Aqua Products
Aqua Products manufactures robotic and suction pool cleaning systems for residential pool owners in the U.S. and Canada. It sells the Evo, Sol, Dash, and Mamba product lines through dealer networks and Amazon, operating as a brand under Fluidra USA.
- Company typePrivate
- Founded1982
- HeadquartersCedar Grove, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Aqua Products does
Aqua Products is a U.S.-based manufacturer of automatic swimming pool cleaning systems, founded in 1982 and headquartered in Cedar Grove, New Jersey. The company designs and sells a portfolio of robotic and suction pool cleaners covering both in-ground and above-ground residential pools, organized into the Evo series (Evo 614 iQ, Evo 604, Evo 502), the Sol series (Sol, Sol AG), the Dash above-ground cleaner, and the Mamba suction cleaner. Core technology centers on proprietary mechanical features including patent-pending dual front-and-rear active brushes, a tangle-less 60-foot swivel cable, dual traction motors for wall climbing, JetBlast water-propulsion, and Hammer Technology vacuum suction. The flagship Evo 614 iQ adds built-in WiFi and iAquaLink smartphone control for remote start/stop, spot cleaning, and lift-assist retrieval, with all products integrating with the shared iAquaLink app across the Fluidra connected-pool platform. The business sells hardware units through a multi-channel distribution model: an authorized U.S. and Canadian dealer network accessed via a public Find a Dealer locator, the Fluidra Pro partner program for pool professionals, Amazon marketplace listings, and authorized service centers for post-sale repair. The customer base is fragmented residential pool owners seeking automated floor, wall, and waterline cleaning as an alternative to manual vacuuming, with no enterprise or commercial accounts identified. Aqua Products is privately held and operates as a brand within Fluidra USA, a global pool and spa equipment conglomerate whose portfolio also includes Jandy, Polaris, Zodiac Pool, iAquaLink, Nature2, S.R. Smith, Blueriiot, Taylor, and Cover-Pools. Three new product launches in 2023 (Evo 614 iQ, Evo 604, Sol AG) indicate active line refresh, and the cross-brand integration with Fluidra's connected-pool infrastructure positions Aqua Products as the cleaner-focused brand within a broader multi-brand pool equipment strategy.
Aqua Products firmographics
Firmographics- Name
- Aqua Products
- Legal name
- Aqua Products
- Website
- https://aquaproducts.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Aqua Products manufactures robotic and suction pool cleaning systems for residential pool owners in the U.S. and Canada. It sells the Evo, Sol, Dash, and Mamba product lines through dealer networks and Amazon, operating as a brand under Fluidra USA.
- Ownership category
- akta.pro rank
Aqua Products industry classification
Industry- Product category
- Robotic Pool Cleaning Equipment
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Pool Cleaning Robots (CRACARAC)
Keywords
Where Aqua Products is headquartered
LocationHeadquarters
- HQ city
- Cedar Grove
- HQ country
- United States
- HQ region
- North America
Markets served
Aqua Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Robotic Pool Cleaner Sales: Primary revenue from manufacturing and selling robotic and suction pool cleaners for both in-ground and above-ground pools. Products are sold through dealers, Amazon, and other retail channels.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Aqua Products product offering
Product offeringCore offering
Aqua Products manufactures and sells robotic and suction-based automatic pool cleaning systems for residential in-ground and above-ground swimming pools. The portfolio includes the Evo series (Evo 614 iQ, Evo 604, Evo 502), the Dash and Sol series for above-ground pools, the Sol in-ground cleaner, and the Mamba suction-style cleaner. Products are sold through an authorized dealer network, Amazon, and authorized service centers in the United States and Canada.
Product overview
Aqua Products is a manufacturer of automatic pool cleaners, offering a portfolio of robotic and suction-based pool cleaning products. The product line includes: the Evo series (Evo 614 iQ, Evo 604, Evo 502) which are robotic in-ground pool cleaners with various feature levels; the Sol series (Sol, Sol AG) which are compact robotic cleaners for in-ground and above-ground pools respectively; the Dash which is a robotic above-ground pool cleaner; and the Mamba which is a suction-style cleaner. The Evo 614 iQ represents the premium smart option with WiFi/iAquaLink smartphone control, while other models offer varying levels of automation and cleaning coverage for different pool types and sizes.
Differentiator
Problem solved
Functional benefit
Brands
- iAquaLink: Smart pool control app integrated with EVO 614 iQ robotic pool cleaner for WiFi-connected remote operation.
- EVO Series
- Dash
- Sol
- Mamba
Products and services
- Evo 614 iQ Smart robotic in-ground pool cleaner with built-in WiFi connectivity and iAquaLink app control. Provides smartphone-based remote start/stop, drive-to-spot cleaning, and lift system retrieval for the cleaner. Targeted at residential in-ground pool owners who want app-controlled automated cleaning.
- Evo 604 Robotic in-ground pool vacuum cleaner with patent-pending dual active brushes on both front and rear for enhanced scrubbing. Cleans floor, walls, and waterline with two cleaning modes. Targeted at residential in-ground pool owners.
- Evo 502 Robotic in-ground pool cleaner with active dual-traction brush for scrubbing walls. Designed for pools up to 40 feet with 50-foot cable. Targeted at residential in-ground pool owners.
- Dash Robotic above-ground pool cleaner using JetBlast water-powered propulsion technology with dual debris bags and adjustable wheel rotation for pool floor and cove coverage. Plug-and-play operation. Targeted at residential above-ground pool owners.
- Sol Compact robotic in-ground pool cleaner that scrubs and cleans floor, walls, and waterline in 2.5 hours with 50-foot cable. Designed for pools less than 36 feet long. Features EZ-Clean debris basket. Targeted at residential in-ground pool owners.
- Sol AG Above-ground robotic pool cleaner with super cyclonic vacuum action and scrubbing brush. Cleans pool floor and cove in 2 hours. Lightweight compact design. Targeted at residential above-ground pool owners.
- Mamba Disc-style suction pool cleaner for above-ground and small in-ground pools. Features Hammer Technology vacuum with dual Easy Clean-Out ports to prevent clogging. Targeted at residential above-ground and small in-ground pool owners.
Quantifiable outcome
- Cleans pools in 1-2.5 hours depending on model
- +2 more outcomes
Companies that use Aqua Products
Customer profileSegments1 record
Ideal customer profiles1 record
Aqua Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Aqua Products partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fluidra USAparentAqua Products is a brand owned and operated by Fluidra USA, a global pool equipment company. Fluidra USA owns multiple pool-related brands including Jandy, Polaris, Zodiac, iAquaLink, Nature2, and others. Products are manufactured and distributed under the Fluidra corporate umbrella.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Aqua Products competitors and assessment
Company assessmentDirect peers
- Polaris: Polaris, a Fluidra sister-brand under the same corporate parent, offers robotic and pressure-side pool cleaners that compete with Aqua Products in residential pool cleaning through overlapping US dealer channels.
- Maytronics: Maytronics is the global market leader in residential robotic pool cleaners under the Dolphin brand, directly competing with Aqua Products' Evo and Sol product lines in the same robotic pool cleaner category.
- Zodiac Pool Systems: Zodiac is a Fluidra-owned peer brand offering robotic pool cleaners (e.g., Zodiac TX series) that compete head-to-head with Aqua Products' Evo line in the residential robotic cleaner category.
Emerging players
- Beatbot: Beatbot is an emerging player in premium smart robotic pool cleaners with AI-driven navigation and app control, competing directly with Aqua Products' Evo 614 iQ in the connected-cleaner segment.
- Aiper: Aiper is an emerging cordless robotic pool cleaner brand targeting above-ground and small in-ground pools, directly competing with Aqua Products' Dash and Sol AG product lines in the value segment.
- Dreame Technology: Dreame is an emerging consumer robotics player that has expanded into robotic pool cleaners, bringing cross-category smart-home expertise to compete with Aqua Products' IoT-enabled Evo 614 iQ.
Others
- Ecovacs: Ecovacs is a global consumer robotics company with robotic vacuums and emerging outdoor cleaning products; relevant as an adjacent smart-home robotics peer sharing the consumer-app-controlled robotics business model.
- iRobot: iRobot (Roomba) is an adjacent consumer robotics pioneer in autonomous home cleaning; while not a direct pool cleaner competitor, it is a relevant comparable for consumer robotic vacuum productization and smart-home go-to-market patterns.
Broad incumbents
- Hayward Holdings: Hayward is a broad incumbent in residential pool equipment (pumps, filters, heaters, cleaners) with the AquaVac and SharkVac robotic cleaner lines that compete with Aqua Products' portfolio across the full pool equipment category.
- Pentair: Pentair is a large incumbent in pool and water treatment equipment offering robotic pool cleaners as part of its broader pool solutions portfolio, competing with Aqua Products through dealer channels and full-pool-system bundling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Aqua Products social profiles
Digital presenceAqua Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aqua Products leadership team
Management profileNumber of profiles
Aqua Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aqua Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aqua Products
What does Aqua Products do?
Aqua Products manufactures and sells robotic and suction-based automatic pool cleaning systems for residential in-ground and above-ground swimming pools. The portfolio includes the Evo series (Evo 614 iQ, Evo 604, Evo 502), the Dash and Sol series for above-ground pools, the Sol in-ground cleaner, and the Mamba suction-style cleaner. Products are sold through an authorized dealer network, Amazon, and authorized service centers in the United States and Canada.
Is Aqua Products a public or private company?
Aqua Products is a private company. It is classified as corporate owned and is currently operating.
When was Aqua Products founded?
Aqua Products was founded in 1982. It employs 51 to 100 people.
Where is Aqua Products based?
Aqua Products is headquartered in Cedar Grove, United States, in the North America region.
How does Aqua Products make money?
One revenue line is on record: robotic Pool Cleaner Sales.
Who are Aqua Products's main competitors?
Direct peers on record are Polaris, Maytronics and Zodiac Pool Systems. Emerging players are Beatbot, Aiper and Dreame Technology. Others are Ecovacs and iRobot. Broad incumbents are Hayward Holdings and Pentair.
Does Aqua Products have an API?
No public API is recorded for Aqua Products.
What industry is Aqua Products in?
Aqua Products's product category is Robotic Pool Cleaning Equipment. Its primary akta.pro industry code is CRACARAC, Pool Cleaning Robots. Its NAICS code is 33451 and its SIC code is 3634.