Superchat
Superchat is a Berlin-based AI-powered messaging platform that consolidates WhatsApp, email, SMS, and social media conversations into a GDPR-compliant universal inbox for over 10,000 SMBs across 17+ verticals, primarily in the DACH region.
- Company typePrivate
- Founded2020
- HeadquartersBerlin, Germany
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Superchat does
Superchat (legally SuperX GmbH) is a Berlin-based SaaS company that operates an AI-powered messaging and customer communication platform primarily serving small and medium-sized businesses in the DACH region and selected international markets. Founded in 2020, the company has scaled to 51-100 employees and claims a customer base of 10,000+ companies. The core product is a universal inbox that consolidates inbound conversations from WhatsApp, Facebook, Instagram, email, SMS, and Telegram into a single team workspace, with the WhatsApp Business API as the central integration point.
The platform is built around four pillars: a Universal Inbox for multi-channel conversation management; an AI Agent for 24/7 automated customer inquiry handling and lead qualification; Automations for workflow tasks such as appointment reminders, review invitations, and birthday greetings; and vertical-specific templates across 17+ industries including insurance, e-commerce, car dealerships, recruiters, banks, travel agencies, pharmacies, real estate, and healthcare. The technical architecture emphasizes GDPR compliance, with data hosted on German servers (Frankfurt) and individual data processing agreements (AVV) in place. The company maintains an integration ecosystem spanning HR tools (Personio, Recruitee, Calendly), review platforms (Google, Trustpilot, ProvenExpert), and workflow tools (Zapier, Flixcheck, cituro, NumBirds).
Superchat monetizes primarily through tiered annual subscriptions: Professional at €129/month, Advanced at €249/month, and custom Enterprise contracts, with add-on modules for WhatsApp Newsletter and additional Integrations at €49/month each. Minimum contract term is 12 months. The go-to-market is hybrid: a product-led self-serve motion with free trial and "Try for free" CTAs, complemented by a sales-assisted enterprise motion via demo booking and direct sales contact. The company has raised approximately $19.5M total across three rounds (2020, 2021, January 2022), with the €13.6M Series A led by Blossom Capital and 468 Capital. Named customers include Porsche Zentrum Baden-Baden, Allianz agencies, BMW/MINI dealer Widmann + Winterholler, Edeka Dirnberger, easyApotheke, CODE University, and several e-commerce brands.
Superchat firmographics
Firmographics- Name
- Superchat
- Legal name
- SuperX GmbH
- Website
- https://superchat.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Superchat is a Berlin-based AI-powered messaging platform that consolidates WhatsApp, email, SMS, and social media conversations into a GDPR-compliant universal inbox for over 10,000 SMBs across 17+ verticals, primarily in the DACH region.
- Ownership category
- akta.pro rank
Superchat industry classification
Industry- Product category
- Customer Communication Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK)
Keywords
Where Superchat is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Superchat business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Tiered subscription model with three main plans: Professional (€129/month), Advanced (€249/month), and Enterprise tiers. Plans differentiated by number of employee accesses, phone numbers, AI agents, and automations included. Add-ons available for WhatsApp Newsletter and Integrations at €49/month each. Minimum contract term of 12 months with annual billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional Plan: Base subscription for teams up to 10 employees with 3 integrated phone numbers |
| Subscription | Annual | Advanced Plan: Larger team deployment with 25 employee accesses and enhanced AI capabilities |
| Subscription | Annual | Insurance Agency Package: Advanced plan tailored for insurance brokers with WhatsApp Business capabilities |
| Subscription | Annual | E-Commerce Package: Professional plan with newsletter and webchat for online retailers |
| Subscription | Annual | Recruiters Package: Professional plan with newsletter and integrations for HR agencies |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
Superchat product offering
Product offeringCore offering
Superchat provides an AI-powered customer communication and messaging platform that consolidates conversations from WhatsApp, email, SMS, Instagram, Facebook, and Telegram into a single Universal Inbox. The platform enables businesses to automate customer service through an AI Agent, send WhatsApp newsletters, manage reviews, and collaborate internally via Team Chat. It is sold primarily on annual subscriptions (Professional €129/month, Advanced €249/month, Enterprise) with optional add-ons for the newsletter and integrations modules.
Product overview
Superchat is an AI-powered communication software platform that consolidates conversations from multiple messaging channels (WhatsApp, email, SMS, Instagram, Facebook, Telegram) into one universal inbox. The core platform consists of Universal Inbox, AI Agent, Automations, Live Chat, Team Chat, CRM, Analytics, and Web Widget. Add-on modules include WhatsApp Newsletter and Reviews management. The platform offers three pricing tiers: Professional (€129/month for 10 employees, 3 phone numbers, 1 AI agent, 8 automations), Advanced (€249/month for larger teams with 2 AI agents and 16 automations), and Enterprise options. Available via Mobile App and Desktop App. All solutions are 100% GDPR-compliant with data hosting in Germany (Frankfurt).
Differentiator
Problem solved
Functional benefit
Products and services
- Superchat Platform (Universal Inbox + AI Agent + Automations + Team Chat + Live Chat + Web Widget + CRM + Analytics)
- WhatsApp Business WhatsApp Business API integration product for businesses to communicate with customers on WhatsApp, including chat automation, templates, and multi-user access, with GDPR-compliant German servers and data processing agreements.
- WhatsApp Newsletter Optional add-on module (€49/month) that allows businesses to send WhatsApp newsletters and segmented broadcast campaigns to up to 10,000 recipients per month with personalization capabilities.
- Reviews (Reputation Management) Reputation management product that automates the collection of customer reviews from Google, Trustpilot, and ProvenExpert via WhatsApp invitations, with filtering of low ratings to help businesses build their online reputation.
- Mobile App (iOS and Android) Mobile application for iOS and Android that lets team members manage customer conversations, assignments, and notifications on the go, complementing the web-based Superchat platform.
- Desktop App (Windows and Mac) Desktop application for Windows and Mac providing a full-featured client for team collaboration and customer communication management within the Superchat platform.
Quantifiable outcome
- Increased message volume - CODE University receives ~30 WhatsApp messages per day via website chat
- +3 more outcomes
Companies that use Superchat
Customer profileNamed customers12 records
Segments17 records
Ideal customer profiles2 records
Superchat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature9 records
Superchat partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- PersoniocoreIntegration partnership allowing Superchat to connect with Personio HR management software, enabling recruiters to automate workflows between recruitment and customer communication.
- RecruiteecoreIntegration with Recruitee ATS platform enabling automated recruitment workflow integration for recruiters using Superchat.
- CalendlycoreIntegration with Calendly scheduling platform enabling appointment booking automation for recruiters and businesses.
- ZapiercoreZapier integration enabling Superchat to connect with thousands of other apps and automate workflows across the customer's tech stack.
- Meta (Facebook/WhatsApp)flagshipSuperchat is built on Meta's WhatsApp Business API, providing the messaging infrastructure and business solutions platform for customer communication.
- GooglecoreIntegration for Google Business Chat, Google reviews collection, and Google Workspace connectivity for customer communication management.
- TrustpilotcoreIntegration for automated review collection from satisfied customers via WhatsApp, helping businesses gather and manage online reviews.
- ProvenExpertcoreIntegration for automated review invitations via WhatsApp, enabling businesses to collect ProvenExpert reviews from satisfied customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Superchat competitors and assessment
Company assessmentDirect peers
- Sinch: Sinch is a Stockholm-listed CPaaS leader providing WhatsApp Business API and omnichannel messaging infrastructure globally. It is a direct peer because it serves the same customer communication use case via WhatsApp Business and competes for similar mid-market and enterprise customers across Europe.
- respond.io: respond.io is a Malaysia-based omnichannel messaging platform built on WhatsApp Business API with universal inbox, automations, and AI agents for SMBs and enterprises. It is a direct peer because the core product (multi-channel inbox + WhatsApp automation) is functionally equivalent to Superchat.
- Front: Front is a San Francisco-based shared inbox platform that consolidates email, SMS, WhatsApp, and social messaging for customer-facing teams. It is a direct peer because the universal inbox + team collaboration value proposition overlaps closely with Superchat's core offering, though Front skews up-market.
- Crisp: Crisp is a France-based multichannel messaging and live chat platform for SMBs with WhatsApp Business, chatbot, and team inbox features. It is a direct peer because it sells a similar multi-channel inbox + chatbot bundle to the same SMB customer profile across Europe.
- Userlike: Userlike is a Cologne-based live chat and messaging platform serving SMBs in DACH with WhatsApp, website chat, and chatbot capabilities. It is a direct peer because it competes head-to-head in the same DACH SMB segment with overlapping live chat and WhatsApp functionality.
- Bird (formerly MessageBird): Bird is an Amsterdam-headquartered omnichannel messaging platform offering WhatsApp Business API, SMS, email, and AI agents for customer engagement. It is a direct peer — same WhatsApp-first product, similar SMB-to-enterprise customer mix, and overlapping European go-to-market.
Broad incumbents
- Zendesk: Zendesk is a global customer service and engagement platform with messaging, AI agents, and helpdesk functionality. It is a broad incumbent — overlaps Superchat's universal inbox and AI agent capabilities but addresses a wider set of customer service use cases at much larger scale.
- Intercom: Intercom is a San Francisco-based customer service platform with AI agent (Fin), live chat, and inbox products targeting SMB through enterprise. It is a broad incumbent that overlaps Superchat's AI Agent and live chat functionality but with a much broader product portfolio and global reach.
- HubSpot Service Hub: HubSpot's Service Hub bundles live chat, conversational inbox, and AI assistants into the broader HubSpot CRM platform. It is a broad incumbent because it competes for the same SMB and mid-market buyer with messaging as part of a much wider CRM/marketing stack.
Emerging players
- Hilos: Hilos is an early-stage AI-native WhatsApp Business platform focused on conversational AI agents and workflow automation for SMBs. It is an emerging player because it competes in the same WhatsApp-first AI agent category Superchat targets, but with a narrower product surface and earlier stage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Superchat social profiles
Digital presenceSuperchat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superchat leadership team
Management profileNumber of profiles
Profiles5 records
Superchat funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superchat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superchat
What does Superchat do?
Superchat provides an AI-powered customer communication and messaging platform that consolidates conversations from WhatsApp, email, SMS, Instagram, Facebook, and Telegram into a single Universal Inbox. The platform enables businesses to automate customer service through an AI Agent, send WhatsApp newsletters, manage reviews, and collaborate internally via Team Chat. It is sold primarily on annual subscriptions (Professional €129/month, Advanced €249/month, Enterprise) with optional add-ons for the newsletter and integrations modules.
Is Superchat a public or private company?
Superchat is a private company. It is classified as venture growth investor backed and is currently operating.
When was Superchat founded?
Superchat was founded in 2020. It employs 101 to 250 people.
Where is Superchat based?
Superchat is headquartered in Berlin, Germany, in the Europe region.
How does Superchat make money?
One revenue line is on record: subscription Plans.
Who are Superchat's main competitors?
Direct peers on record are Sinch, respond.io, Front, Crisp, Userlike and Bird (formerly MessageBird). Broad incumbents are Zendesk, Intercom and HubSpot Service Hub. Hilos is listed as an emerging player.
Does Superchat have an API?
No public API is recorded for Superchat.
What industry is Superchat in?
Superchat's product category is Customer Communication Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of BPAEABAK, Collaboration & Unified Communications Management (UCaaS/VoIP). Its NAICS code is 513210 and its SIC code is 7372.