Chatwerk
Chatwerk, a Nuremberg-based B2B SaaS by Inbox Solutions GmbH, unifies WhatsApp, Instagram, Facebook Messenger, Telegram, and webchat into a single inbox for customer service and marketing, primarily serving DACH-region SMEs with subscription pricing and parent backing from Müller Medien.
- Company typePrivate
- Founded2021
- HeadquartersNuremberg, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Chatwerk does
Chatwerk, operated by Inbox Solutions GmbH and headquartered in Nuremberg, Germany, is a B2B SaaS platform that consolidates multiple consumer messaging channels — WhatsApp, Instagram, Facebook Messenger, Telegram, and website webchat — into a single unified inbox for customer-facing communication. The platform is built on official WhatsApp Business API infrastructure, augmented by a visual Chatflow Builder for no-code chatbot automation, a DACH-exclusive WhatsApp voice-call feature, multi-channel newsletter broadcasting, and integrations spanning Zapier, HubSpot, ePages, OXID eSales, and Numbirds (RCS). The product is sold as a tiered subscription with a free entry plan (webchat plus two messengers) and paid tiers unlocking additional channels, automation, and team collaboration, with pricing kept non-public and contracts ranging from 1 to 24 months.
The go-to-market is product-led and DACH-focused, combining a self-serve free tier that can be activated in approximately 15 minutes with sales-assisted demos led by the Managing Director (Oliver Kremers). A distinctive acquisition channel is the distribution partnership with Germany's major business directories (Gelbe Seiten, Das Oertliche, Das Telefonbuch), through which Chatwerk's live chat widget has been embedded into over 850,000 directory entries. The company claims more than 3,000 customers across 50+ industries, with named logos spanning enterprise (TUI, Bosch, EDEKA, NetCologne, Lemken), public sector (Öffentliche Oldenburg), and SMB (Hertel Möbel, Pro Optik, Fliesen24, BadDepot). Chatwerk is a fully-owned subsidiary of the Müller Medien family group, with no disclosed external institutional investment.
Recent strategic activity has emphasized product extension (WhatsApp voice calls, RCS messaging), a strategic AI commerce partnership with NASDAQ-listed Rezolve AI announced in September 2024, and a deliberate SEO presence through competitor comparison landing pages targeting Superchat, Userlike, Respond.io, Intercom, Sinch Engage, and other incumbents. GDPR compliance with German-hosted servers is repeatedly emphasized as a regulatory differentiator for European buyers.
Chatwerk firmographics
Firmographics- Name
- Chatwerk
- Legal name
- Inbox Solutions GmbH
- Website
- https://chatwerk.de
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Chatwerk, a Nuremberg-based B2B SaaS by Inbox Solutions GmbH, unifies WhatsApp, Instagram, Facebook Messenger, Telegram, and webchat into a single inbox for customer service and marketing, primarily serving DACH-region SMEs with subscription pricing and parent backing from Müller Medien.
- Ownership category
- akta.pro rank
Chatwerk industry classification
Industry- Product category
- Conversational Messaging & Customer Engagement Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Services-Prepackaged Software (7372), Telegraph & Other Message Communications (4822)
- akta.pro primary industry
- Enterprise/Team Messaging (BPAMACAB)
- akta.pro secondary industries
- Business Messaging & Team Collaboration (HDAIAHAE), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
Keywords
Where Chatwerk is headquartered
LocationHeadquarters
- HQ city
- Nuremberg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Chatwerk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Messenger Communication Platform): ChatWerk operates as a subscription-based SaaS platform. The company offers tiered subscription packages with varying feature sets. Contract terms include minimum contract durations of 1, 3, 12, or 24 months with corresponding cancellation notice periods of 1 or 3 months. Net pricing is stated in price lists, exclusive of VAT, with invoices issued electronically. The free tier includes web chat and two messengers, while paid tiers unlock additional messengers, advanced automation features, and team collaboration tools. The company also charges for usage-based messaging costs from WhatsApp Business API.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan — Webchat + 2 Messengers |
| Subscription | Monthly | Paid Plans — All Messengers + Advanced Features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
Chatwerk product offering
Product offeringCore offering
ChatWerk is a cloud-based B2B SaaS platform that aggregates multiple business messaging channels — WhatsApp, Instagram, Facebook Messenger, Telegram, and webchat — into a single universal inbox. The platform provides chatbot automation, WhatsApp voice calls (exclusive in the DACH region), newsletter broadcasting, and team collaboration tools for businesses to manage customer service, marketing, and sales conversations across messengers.
Product overview
ChatWerk is a unified messenger communication platform for businesses in the DACH region, operated by Inbox Solutions GmbH (Nuremberg, Germany). The core product is the ChatWerk Platform featuring a Universal Inbox that consolidates multiple messaging channels (WhatsApp, Instagram, Facebook Messenger, Telegram) into a single interface. The platform architecture includes the WhatsApp Business API as the foundational enterprise messaging layer, enhanced by the Chatflow Builder for chatbot automation, and WhatsApp Sprachanrufe (Voice Calls) as a unique DACH-exclusive feature enabling seamless chat-to-call transitions. Additional modules include WhatsApp Marketing and Newsletter tools, Messenger Newsletter for multi-channel broadcasts, and a Live Chat Widget for website integration. The ChatWerk App provides cross-platform access (iOS, Android, Desktop), while Zapier Integration connects the platform to 5,000+ external applications. The modular design allows businesses from small teams to large corporations to scale their messenger communications flexibly.
Differentiator
Problem solved
Functional benefit
Products and services
- ChatWerk Platform A unified messenger communication platform providing a universal inbox that consolidates WhatsApp, Instagram, Facebook Messenger, Telegram, and other messaging channels into one interface for customer service, marketing, and sales operations.
- WhatsApp Business API
Quantifiable outcome
- 3,000+ businesses served across 50+ industries
- +3 more outcomes
Companies that use Chatwerk
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
Chatwerk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature12 records
Chatwerk partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Rezolve AIcoreChatWerk is one of multiple strategic partners integrated into Rezolve AI's (NASDAQ: RZLV) ecosystem of AI-powered commerce solutions. The collaboration integrates ChatWerk's messenger communication capabilities (WhatsApp Business API, multi-channel inbox) with Rezolve AI's AI-powered commerce technology, aiming to enhance customer engagement, streamline transactions, and drive revenue growth across platforms and industries. This partnership expands the reach of ChatWerk's messenger solution into Rezolve AI's global commerce customer base.
- Gelbe Seiten, Das Oertliche, Das TelefonbuchcoreChatWerk has a distribution partnership with Germany's major directory services (Gelbe Seiten, Das Oertliche, Das Telefonbuch), embedding its live chat widget in over 850,000 German business directory entries. This enables businesses listed in these directories to add a messenger communication channel directly from their listing, driving significant organic customer acquisition for ChatWerk.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Chatwerk competitors and assessment
Company assessmentBroad incumbents
- Vonage (Ericsson): Global cloud communications provider (owned by Ericsson) offering CPaaS APIs, unified communications, and WhatsApp Business solutions for enterprises. Competes with ChatWerk in business messaging but at much larger scale and across broader geographies.
- Sinch Engage: Global cloud communications platform (publicly listed on Nasdaq Stockholm) offering WhatsApp Business API solutions, messaging APIs, and customer engagement at enterprise scale. Competes with ChatWerk in the same SME/mid-market segment but with substantially broader portfolio and global reach.
- MessageBird (Bird): Amsterdam-headquartered omnichannel communications platform offering SMS, WhatsApp Business API, voice, and email for enterprises globally. Broader portfolio than ChatWerk but competes directly in the European WhatsApp Business API market with similar messaging infrastructure and customer base.
- Intercom: San Francisco-based customer messaging platform serving SaaS and internet companies with live chat, chatbots, and a helpdesk. Competes with ChatWerk in messenger-based customer communication but operates globally with substantially larger scale and brand recognition.
Emerging players
- Brevo (formerly Sendinblue): Paris-based marketing and CRM platform with WhatsApp campaigns, chat, and automation capabilities for SMBs. Overlaps with ChatWerk on the messenger marketing and SMB customer service axis, though with a broader marketing platform focus.
Direct peers
- Superchat: German-headquartered B2B messenger platform offering WhatsApp Business API, multi-channel inbox, and marketing automation for SMEs in the DACH region. ChatWerk has a dedicated comparison page positioning against Superchat, indicating direct head-to-head competition for the same customer segment.
- Respond.io: Malaysia-founded but globally operating messenger operations platform that unifies WhatsApp, Instagram, Facebook Messenger, and other channels for sales, marketing, and support teams. Directly comparable product architecture and feature parity with ChatWerk; ChatWerk has a dedicated alternatives page.
- Hello-Charles: Berlin-based WhatsApp Business API solution focused on customer support automation and sales for DACH e-commerce and SMEs. Closely comparable product architecture and target customer segment to ChatWerk; explicitly listed in ChatWerk's comparison pages.
- Userlike: Cologne-based customer messaging platform combining live chat, WhatsApp, and other messaging channels into a unified inbox for SMB and mid-market. Direct DACH competitor with overlapping feature set and target segment, explicitly named in ChatWerk's competitor comparison pages.
- Trengo: Dutch customer communication platform offering a unified inbox across WhatsApp, email, social, and chat for SMBs and mid-market. Comparable positioning and feature set to ChatWerk, particularly in European SME messaging. Named in ChatWerk's competitor comparison pages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Chatwerk compliance and trust
Trust signalCompliance2 records
Chatwerk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chatwerk leadership team
Management profileNumber of profiles
Profiles2 records
Chatwerk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chatwerk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chatwerk
What does Chatwerk do?
ChatWerk is a cloud-based B2B SaaS platform that aggregates multiple business messaging channels — WhatsApp, Instagram, Facebook Messenger, Telegram, and webchat — into a single universal inbox. The platform provides chatbot automation, WhatsApp voice calls (exclusive in the DACH region), newsletter broadcasting, and team collaboration tools for businesses to manage customer service, marketing, and sales conversations across messengers.
Is Chatwerk a public or private company?
Chatwerk is a private company. It is classified as family owned and is currently operating.
When was Chatwerk founded?
Chatwerk was founded in 2021. It employs 51 to 100 people.
Where is Chatwerk based?
Chatwerk is headquartered in Nuremberg, Germany, in the Europe region.
How does Chatwerk make money?
One revenue line is on record: saaS Subscription (Messenger Communication Platform).
Who are Chatwerk's main competitors?
Broad incumbents on record are Vonage (Ericsson), Sinch Engage, MessageBird (Bird) and Intercom. Brevo (formerly Sendinblue) is listed as an emerging player. Direct peers are Superchat, Respond.io, Hello-Charles, Userlike and Trengo.
Does Chatwerk have an API?
Yes. ChatWerk offers a Unified Messaging API and Inbox API that enables businesses to integrate messenger capabilities. These APIs allow developers to connect various messaging channels including WhatsApp, Instagram, Facebook Messenger, and Telegram through a unified interface. The APIs provide access to chatbot building, message automation, and multi-channel inbox management functionality.
What industry is Chatwerk in?
Chatwerk's product category is Conversational Messaging & Customer Engagement Software. Its primary akta.pro industry code is BPAMACAB, Enterprise/Team Messaging, with a secondary code of HDAIAHAE, Business Messaging & Team Collaboration. Its NAICS code is 51821 and its SIC code is 7372.