Aqua Products

What Aqua Products does

Aqua Products is a U.S.-based manufacturer of automatic swimming pool cleaning systems, founded in 1982 and headquartered in Cedar Grove, New Jersey. The company designs and sells a portfolio of robotic and suction pool cleaners covering both in-ground and above-ground residential pools, organized into the Evo series (Evo 614 iQ, Evo 604, Evo 502), the Sol series (Sol, Sol AG), the Dash above-ground cleaner, and the Mamba suction cleaner. Core technology centers on proprietary mechanical features including patent-pending dual front-and-rear active brushes, a tangle-less 60-foot swivel cable, dual traction motors for wall climbing, JetBlast water-propulsion, and Hammer Technology vacuum suction. The flagship Evo 614 iQ adds built-in WiFi and iAquaLink smartphone control for remote start/stop, spot cleaning, and lift-assist retrieval, with all products integrating with the shared iAquaLink app across the Fluidra connected-pool platform. The business sells hardware units through a multi-channel distribution model: an authorized U.S. and Canadian dealer network accessed via a public Find a Dealer locator, the Fluidra Pro partner program for pool professionals, Amazon marketplace listings, and authorized service centers for post-sale repair. The customer base is fragmented residential pool owners seeking automated floor, wall, and waterline cleaning as an alternative to manual vacuuming, with no enterprise or commercial accounts identified. Aqua Products is privately held and operates as a brand within Fluidra USA, a global pool and spa equipment conglomerate whose portfolio also includes Jandy, Polaris, Zodiac Pool, iAquaLink, Nature2, S.R. Smith, Blueriiot, Taylor, and Cover-Pools. Three new product launches in 2023 (Evo 614 iQ, Evo 604, Sol AG) indicate active line refresh, and the cross-brand integration with Fluidra's connected-pool infrastructure positions Aqua Products as the cleaner-focused brand within a broader multi-brand pool equipment strategy.

Name

Aqua Products

Legal name

Aqua Products

Website

https://aquaproducts.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Aqua Products manufactures robotic and suction pool cleaning systems for residential pool owners in the U.S. and Canada. It sells the Evo, Sol, Dash, and Mamba product lines through dealer networks and Amazon, operating as a brand under Fluidra USA.

Ownership category

akta.pro rank

Product category

Robotic Pool Cleaning Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Pool Cleaning Robots (CRACARAC)

Keywords

• Robotic pool cleaners
• Swimming pool maintenance equipment
• Suction pool cleaners
• Above-ground pool cleaners
• Smart pool cleaning

Headquarters

HQ city

Cedar Grove

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Robotic Pool Cleaner Sales: Primary revenue from manufacturing and selling robotic and suction pool cleaners for both in-ground and above-ground pools. Products are sold through dealers, Amazon, and other retail channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Aqua Products manufactures and sells robotic and suction-based automatic pool cleaning systems for residential in-ground and above-ground swimming pools. The portfolio includes the Evo series (Evo 614 iQ, Evo 604, Evo 502), the Dash and Sol series for above-ground pools, the Sol in-ground cleaner, and the Mamba suction-style cleaner. Products are sold through an authorized dealer network, Amazon, and authorized service centers in the United States and Canada.

Product overview

Aqua Products is a manufacturer of automatic pool cleaners, offering a portfolio of robotic and suction-based pool cleaning products. The product line includes: the Evo series (Evo 614 iQ, Evo 604, Evo 502) which are robotic in-ground pool cleaners with various feature levels; the Sol series (Sol, Sol AG) which are compact robotic cleaners for in-ground and above-ground pools respectively; the Dash which is a robotic above-ground pool cleaner; and the Mamba which is a suction-style cleaner. The Evo 614 iQ represents the premium smart option with WiFi/iAquaLink smartphone control, while other models offer varying levels of automation and cleaning coverage for different pool types and sizes.

Differentiator

Problem solved

Functional benefit

Brands

• iAquaLink: Smart pool control app integrated with EVO 614 iQ robotic pool cleaner for WiFi-connected remote operation.
• EVO Series
• Dash
• Sol
• Mamba

Products and services

• Evo 614 iQ Smart robotic in-ground pool cleaner with built-in WiFi connectivity and iAquaLink app control. Provides smartphone-based remote start/stop, drive-to-spot cleaning, and lift system retrieval for the cleaner. Targeted at residential in-ground pool owners who want app-controlled automated cleaning.
• Evo 604 Robotic in-ground pool vacuum cleaner with patent-pending dual active brushes on both front and rear for enhanced scrubbing. Cleans floor, walls, and waterline with two cleaning modes. Targeted at residential in-ground pool owners.
• Evo 502 Robotic in-ground pool cleaner with active dual-traction brush for scrubbing walls. Designed for pools up to 40 feet with 50-foot cable. Targeted at residential in-ground pool owners.
• Dash Robotic above-ground pool cleaner using JetBlast water-powered propulsion technology with dual debris bags and adjustable wheel rotation for pool floor and cove coverage. Plug-and-play operation. Targeted at residential above-ground pool owners.
• Sol Compact robotic in-ground pool cleaner that scrubs and cleans floor, walls, and waterline in 2.5 hours with 50-foot cable. Designed for pools less than 36 feet long. Features EZ-Clean debris basket. Targeted at residential in-ground pool owners.
• Sol AG Above-ground robotic pool cleaner with super cyclonic vacuum action and scrubbing brush. Cleans pool floor and cove in 2 hours. Lightweight compact design. Targeted at residential above-ground pool owners.
• Mamba Disc-style suction pool cleaner for above-ground and small in-ground pools. Features Hammer Technology vacuum with dual Easy Clean-Out ports to prevent clogging. Targeted at residential above-ground and small in-ground pool owners.

Quantifiable outcome

• Cleans pools in 1-2.5 hours depending on model
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Fluidra USAparentOthersAqua Products is a brand owned and operated by Fluidra USA, a global pool equipment company. Fluidra USA owns multiple pool-related brands including Jandy, Polaris, Zodiac, iAquaLink, Nature2, and others. Products are manufactured and distributed under the Fluidra corporate umbrella.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Polaris: Polaris, a Fluidra sister-brand under the same corporate parent, offers robotic and pressure-side pool cleaners that compete with Aqua Products in residential pool cleaning through overlapping US dealer channels.
• Maytronics: Maytronics is the global market leader in residential robotic pool cleaners under the Dolphin brand, directly competing with Aqua Products' Evo and Sol product lines in the same robotic pool cleaner category.
• Zodiac Pool Systems: Zodiac is a Fluidra-owned peer brand offering robotic pool cleaners (e.g., Zodiac TX series) that compete head-to-head with Aqua Products' Evo line in the residential robotic cleaner category.

Emerging players

• Beatbot: Beatbot is an emerging player in premium smart robotic pool cleaners with AI-driven navigation and app control, competing directly with Aqua Products' Evo 614 iQ in the connected-cleaner segment.
• Aiper: Aiper is an emerging cordless robotic pool cleaner brand targeting above-ground and small in-ground pools, directly competing with Aqua Products' Dash and Sol AG product lines in the value segment.
• Dreame Technology: Dreame is an emerging consumer robotics player that has expanded into robotic pool cleaners, bringing cross-category smart-home expertise to compete with Aqua Products' IoT-enabled Evo 614 iQ.

Others

• Ecovacs: Ecovacs is a global consumer robotics company with robotic vacuums and emerging outdoor cleaning products; relevant as an adjacent smart-home robotics peer sharing the consumer-app-controlled robotics business model.
• iRobot: iRobot (Roomba) is an adjacent consumer robotics pioneer in autonomous home cleaning; while not a direct pool cleaner competitor, it is a relevant comparable for consumer robotic vacuum productization and smart-home go-to-market patterns.

Broad incumbents

• Hayward Holdings: Hayward is a broad incumbent in residential pool equipment (pumps, filters, heaters, cleaners) with the AquaVac and SharkVac robotic cleaner lines that compete with Aqua Products' portfolio across the full pool equipment category.
• Pentair: Pentair is a large incumbent in pool and water treatment equipment offering robotic pool cleaners as part of its broader pool solutions portfolio, competing with Aqua Products through dealer channels and full-pool-system bundling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aquabotcleaners
• Facebookfacebook.com/aquabot
• LinkedInlinkedin.com/company/aquaproductsinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua Products