What BloomCU does

BloomCU operates as MetriFi, a digital services firm that designs and continuously optimizes websites exclusively for credit unions. The company is headquartered in Draper, Utah, and functions as a vertical-specialized web design and conversion rate optimization agency, serving a single customer segment: U.S. credit unions of varying sizes that need to convert digital visitors into members and loan/deposit originators.

The core product is data-driven credit union website design, priced at $30,000–$200,000+ per project with a 3–9 month development timeline. The technical platform centers on MetriFi AI, which the company describes as a system that blends machine efficiency with human expertise to build websites, analyze conversion performance, detect underperforming pages, and design A/B test improvements. Supporting technologies include Opportunity Intelligence (real-time conversion funnel monitoring with benchmarking), ClickFlows (navigation management), Personalization, Branch & ATM Locator, RatesStream (rates management), Financial Calculators, and a newly introduced AI Visibility Optimization (Generative Engine Optimization) module. The BloomCU brand is associated with a WordPress-based theme and platform infrastructure (bloomcu-base theme, bloomcudev.com subdomain) used to deliver these designs. The company claims 60+ credit union websites designed, 100+ A/B tests conducted, $201M+ in client loan/deposit outcomes attributed to its work, and 10/10 NPS scores.

Commercially, MetriFi combines a high-touch enterprise sales motion (consultative, 3–9 month sales and delivery cycles) with a product-led growth entry point: a free Opportunity Intelligence tool that credit unions can self-onboard in roughly three minutes. Revenue mixes one-time project fees with recurring post-launch optimization subscriptions. The firm is privately held, employs 1–10 people, and has not disclosed any outside funding. Co-founder Ryan Harmon serves as Creative Director, Shareholder and Software Engineer. Recognition has come from industry bodies including The Financial Brand, CUES, America's Credit Unions, Credit Union Times, and CU Insight.

Name

BloomCU

Legal name

MetriFi

Website

https://bloomcu.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BloomCU (operating as MetriFi) is a Draper, Utah-based digital design firm that builds, redesigns, and continuously optimizes websites exclusively for U.S. credit unions using proprietary AI-assisted tools, A/B testing, and conversion benchmarking.

Ownership category

akta.pro rank

Product category

Credit Union Website Design & Digital Marketing

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Business Intelligence, Reporting & Visualization Services (BPAEAHAD)

akta.pro secondary industry

Digital Experience Monitoring (DEM: RUM/Synthetic) (HDABAJAH)

Keywords

• Credit union website design
• Conversion rate optimization
• A/B testing services
• Digital marketing for credit unions
• AI website personalization

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Design & Development: One-time professional services for credit union website design and development, ranging from $30,000 to $200,000+ per project, paid in four milestones (30% deposit, 30% milestone one, 30% milestone two, 10% post-launch).
2. Continuous Optimization Services: Ongoing A/B testing, conversion optimization, and Opportunity Intelligence monitoring services after website launch, providing continuous UX improvements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BloomCU (operating as MetriFi) provides data-driven website design, conversion rate optimization, and AI-powered personalization services specifically for credit unions. The company designs and develops credit union websites backed by 100+ A/B tests, then provides continuous post-launch optimization including real-time conversion funnel monitoring, benchmarking, and AI-generated A/B test improvements.

Product overview

MetriFi (BloomCU) is a data-driven credit union website design platform offering a unified suite of products. The core offering is Website Design, which is supplemented by three add-on modules: Opportunity Intelligence for real-time conversion funnel monitoring and benchmarking, Conversion Optimization through continuous A/B testing, and AI Visibility Optimization (Generative Engine Optimization) for AI-powered search optimization. Additional technology features include Personalization, ClickFlows, Branch & ATM Locator, RatesStream (rates management), and Financial Calculators—all designed to work together as part of credit union websites that convert visitors into members and borrowers.

Differentiator

Problem solved

Functional benefit

Brands

• BloomCU: WordPress theme and technology platform used for credit union website designs; evidenced by bloomcudev.com subdomain and bloomcu-base theme references

Products and services

• Website Design Data-driven credit union website design service for credit unions of various sizes. Includes full website build, continuous A/B testing, and post-launch UX optimization backed by proprietary MetriFi AI.
• Opportunity Intelligence Real-time monitoring of website conversion funnels for credit unions, with benchmarking against other credit unions and banks. Detects underperforming pages and triggers AI-designed A/B tests. Available as a free tool.
• Conversion Optimization Ongoing A/B testing program that produces higher-converting credit union websites through research-backed strategies and proven design patterns.
• AI Visibility Optimization (Generative Engine Optimization) AI-driven optimization service for credit union websites to improve visibility in generative AI-powered search and discovery.

Quantifiable outcome

• $201M+ in new loans and deposits generated through website conversions
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature8 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• FI.Site: FI.Site is a digital agency that designs and markets websites specifically for community banks and credit unions, mirroring BloomCU's core offering of data-driven website design and conversion optimization for the same vertical.
• Trellance: Trellance is a credit union industry CUSO that provides marketing, analytics, and lending intelligence solutions to credit unions. Its member growth and digital marketing services overlap with BloomCU's conversion-focused website and AI-driven optimization offerings.
• Optimizely: Optimizely is an enterprise experimentation and A/B testing platform widely used for digital experience optimization. It is directly comparable to the experimentation backbone BloomCU has built via its 100+ A/B tests and Opportunity Intelligence benchmarking.
• VWO (Visual Website Optimizer): VWO is an A/B testing and conversion rate optimization platform used by digital teams to run experiments and improve website performance. It overlaps with the continuous experimentation and conversion optimization capabilities BloomCU packages inside its credit union website engagements.

Broad incumbents

• Alkami Technology: Alkami is a leading digital banking platform serving credit unions and banks with online and mobile banking, and increasingly web experience layers. It competes with BloomCU for credit union digital wallet share but as part of a much broader platform rather than a specialized design agency.
• Jack Henry (Banno): Jack Henry, via its Banno digital platform, provides credit unions with integrated digital banking and website experiences. It is a broad incumbent serving many of the same credit unions BloomCU targets, though at a much wider platform scope.

Emerging players

• Lumin Digital: Lumin Digital is a cloud-native digital banking platform purpose-built for credit unions and community banks, offering modern UI and member experience tools. It overlaps with BloomCU's focus on website experience quality for credit unions but as part of a full digital banking suite.
• Persado: Persado applies generative and predictive AI to financial-services marketing copy and messaging optimization, with banking and credit unions as core customers. It overlaps with BloomCU's AI-driven conversion optimization and A/B testing orientation at the messaging layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bloomcu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BloomCU