Royal Pet

What Royal Pet does

Royal Pet Inc is a privately held Minnesota-based pet product manufacturer founded in 1996, operating a multi-brand portfolio spanning dog toys (Gnawsome), dog treats (ZoomaChew), cat waste management (Fresh Kitty), cat scratchers and furniture (HappyCat, Zip Kitty), dog waste management (Spotty, Bags to Go), and pet accessories (Companion Gear, Cold Life). The company manufactures dog treats in an SQF (Safe Quality Food) Certified facility in Minnesota using all-natural ingredients, with dental chew formulations developed by a Board-Certified Nutritionist. Its dog toys are made from food-grade, BPA-free thermoplastic rubber (TPR).

Royal Pet operates a hybrid B2B/B2C go-to-market model. The B2B channel distributes through four named retail partners — Costco, Amazon, Chewy, and Menards — while the B2C channel runs through its own website, royalpetinc.com. The company does not disclose pricing publicly; products are sold at retailer-determined unit prices across physical warehouse locations (Costco, Menards) and e-commerce marketplaces (Amazon, Chewy). The Gnawsome sub-brand has accumulated over 5,000 five-star reviews on Amazon, and a viral Instagram moment featuring the Gnawsome Herding Ball generated 5.4 million views, 297,000+ likes, and 3,500 shares, illustrating the role of organic social virality in demand generation.

The company employs 11–50 people and remains privately held with no disclosed external funding, parent company, or M&A activity. It serves end consumers (individual pet owners of dogs, cats, and reptiles) as its primary customer segment alongside major retail buyers. In late 2025–early 2026, Royal Pet commemorated its 30th anniversary, marked by features in Pet Age Magazine and a series of new product launches including HappyCat scratchers and viral Gnawsome plush toys.

Name

Royal Pet

Legal name

Royal Pet Inc

Website

https://royalpetinc.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Royal Pet is a Minnesota-based pet product manufacturer founded in 1996, operating a portfolio of nine brands (including Gnawsome, ZoomaChew, and Fresh Kitty) that sells dog toys, natural treats, and cat waste management products through Costco, Amazon, Chewy, and Menards.

Ownership category

akta.pro rank

Product category

Pet Supplies and Pet Products

NAICS

Pet and Pet Supplies Retailers (45991), Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Dolls & Stuffed Toys (3942), Miscellaneous Plastics Products (3080)

akta.pro primary industry

General Pet Supplies Retail (Multi-category) (CRALAHAA)

akta.pro secondary industries

Pet Toys & Enrichment Retail (CRALAHAE), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM), Pet Litter, Waste & Odor Control Retail (CRALAHAH)

Keywords

• Pet products manufacturing
• Dog toys and treats
• Cat accessories
• Pet waste management
• Pet retail distribution

Headquarters

HQ city

Hastings

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pet Product Sales (B2B Retail): Wholesale distribution of pet supplies (toys, treats, waste management, accessories) to major retail chains including Costco, Amazon, Chewy, and Menards. Products sold in bulk through retail distribution channels.
2. Pet Product Sales (B2C E-commerce): Direct-to-consumer sales through own website royalpetinc.com and third-party marketplaces like Amazon. Individual pet owners purchase toys, treats, and accessories for their pets.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Royal Pet manufactures and sells pet supplies across nine sub-brands covering dog toys, dog treats, cat toys, cat furniture, cat waste management, dog waste management, and pet accessories. Products are made in an SQF Certified facility in Minnesota and distributed wholesale to major retailers (Costco, Amazon, Chewy, Menards) and direct-to-consumer through royalpetinc.com.

Product overview

Royal Pet is a Minnesota-based pet product company established in 1996 (30 years in business) that manufactures and sells pet supplies across dog, cat, and reptile categories. The company operates a multi-brand portfolio including Gnawsome (dog toys including squeaky balls, spiky toys, plush toys, and the viral Herding Ball), ZoomaChew (dog treats including training treats, dental chews, and engaging chews made in an SQF Certified facility in Minnesota), Fresh Kitty (cat waste management products including litter pans, liners, and mats), HappyCat (innovative cat scratchers in various themes), Spotty (dog waste bags and potty pads), Companion Gear (pet accessories including tunnels and pools), Bags to Go (waste bags), Zip Kitty (cat toys and furniture like the Deluxe Cat Perch), and Cold Life. Product categories span toys, treats, waste management, food mats and bowls, scratchers, training aids, cleaning solutions, and gifts. Distribution occurs through major retailers including Costco, Amazon, Chewy, and Menards, with over 5,000 five-star reviews on Amazon for Gnawsome products.

Differentiator

Problem solved

Functional benefit

Brands

• Spotty: Dog training and waste management products including puppy pads, waste bags, and dispensers.
• ZoomaChew
• Fresh Kitty
• Gnawsome
• Companion Gear
• Bags to Go
• Zip Kitty
• HappyCat
• Cold Life

Products and services

• Gnawsome Dog Toys Gnawsome is Royal Pet's dog toy brand featuring spiky squeakers, plush toys, mega plush items, herding balls, and treat-dispensing toys designed for interactive play, fetch, and gum-massaging dental health. Toys use food-grade, BPA-free TPR rubber and many float in water; Gnawsome has over 5,000 five-star Amazon reviews.
• ZoomaChew Dog Treats ZoomaChew offers dog training treats, dental chews, and engaging chews made with all-natural ingredients (no artificial colors, flavors, or preservatives) in an SQF Certified facility in Minnesota, USA. Dental chews are formulated by a Board-Certified Nutritionist to help clean teeth, freshen breath, and reduce plaque and tartar.
• Fresh Kitty Cat Waste Management Fresh Kitty provides cat waste management solutions including large enclosed litter pans with tapered sides to contain litter and odor, litter liners, foam litter mats with ribbed texture and waterproof backing, and related scoops and accessories.
• HappyCat Cat Scratchers and Furniture HappyCat produces themed cat scratchers and cat furniture designed to satisfy scratching behavior, complementing Royal Pet's cat category alongside Zip Kitty.
• Spotty Dog Waste Management Spotty offers dog waste management products including leak-proof waste bags (e.g., 60ct Polka Dots rolls), potty pads, and bag dispensers designed for clean and sanitary pet waste handling.
• Companion Gear Pet Accessories Companion Gear offers pet lifestyle accessories including cat tunnels, holiday-themed toys, and pools/splash pads for summer play.
• Bags to Go Waste Bags Bags to Go provides portable dog waste bags and disposal products for pet owners on the go.
• Zip Kitty Cat Toys and Furniture Zip Kitty provides cat toys and furniture including the Deluxe Cat Perch (window-mounted, supports up to 35 lbs with removable, washable cover) and animated toys such as the Floppy Fish.
• Cold Life Pet Lifestyle Products Cold Life is a Royal Pet sub-brand offering cooling and lifestyle pet products.

Quantifiable outcome

• 5,000+ five-star reviews on Amazon for Gnawsome spiky toys
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CostcocoreChannel Partner/ Reseller/ DistributorCostco serves as a major retail distribution partner for Royal Pet products. Pet supplies including toys, treats, and accessories are sold through Costco warehouse locations, providing access to Costco's large membership base and emphasizing bulk purchasing value.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon is a primary e-commerce marketplace partner hosting Royal Pet's Gnawsome toy line and other products with over 5,000 five-star reviews. Products are sold directly to consumers through Amazon's platform, providing national and international reach.
• ChewycoreChannel Partner/ Reseller/ DistributorChewy is a leading online pet retailer partner distributing Royal Pet products including ZoomaChew treats, Gnawsome toys, and Fresh Kitty waste management products. Products are featured on Chewy's website with dedicated product listings.
• MenardsminorChannel Partner/ Reseller/ DistributorMenards serves as a regional retail partner distributing pet supplies through their Midwestern home improvement store locations, providing localized retail presence for Royal Pet products.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• KONG Company: KONG is the category-leading manufacturer of durable dog toys (rubber chew toys, plush, squeaker toys). Direct overlap with Royal Pet's Gnawsome line of spiky TPR and plush dog toys sold through the same major retail and e-commerce channels.
• Petmate (Doskocil Manufacturing): Petmate manufactures dog and cat products including toys, pet beds, carriers, and waste management. Comparable to Royal Pet in product breadth, domestic manufacturing, and distribution through major mass and pet specialty retailers.
• Outward Hound: Outward Hound designs and sells dog and cat enrichment toys, puzzle games, and pet lifestyle products. Directly comparable to Royal Pet's Gnawsome brand in dog toy design, category focus, and retail distribution through Chewy, Amazon, and mass retailers.
• Tuffy's Pet Foods: Tuffy's is a U.S. manufacturer of dog treats and pet food, including rawhide and extruded chews. Directly comparable to Royal Pet's ZoomaChew treat line in domestic (Minnesota-based) manufacturing, natural ingredient positioning, and wholesale distribution.
• Chuckit! (Petmate brand): Chuckit! is a leading dog toy brand focused on fetch, ball, and interactive play toys. Comparable to Royal Pet's Gnawsome line in dog toy design philosophy, retail distribution, and consumer target.
• Multipet International: Multipet manufactures plush and novelty pet toys, including the popular Grriggles and Lamb Chop lines. Comparable to Royal Pet's Gnawsome plush toy line in product type, mass retail distribution, and gift/seasonal positioning.
• Worldwise (SmartyKat, Petlinks): Worldwise manufactures pet products under multiple sub-brands including cat toys, scratchers, and waste management. Directly comparable to Royal Pet's HappyCat and Zip Kitty cat brands, and Fresh Kitty waste management line, in multi-brand cat category play.

Broad incumbents

• Hartz Mountain Corporation: Hartz is a large, established manufacturer of pet products spanning toys, treats, flea/tick, and waste management. Overlaps directly with Royal Pet's multi-category pet supplies portfolio but at significantly larger scale and broader distribution.
• PetSafe (Radio Systems Corporation): PetSafe manufactures a wide range of pet products including toys, waste management, training, and lifestyle accessories. Comparable to Royal Pet's multi-brand, multi-category approach with overlap in waste management and dog toys, though at much larger scale and broader category coverage.
• Nylabone (Central Garden & Pet): Nylabone is a long-established manufacturer of chew toys and dental products for dogs. Overlaps with Royal Pet's Gnawsome toy line and ZoomaChew dental chew products, with much larger distribution and parent-company backing (Central Garden & Pet).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/RoyalPetInc
• Facebookfacebook.com/RoyalPetInc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Pet