Partner/ Reseller/ DistributorCollection of Barbados all-inclusive and boutique hotels now part of Marriott's portfolio.
• Yas Island Abu DhabiminorChannel Partner/ Reseller/ DistributorPartnership for Yas Island resort properties including hotels and attractions in Abu Dhabi.
• ATOL (Air Travel Organisers Licence)coreStrategic or Co-development PartnerFinancial protection scheme providing consumer protection for package holidays, ensuring refunds if the company ceases trading.
• IATAcoreStrategic or Co-development PartnerInternational Air Transport Association certification for airline ticketing authority and industry standards compliance.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Booking.com is a global OTA that captures mass-market and luxury accommodation demand including beach and resort categories central to Best At Travel. A broad incumbent that competes via self-service digital booking rather than consultative service.
• TUI UK: TUI is the largest mass-market tour operator in the UK, offering package holidays including luxury tiers. A broad incumbent whose scale and brand reach contrast with Best At Travel's specialist, consultant-led approach but compete for the same UK outbound travel wallet.

Direct peers

• Hayes & Jarvis: Hayes & Jarvis is a UK specialist long-haul luxury tour operator offering tailor-made holidays to the Indian Ocean, Caribbean, Middle East and beyond. Direct overlap with Best At Travel on destinations, customer profile, and luxury positioning.
• Trailfinders: Trailfinders is a long-established UK travel agency operating a similar consultant-led, multi-destination model with strong long-haul and luxury exposure. Closest direct competitor to Best At Travel in the UK retail luxury travel category.
• Cazenove+Loyd: Cazenove+Loyd is a UK-based luxury tailor-made travel company specializing in high-end experiential itineraries worldwide. Closely comparable to Best At Travel on luxury positioning, multi-destination complexity, and consultative service model.
• ITC Luxury Travel: ITC Luxury Travel is a UK luxury tour operator offering tailor-made and packaged luxury holidays globally with a strong long-haul focus. Direct competitor with comparable product breadth and consultative distribution.
• Elegant Resorts: Elegant Resorts is a UK luxury travel agency specializing in high-end Caribbean, Indian Ocean, and worldwide tailor-made holidays. Operates with a similar phone-and-quote-led consultant model that targets the same affluent UK customer base.
• Light Blue Travel: Light Blue Travel is a UK luxury holiday specialist offering tailor-made beach, family, and honeymoon holidays to premium long-haul destinations. Direct competitor focused on the same UK luxury traveler segment.
• Kuoni (UK): Kuoni is a heritage luxury travel brand operating in the UK, specializing in long-haul tailor-made and escorted tours. Comparable to Best At Travel in product mix (luxury, tailor-made, far-flung destinations) and consultative distribution model.
• Carrier (Carrier Ltd): Carrier is a UK luxury tailormade holiday specialist with heritage in long-haul, experiential and family travel. Competes for the same affluent UK customer across multi-centre, family, and luxury product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bestattraveluk
• YouTubeyoutube.com/user/bestattravel
• Facebookfacebook.com/BestAtTravelUK
• Instagraminstagram.com/bestattravel
• Pinterestpinterest.com/bestattravel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best At Travel