Humblebee
- Company typePrivate
- Founded2012
- HeadquartersGöteborg, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
Humblebee firmographics
Firmographics- Name
- Humblebee
- Legal name
- Humblebee
- Website
- https://humblebee.se
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Humblebee industry classification
Industry- Product category
- Digital Product & Service Design Consulting
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD)
- akta.pro secondary industry
- Cloud-Native Application Development (Containers/Kubernetes/Serverless) (BPAEAFAE)
Keywords
Where Humblebee is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Humblebee business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Strategy Consulting: Strategy consulting engagements covering corporate service incubation, business modelling, digital transformation, and organisational design. Revenue is generated through project-based consulting fees and scoping engagements with enterprise clients.
- Fast Track Packages: Fixed-price service packages with defined timelines (2-7 weeks) and deliverables, billed per engagement. Pricing ranges from 45,000 SEK to 210,000 SEK per package.
- Journey Programs: Longer-term program engagements (3-24 months) with dedicated Humblebee teams, billed per program. Programs include 90 Day Innovation, Incubation, Service Acceleration, and Talent as a Service.
- Joint Venture - Venture Building: Humblebee co-invests and co-builds ventures with clients, sharing risk and upside. Example: Justr joint venture with Volvo Construction Equipment, where Humblebee provides design, business, and tech competencies in exchange for equity participation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | User Interface Review - 2 weeks, 45,000 SEK |
| One time/ perpetual license | Pay-as-you-go | UX Health Check - 2 weeks, 50,000 SEK |
| One time/ perpetual license | Pay-as-you-go | Rapid User Insights - 2 weeks, 60,000 SEK |
| One time/ perpetual license | Pay-as-you-go | Lean Success Metrics - 3 weeks, 70,000 SEK |
| One time/ perpetual license | Pay-as-you-go | Design System Lite - 2 weeks, 70,000 SEK |
| One time/ perpetual license | Pay-as-you-go | Data Health Check - 2 weeks, 75,000 SEK |
| One time/ perpetual license | Pay-as-you-go | Explore new service opportunities - 4 weeks, 160,000 SEK |
| One time/ perpetual license | Pay-as-you-go | Product Improvement Sprint - 2 weeks, 170,000 SEK |
| One time/ perpetual license | Pay-as-you-go | Create a new digital service - 3 weeks, 210,000 SEK |
| One time/ perpetual license | Pay-as-you-go | Tech Review - 2 weeks, 110,000 SEK |
| One time/ perpetual license | Pay-as-you-go | Explore New Data-Driven Solutions - 4-6 weeks, TBD |
| One time/ perpetual license | Pay-as-you-go | Business Experiments - 3-7 weeks, TBD |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Humblebee product offering
Product offeringCore offering
Humblebee is a Swedish digital studio that helps ambitious international companies conceive, design, and build digital products and services. The firm delivers end-to-end strategy, UX/UI design, service design, and full-stack technology development through two engagement models: Fast Track Packages (2-10 week fixed-scope engagements) and Journey Programs (3-24 month embedded partnerships). It also operates the HIVE student lab and co-builds ventures with clients such as Justr with Volvo Construction Equipment.
Product overview
Humblebee is a digital studio offering professional services rather than a single product. Their core offerings include Strategy, Design, and Technology consulting services, delivered through two engagement models: Fast Track Packages (2-10 week quick deliverables) and Journey Programs (3-24 month embedded partnerships). They also operate Hive, a student lab program for talent development, and have launched Justr as a joint venture with Volvo Construction Equipment for construction equipment procurement. The portfolio spans design sprints, UX research, AI exploration, design systems, and digital transformation programs.
Differentiator
Problem solved
Functional benefit
Brands
- HIVE: Student lab program where a multidisciplinary team of international students research, prototype, and develop digital products over a 6-month period. The program is held twice yearly at the Humblebee HQ in Gothenburg.
- Fast Track Packages
- Journey Programs
Products and services
- Fast Track Packages Pre-packaged consulting engagements (2-10 weeks) with fixed deliverables and pricing (45,000-210,000 SEK), including UX reviews, design sprints, user research, AI exploration, design system creation, and technical reviews. Designed for enterprise clients seeking quick validated outcomes.
- Journey Programs
Quantifiable outcome
- 75% increase in customer base for a specific customer segment through Growth Hacking + Design Thinking approach
- +4 more outcomes
Companies that use Humblebee
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Humblebee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Humblebee partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Nippon Paint IndiacoreStrategic partnership between Nippon Paint India and Humble Bee to strengthen sustainable apiculture in India. The collaboration focuses on developing sustainable and durable beehives using eco-friendly coatings and precision-engineered hive manufacturing to promote healthier bee colonies and support rural livelihoods across India.
- Volvo Construction EquipmentcoreJoint startup initiative creating the venture Justr, an AI-powered procurement assistant simplifying purchasing and selling of modified construction equipment. Humblebee brought all design, business, and tech competencies, infused startup mentality, and shared project risk. The joint venture creates a marketplace connecting construction companies, dealers, and machine modifiers. Humblebee's David Joelsson serves as CEO of Justr.
- VinntercoreCollaborative partnership with Vinnter (sister company) on cloud training simulator projects. Humblebee and Vinnter combined expertise for the Surgical Science cloud-enabled training platform project.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Humblebee competitors and assessment
Company assessmentDirect peers
- Ustwo: Global digital product studio with multidisciplinary teams spanning strategy, design, and engineering, delivering MVPs and digital products to enterprise clients. Closely comparable to Humblebee's full-stack studio model, with a similar mix of named brand clients and venture-style engagements.
- North Kingdom: Swedish interactive/digital experience studio based in Skellefteå that delivers digital products, immersive experiences, and brand work for global brands. Comparable as a Nordic-headquartered digital studio with similar service breadth and enterprise client mix.
- Topp: Stockholm-based digital agency combining strategy, design, and technology for ambitious brands. Comparable as a Nordic peer in the digital product and service design space, competing for similar enterprise clients and talent.
- Iteam: Nordic digital consultancy focused on building digital products and platforms with cross-functional teams of strategists, designers, and engineers. Closely overlaps Humblebee's multidisciplinary studio model and target customer profile.
- Netlight: Nordic IT and management consultancy with offices across Scandinavia and northern Europe, combining strategy, technology, and design. Comparable on professional-services structure and Nordic enterprise client base, though broader in scope.
Regional players
- Bouvet: Norwegian-headquartered IT and digital consultancy delivering design, development, and advisory services across the Nordics. Comparable as a regional peer operating a similar services portfolio for Scandinavian enterprise clients.
- Knowit: Nordic digital consultancy with operations across Sweden, Norway, Denmark, and Finland, offering design, technology, and digital transformation services. Comparable on service mix and Nordic enterprise focus, though significantly larger in scale.
Broad incumbents
- Accenture Interactive / Song: Global professional services incumbent with a large digital, design, and customer-experience practice serving the same Fortune 500 enterprise buyers as Humblebee. Represents the scale-driven competitive threat on large transformation RFPs.
- Capgemini Invent: Global consulting and digital transformation arm of Capgemini, competing for the same enterprise digital strategy and innovation mandates. Comparable on the strategy-to-execution journey, though at materially greater scale and geographic reach.
- IDEO: Global design and innovation consultancy with deep heritage in human-centered design, digital service design, and corporate venture work. Comparable as a higher-end brand in the same 'design-led transformation' category that Humblebee competes in for premium clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Humblebee social profiles
Digital presenceHumblebee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Humblebee leadership team
Management profileNumber of profiles
Profiles7 records
Humblebee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Humblebee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Humblebee
What does Humblebee do?
Humblebee is a Swedish digital studio that helps ambitious international companies conceive, design, and build digital products and services. The firm delivers end-to-end strategy, UX/UI design, service design, and full-stack technology development through two engagement models: Fast Track Packages (2-10 week fixed-scope engagements) and Journey Programs (3-24 month embedded partnerships). It also operates the HIVE student lab and co-builds ventures with clients such as Justr with Volvo Construction Equipment.
Is Humblebee a public or private company?
Humblebee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Humblebee founded?
Humblebee was founded in 2012. It employs 11 to 50 people.
Where is Humblebee based?
Humblebee is headquartered in Göteborg, Sweden, in the Europe region.
How does Humblebee make money?
Four revenue lines are on record. Professional Services - Strategy Consulting is the primary driver. The others are fast Track Packages, journey Programs and joint Venture - Venture Building.
Who are Humblebee's main competitors?
Direct peers on record are Ustwo, North Kingdom, Topp, Iteam and Netlight. Regional players are Bouvet and Knowit. Broad incumbents are Accenture Interactive / Song, Capgemini Invent and IDEO.
Does Humblebee have an API?
No public API is recorded for Humblebee.
What industry is Humblebee in?
Humblebee's product category is Digital Product & Service Design Consulting. Its primary akta.pro industry code is BPAEACAD, Cloud-Native Development (Containers, Kubernetes, Microservices), with a secondary code of BPAEAFAE, Cloud-Native Application Development (Containers/Kubernetes/Serverless). Its NAICS code is 54151 and its SIC code is 7371.