Your Marketing co

What Your Marketing co does

Your Marketing Co (YMC) is a privately held, founder-led marketing agency founded in 2008 and headquartered in Easley, South Carolina. The firm operates exclusively within the US credit union vertical, providing strategic outsourced marketing, branding and rebranding, strategic planning, mission and vision development, staff training, website design/build/hosting, and social and digital marketing services. Its stated mission is to help credit unions survive and thrive by engaging, educating, and retaining their next generation of members, explicitly positioning the agency as a partner that helps institutions avoid unnecessary mergers.

YMC delivers its offering through a team of approximately 12 strategists, creatives, designers, digital ad specialists, and web management professionals led by founder Bo McDonald. The technology stack is conventional marketing agency tooling — there is no proprietary platform, AI/ML capability, or software product; the underlying value is human-delivered strategy and creative execution. Distribution is anchored in direct sales to credit union leadership, supported by an active content and thought-leadership engine spanning blog, YouTube, LinkedIn, Facebook, Instagram, speaking engagements at industry events, and live virtual webinars/masterclasses.

The business model is professional services revenue, generated through retainer engagements and project-based consulting with credit unions. The firm lists 20+ named credit union clients across multiple US states. Pricing is quote-based and not publicly disclosed. The company is bootstrapped with no institutional investors, no funding rounds, and no disclosed M&A activity, operating as a focused niche agency with a long-tenured client base within a single regulated vertical.

Name

Your Marketing co

Legal name

Your Marketing Co

Website

https://yourmarketing.co

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Your Marketing Co is a US marketing agency founded in 2008 that exclusively serves credit unions, offering strategic outsourced marketing, branding, strategic planning, website design and hosting, and digital/social marketing services to community-focused financial institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Strategic Marketing Services: Recurring agency fees for strategic outsourced marketing services including marketing plans, branding engagements, strategic planning sessions, staff training, and ongoing digital/social marketing support. Revenue is generated through retainer engagements and project-based consulting with credit unions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Your Marketing Co (YMC) is a digital-forward, human-centric marketing agency that exclusively serves credit unions. The firm delivers strategic outsourced marketing, branding and rebranding engagements, strategic planning, website design/build/hosting, social and digital marketing, staff training, and mission and vision development. Engagements are delivered as professional consulting and creative services, supplemented by educational content such as blog posts, videos, worksheets, and live virtual events.

Product overview

Your Marketing Co (YMC) is a services-based marketing agency specializing exclusively in credit unions. The company offers a unified portfolio of strategic marketing services rather than a software product. The core offerings include Strategic Outsourced Marketing, Branding & Rebranding Engagements, Strategic Planning, Staff Training, Mission and Vision Development, Website Design/Build/Hosting, and Social & Digital Marketing. These services are delivered as professional consulting and creative services, supplemented by educational content through blog posts, worksheets, videos, and live virtual events. The company positions itself as a digital-forward, human-centric agency that helps credit unions survive and thrive through engaging, educating, and retaining the next generation of members.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Helps credit unions survive and thrive, avoiding unnecessary mergers

Named customers23 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BloomCU: BloomCU is a marketing agency that focuses exclusively on credit unions, offering digital marketing, branding, and member acquisition services — directly mirroring YMC's vertical-specialist agency model.
• FI Grow: FI Grow is a digital marketing agency focused on community financial institutions (banks and credit unions), providing SEO, paid media, and content services — a direct comparable in niche financial-institution marketing services.
• Discovery Marketing Group: Discovery Marketing Group is an integrated marketing agency serving credit unions and community financial institutions with branding, digital, and member-acquisition services — directly comparable to YMC's agency model and target buyer.

Others

• The Financial Brand: The Financial Brand is a media and content platform serving marketing and strategy leaders at banks and credit unions; while not an agency, it occupies the same CU-marketing attention and serves as an ecosystem participant adjacent to YMC's content engine.
• Credit Union National Association (CUNA): CUNA is the primary U.S. credit union trade association that provides industry research, events, and advocacy — overlapping with YMC at industry events, content distribution, and as a referral channel.

Broad incumbents

• Jack Henry: Jack Henry provides core processing and digital banking technology to thousands of credit unions and community banks, and offers adjacent marketing and member-engagement capabilities — a broad incumbent in the CU technology stack.
• Temenos: Temenos is a global banking software platform serving retail and credit-union segments with digital channels and engagement tooling — overlapping with the digital/member-experience slice of YMC's services.
• Q2 (now part of Intuit): Q2 provides digital banking and marketing automation platforms for community banks and credit unions; its marketing tooling overlaps with the digital/social execution services YMC delivers to CUs.
• Alkami: Alkami is a digital banking and account-opening platform heavily used by credit unions, increasingly bundling member-experience and marketing features — a broader incumbent whose product expansion could compete with parts of YMC's digital offering.

Emerging players

• Banzai: Banzai delivers event marketing, content, and demand-generation tools purpose-built for financial institutions including credit unions — an emerging player partially overlapping YMC's content + lead-gen execution work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC6Vxac_1TYIx3lFs7D-MMVQ
• Facebookfacebook.com/yourmarketingco
• LinkedInlinkedin.com/company/great-ideas-for-credit-unions
• Instagraminstagram.com/yourmarketingco1/?hl=en
• Xx.com/yourmarketingco

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Marketing co