CoreNet Global
CoreNet Global is a nonprofit professional membership association founded in 2002 and headquartered in Atlanta, serving 10,000+ corporate real estate professionals across 50+ countries through 45 local chapters, three regional summits, professional designations (MCR, QPCR), a research library, and a content ecosystem.
- Company typePrivate
- Founded2002
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CoreNet Global does
CoreNet Global is a nonprofit professional membership association founded in 2002 and headquartered in Atlanta, Georgia, serving corporate real estate (CRE) professionals worldwide. Its membership of 10,000+ spans 50+ countries and is organized through 45 local chapters, with 34% of members employed by Fortune 500 / Global 2000 companies and member organizations collectively managing 17.3 billion square feet of real estate and $1.6 trillion in workplace assets. The organization serves six primary member segments — End User corporate occupiers, Service Providers, Economic Developers, Young Leaders, Academic Members, and Students — through a horizontally segmented value proposition built around networking, professional development, and knowledge sharing.
The core product portfolio includes the MCR (Master of Corporate Real Estate) and QPCR professional designation programs delivered via the Learning Portal; the world's largest CRE research library (Knowledge Center); The Source mobile app (launched mid-2020 with 20%+ membership adoption); a content ecosystem spanning the eLEADER newsletter (50,000+ subscribers), What's Next Podcast (80,000+ listens from 50+ countries), CNGtv, and The Pulse blog; the Member Directory powered by Higher Logic; and three annual regional summits (North America, EMEA, APAC) with associated chapter events. Technology infrastructure is built on the Higher Logic association management platform, Google Analytics, NextRoll marketing tooling, Eventbrite for select chapter events, and standard association management software; no proprietary AI/ML models or APIs are disclosed.
Revenue is generated through five streams: recurring individual membership dues (tiered by member type), summit and event registration, professional development program fees, annual corporate partnership fees (Premier tier plus standard tiers), and sponsorships/exhibits/advertising (digital, newsletter, podcast, video, and app). Pricing is published (e.g., podcast sponsorships at $5,000/quarter, newsletter ads at $3,400–$3,750 annually, website leaderboard at $4,950–$5,950 annually), with member discounts of 10% on summits and 20% on MCR/QPCR programs. GTM is hybrid: community-led through chapters and word-of-mouth, event-driven through the three regional summits, and sales-led through a dedicated corporate partnerships team managing enterprise relationships with major CRE service providers such as Cushman & Wakefield, Tarkett, CoStar, Gensler, Savills, Colliers, Appspace, and ISS.
CoreNet Global firmographics
Firmographics- Name
- CoreNet Global
- Legal name
- CoreNet Global
- Website
- https://corenetglobal.org
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CoreNet Global is a nonprofit professional membership association founded in 2002 and headquartered in Atlanta, serving 10,000+ corporate real estate professionals across 50+ countries through 45 local chapters, three regional summits, professional designations (MCR, QPCR), a research library, and a content ecosystem.
- Ownership category
- akta.pro rank
CoreNet Global industry classification
Industry- Product category
- Professional Association Services
- NAICS
- Business Associations (813910)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Partner, Channel & Alliance Summits (THAHAMAC)
- akta.pro secondary industry
- Core LMS Platforms (Academic & Corporate) (EDAFAAAA)
Keywords
Where CoreNet Global is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
CoreNet Global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Dues: Annual individual membership fees with tiered pricing based on membership type (End User, Service Provider, Economic Developer, Young Leader, Academic, Student). Young Leader membership available at discounted rate for professionals 35 and younger.
- Summit and Event Registration: Revenue from global summit registration fees (North America, EMEA, APAC), chapter events, and professional development seminars. Members receive 10% discount on summit registration.
- Professional Development Programs: Revenue from designation programs including MCR (Master of Corporate Real Estate) and QPCR programs. Members receive 20% discount on these programs.
- Corporate Partnerships: Annual corporate partnership fees providing benefits including membership discounts, thought leadership access, and exclusive networking opportunities. Includes Premier Corporate Partner tier.
- Sponsorships, Exhibits and Advertising: Revenue from summit sponsorships, digital advertising on website and newsletter, podcast and video sponsorships (CNGtv, What's Next podcast), and app sponsorship opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Young Leader Membership - for professionals 35 and younger in corporate real estate |
| Subscription | Annual | Standard End User Membership - for corporate occupiers and corporate tenants |
| Other | Multi-year contract | What's Next Podcast Sponsorship - 3-month quarterly sponsorship program |
| Other | Multi-year contract | CNGtv Sponsorship - exclusive quarterly video content sponsorship |
| Other | Multi-year contract | The Pulse Blog Sponsorship - exclusive quarterly blog sponsorship |
| Other | Annual | Website Leaderboard Advertising - premium position on CoreNet Global website |
| Other | Annual | Skyscraper + Box Advertising - homepage advertising package |
| Other | Annual | eLeader Newsletter Advertising - weekly distribution to 50,000+ executives |
| Other | Pay-as-you-go | Source App Sponsorship - Publishing Partner official app sponsor |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels12 records
CoreNet Global product offering
Product offeringCore offering
CoreNet Global is a nonprofit professional membership association that advances the corporate real estate (CRE) profession globally. It sells individual memberships, corporate partnerships, professional designation programs (MCR and QPCR), global summits (North America, EMEA, APAC), advertising and sponsorships, and provides access to the world's largest CRE research library, member directory, and learning portal.
Product overview
CoreNet Global operates as a professional association platform rather than a single unified software product. The organization offers a portfolio of interconnected products and services centered around its core mission to advance corporate real estate (CRE) practice globally. The primary digital products include The Source App (mobile research and publication platform), What's Next Podcast, CNGtv (video content channel), The Pulse Blog, and eLEADER Newsletter for content distribution. Professional development offerings include the MCR and QPCR designation programs, accessible through the Learning Portal. The Knowledge Center serves as the world's largest CRE research library. Additional offerings include the Member Directory for networking, CNG+ Loyalty Program for long-term members, and the Corporate Real Estate Marketplace/Innovation Pavilion at annual Global Summits in North America, EMEA, and APAC regions. Corporate Partnership Program provides strategic engagement for multinational corporations.
Differentiator
Problem solved
Functional benefit
Brands
- The Source: Mobile application providing corporate real estate research, publications, market reports, white papers, and CRE-specific research reports.
- eLEADER
- CNGtv
- The Pulse
- What's Next Podcast
- CNG+ Loyalty Program
Products and services
- Individual Membership
- MCR (Master of Corporate Real Estate) Program
- QPCR (Qualified Power Corporate Real Estate) Program
- Global Summits (North America, EMEA, APAC)
- The Source App
- What's Next Podcast
- CNGtv
- The Pulse Blog
- eLEADER Newsletter
- Member Directory
- Knowledge Center
- Learning Portal
- Corporate Partnership Program
- CNG+ Loyalty Program
Quantifiable outcome
- Members manage real estate portfolios totaling 17.3 billion square feet
- +2 more outcomes
Companies that use CoreNet Global
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
CoreNet Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
CoreNet Global partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Cushman & WakefieldcoreCushman & Wakefield led a panel discussion at the CoreNet Global Summit in Kuala Lumpur on how corporate real estate can support companies operationalizing the China Plus N strategy. This is part of ongoing content partnership where they serve as thought leaders on location strategy.
- TarkettcoreCoreNet Global Strategic Partner. Tarkett values the access to cutting-edge research and relationship building with other members for exploring the future of workplace and importance of Corporate Real Estate.
- CoStarminorAdvertiser on CoreNet Global website through leaderboard and display advertising placements. Active corporate partnership sponsor.
- GenslerminorThought Leader Partner contributing content including 'Top 10 Things Employees Value' research based on two decades of workplace research surveying nearly 125,000 respondents across 16 countries.
- SavillsminorAdvertiser and content contributor. Hosted panel discussion at CoreNet Global Portfolio Management Partner Webinar on workplace expectations and talent attraction.
- AppspaceminorContent Contributor Partner providing content on workplace management and occupancy data. Sponsors The Pulse blog with articles on enterprise facility management and AI in workplace management.
- ColliersminorLocation Strategy Thought Leader Partner providing content on CRE industry trends. Sponsored poll at CoreNet Global Summit events across EMEA, North America, and APAC identifying four key themes shaping the industry.
- ISS (International Workplace Group)minorAdvertiser on CoreNet Global website promoting content on reimagining workplace presence and hybrid work strategies.
- CresaminorAdvertiser on CoreNet Global website through leaderboard advertising placements.
- Tango AnalyticsminorSilver level strategic partner advertising on CoreNet Global website on AI revolutionizing workplace management topics.
- MRI SoftwareminorAdvertiser sponsoring CoreNet Global content and advertising on survey and software experience studies.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
CoreNet Global competitors and assessment
Company assessmentDirect peers
- BOMA International: BOMA International is a leading trade association for commercial real estate professionals, particularly building owners, managers, and office professionals. It directly competes with CoreNet Global for CRE professional mindshare, membership, events, and education programs in the building/office segment.
- IFMA (International Facility Management Association): IFMA is the world's largest international association for facility management professionals. Its member base overlaps heavily with CoreNet Global's end-user segment and competes on credentials (CFM/FMP), events, and content for corporate facility/real estate professionals.
- NAIOP: NAIOP is the principal U.S. association for commercial real estate developers, owners, and investors. While more developer-oriented, it overlaps with CoreNet Global's service-provider and economic-developer segments and competes for corporate partner and sponsorship dollars.
- RICS (Royal Institution of Chartered Surveyors): RICS is the global professional body for chartered surveyors and real estate professionals. It is highly comparable to CoreNet Global in offering globally recognized credentials, professional development, and standards for the real estate profession, particularly in EMEA and APAC.
- ULI (Urban Land Institute): ULI is a global research and education organization for real estate and land use professionals. It overlaps with CoreNet Global on real estate research, networking events, and member education for senior CRE leaders across capital markets, development, and occupier segments.
- CCIM Institute: CCIM Institute is a leading association for commercial real estate investment and brokerage professionals, offering the CCIM designation. It competes with CoreNet Global for CRE professionals and corporate sponsors, particularly in investment and capital-markets-oriented segments.
- SIOR (Society of Industrial and Office Realtors): SIOR is an international association of top-tier industrial and office real estate brokers. It is a direct peer of CoreNet Global in serving senior CRE service providers, competing on member prestige, networking, and conference attendance.
Broad incumbents
- JLL (Jones Lang LaSalle): JLL is one of the largest global commercial real estate services firms and a CoreNet Global strategic partner. It serves the same corporate occupier and service-provider customer base but as a paid advisor rather than a membership association.
- Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm and an active CoreNet Global partner (panel discussions at EMEA Summit). It overlaps with CoreNet's service-provider members but is a paying advisor rather than an association.
- CBRE: CBRE is the world's largest commercial real estate services and investment firm. It is broadly comparable to CoreNet Global's service-provider segment and competes for talent and corporate client mindshare within the same enterprise CRE ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
CoreNet Global social profiles
Digital presenceCoreNet Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoreNet Global leadership team
Management profileNumber of profiles
Profiles11 records
CoreNet Global subsidiaries and ownership
Company hierarchySubsidiaries1 record
CoreNet Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoreNet Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoreNet Global
What does CoreNet Global do?
CoreNet Global is a nonprofit professional membership association that advances the corporate real estate (CRE) profession globally. It sells individual memberships, corporate partnerships, professional designation programs (MCR and QPCR), global summits (North America, EMEA, APAC), advertising and sponsorships, and provides access to the world's largest CRE research library, member directory, and learning portal.
Is CoreNet Global a public or private company?
CoreNet Global is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was CoreNet Global founded?
CoreNet Global was founded in 2002. It employs 11 to 50 people.
Where is CoreNet Global based?
CoreNet Global is headquartered in Atlanta, United States, in the North America region.
How does CoreNet Global make money?
Five revenue lines are on record. Membership Dues are the primary driver. The others are summit and Event Registration, professional Development Programs, corporate Partnerships and sponsorships, Exhibits and Advertising.
Who are CoreNet Global's main competitors?
Direct peers on record are BOMA International, IFMA (International Facility Management Association), NAIOP, RICS (Royal Institution of Chartered Surveyors), ULI (Urban Land Institute), CCIM Institute and SIOR (Society of Industrial and Office Realtors). Broad incumbents are JLL (Jones Lang LaSalle), Cushman & Wakefield and CBRE.
Does CoreNet Global have an API?
No public API is recorded for CoreNet Global.
What industry is CoreNet Global in?
CoreNet Global's product category is Professional Association Services. Its primary akta.pro industry code is THAHAMAC, Partner, Channel & Alliance Summits, with a secondary code of EDAFAAAA, Core LMS Platforms (Academic & Corporate). Its NAICS code is 813910 and its SIC code is 8600.