Farjestad BK
Färjestad BK is a member-owned Swedish ice hockey club founded in 1932 in Karlstad, Sweden, fielding men's (SHL) and women's (SDHL) teams plus a U16–U20 youth pipeline, and operating Löfbergs Arena, F&B outlets, merchandise, and corporate partnerships.
- Company typePrivate
- Founded1932
- HeadquartersKarlstad, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Farjestad BK does
Färjestad BK (legal name Färjestad Bollklubb) is a Swedish professional ice hockey club founded on November 10, 1932, in the Färjestad district of Karlstad, Sweden, and organized as a member-owned ideell förening (non-profit association). The club fields men's teams in the Swedish Hockey League (SHL) — Sweden's top-tier professional ice hockey league — and, beginning in 2025-26, a women's team in the SDHL. It also operates a U16–U20 youth pipeline, a hockeygymnasium combining secondary education with elite training, community programs (Ture Varg Hockeyskola, Skridskokompis, Fritidsbanken equipment lending), and the regional Färjestad BK Hockeyallians serving feeder clubs across Värmland.
The club's home venue, Löfbergs Arena (built 2000–2001, 8,250 capacity), is a multi-purpose facility anchored by naming-rights partner Löfbergs. The venue hosts an on-site commercial stack including the FBK Shop (physical + e-commerce at fbkshopen.se), three restaurant concepts (Golden Star fine dining, The Locker Room, The Chef's Table), LA Burgers, multiple bars (Skybar, Riverside Bar, Season Ticket Bar, Nine2Five), and a 50/50 lottery sold at 30 SEK per ticket. The club engages over 600 children and youth in its development programs and supports the Stort Hjärta charitable foundation, which runs Blå Rummet, Movember, Bissen Brainwalk, Team Rynkeby, and Julänglarna initiatives.
Revenue is generated across seven distinct streams: individual match tickets (digital via Tickster/SerieKort.se), season tickets and annual memberships, on-site food and beverage, merchandise, the 50/50 lottery, corporate sponsorship deals (Löfbergs, Svenska Spel, XL Bygg, Oakley, Norrlands Guld, Aftonbladet), and corporate event/hospitality rentals. Distribution mixes self-serve digital ticketing, physical on-site retail at the arena, e-commerce, and a direct sales force for enterprise sponsorship and event contracts. The 2025-26 annual meeting noted the highest turnover in the club's history, with parallel investment in the men's and women's teams.
Farjestad BK firmographics
Firmographics- Name
- Farjestad BK
- Legal name
- Färjestad Bollklubb
- Website
- https://farjestadbk.se
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Färjestad BK is a member-owned Swedish ice hockey club founded in 1932 in Karlstad, Sweden, fielding men's (SHL) and women's (SDHL) teams plus a U16–U20 youth pipeline, and operating Löfbergs Arena, F&B outlets, merchandise, and corporate partnerships.
- Ownership category
- akta.pro rank
Farjestad BK industry classification
Industry- Product category
- Professional Ice Hockey Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Food Service Contractors (722310), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)
- akta.pro secondary industries
- Club Sports Programs (EDALAIAB), Concession & Stadium / Arena Catering (THAFAIAG)
Keywords
Where Farjestad BK is headquartered
LocationHeadquarters
- HQ city
- Karlstad
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Farjestad BK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales: Revenue from individual match tickets sold through Ticketmaster/tickster.com for SHL and SDHL games at Löfbergs Arena (8,250 capacity)
- Season Tickets and Memberships: Season ticket packages and annual memberships providing access to matches and member benefits
- Food and Beverage: On-site dining at Löfbergs Arena including Golden Star restaurant, The Locker Room, The Chef's Table, LA Burgers, bars, and kiosks
- Merchandise Sales: FBK Shop selling jerseys, clothing, accessories, and souvenirs through physical store and web shop
- 50/50 Lottery: Lottery tickets sold during matches at 30 SEK each, with prize pools averaging around 20,000 SEK per match
- Corporate Partnerships: Sponsorship arrangements with various corporate partners including Löfbergs, XL Bygg, Oakley, Svenska Spel, Norrlands Guld, and Aftonbladet
- Corporate Events: Event space rentals including conference facilities and corporate hospitality experiences
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard match tickets |
| Subscription | Annual | Season tickets and memberships |
| Transaction based/ take rate | Pay-as-you-go | 50/50 Lottery |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Farjestad BK product offering
Product offeringCore offering
Färjestad BK operates a professional ice hockey sports club in Karlstad, Sweden, fielding men's (SHL), women's (SDHL), and youth (U16–U20) teams. The club generates revenue through matchday attendance at Löfbergs Arena (8,250 capacity), season tickets and memberships, food and beverage operations across multiple restaurant concepts, merchandise sales via FBK-shopen, a 50/50 matchday lottery, and corporate sponsorship and hospitality packages. It also runs a youth hockey academy (Hockeygymnasium) and community programs through its Stort Hjärta foundation.
Product overview
Färjestad BK is a Swedish ice hockey club based in Karlstad, founded in 1932. The organization operates as a multi-team sports club offering elite hockey programs across men's (SHL), women's (SDHL), and youth divisions (U16-U20). The club's portfolio includes venue operations at Löfbergs Arena (8,250 capacity), food and beverage services through three restaurant concepts (Golden Star, The Locker Room, The Chef's Table), LA Burgers, and FBK-shopen merchandise retail. Additional offerings include a 50/50 lottery, membership programs, and a hockey academy. The organization also engages in extensive CSR activities through partnerships with various charitable foundations.
Differentiator
Problem solved
Functional benefit
Brands
- FBK: Common abbreviation used for Färjestad BK
- Färjestad Bollklubb
Products and services
- Herr (SHL) Men's Hockey Team Färjestad BK's senior men's ice hockey team competing in the Swedish Hockey League (SHL), Sweden's top-tier professional ice hockey league. The team plays home matches at Löfbergs Arena in Karlstad and has won 10 SM-guld titles.
- Dam (SDHL) Women's Hockey Team Färjestad BK's senior women's ice hockey team competing in SDHL (Sveriges Damhockeyliga), Sweden's top women's hockey league, debuting in the 2025-26 season.
- Hockeygymnasium (Hockey Academy) Youth hockey development academy combining Swedish high school education with elite hockey training for aspiring young players, supporting the club's youth-to-professional talent pipeline.
- Annual Membership Annual membership program providing supporters with priority access to tickets, exclusive content, and voting rights at the club's annual meetings as member-owners of the ideell förening.
- Löfbergs Arena Venue Operations Multi-purpose 8,250-capacity arena in Karlstad serving as home venue for Färjestad BK hockey matches and hosting concerts, corporate events, and conferences.
- Golden Star Restaurant Fine dining restaurant inside Löfbergs Arena offering three-course meals with match tickets included, featuring pre-game and in-game dining experiences for premium guests.
- The Locker Room Restaurant Street food-inspired restaurant at Löfbergs Arena offering diverse menu options including burgers, Asian salmon, and kids' meals, with Hockeytugg dining packages.
- The Chef's Table Exclusive seven-course tasting menu dining experience at Löfbergs Arena with drink pairings, served at the chef's table in an open kitchen setting.
- LA Burgers Arena burger concept at Löfbergs Arena featuring burgers made with quality ingredients, including vegetarian options, served in plastic-free Swedish wrapping paper.
- FBK-shopen (Merchandise Shop) Official merchandise store selling jerseys, clothing, accessories, souvenirs, and gift items in Färjestad BK green and white colors, available at the arena and online.
- 50/50 Lottery On-site and online lottery at matches with pots averaging approximately 20,000 SEK per game, tickets priced at 30 SEK each.
Quantifiable outcome
- 10 Swedish Championship titles, ranking third all-time in Swedish hockey
- +1 more outcomes
Companies that use Farjestad BK
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Farjestad BK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Farjestad BK partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- LöfbergscoreMajor naming rights sponsor for Löfbergs Arena. Coffee roastery providing F&B offerings including coffee at kiosks throughout the arena. Key partner for the Stort Hjärta foundation.
- Svenska SpelcoreOfficial lottery partner of Färjestad BK, providing odds and betting services information on the club website.
- XL ByggminorBuilding materials retailer sponsor with logo presence on the club website.
- OakleyminorEyewear brand sponsor providing products and brand visibility.
- Norrlands GuldminorBeer brand sponsor with logo placement on the club website.
- Aftonbladet SportbladetminorMedia partner providing sports journalism coverage and visibility.
- TV4 PlaycoreStreaming partnership allowing fans to support FBK while streaming content. TV4 Play+ Sport or Hockey subscriptions include discounts that benefit the club.
- Stort Hjärta FoundationcoreClub's own charitable foundation working to improve quality of life for sick and disabled children. Provides scholarships and financial support to families in need. The foundation also manages Blå Rummet (The Blue Room) initiative.
- Färjestad BK HockeyallianscoreAlliance of hockey clubs in Värmland region organized by Färjestad BK. Organizes tournaments and distributes revenues to member clubs. Also conducts try-out days for boys and girls.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Farjestad BK competitors and assessment
Company assessmentDirect peers
- Djurgårdens IF Hockey: Stockholm-based SHL club with a large fan base and multi-team club structure (also operates football). Comparable as a top-tier Swedish ice hockey operation with diversified revenue across tickets, F&B, and sponsorships.
- Modo Hockey: Örnsköldsvik-based SHL club with historical championship pedigree. Comparable as a regional Swedish hockey operation with strong youth development focus and similar heritage positioning.
- HV71: Jönköping-based SHL club with historical championship success. Directly comparable as a regional Swedish ice hockey operation with arena-based revenue and similar historical brand-equity positioning.
- Frölunda HC: Gothenburg-based SHL club and the most decorated Swedish ice hockey team, providing the most direct comparison point for Färjestad in terms of elite men's hockey operations, multi-revenue stream arena economics, and youth development infrastructure.
- Skellefteå AIK: Skellefteå-based SHL club and recent Swedish champion. Comparable in terms of regional concentration model, strong youth development, and competing for top-end league positioning.
- Linköping HC: Linköping-based SHL club operating in a similarly-sized Swedish city market. Comparable business model with arena-based matchday revenue, youth programs, and corporate partnerships.
- Rögle BK: Ängelholm-based SHL club in southern Sweden. Comparable as a mid-sized market SHL operation focused on regional youth development and ticket-driven matchday economics.
- Luleå Hockey: Luleå-based SHL club that lost the 2022 SM-final to Färjestad. Comparable as a top-tier Swedish hockey operation with strong youth development, northern Sweden market positioning, and competitive rival dynamics.
- Malmö Redhawks: Malmö-based SHL club operating in Sweden's third-largest city. Comparable as a SHL operation competing for fan attention and sponsorships, with broader metropolitan market access than Färjestad.
- Brynäs IF: Gävle-based SHL club with a similar historical championship pedigree (multiple SM-guld) and regional concentration model. Closely comparable to Färjestad in heritage, regional footprint, and member-owned structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Farjestad BK social profiles
Digital presenceFarjestad BK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farjestad BK leadership team
Management profileNumber of profiles
Profiles12 records
Farjestad BK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farjestad BK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farjestad BK
What does Farjestad BK do?
Färjestad BK operates a professional ice hockey sports club in Karlstad, Sweden, fielding men's (SHL), women's (SDHL), and youth (U16–U20) teams. The club generates revenue through matchday attendance at Löfbergs Arena (8,250 capacity), season tickets and memberships, food and beverage operations across multiple restaurant concepts, merchandise sales via FBK-shopen, a 50/50 matchday lottery, and corporate sponsorship and hospitality packages. It also runs a youth hockey academy (Hockeygymnasium) and community programs through its Stort Hjärta foundation.
Is Farjestad BK a public or private company?
Farjestad BK is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Farjestad BK founded?
Farjestad BK was founded in 1932. It employs 51 to 100 people.
Where is Farjestad BK based?
Farjestad BK is headquartered in Karlstad, Sweden, in the Europe region.
How does Farjestad BK make money?
Seven revenue lines are on record. Ticket Sales are the primary driver. The others are season Tickets and Memberships, food and Beverage, merchandise Sales, 50/50 Lottery, corporate Partnerships and corporate Events.
Who are Farjestad BK's main competitors?
Direct peers on record are Djurgårdens IF Hockey, Modo Hockey, HV71, Frölunda HC, Skellefteå AIK, Linköping HC, Rögle BK, Luleå Hockey, Malmö Redhawks and Brynäs IF.
Does Farjestad BK have an API?
No public API is recorded for Farjestad BK.
What industry is Farjestad BK in?
Farjestad BK's product category is Professional Ice Hockey Club. Its primary akta.pro industry code is MPAKABAI, Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.), with a secondary code of EDALAIAB, Club Sports Programs. Its NAICS code is 711211 and its SIC code is 7997.