Hycrete
Hycrete, founded in 2003 and headquartered in New Jersey, manufactures patented hydrophobic liquid admixtures that make concrete intrinsically waterproof and corrosion-resistant, selling primarily through ready-mix concrete suppliers and direct project-based sales to commercial, infrastructure, data center, marine, and government construction projects across the US, Mexico, and the Philippines.
- Company typePrivate
- Founded2003
- HeadquartersCarlstadt, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hycrete does
Hycrete, Inc. is a privately held New Jersey-based specialty chemicals company founded in 2003 that develops and sells hydrophobic liquid admixtures formulated to make concrete intrinsically waterproof and corrosion-resistant from within. Its core technology is a patented dual-action chemistry that, when dosed into concrete at the ready-mix stage, forms performance copolymers filling the concrete's capillary network to reduce water absorption to under 1% (measured at 0.3%–0.9% in independent lab tests) and concurrently forms a chemically bonded corrosion-inhibiting barrier on steel reinforcement. The product portfolio centers on Hycrete360, a 4-point protection program bundling the admixture with in-house engineering design review, construction guidance, and a 10-year performance-based warranty, alongside standalone products Hycrete Endure WP, Endure CP, and Endure Cure, plus regional variants Hycrete MC 1000+ for Mexico and Hycrete W400/W200 for the Philippines.
Hycrete sells primarily through a B2B project-based model: the company engages architects, structural engineers, general contractors, owners/developers, and ready-mix concrete suppliers (including Vulcan Materials, CalPortland, Cemex, Stoneway Concrete, and Central Concrete Supermix) via an enterprise field-sales process culminating in technical project review and custom mix design. Pricing is quote-based and value-oriented against installed membrane alternatives, with documented cost savings of 20%–30% versus membranes and individual project savings ranging from $120,000 (WA State DIS Data Center) to $594,000 (Oklahoma River Whitewater Park). Revenue streams consist of one-time product sales bundled with professional engineering and quality-assurance services, and are anchored on multi-year contracts through warranties and specification stickiness.
The customer base spans commercial construction, infrastructure, healthcare, data centers, marine and aquatic facilities, hospitality, and government projects (Google, Expedia, Amgen, Disney, Hyatt Regency Seattle, Sound Transit, SeaTac Airport, Kuwait Naval Base, Seattle Aquarium, among others). The firm employs 51–100 people, holds Cradle to Cradle Gold (the first building material so certified), NSF/ANSI-61 certification, and a World Economic Forum Technology Pioneer designation, and has raised approximately $22 million in disclosed venture funding since 2005, with the most recent round ($15 million, 2008) led by Mohr Davidow Ventures.
Hycrete firmographics
Firmographics- Name
- Hycrete
- Legal name
- Hycrete, Inc.
- Website
- https://hycrete.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hycrete, founded in 2003 and headquartered in New Jersey, manufactures patented hydrophobic liquid admixtures that make concrete intrinsically waterproof and corrosion-resistant, selling primarily through ready-mix concrete suppliers and direct project-based sales to commercial, infrastructure, data center, marine, and government construction projects across the US, Mexico, and the Philippines.
- Ownership category
- akta.pro rank
Hycrete industry classification
Industry- Product category
- Concrete Admixtures / Construction Chemicals
- NAICS
- Paint, Coating, and Adhesive Manufacturing (3255)
- SIC
- Miscellaneous Chemical Products (2890), Chemicals & Allied Products (2800)
- akta.pro primary industry
- Construction Chemicals (Additives, Admixtures & Grouts) (IMAEABAC)
- akta.pro secondary industries
- pH Control, Antiscalants & Corrosion Inhibitors (IMAEAJAN), Municipal Wastewater & Sewage Treatment Chemicals (IMAEAJAB)
Keywords
Where Hycrete is headquartered
LocationHeadquarters
- HQ city
- Carlstadt
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Hycrete business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Concrete Admixture Product Sales: Revenue generated from selling proprietary waterproofing and corrosion-inhibiting liquid admixtures to ready-mix concrete suppliers and directly to construction projects. Products are dosed into concrete during mixing. The company also provides associated technical services including mix design consultation, application support, and quality assurance as part of the Hycrete360 system. Revenue is project-based and recurring as new construction projects adopt the technology.
- Technical Services and Consultation: In-house technical support services including project review, mix design consultation, application best practices, and quality control from design through construction. These services are bundled with product sales through the Hycrete360 program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing through Hycrete360 system |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Hycrete product offering
Product offeringCore offering
Hycrete manufactures and sells proprietary hydrophobic liquid chemical admixtures that are dosed into ready-mix concrete during batching, making concrete intrinsically waterproof and protecting steel reinforcement from corrosion. The product portfolio is delivered as part of the Hycrete360 program, which combines the admixtures with design services, construction guidance, and a 10-year performance-based warranty for commercial construction, infrastructure, marine, and data center projects.
Product overview
Hycrete offers a portfolio of chemically advanced concrete admixture products for waterproofing and corrosion protection. The core product line consists of Hycrete360 (a complete protection program), Hycrete Endure WP (hydrophobic waterproofing admixture), Hycrete Endure CP (corrosion protection inhibitor), and Hycrete Endure Cure (curing compound). These products work as integral admixtures mixed directly into concrete to provide molecular-level waterproofing and corrosion inhibition from within, eliminating the need for external membranes. Regional variants include Hycrete MC1000+ for Mexico and Hycrete W400/W200 for the Philippines. The products are designed to work together as a system, with Hycrete360 serving as the umbrella program that coordinates product selection, design services, construction guidance, and warranty protection.
Differentiator
Problem solved
Functional benefit
Brands
- Hycrete360: Complete concrete protection program providing end-to-end system of total concrete protection with 4-point protection including concrete technology, design services, construction guidance, and warranty protection.
- Hycrete Endure WP
- Hycrete Endure CP
- Hycrete Endure Cure
- Hycrete MC 1000+
- Hycrete W400
Products and services
- Hycrete360
- Hycrete Endure WP
- Hycrete Endure CP
- Hycrete Endure Cure
- Hycrete MC 1000+
- Hycrete W400
- Hycrete W200
Quantifiable outcome
- 20-30% cost reduction vs installed waterproofing membranes
- +10 more outcomes
Companies that use Hycrete
Customer profileNamed customers32 records
Segments8 records
Ideal customer profiles4 records
Hycrete technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Hycrete partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ready Mix Concrete Suppliers NetworkcoreNetwork of qualified ready-mix concrete suppliers and distributors who incorporate Hycrete admixtures during concrete mixing. Includes major suppliers such as Vulcan Materials Co., CalPortland, Cemex, Stoneway Concrete, and Central Concrete Supermix. Suppliers benefit from push-button electronic dosing capability and technical support, enabling them to offer differentiated waterproof concrete products. This channel is critical to Hycrete's distribution model as products are delivered at the ready-mix stage before reaching construction sites.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Hycrete competitors and assessment
Company assessmentDirect peers
- Penetron International: Penetron manufactures crystalline waterproofing admixtures and surface-applied systems for concrete, directly competing with Hycrete's integral waterproofing approach in the same specification channels and construction project types.
- Xypex Chemical Corporation: Xypex is a pioneer in crystalline concrete waterproofing admixtures and coatings, with comparable application profile (foundations, water tanks, marine structures) and similar specification-driven GTM.
- Kryton International: Kryton produces Krystol concrete waterproofing admixtures and is one of the longest-established players in integral crystalline waterproofing, competing head-to-head with Hycrete for specifier mindshare and ready-mix distribution.
- Euclid Chemical: Euclid Chemical (now part of RPM International) produces a comprehensive line of concrete admixtures including integral waterproofing products, targeting the same ready-mix supplier channel as Hycrete in North America.
- GCP Applied Technologies (Saint-Gobain): GCP markets a portfolio of concrete admixtures including waterproofing systems (e.g., Preprufe, Bituthane, Adprufe) and competes with Hycrete's integral waterproofing admixtures and surface waterproofing alternatives in commercial and infrastructure projects.
Broad incumbents
- Sika AG: Sika is a global construction chemicals leader offering concrete admixtures, waterproofing systems, and sealants; it competes broadly across Hycrete's served markets with greater geographic reach and R&D resources.
- Mapei: Mapei manufactures a comprehensive line of concrete admixtures and waterproofing products and competes with Hycrete on commercial and infrastructure projects, particularly in Europe and the Americas.
- BASF Master Builders Solutions: BASF's Master Builders Solutions offers waterproofing concrete admixtures (e.g., MasterLife, MasterSeal) and competes with Hycrete across infrastructure and commercial construction, with significantly larger global distribution and specification support.
- Carlisle Companies (CCM): Carlisle Construction Materials supplies waterproofing membranes and building envelope solutions that compete with Hycrete's integral admixture approach as an alternative specification for below-grade and roofing applications.
Emerging players
- W.R. Meadows: W.R. Meadows produces waterproofing membranes, sealers, and admixtures for commercial construction, overlapping with Hycrete's membrane-replacement value proposition on similar below-grade project types.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hycrete social profiles
Digital presenceHycrete compliance and trust
Trust signalCompliance11 records
Hycrete financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hycrete leadership team
Management profileNumber of profiles
Profiles2 records
Hycrete funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hycrete M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hycrete
What does Hycrete do?
Hycrete manufactures and sells proprietary hydrophobic liquid chemical admixtures that are dosed into ready-mix concrete during batching, making concrete intrinsically waterproof and protecting steel reinforcement from corrosion. The product portfolio is delivered as part of the Hycrete360 program, which combines the admixtures with design services, construction guidance, and a 10-year performance-based warranty for commercial construction, infrastructure, marine, and data center projects.
Is Hycrete a public or private company?
Hycrete is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hycrete founded?
Hycrete was founded in 2003. It employs 51 to 100 people.
Where is Hycrete based?
Hycrete is headquartered in Carlstadt, United States, in the North America region.
How does Hycrete make money?
Two revenue lines are on record. Concrete Admixture Product Sales are the primary driver. The others are technical Services and Consultation.
Who are Hycrete's main competitors?
Direct peers on record are Penetron International, Xypex Chemical Corporation, Kryton International, Euclid Chemical and GCP Applied Technologies (Saint-Gobain). Broad incumbents are Sika AG, Mapei, BASF Master Builders Solutions and Carlisle Companies (CCM). W.R. Meadows is listed as an emerging player.
Does Hycrete have an API?
No public API is recorded for Hycrete.
What industry is Hycrete in?
Hycrete's product category is Concrete Admixtures / Construction Chemicals. Its primary akta.pro industry code is IMAEABAC, Construction Chemicals (Additives, Admixtures & Grouts), with a secondary code of IMAEAJAN, pH Control, Antiscalants & Corrosion Inhibitors. Its NAICS code is 3255 and its SIC code is 2890.