Capright

What Capright does

Capright is a privately held commercial real estate valuation and advisory firm founded in 2007 and headquartered in Chicago. The firm delivers five integrated service lines: Commercial Real Estate Valuation, a Hospitality Practice, Commercial Real Estate Advisory, Litigation Support, and Managed Services (branded as CRE BackOffice Solutions). Its primary customers are institutional investors and asset managers — including REITs, pension funds, and other institutional holders requiring independent third-party valuations for portfolio reporting and compliance — with secondary demand from estates and trusts professionals, legal professionals, and hospitality investors. Capright differentiates through sector specialization across hospitality, self-storage, healthcare, data centers, manufactured housing, single-family rental, industrial outdoor storage, and student housing, and through proprietary research IP including the Hotel REIT Gross Asset Value Index and recurring sector-specific REIT updates.

The business model is professional services revenue on a project or engagement basis, supplemented by technology-enabled managed services delivered from a nearshore hub in Costa Rica. Core technology is not publicly disclosed beyond the CRE BackOffice Solutions platform, which provides research, process automation, digitalization, financial modeling, and database management outsourcing. Pricing is quote-based and not publicly disclosed, and engagements are described as multi-year contracts. Go-to-market is sales-led, relying on direct outreach, industry conference presence (NCREIF, Altus Connect, IPA, CoreNet, CREFC, ERES, NYU Hospitality, DICE National), and content-driven thought leadership via the "On the Spot" and "Expert Insights" podcast series and a large volume of sector research publications.

Capright operates nine offices: Chicago (headquarters), New York, Irving TX, Miami, San Diego, Tampa, San Francisco, Mexico City, San José (Costa Rica), and São Paulo. Leadership is led by Jay Marling (CEO and Managing Principal), with MAI/MRICS-credentialed Principals and Directors heading sector practices. The firm is independent, founder/management-controlled, with no disclosed private equity backing or parent entity. A recently introduced Capright/REIX platform signals tentative movement toward productized valuation-compliance software, though the core business remains services-led.

Name

Capright

Legal name

Capright Property Advisors, LLC

Website

https://capright.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Capright is a privately held Chicago-based commercial real estate valuation and advisory firm serving institutional investors, REITs, pension funds, and estates/trusts professionals, with sector specialization across hospitality, self-storage, healthcare, data centers, and other CRE verticals across the US and Latin America.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Valuation

NAICS

Offices of Real Estate Appraisers (53132)

akta.pro industry

PRIMARYBPAJAKAJ

Eminent Domain / Condemnation & Litigation Support Valuation

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Valuation & Appraisal Services

SECONDARYBPAJANAE

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Advisory & Consulting (Investment, Strategy)

Keywords

• Commercial real estate valuation
• CRE advisory services
• Litigation support services
• Managed CRE back-office services
• REIT portfolio appraisal

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Valuation Services: Professional fees for commercial real estate appraisals, including valuations for estates and trusts, REIT portfolio valuations, and single-asset or portfolio-level assessments.
2. Advisory Services: Consulting engagements providing strategies and solutions for clients with specialized operational and business reporting requirements for CRE assets.
3. Managed Services: Technology-enabled outsourcing solutions for the CRE industry including research, process automation, digitalization, financial modeling, and database management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Capright provides independent third-party commercial real estate valuation and advisory services to institutional investors, REITs, estates, trusts, and legal professionals. Its core offerings span Commercial Real Estate Valuation, Hospitality Valuation, Advisory consulting, Litigation Support, and Managed Services (CRE BackOffice Solutions) delivered from nine offices across the US and Latin America. The firm also publishes sector-specific REIT research updates, proprietary indices, and podcast content as part of its client engagement model.

Product overview

Capright is a commercial real estate valuation and consulting firm offering a unified service portfolio centered on five core practice areas: Commercial Real Estate Valuation, Hospitality Practice, Commercial Real Estate Advisory, Litigation Support, and Managed Services (CRE BackOffice Solutions). The firm differentiates through proprietary research publications including sector-specific REIT market updates (Self-Storage, Single-Family Rental, Data Center, Triple-Net Retail, Healthcare, Manufactured Housing, Industrial Outdoor Storage, Student Housing), a Hotel REIT Gross Asset Value Index, and thought leadership content through its On the Spot and Expert Insights podcast series. The Managed Services platform operates from Costa Rica, providing nearshoring solutions for research, process automation, digitalization, financial modeling, and database management. Capright/REIX is referenced as a platform for transforming valuation compliance. Services are delivered through nine offices across the US and Latin America, with no apparent software product or API offering.

Differentiator

Problem solved

Functional benefit

Brands

• REIX: Capright/REIX platform referenced on the website for transforming valuation compliance.

Products and services

• Commercial Real Estate Valuation Comprehensive independent third-party valuation services for a wide range of commercial real estate assets, tangible assets, and business entities, including portfolios for estates and trusts, REIT portfolios, and single-asset engagements.
• Hospitality Practice Specialized valuation and advisory services for hotel investors, owners, operators, and hospitality REITs, with dedicated focus on branded assets and complex hospitality portfolios.
• Commercial Real Estate Advisory Client-centric advisory engagements providing strategies, market intelligence, and solutions for clients with specialized operational and business reporting requirements for CRE assets.
• Litigation Support Assistance to clients and their counsel with planning, preparation, and presentation for legal challenges involving commercial real estate, including dispute resolution, expert witness work, and estate-related litigation.
• Managed Services (CRE BackOffice Solutions) Technology-enabled outsourcing solutions for the CRE industry, offering research, process automation, digitalization, financial modeling, and database management, delivered from a Costa Rica nearshore delivery center.
• Capright / REIX Platform A Capright/REIX platform for transforming valuation compliance, supporting CRE valuation workflows.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor.

• National Council of Real Estate Investment Fiduciaries (NCREIF)minorOthersCapright team members regularly attend NCREIF Annual Spring Conference and Fall Conference. The firm participates in industry discussions and represents Capright at these fiduciary-focused real estate investment events.
• Altus GroupminorOthersCapright attends Altus Connect conference, an annual event bringing together investors, asset managers, valuation professionals, and industry service providers.
• Institute for Portfolio Alternatives (IPA)minorOthersCapright representatives attend and speak at IPA Wealth Conference, discussing alternative investments and portfolio diversification strategies.
• CoreNet GlobalminorOthersCapright attends CoreNet Global Summit North America, engaging with corporate real estate leaders on industry trends and innovations.
• European Real Estate Society (ERES)minorOthersSteve Williams serves as IRES President and attends ERES conferences to engage with European real estate academics and practitioners.
• International Real Estate Society (IRES)minorOthersSteve Williams serves as IRES President, organizing panels and fostering collaboration between real estate academics and practitioners globally.
• Data Center Investment Conference and Expo (DICE) NationalminorOthersSteven Lore represents Capright at DICE National, an industry event focused on data center investment and operational challenges.
• California Self-Storage Association (CSSA)minorOthersKris Oxtal attends CSSA's Napa Self-Storage Owner's Conference to explore industry technologies and market trends.
• Commercial Real Estate Finance Council (CREFC)minorOthersCapright team attends CREFC Conference in Miami Beach to discuss industry developments with CRE finance leaders.
• NYU Schack Institute of Real EstateminorOthersNina Owen, MAI attends NYU Hospitality Investment Conference to engage with hospitality industry leaders and trends.
• Pacific Rim Real Estate Society (PRRES)minorOthersSteve Williams organized a panel at the 2023 PRRES Conference in Sydney to debate real estate academics-practitioners collaboration.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• CBRE Valuation & Advisory Services: CBRE is the world's largest commercial real estate services firm, offering valuation and advisory alongside transaction, leasing, and capital markets. Capright competes head-to-head with CBRE's valuation practice for institutional mandates, but CBRE's scale and bundled services give it significant incumbent advantage.
• Colliers International Valuation & Advisory: Colliers provides global CRE valuation and advisory services, with Felipe Cabada (Capright's MD) having previously worked at Colliers Latin America. Direct competitor for institutional valuation mandates with global geographic reach comparable to Capright's Latin America presence.
• Newmark Valuation & Advisory: Newmark Group operates a CRE valuation and advisory practice serving institutional clients with portfolio and single-asset mandates. Direct overlap with Capright in target customers and service lines, though Newmark has broader capital markets capabilities.
• JLL Valuation Advisory: JLL is a global CRE services giant offering valuation advisory as part of its integrated services platform. Comparable to Capright in target client base (institutional investors, REITs) but operates at vastly greater scale with bundled service offerings.
• Cushman & Wakefield Valuation & Advisory: Cushman & Wakefield provides global CRE valuation and advisory services, competing with Capright for institutional portfolio valuation mandates. As a major incumbent, it offers bundled services that Capright cannot match but with potential conflict-of-interest positioning that Capright exploits.
• Avison Young Valuation & Appraisal Services: Avison Young is a global CRE services firm with valuation and appraisal capabilities serving institutional and private clients. Comparable in institutional client base and service scope, though significantly larger than Capright in headcount and geographic reach.

Direct peers

• Valbridge Property Advisors: Valbridge is a national network of independent CRE appraisal and valuation firms serving institutional clients. Directly comparable to Capright in independent positioning, multi-sector expertise, and institutional client focus, though distributed across affiliated regional offices.
• Integra Realty Resources: Integra Realty Resources is one of the largest US CRE appraisal firms, providing independent valuation services for institutional and private clients. Closely comparable to Capright in independent third-party positioning and sector expertise across diverse CRE asset types.
• Altus Group: Altus Group is a global provider of CRE intelligence, valuation, and advisory services, with a strong focus on portfolio valuation for institutional investors and REITs. It is the closest direct competitor to Capright's valuation and research business, both targeting similar institutional client segments with comparable service offerings.

Emerging players

• Greenfield Advisors: Greenfield Advisors is a boutique CRE economic and valuation consultancy specializing in complex assignments for institutional clients. Comparable to Capright in independent positioning and specialized expertise, though smaller and more focused on litigation/economic damages work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/caprighttweets
• LinkedInlinkedin.com/company/capright
• Instagraminstagram.com/capright.official
• Facebookfacebook.com/capright1

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capright