Malmö Redhawks
- Company typePrivate
- Founded1972
- HeadquartersMalmö, Sweden
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Malmö Redhawks firmographics
Firmographics- Name
- Malmö Redhawks
- Legal name
- Malmö Redhawks
- Website
- https://malmoredhawks.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Malmö Redhawks industry classification
Industry- Product category
- Professional Ice Hockey
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Ice Hockey Leagues (MPAKAAAE)
Keywords
Where Malmö Redhawks is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Malmö Redhawks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue from individual match tickets at Malmö Arena. Single-game admission prices range from 10-100 SEK depending on age category.
- Season Cards: Annual season ticket packages granting access to all home matches in SHL and other competitions.
- Merchandise Sales: Online shop selling official Malmö Redhawks merchandise including apparel, accessories, and souvenirs through redhawksshop.com.
- Corporate Partnerships: B2B partnerships including main partners, network partners, 1996-club partners, and various sponsorship tiers with brand exposure benefits.
- Corporate Hospitality: Revenue from loges (private luxury boxes for 15-34 persons), Lounge4 (premium seating experience from 495 SEK), restaurant packages, and Christmas parties.
- Youth Development Camps: Summer camps, goaltender camps, and HG-camps for youth players. Prices range from 2,495-5,400 SEK depending on camp type and duration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single-day match tickets for Malmö Arena Cup |
| Unit Pricing | Pay-as-you-go | Two-day tournament ticket |
| Unit Pricing | Pay-as-you-go | Lounge4 premium experience |
| Unit Pricing | Multi-year contract | Loge private boxes |
| Unit Pricing | Pay-as-you-go | Summer Camp - Goalkeepers |
| Unit Pricing | Pay-as-you-go | Summer Camp - Regular players |
| Unit Pricing | Pay-as-you-go | HG-Camp (Hockeygymnasium preparation) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Malmö Redhawks product offering
Product offeringCore offering
Malmö Redhawks is a professional Swedish ice hockey club that fields men's and women's teams in top-tier national leagues (SHL and NDHL). The club sells match tickets, season cards, and corporate hospitality packages at Malmö Arena, runs a youth development program with 500+ children including hockey camps, and operates a merchandise e-commerce store. Corporate services include private loge suites, Lounge4 premium seating, Christmas party packages, business networking (Redhawks Nätverk), and the 1996-klubben partner program.
Product overview
Malmö Redhawks is a Swedish ice hockey club offering a multi-layered portfolio of products and services centered around elite hockey competition and community engagement. The core offering includes men's (SHL) and women's (NDHL) professional hockey teams competing at the highest levels of Swedish hockey. Supporting this are ticketing products including individual match tickets and season cards. The club operates youth development programs including hockey camps (summer, goaltender, HG-camp, holiday camps) and the Hockey För Alla ice skating school. Corporate hospitality offerings include Lounge4 executive lounges, private loge suites, and Christmas party packages. Community engagement programs under the MerÄnHockey umbrella include Hälsosam Ungdom (youth health), Medspelaren (values-based youth development), Mötesplatsen (integration), Ljusglimt (hospital visits), Framtidens Hockey (gender equality), and Hockeyns Dag (annual charity event). The club also operates an official merchandise store (Redhawksshop.com), hosts the annual Malmö Arena Cup pre-season tournament, and provides business networking through Redhawks Nätverk and the 1996-klubben partner program. Heritage products include Hall of Fame and annual sustainability reporting.
Differentiator
Problem solved
Functional benefit
Brands
- MerÄnHockey: The umbrella brand for all community engagement initiatives including Hälsosam Ungdom, Medspelaren, Mötesplatsen, Hockey För Alla, Ljusglimt, Framtidens Hockey, and Hockeyns Dag.
Products and services
- Match Tickets and Season Cards Single-match and annual season card packages for home games at Malmö Arena covering both men's (SHL) and women's (NDHL) teams. Adult single tickets 100 SEK, youth 50 SEK, children under 12 10 SEK.
- Malmö Arena Cup Pre-season ice hockey tournament held in September featuring top SHL teams competing for the inaugural tournament title. Single-day tickets: Adults 100 kr, Youth 50 kr, Children under 12 10 kr. Two-day tickets: Adults 150 kr, Youth 75 kr.
- Hockeyns Dag Annual charity hockey day with free admission to home games while raising funds for Min Stora Dag, supporting children with serious illnesses.
- Redhawksshop.com Merchandise Official online merchandise store selling jerseys, apparel, accessories, and souvenirs featuring the Malmö Redhawks brand and logo.
- Hockey Camp Youth hockey camps including summer camps, goaltender camps, HG-camps (Hockeygymnasiet preparation), and holiday camps held at Malmö Arena training hall and Malmö Isstadion. Prices range from 2,495-5,400 SEK depending on camp type.
- Lounge4 Exclusive premium lounge experience on the fourth floor with seating for 15-34 people, offering food, drinks, and networking opportunities during home games. From 495 SEK per ticket. Can be booked for private events up to 80 persons.
- Loger (Private Suites) VIP private suites accommodating 15-34 guests with private service, conference facilities, and premium views of the ice. 50 loges available, with inquiry-based multi-year booking. Includes dinner service, private bar, and best views.
- Julbord (Christmas Party Packages) Corporate Christmas party packages combining traditional Swedish holiday buffet with live hockey matches at Malmö Arena.
- Redhawks Nätverk Business networking group connecting companies and decision-makers through hockey-themed relationship-building events, matchmaking lunches, padel activities, and annual trips.
- 1996-klubben Partner Program Partner club supporting the entire organization from elite teams to youth initiatives, with access to business networking opportunities and exclusive events.
- Hockey För Alla (Ice Skating School) Ice skating school in partnership with MKB Fastighets AB, providing introductory skating and hockey activities for children in the Rosengård area to make hockey accessible to more children.
- Hälsosam Ungdom Program increasing physical activity among children and youth through school visits, sports experiences, and leadership development, with a focus on health and activity initiatives.
- Medspelaren Long-term youth development and education program combining values-based training with high-quality hockey coaching to develop skilled players and responsible individuals, in partnership with organizations such as Climat 80, RF-SISU Skåne, Sparbanken Syd, and Stadium.
- Mötesplatsen
- Framtidens Hockey Initiative promoting gender equality in hockey by developing girls' and women's programs and creating equal opportunities for players and leaders, in partnership with EPOS (European Platform for Women in Sport).
Quantifiable outcome
- 375,964 SEK raised for charity at single Hockeyns Dag event
- +1 more outcomes
Companies that use Malmö Redhawks
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Malmö Redhawks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Malmö Redhawks partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and supporting.
- Sandberg DevelopmentcoreMain partner for Hockeyns Dag 2026. Collaborates on annual charity hockey day events that raise funds for Min Stora Dag and provide free hockey entertainment.
- SöderbergföretagencoreMain partner for Hockeyns Dag 2026. Co-sponsor of annual charity match day supporting Min Stora Dag organization.
- InterbussupportingProud partner of MerÄnHockey community engagement initiatives.
- Fryshuset MalmöcoreCollaboration partner for Mötesplatsen integration program where youth from Fryshuset, university students, and Redhawks juniors meet for joint activities.
- Malmö UniversitetcoreAcademic partner in Mötesplatsen program, bringing university students together with Fryshuset youth and Redhawks juniors.
- Malmö Kvinnoklinik (MediPlast)supportingPartner supporting Mötesplatsen integration initiative.
- Friskis & Svettis MalmösupportingCollaboration partner providing facilities for Mötesplatsen training activities beyond Redhawks facilities.
- PMalmö (Platform Malmö)supportingPartner supporting Mötesplatsen program for integration and community building.
- Craaford (Crafoord)supportingPartner supporting Mötesplatsen integration program.
- Climat 80supportingPartner of Medspelaren long-term youth development and education program.
- Malmö Kvinnokvinnojour (Malmö Women's Shelter)supportingPartner supporting Medspelaren values-based education program.
- RF-SISU SkånecoreImportant partner for Medspelaren values education. Supports internal training programs and offers leadership training including inclusive leadership with focus on NPF diagnoses.
- Scandic Hotels MalmösupportingPartner of Medspelaren youth development program.
- Sparbanken SydsupportingPartner of Medspelaren youth development and education program.
- StadiumsupportingPartner of Medspelaren youth development program.
- Taksäkerhet SydsupportingPartner of Medspelaren youth development program.
- TictacsupportingPartner of Medspelaren youth development program.
- TrelleborgsupportingPartner supporting Hälsosam Ungdom health and activity initiative for youth.
- EPOS (European Platform for Women in Sport)coreMembership in EPOS initiative aimed at motivating more women to pursue leadership careers in elite hockey. Enables experience exchange with Sweden's largest clubs.
- MKB Fastighets ABcorePartner in 'Hockey För Alla' (Hockey for Everyone) initiative, jointly operating a skating school for schools in Rosengård area to introduce hockey to children who might not otherwise have the opportunity.
- Min Stora DagcoreCharitable organization creating joyful experiences for children with serious illnesses. Annual Hockeyns Dag charity match raises funds and creates VIP experiences for these children.
- Limhamns BrottarklubbsupportingWrestling club partnership for Team 15 summer training, developing balance, body control, strength, coordination and confidence.
- Limhamn CrossFitsupportingCrossFit training partner for Team 15 summer off-ice training focusing on movement joy, strength, speed, endurance and injury prevention.
- Malmö ArenacoreHome arena partnership. Redhawks play home matches at Malmö Arena, one of Nordic's most modern arenas. Jointly organize events including Impact Tour.
- Malmö Arena HotelsupportingAdjacent hotel partnership offering combined experiences including accommodation, conference, and hockey. 395 rooms with Skybar overlooking Hyllie.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Malmö Redhawks competitors and assessment
Company assessmentRegional players
- Malmö FF: Malmö's top football club sharing the same city, sponsors (e.g., Sparbanken, Söderbergföretagen), and youth base. Competes for the same local fan attention, corporate hospitality spend, and Skåne regional sponsorship pool, while not being a direct product competitor.
Direct peers
- Linköping HC: SHL club participating in Malmö Arena Cup 2026, with corporate partnership focus and community programs. Comparable in size and SHL operating model.
- Djurgårdens IF Hockey: Stockholm-based SHL club operating at Hovet/Globen, with a large fan base, premium hospitality, and significant corporate partnerships. Comparable in size of partner network and brand strength within the SHL ecosystem.
- Rögle BK: Ängelholm-based SHL club with strong Scania/Skåne regional footprint overlapping with Malmö Redhawks. Direct competitor for regional fans, sponsors, and youth players in the same catchment.
- Färjestad BK: Karlstad-based SHL club with a similarly long history, championship pedigree, diversified corporate sponsorship and hospitality revenue streams, and significant youth development. Most directly comparable SHL peer in terms of scale and operating model.
- HV71: Jönköping-based SHL club, also competing in the new Malmö Arena Cup 2026. Comparable in terms of SHL participation, regional identity, and corporate partnership model.
- Frölunda HC: Gothenburg-based SHL powerhouse with multiple recent championships, large corporate partner network, and strong youth academy. Comparable top-tier Swedish hockey operation with similar matchday and B2B revenue model.
- Skellefteå AIK: SHL club with strong recent championship record, strong youth development, and loyal regional fan base. Comparable in operating model as a regional Swedish hockey club with diversified community and commercial programs.
- Luleå HF: Northern Sweden SHL club with strong recent performance and well-developed youth academy. Comparable in structure as a member-owned SHL club with diversified revenue model.
Broad incumbents
- SHL (Swedish Hockey League): The central league body that operates the SHL competition, manages collective media/sponsorship rights, and runs league-wide initiatives like the Impact Tour. Operates the broader commercial platform within which Malmö Redhawks competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Malmö Redhawks social profiles
Digital presenceMalmö Redhawks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Malmö Redhawks leadership team
Management profileNumber of profiles
Profiles17 records
Malmö Redhawks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Malmö Redhawks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Malmö Redhawks
What does Malmö Redhawks do?
Malmö Redhawks is a professional Swedish ice hockey club that fields men's and women's teams in top-tier national leagues (SHL and NDHL). The club sells match tickets, season cards, and corporate hospitality packages at Malmö Arena, runs a youth development program with 500+ children including hockey camps, and operates a merchandise e-commerce store. Corporate services include private loge suites, Lounge4 premium seating, Christmas party packages, business networking (Redhawks Nätverk), and the 1996-klubben partner program.
Is Malmö Redhawks a public or private company?
Malmö Redhawks is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Malmö Redhawks founded?
Malmö Redhawks was founded in 1972. It employs 51 to 100 people.
Where is Malmö Redhawks based?
Malmö Redhawks is headquartered in Malmö, Sweden, in the Europe region.
How does Malmö Redhawks make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are season Cards, merchandise Sales, corporate Partnerships, corporate Hospitality and youth Development Camps.
Who are Malmö Redhawks's main competitors?
Malmö FF is listed as a regional player. Direct peers are Linköping HC, Djurgårdens IF Hockey, Rögle BK, Färjestad BK, HV71, Frölunda HC, Skellefteå AIK and Luleå HF. SHL (Swedish Hockey League) is listed as a broad incumbent.
Does Malmö Redhawks have an API?
No public API is recorded for Malmö Redhawks.
What industry is Malmö Redhawks in?
Malmö Redhawks's product category is Professional Ice Hockey. Its primary akta.pro industry code is MPAKAAAE, Ice Hockey Leagues. Its NAICS code is 711211 and its SIC code is 7997.